show episodes
 
Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
  continue reading
 
I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Ant ...
  continue reading
 
Loading …
show series
 
The entrepreneurial journey is an ever-evolving process and every stage brings with it unique challenges and opportunities. The creative aspects of the salon industry are often what attract people to it, but if you’re going to make a success of yourself in a creative industry, it’s every bit as important to focus on the financial side too. Today’s …
  continue reading
 
536: Revolutionize Color Formulation! How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the cr…
  continue reading
 
As a salon owner you will have many responsibilities, but they can all be summarised by saying that; “You are the person that is ultimately responsible for the success of your business". And that takes more than just being good at doing hair, having a great location, and a column of your own clients… Obviously, those things are important, and they …
  continue reading
 
535: Smoothing Cash Flow Turbulence Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successfu…
  continue reading
 
Success as a hairdresser comes in many forms. For some it's purely creative, for others it’s all about building a clientele, succeeding as an educator, or building a business. To have success in multiple areas isn't easy, which is why in many cases, when you see a successful business, it's often because there is a partnership between someone with a…
  continue reading
 
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT…
  continue reading
 
Why is it that 80% of businesses that go to market never get an offer, meaning those business owners have to close the doors on all their hard work and walk away. If you’re a salon owner, the day will come when you are going to relinquish control of your business. This episode focuses on how you can increase your chances of being able to sell your …
  continue reading
 
Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways po…
  continue reading
 
One of the biggest changes to take place in the hair and beauty industry during the course of my career has been the uptake of tech, especially in relation to the business side of running a salon. Today’s guest is Jo Burgess, a former hairdresser and the co-founder of Shortcuts Salon Management Software. Since the early ‘90s, Jo and her team have b…
  continue reading
 
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT…
  continue reading
 
Most businesses don’t last more than a few years, so if you reach your 10th birthday, congratulations because you’re already one of the lucky ones! However, as the years go by, it’s essential that you don’t become too stuck in your ways because continuous evolution is a foundational principle for any successful business. Inspired by an email from a…
  continue reading
 
Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what sho…
  continue reading
 
As a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time. My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” mark…
  continue reading
 
If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time. WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/be…
  continue reading
 
“He or she who makes no mistakes usually doesn’t make anything.” Business, just like life, is never going to go entirely to plan. So, be prepared to make mistakes! One of the biggest (if not the biggest) mistakes that salon owners make is underestimating what it takes to manage a business. If this sounds like you, don’t worry; we’re here to help. I…
  continue reading
 
We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will le…
  continue reading
 
My guest on today’s episode is Mario Verrilli, owner of the Onaré Salon in Mississauga, Ontario, and author of a book titled, ‘The Fall of the Hair Salon and What to Do About It: A Step-by-Step Guide to the Future of the Beauty Salon Industry.’ The salon industry is under constant reinvention, and Mario has many years of first-hand experience with …
  continue reading
 
Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures. WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: ht…
  continue reading
 
Owning a salon business will always come with a multitude of challenges, and when you’re in the midst of a struggle, it’s easy to focus on the negatives, which can very quickly lead you to overwhelm and burn out. However, if you can change your mindset and start to see the positive side of things, you’re far more likely to overcome whatever hurdles…
  continue reading
 
Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team me…
  continue reading
 
“Find your why because it will get you through anything.” The majority of our listeners are salon owners, and many of you are also parents, both of which come with a whole host of challenges and rewards. My guest today is salon owner and father CJ Morello, and for him and his wife, the work-life balance struggles have been exacerbated by the fact t…
  continue reading
 
Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick! WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:…
  continue reading
 
“There is always a lesson if you look for it!” Today’s episode was inspired by an email from a salon owner who is currently in the middle of dealing with the loss of 50% of his business after his ex-manager and a stylist left to open their own salon. In this episode, I drive home the fact that in the world of business, people are bound to come and …
  continue reading
 
Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator! WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso JOIN mya! joinmya.com LET’S CONNECT! …
  continue reading
 
In this episode, my guest is Annie Humphreys, a true icon in the world of hairdressing and an important part of the success of the Vidal Sassoon salons and schools. Annie is quite simply the colourist who paved the way for those who followed into the world of modern hair colour. Join us as Annie takes a trip down memory lane and shares her experien…
  continue reading
 
If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ PROFIT FIRST FOR SALONS: https://pro…
  continue reading
 
2024 started off on a very sad note for the hairdressing world with the passing of Angus Mitchell. Angus was the son of the late Paul Mitchell, who was the co-founder of John Paul Mitchell Systems. As someone who had the privilege of having a close working relationship with the company, I was fortunate enough to ‘on occasion’ have spent a little ti…
  continue reading
 
Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home. WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA JOIN mya! joinmya.com…
  continue reading
 
In today’s episode, we’re going to focus on one of the most misunderstood concepts among salon industry professionals: the ‘P’ word (i.e. PROFIT). Reliable data in the salon industry is often hard to come by. But, what is usually agreed on is that when it comes to profit margins, the average salon has a net profit margin of somewhere between 0-8%. …
  continue reading
 
How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person. WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA …
  continue reading
 
What would your “best year ever” look like? As a salon owner, perhaps it would involve attracting more new clients, an increase in revenue, increasing the profit margin, or even opening another salon. Setting these kinds of resolutions is important, but it’s the easy part. Turning them into reality is where the real challenge lies. Tune into today’…
  continue reading
 
Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company! WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY DOWNLOAD THE COMPENSATION STRUCTURE & PA…
  continue reading
 
“Information given without emotion is very rarely remembered.” So much has changed in the two years since Gianni Scumaci was last on the podcast, including the incredible growth his digital education platform has experienced, his new academy space outside of Rome, and the development of an exciting new app that is sure to enhance the salon experien…
  continue reading
 
Loading …

Quick Reference Guide