Best LTV Production Podcasts (2024)

1
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) 40:30

1h ago40:30

40:30

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touche…

1
Build A Sales Company (NOT A Marketing Company) 31:38

1h ago31:38

31:38

I'm sure I'll ruffle furry-feathers with this one.

1
How Monarch uses a Hereshore Model as a Competitive Talent Strategy with Lee Farabaugh 33:14

3h ago33:14

33:14

IN THIS EPISODE... Monarch Professional Services Group seamlessly blends remote and local talent to create a dynamic workforce, harnessing expertise from small communities and global markets. Their approach not only supports diverse professional needs but also fosters innovation and adaptability, ensuring both team satisfaction and exceptional serv…

1
He Closed $100m On The Phone 1:15:02

1h ago1:15:02

1:15:02

Robbie Summers is a beast and remains the top Closer I've ever met in my life. Here's his top lessons for others who want to use phones to sell. We're doing a Hiring and Leads Masterclass at https://thesaleslever.com

1
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke 1:04:17

2h ago1:04:17

1:04:17

In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors …

1
The Hidden Truth About Reputation Management with DJ Sprague 48:56

4d ago48:56

48:56

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior,…

1
Leveraging Project Managers as the Orchestra Conductors of Work with Molly Beran 34:18

5d ago34:18

34:18

IN THIS EPISODE... Amidst the evolving landscape of blended workforces, integrating external project managers brings unparalleled flexibility and expertise, from managing data warehouse modernizations to orchestrating smooth transitions. This approach not only bridges gaps in internal communication but also enriches organizational efficiency, trans…

1
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing 43:19

7d ago43:19

43:19

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of t…

1
Recession: How Marketing SHOULD Respond 23:06

8d ago23:06

23:06

These are the tweaks I make to my marketing when there's a noticable pull-back to buying stuff, due to a recession...

1
Unlocking Insights with the Amazon Marketing Cloud with Robert McGovern 49:38

8d ago49:38

49:38

In this conversation, Matt Anderson, Rael Cline, and guest Robert McGovern discuss the Amazon Marketing Cloud (AMC) and its use cases. They cover topics such as the background of Robert McGovern, Director of Paid Advertising at Optimizon, the accessibility and conditions for using AMC, the value it provides in terms of custom attribution and unders…

1
(Oops) Why My Emails Didn't Deliver For 1 Year... 44:16

11d ago44:16

44:16

I had NO IDEA...

1
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them 39:00

11d ago39:00

39:00

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how bu…

1
The Future of Healthcare, with Duncan Weatherston 30:26

14d ago30:26

30:26

In this episode of the Metric Stack Podcast - a must-listen for anyone interested in the future of healthcare and information technology - hosts Allan Wille and Lauren Thibodeau sit down with Duncan Weatherston, CEO of Smile Digital Health, a health data platform. Duncan talks about his company’s mission to transform global healthcare through innov…

1
The Urgency of Recomposing Your Mix of Talent with Audra Nichols 38:26

15d ago38:26

38:26

IN THIS EPISODE... In a world where blended workforces redefine success, organizations must integrate independent contractors and full-time employees, balancing innovation with agility! Audra Nichols, COO of MBO Partners since January 2022, excels in this realm, leading talent and client services with over 25 years of experience in transformational…

1
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran 1:07:25

14d ago1:07:25

1:07:25

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies th…

1
My NEW 'Umbrella' Offer Model 44:15

15d ago44:15

44:15

this is how i'm structuring my offers now

1
Ep. 04: Scale Your Winning Paid Ad Creatives (27 Ways) 16:18

19d ago16:18

16:18

If you have a winning ad, it's important that you squeeze the juice out of that ad as much as humanly possible. How do you do that? By simply making new variations (not new angles) of that ad and relaunching them onto YouTube, Facebook, Instagram, TikTok, LinkedIn, Etc. That is how you truly are able to scale your winning paid ads regardless of you…

1
What Are Marketing Performance Metrics™ & Why Are They Important? 46:05

22d ago46:05

46:05

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about op…

1
Episode 17 | How Upwork Defines the Multiple Value Propositions of Blended Workforces with Tony Buffum 38:50

19d ago38:50

38:50

IN THIS EPISODE... In today's dynamic work environment, blended workforces revolutionize productivity by fusing full-time staff with diverse freelancers, creating unparalleled agility. This approach not only accelerates project delivery but also infuses organizations with fresh perspectives, turning traditional talent acquisition on its head and se…

1
How to Use the Microsoft Outage to Sell More of Your Stuff 31:40

21d ago31:40

31:40

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode wi…

1
Ep. 03: The New Marketing Funnel To Run In 2024 11:14

27d ago11:14

11:14

The community funnel is one of the most profitable things you can do nowadays to promote your products/services. A lot of online marketers focus on ascension funnels and selling one-time low-ticket products, getting someone on an email list, and marketing to them from there. In today's episode I'm going to cover a way to supercharge your low-ticket…

1
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 38:05

30d ago38:05

38:05

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their custome…

1
Using Operational Clarity to Increase the LTV of Outsourcing with Garrett Delph 33:09

26d ago33:09

33:09

IN THIS EPISODE... Meet Garrett Delph, Founder & CEO of ClarityOps, dedicated to guiding businesses through the intricacies of expansion. With a first-principles approach, ClarityOps identifies the root causes of business challenges, ensuring comprehensive and effective strategies. Garrett and his team develop tailored solutions that eliminate chao…

1
How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 42:08

28d ago42:08

42:08

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the …

1
Ep. 02: Using Claims & Guarantees To Supercharge Your Offer 17:58

1M ago17:58

17:58

Creating a winning offer for your business is the #1 thing that you can do to accelerate your growth. Everything downstream in your business stems from your offer. Your marketing, sales process, and social content all are positioned and influenced by your core offer itself. Today I'm going to be breaking down why as a business owner you need a winn…

1
Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg 43:42

1M ago43:42

43:42

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surp…

1
From Chaos to Cohesion: Scaling in the Hospitality Amenities Industry with Andy De Silva 30:13

1M ago30:13

30:13

IN THIS EPISODE... This episode unveils a narrative shaped by entrepreneurial spirit and global ambition! Meet Andy De Silva, a Sri Lankan-born entrepreneur and the Co-Founder & CEO of Hotel Emporium, Inc. With a background spanning Hospitality, International Trade, and Tech Industries, Andy began his journey in Colombo before moving to the United …

1
(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley 30:50

1M ago30:50

30:50

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From…

1
Welcome to eCom Insights with the LTV King and Marketplace Mastermind 39:10

1M ago39:10

39:10

In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggles that clients face in e-commerce, such as margin …

1
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley 36:36

1M ago36:36

36:36

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a l…

1
Skill Versus Scale: Navigating the Future of IT Innovation with Keith Daser 35:49

1M ago35:49

35:49

IN THIS EPISODE... Today's episode features Keith Daser, founder of Deliver Digital. At Deliver Digital, Keith leads initiatives to optimize and manage technology partnerships and expenditures for SMBs and mid-market clients. With over fifteen years of experience in the technology industry, he has honed a passion for developing innovative solutions…

1
How to Strangle Slack Before It Strangles You 34:41

2M ago34:41

34:41

Ralph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in their teams. Ralph and Lauren also talk about their journey of transitioning to more structured project management tools like Jira and ClickUp. Plus,…

1
The Meta Easy Button For Getting More Leads That Actually Buy 59:14

2M ago59:14

59:14

Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how…

1
How Instant Teams Champions the Untapped Talent of Military Spouses with Erica McMannes 33:33

2M ago33:33

33:33

IN THIS EPISODE... This episode features Erica McMannes, the co-founder and Chief People and Community Officer at Instant Teams. Instant Teams is a pioneering customer experience marketplace dedicated to sourcing exceptional diverse talent for companies while championing the empowerment and employment of military spouses through remote work opportu…

1
Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You 46:53

2M ago46:53

46:53

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With…

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LTV Production Podcasts

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