Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands. Presented by Deet's Eats Media, a Pickle Advisors company.
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Trail runners talk freely about almost anything while we're out running. The stories we share can be deeply personal, embarrassing, and profound . . . and sometimes all of these qualities rolled into one. One thing we have in common is a drive to keep moving forward. "Relentless forward progress" is the advice given to anyone trying to run their first ultramarathon. No matter what happens, keep moving forward until you finish or can't go any farther. Some people say that life is a marathon n ...
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Join us as we sit down and talk with the many people involved in the Iditarod Sled Dog Race. We will be interviewing mushers, volunteers, wives, parents, even an athlete who has biked the trail, and many more. Our show is broken down into segments; Who Inspires You? Q&A, and Musher Mount Rushmore. Sit back, relax, and learn about the Iditarod from the people who experience the race firsthand.
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Why $490M Is Better Than $700M + L'Oreal's Billion Euro License Problem
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22:08In Episode 10 of Unpackaged Goods, we correct last week's mistake: Reuters revised the BeatBox acquisition to $490 million for 85% (not $700 million outright). The real numbers tell an even better story about discipline returning to CPG M&A – AB InBev paying just 1.4x retail sales with a smart earnout structure. Then we explore L'Oreal's interest i…
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BeatBox's $700M Exit, Suja's IPO Gamble & Why Every Fund Just Raised Hundreds of Millions
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15:39In Episode 9 of Unpackaged Goods, we unpack Anheuser-Busch's $700 million acquisition of BeatBox Beverages – a surprisingly rational 2.8x revenue multiple that signals discipline returning to CPG M&A. Plus, Suja Life's bold IPO filing tests whether Wall Street is ready for another juice story (spoiler: they better have a platform pitch). Then we di…
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$49B for Band-Aids + Dirty Gut's No-BS Approach to Digestive Health
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37:25
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37:25In Episode 8 of Unpackaged Goods, we unpack the biggest CPG deal of the decade: Kimberly-Clark's $49 billion acquisition of Kenvue (Tylenol, Band-Aid, Neutrogena). Plus, Mid-Day Squares proves you don't need venture capital to scale, announcing plans to triple manufacturing capacity using cash flow and debt. Then, Daniel from Dirty Gut joins us to …
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Djokovic Makes Popcorn, Recess Raises $30M & Stesh Founders on Taking Pistachio Butter Luxury
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36:48
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36:48In Episode 7 of Unpackaged Goods, we cover the biggest moves in CPG this week, including Recess's $30M Series B as they expand beyond CBD, Fruitist's $150M raise at $400M revenue, and Target's aggressive push into wellness shots. Then, we sit down with the founders of Stesh to discuss how they're revolutionizing the nut butter category with premium…
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Is Your Protein Powder Toxic? Plus LVMH Exits Fenty & Grüns Hits $300M
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29:00In Episode 6 of Unpackaged Goods, Jonathan tackles this week's viral Consumer Reports article about heavy metals in protein powder - and explains why the fear-mongering doesn't match the science. This week's major moves: LVMH explores exit from Fenty Beauty ($450M in sales) Grüns crosses $300M in revenue while staying profitable Advent seeks $2B fo…
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Trelli Health: Reimagining Medicine Cabinets & Why Protein Pop-Tarts Exist
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41:44In Episode 5 of Unpackaged Goods, Jonathan covers the week's biggest CPG moves including BUILT Bar's potential sale, Sprinter Spirits' $4M raise, and why luxury butter needs venture funding. Then, the founder of Trelli Health shares their mission to create cleaner alternatives to everyday medicines. We discuss: Building plant-based alternatives to …
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PRIME Drops 77%, Flow Water Dies & Whole Foods 2026 Trends (Solo Episode)
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36:06In this solo episode of Unpackaged Goods, Jonathan breaks down the week's biggest CPG collapses, comebacks, and contradictions. We analyze PRIME's staggering fall from $1.3B to $300M, Flow Water's receivership, and why DUDE Wipes is somehow crushing it at $130M. This week's stories: Flow Water and Uncle Nearest's financial troubles PRIME's 77% sale…
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Byte'm Brownie Bites: College Roommates to CPG Success & Once Upon a Farm's IPO
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51:53In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer. Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss: Building a brownie brand on pure nostalg…
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Grace Finerman (Date Smarter): From TV News to Date Powder Chocolates & Tito's Historic First Buy
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1:24:17In Episode 2 of Unpackaged Goods, Jonathan breaks down the week's biggest CPG moves including Tito's historic first acquisition (LALO Tequila), Heineken's $3.2B infrastructure play, and why an NFL quarterback is investing in jumbo blueberries. Then, Grace Finerman, founder of Date Smarter, shares her journey from TV news anchor to CPG founder. We d…
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Unpackaged Goods Ep 1: The Lucky OX: It wasn't just luck. Meet Kyle and Fane and hear about their journey from Zero to over 500 stores
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45:52
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45:52In our premiere episode, The Lucky Ox reveals how they transformed nostalgic Asian flavors into a premium Asian beverage brand. We discuss their journey from working together at Nike, and Jonathan breaks down this week's biggest CPG news, including the founders of Ben & Jerry's stepping down and Alice mushroom chocolates raising $ 8 million.…
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Wade Marrs: Race Update (Season 8 Episode 8)
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14:46Today, we’re joined by Iditarod veteran Wade Marrs! Wade is a highly respected musher who has been competing in the Iditarod since he was just 18 years old, finishing in the top ten multiple times. Though he’s not racing this year, he brings a wealth of knowledge and firsthand experience to help us break down the latest race updates. We’re excited …
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DEE DEE - 3-11-25, 8.36 PM-esv2-90p-bg-10p
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26:36Today we are honored to have Iditarod legend, Dee Dee Jonrowe with us for a special race update. With decades of experience on the trail, multiple top-10 finishes, and a reputation for resilience and sportsmanship, she’s a true icon in the sport. While she is retired and not racing this year, she’s been closely following the race, and we can’t wait…
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KattiJo Deeter: Race Update (Season 8 Episode 6)
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17:24Today, we are joined by a special guest - an Iditarod finisher who knows firsthand what it takes to complete The Last Great Race. While she isn’t racing this year, her husband is currently on the trail, and we’re excited to get her insight into how things are unfolding. With the race in full swing, we’ll dive into the latest updates, the challenges…
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Today on Husky Talk, we’re honored to have a true Iditarod legend join us. He is one of the co-founders of the Iditarod and has been involved in the race for over 50 years. He’s been a musher, teacher, and band director. Originally from South Dakota, he played a key role in helping Joe Redington, Sr. bring the Iditarod to life. We’re excited to hea…
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Today we are thrilled to welcome Grant Maughan, an adventurous spirit and accomplished endurance athlete who brings a unique perspective to the Iditarod Trail. While most of our listeners know the trail for the iconic sled dog race, Grant experienced it in a completely different way - on foot, as part of the Iditarod Trail Invitational. Beyond his …
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Today we are excited to welcome, Jeff Schultz, the former official photographer of the Iditarod. For decades, Jeff traveled the trail by bush plane and snow machine, capturing some of the most iconic images of the race. While he is no longer on the trail, he continues to tell the story of the race through his Faces of Iditarod project.…
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On this episode we’re excited to be joined by Matthew Failor, a veteran Iditarod musher, Kuskokwim 300 Champion, and multi-time humanitarian award winner. Matthew and his wife Liz run Alaskan Husky Adventures in Willow, Alaska, where they share their passion for dog mushing with visitors. His race team, 17th-Dog, is a tribute to the family, friends…
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Welcome back to another season of Husky Talk, the podcast where we explore all things sled dogs, mushing, and many incredible adventures. Your hosts today are Brin, Lakin, and Nora. Our guest today is Jonathan Hayes, a biology teacher with a deep passion for sled dog mushing. He owns and operates Poland Springs Seppala Kennels, where he trains and …
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In this episode we talk with this year's Most Improved Musher and the Humanitarian award winner. Wally talks with us about being asked to run the Iditarod for a friend days before the Iditarod. He tells us what went into his training and gives us stories from the trail. Enjoy this episode with Wally Robinson.…
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In this episode we talk with the 2024 Iditarod Rookie of the Year. Josi talks with us about what it takes to qualify for the Iditarod, what rookies have to do prior to the race, and the race itself. Enjoy this episode with Josi Thyr as she shares her stories from the trail.By Podcast Camanche Middle School
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In this episode we had the honor of talking with the first and only 6-time Iditarod champion. Listen as he talks with us about the challenges he faced this season and how he overcame them. He shares some advice for young mushers. Dallas also gives us insight into his future in his career in mushing.By Podcast Camanche Middle School
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Thanks for tuning into another episode of Husky Talk. We are less than one month away from the start of the Iditarod. Our guest on this episode is a 2-time finisher of the Iditarod and a school teacher in Alaska. Enjoy this episode with Angie Taggart.By Podcast Camanche Middle School
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Our guest on this episode grew up in a dog mushing family and has been raising huskies since she was old enough to hold one. She manages her family’s kennel. She is a 2-time Jr. Iditarod champ and recently won the Knik 200 by edging out former Iditarod champ, Brent Sass, by one minute. Enjoy this episode with Emily Robinson.…
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We are currently less than 50 days from the start. Our guest on this episode is an Iditarod veteran with 21 finishes. He has 8 top ten finishes with his best finish being runner up in 2021. He stepped away after the 2022 race and is back this year. Enjoy this episode with Aaron Burmeister.By Podcast Camanche Middle School
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Our guest on this episode ran her first Iditarod in 2022. As a matter of fact she made it all the way to Nome, but was not considered a finisher. She went back in 2023 and officially finished. This year, her husband, an Iditarod veteran, Jeff Deeter, will be running the Iditarod. Please enjoy this episode with Katie Jo Deeter.…
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We are back in another exciting season of Husky Talk. In our first episode of season 7 we talk with the marketing and communications director for the world famous Iditarod sled dog race. Please enjoy this episode with Shannon Noonan.By Podcast Camanche Middle School
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Ep. 146: Brain Science of UltraRunning - Gwen Zywicke
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1:01:44Gwen Zywicke is my guest this episode. She is an ultra runner and an Instructor at Louisiana State University and a writer. Her book, Ultrarunning Mysticism: Mind, Body, Spirit and the Sacredness of Overcoming Suffering, explores the relationship between ultrarunning and mysticism. She is working on a new book focusing on the science of the brain i…
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Ep. 145: Racing and Training Together - Devin Nelson and Jonathan Prosser
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1:00:32Devin and Jonathan are both returning podcast guests. They are both part of the Buckle-Heads running group in Topeka, KS. They have trained and raced together and supported each other in pursuing their running adventures. Their next big race is the Bighorn 100 on 16 June 2023.
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Ep. 144: Running and Renewal - Renita Pace Kallevig
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55:06Running is great for keeping both your body and your mind feeling great. But sometimes you need to take some time to look at how you are really doing inside yourself. And sometimes you will get an "aha" breakthrough when you spend some time working on what is inside of you. My friend, Renita, joins me this episode to talk about running long distanc…
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Ep. 143: Breathing for Health - Tara Bianca
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53:03Tara Bianca returns to the podcast for more great information about how breathwork can improve your health. She was my guest back in Ep. 74. In that episode we talked more about breathwork for runners. This week's episode is focused on how breathwork can benefit your health in general. Bio: Tara Bianca has been a holistic health practitioner for al…
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Our guest on this episode is a veterinarian. During the Iditarod she is the return dog coordinator. She is going to talk to us all about the logistics of return dogs of the Iditarod.By Podcast Camanche Middle School
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Before surgery on his hand a man asked, "Will I be able to play the piano after surgery, doc?" The doctor assured him he would still be able to play piano after the surgery. To which the man replied, "Good, I've always wanted to play the piano." I took this "dad" joke and looked a little deeper. Most of us have dreams of what we want to do "someday…
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Ep 142: Keeping the Streak Going ~ John Crum
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47:03John Crum was my very first guest on this podcast. When we last spoke, he was on an impressive run streak. Running at least a mile every day since November of 2015. He is still on his run streak. But his tenacity is impressive because he has also done 33 marathons or ultramarathons, including running a 100 mile race during his run streak. That mean…
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What does it mean to have freedom? We say we have freedom. But have you ever thought of what it really means to be free? In this episode I discuss my conclusion about freedom: It is, at its core, the ability to choose to do evil.By Eric Deeter
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New Year used to be celebrated in the spring until the calendar changed in 1582. The New Year celebration lasted from March 25 to April 1. Some say that those who held to the old system were called fools. Thus, the origin of April Fools Day. But there is little evidence that this is true. But the fact is that your mindset is chained to the way our …
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Our guest on this episode is an 8-time Iditarod veteran, grandson of the founder of the Iditarod, and the 2023 Iditarod champion. Please enjoy this episode with Ryan Redington.By Podcast Camanche Middle School
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Ep 141: Adapt and Overcome [Director's Cut] ~ Randy Taylor
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1:22:57Randy Taylor is back for a second time on the podcast. He's had new running adventures since we last talked and has expanded his coaching services by partnering with other running coaches. I'm calling this a "Director's Cut" episode because I left my backup recorder running after the "official" closing and captured our continued conversation. You n…
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Monday Mindset: AI Advice on Goal Setting
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13:00Artificial Intelligence -- AI -- has come to the mainstream. All the movies about what might happen when humans have to interact with AI are playing in the back of our minds.I asked ChatGPT to write a 10-minute speech about goal setting. It was a textbook speech. And the content was good. But if good content was able to change our lives, we'd be su…
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Ep 140: Believe it or Not ~ The UltraRunning Guys
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1:03:23Option 1: You have to have confidence and belief in yourself in order to run ultramarathons! Option 2: You start the race full of doubt and know that it's going to be so hard you may not finish. Which of these two options is the best mindset for ultramarathons? Both! Jeff Winchester and Jeremy Reynolds are The UltraRunning Guys. They are podcasters…
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The education system conditions us to find the "first right answer." We have to learn the answers so we can repeat them back when we're asked to provide them. So we come out with a framework of "answers" that condition us to see how the world works and what our role is supposed to be in the world. Another word for "framework" is a Matrix. Yes, I wa…
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Ep 139: Going After Challenges ~ Barney Riesbeck
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1:08:28Ultramarathon running is about taking on the challenge and finding out how far can you go. Barney Riesbeck is looking at life like an ultramarathon. In this episode we talk about the races he's run, the challenges he's created for himself and others, and the people that serve as an inspiration to keep going after epic goals for life.…
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What are the best days of your life? If you follow the common belief they are somewhere in your past. Things were better "back then." But what if you change your mindset and start telling yourself the story that your best days are still ahead of you. How would your life be different? There is a truth that your expectations will determine what you g…
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Best-of Episode: Spartan Mindset ~ Cliff Moitt
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1:04:44Best-of Episode: Cliff Moitt’s Spartan journey started with a TV show in the 80s called ”The Battle of the Network Stars,” and the stars were going through these obstacles. When he saw that he realized that the body is meant to do something different, something epic. At the time he was running 5 and 10K races. When the movie “300” came out, he was …
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There is a phenomenon called the placebo effect. You can have the benefits of a drug even without taking the drug. Your belief will create the outcomes. Drug trials - placebo even creates side effects. Placebo is a fake drug. It’s a magic feather. It’s your belief and expectation that produce the results.…
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Ep. 137: Don't Let Your Mind Tell You What You Can't Do ~ Ila Allen
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1:03:41Ila Allen was one of my first guests on this podcast. Many people know her from her posts in the ultramarathon running groups on Facebook. She trains outside in the weather extremes of Chicago, running along the lake. Wind (lots of wind), rain, snow, sleet, heat, or humidity, she says she can't run inside nor on a treadmill. But she won't run if th…
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We tend to believe that we are right in what we think we know. But “what we know” isn’t always right. Some things we used to “know” that aren’t so. The earth is the center of the universe. The earth is flat. The sun revolves around the earth. Disease is caused by humours in the blood. The cure is to drain some blood out of your body. Humans only us…
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Our guest today is familiar with the Iditarod in more than one way. He has been on the Iditarod trail on both bike and dog sled. This next weekend he will be competing in the Iditarod Trail Invitational 350 mile bike race. The following weekend his wife, Kristy Berington, will start the 1000 mile Iditarod dog sled race. Please enjoy this episode wi…
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Ep. 136: Best-of - Burnout ~ Heather Hart
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58:04We ultramarathon runners love to push and test our limits. The challenge is what draws us. And it’s easy to get caught up in the excitement of doing more and longer races. But there’s a downside too. Sometimes we forget that rest and recovery are just as important as training and racing. We’re in an extreme sport, and we can take our drive to do mo…
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Then there’s the story of the miner in California who gave up his claim after digging for years. 10 years later someone bought the claim and struck one of the richest veins of gold ever found after digging only 3 more feet. Perseverance is at the heart of ultramarathon running. And perseverance comes from mindset. Your mind will give out long befor…
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Mandy Miller has developed a strong ultramarathon mindset in her races and adventures from all around the world. She had run everything from multi-day stage races in the Sahara desert to 100 mile self-supported ultramarathons in the Yukon in January to Iron Man competitions in Hawaii.By Eric Deeter
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