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We are a group of storytellers, performers, and musicians. We tell Irish myths to a live audience with live music. Candlelit Tales was founded by brother-sister storytelling duo Aron and Sorcha Hegarty. Driven by a passion for Irish mythology, we started retelling the stories to a near-empty room upstairs in a Dublin pub one rainy evening in November. The next week, the room was a lot less empty, and we were joined by musician Ru O’Sé. By the fourth week, the room was full, and so was the ha ...
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The B2B Revenue Executive Experience

Carlos Nouche & Lisa Schnare - Mentors in Revenue optimization and Sales Development

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The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessa ...
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Sensitive and Strong

Annet de Zwart, Professional Certified Coach and International Consultant on High Sensitivity.

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Welcome to Sensitive and Strong! I know how easy it is to think your sensitivity is your biggest weakness, but I’m going to show you that your sensitivity is your biggest strength! All the different aspects of being sensitive are discussed, but also the joys of being an HSP, we’ll have inspiring guests and give you all kinds of tips and tools to use it as a strength. Presented by Annet de Zwart, life coach trained by dr. Elaine Aron. https://highsensitivecoaching.com/home/
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We talk about anything and everything. From entertainment to sexual health and reviews of products to different wonders of the world, we cover it all! An open discussion filled with fun! Check the linktree for more ways to follow and support! https://linktr.ee/dudedonde Support this podcast: https://podcasters.spotify.com/pod/show/dondeesta/support
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So many companies start out with the goal of going public and hitting it big. But, unfortunately, for many of them, a successful exit via a merger or purchase is far more likely. We wondered: What are the best strategies to position your company as the go-to-market leader during an M&A process? To help us with this today, we have Aron Bohlig, Manag…
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Welcome back to the Candlelit Tales podcast.This episode continues our brand new series, all about the band of warriors known as the Fianna.In this story, we’ll meet another familiar character, and founder of the Fianna, Cumhaill. This is the origin story of how the legendary band of warriors we know so well in stories, came to be. It's a love stor…
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With the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applications to customers. However, with intense competition and rapidly changing customer needs, SaaS companies must adopt effective strategies that will enable them to not only survive but thrive in the l…
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Welcome back to the Candlelit Tales podcast.This episode kicks off a new series, all about the band of warriors known as the Fianna.In this story, we’ll meet a familiar character, going by an unfamiliar name. Please note the content of these stories may be triggering for some listeners, please take care of yourself as you listen. This story include…
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When you do something innovative and extraordinary, you go from 0 to 1. While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next level. So, we asked: What are some of the most effective go-to-market strategies for startups going from early days to scaling up their business? To help…
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Revenue growth is a key priority for organizations. Now, let's say you're taking over a revenue team. Where do you start? Or, in other words... How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes? To help us with this today, we …
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Welcome back to the Candlelit Tales podcast.And this special interview and chat between Sorcha the board of directors of the Gaelic Woodland Project. Founded by Eoghan Connaughton the project was first described to Aron as “a social experiment”, whose main objective was to create native woodlands and protect the existing woodlands on the Island of …
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Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth. However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics. Therefore, we wanted to find out: What are the top sales strategies for effectively scaling your revenue? To help us with this today, we have Greg Nutt…
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Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch? To help us with this tod…
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Welcome back to the Candlelit Tales podcast.And another wonderful collaboration episode. In these sporadic episodes, we’re fortunate enough to collaborate with a few very special musicians. We’re a fan of their work and they also happen to be a fan of ours. We have always been grateful for any collaborations we have created, performed and worked on…
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Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd? To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sale…
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Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. But what if you're just at the beginning of your sales journey? If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first cult…
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Welcome back to the Candlelit Tales podcast.In this episode, we look back on and discuss the High King series and some of our sources and inspiration for how we approached telling Cormac Mac Airt's story.We recorded this episode over Zoom, so if you listen to this on a podcast player, you can head to YouTube to watch the video version. Please note …
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Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome. To thrive, you need to develop a strong emotional muscle. The question is: How does emotional fitness relate to our performance under pressure and our long-term resilience in sales? To help us with this today, we have Ben Drakes, Founder…
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Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities. But things start changing with a little help from AI. How can generative AI align B2B marketing and sales teams for revenue growth in 2024? To help us with this today, we have Nathan Schlaffer, CEO and Fou…
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Welcome back to the Candlelit Tales podcast.This episode concludes our new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.In this story, Cormac journeys to the Otherworld to confront the entity that took his family away from him, and encounters strange sights and hard-won wisdom. Please note the content …
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Customer success and product marketing can be the driving force behind any go-to-market strategy. However, the entire organization must work together to achieve success and deliver measurable results. With that in mind, we wanted to know: How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strat…
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Welcome back to the Candlelit Tales podcast.This episode continues our new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.This episode brings us to the beginning of the end for Cormac. As the king aged, and believed that his greatest adventures were behind him, Bealtaine brought with it an invitation for…
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Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls. B2B sales require a more strategic and personalized approach. However, it's all about setting a strong foundation. Here's the main question: Why should you understand the problems your company solves when building an ideal customer profile and pip…
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Welcome back to the Candlelit Tales podcast.This episode continues our new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.This episode tells the second part of last week’s story ‘Fire and Fury’ where we were introduced to some of Cormac’s struggles as a High King who was not a fighting man. Insulted by t…
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Marketing and sales - a powerful combination that can make or break your entire business. The key word here is alignment between those two. Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation. Let's start with a simple question in mind: Why should you build a…
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Welcome back to the Candlelit Tales podcast.As this episode is released on the first of May, also called Bealtaine, we decided to take a break from our current series on Cormac Mac Airt, and talk you through some of what we’ve learned over the years of telling stories about this fire festival.We recorded a video to go along with this talk, and you …
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The evolution of the buyer-seller journey is a never-ending story between the two sides. However, in the last 5 years, the changes have been remarkable. We wanted to find out: How are changes in buyer-seller dynamics causing friction in the sales process? To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. G…
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Welcome back to the Candlelit Tales podcast.This episode continues our new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.This episode tells the story of Cormac’s struggles. Now that he had gained the kingship, he found he had to hold it, and he had promised that he would hold it with wisdom and justice,…
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Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback. That is sales enablement. Sales enablement has become an integral part of every successful organization. So then, we asked ourselves: How can you effectively integrate sales enablement with your sales stra…
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Welcome back to the Candlelit Tales podcast.This episode continues our new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.This episode tells the story of Cormac’s meeting with his beloved Eithne, and the tragic tale of what her feckless relatives did to her beloved foster father.Please note the content o…
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Many startups get their Ideal Customer Profile (ICP) wrong. The results? Low-quality leads, decreasing revenues, and unhappy customers. It's time to fix that. How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention? To help us with this today, we have Eric Holmen, Former CEO of Splash. Eri…
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Welcome back to the Candlelit Tales podcast.This episode continues our new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.In this episode, young Cormac begins to come into his power at Tara, using his greatest kingly gift of judgement to prove his worth.Please note the content of these stories may be tri…
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Sales training plays a key role in the success of any business. It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals. If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to pr…
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Welcome back to the Candlelit Tales podcast.This episode continues our new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.We meet Cormac’s mother, Achtan the druid’s daughter, and discover the origins of the child who would one day be the High King of Ireland.Please note the content of these stories may …
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It used to be so easy to hire a professional with hundreds of CVs flooding your inbox. But the game has changed, and to become the best, you need the best. Technology has changed the rules, and that's where the problem lies. Well then, we have a big question: How can you shed some of your limited beliefs when it comes to hiring criteria and moderni…
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Welcome back to the Candlelit Tales podcast.In this episode, we are kicking off a new series on the greatest High King in mythological, pseudo-historical memory: Cormac Mac Airt.We meet Cormac’s mother, Achtan the druid’s daughter, and discover the origins of the child who would one day be High King of Ireland.Please note the content of these stori…
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The RevOps function has changed tremendously fast. What was relevant yesterday doesn't work today anymore. Well then, a logical question emerges: Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community? To help us with this today, we hav…
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Welcome back to the Candlelit Tales Podcast.As Spring is in full swing, and Aron and Sorcha are off gallivanting across the Pond (see our website for show dates if you’re in the New York/Vermont area at the time this podcast goes out!) we present to you collaboration with one of our favourite humans.This is the story of the Intoxication of the Ulst…
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B2B sales teams are constantly seeking new strategies and tools to drive revenue growth. One of the most powerful resources at their disposal is data and technology. But that's just one piece of the puzzle. So, today's question is: How can you make revenue more predictable by aligning your go-to-market teams to win more with less? To help us with t…
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