Best Mark Ritson Podcasts (2024)

1
Mark Ritson on creativity, brand, and the need for better strategy 38:18

18d ago38:18

38:18

WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future. Stay up-to-date with the latest marketing and advertising news with our free dail…

1
How are marketing leaders thinking about AI? - Thomas Barta 56:09

1h ago56:09

56:09

How are leaders thinking about AI? - Thomas Barta

1
Mapping AI's impact on marketing teams 35:18

5d ago35:18

35:18

WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how generative AI will impact marketing and advertising teams in the years ahead. Read more at https://ascension.phdmedia.com Stay up-to-date with the latest marketing and advertising news with our free dai…

1
The guide to Chat GPT for Marketers - Heather Murrary, AI for Non-Techies 56:57

4d ago56:57

56:57

Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghost…

1
CMO Conversations: Bloomberg Media on growing news brands in volatile times 38:07

5d ago38:07

38:07

In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy and much, much more. Stay up-to-date with the latest marketing and advertising news with our free daily new…

1
Re-uniting creativity and media 29:35

11d ago29:35

29:35

WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativity and media can combine to enhance effectiveness. Discussing the impact of channel, platform and format on creative best practice. Stay up-to-date with the latest marketing and advertising news with …

1
CMO Conversations: AB InBev’s Creative Effectiveness Transformation 27:43

13d ago27:43

27:43

WARC's Anna Hamill is joined by Marcel Marcondes, AB InBev's global chief marketing officer. Discussing creative effectiveness at AB InBev, being creative marketers of the year, and priorities for the future. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.…

1
Mini MBA in Brand Management - Cohort B, Q&A 5 (April 2024) 47:57

15d ago47:57

47:57

By Mark Ritson

1
Canva's European Head of Marketing on Growth 52:55

18d ago52:55

52:55

We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

1
Creative Effectiveness judging at Cannes Lions 2024: The inside story 38:35

21d ago38:35

38:35

WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.

1
WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up 38:45

25d ago38:45

38:45

On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate shares insights on why humour is back. Finally, WARC's David Tiltman share his highlights from the Creative Impact track.…

1
WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness 39:38

25d ago39:38

39:38

On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarathy and WARC's Adi Kishore talk about new creative effectiveness research, and Gurdeep Puri (The Effectiveness Partnership) and Kawal Shoor shares insights into the factors driving I…

1
WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy 41:38

27d ago41:38

41:38

On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation. WARC's Lena Roland and Mark Pollard from Sweathead discuss the future of strategy, and Oxford University's Andrew Stephen and the Unsterotype Alliance's Sara Denby share new research proving the…

1
WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals 40:00

28d ago40:00

40:00

On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals.

1
WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research 39:04

29d ago39:04

39:04

On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creatives shares how climate change is impacting creativity, followed by LinkedIn's Mimi Turner and Bain's Jamie Cleghorn on exciting new B2B research.…

1
Mini MBA in Brand Management - Cohort B, Q&A 4 (April 2024) 1:10:29

29d ago1:10:29

1:10:29

By Mark Ritson

1
WARC x Cannes Lions: Creative Impact in 2024 40:50

1M ago40:50

40:50

WARC's SVP of content David Tiltman speakd to LIONS' chief content officer Paul Kemp-Robertson about the Creative Impact content programme, which will be taking place across the 2024 Cannes Lions International Festival of Creativity. Later they speak to Devika Bulchandani, Global CEO at Ogilvy about her take on creative effectiveness and what she’s…

1
How synthetic data is transforming marketing research 36:33

1M ago36:33

36:33

WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synthetic data will impact marketing, what marketers can do to mitigate any risks of working with this data. Stay up-to-date with the latest marketing and…

1
Seth Godin on Marketing: Trends, AI, & Ethics 53:58

1M ago53:58

53:58

Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers.Key Discussion PointsThe Craft of MarketingCraft is about acquiring the skill to demonstrate em…

1
Bullshit strategy - and how to avoid it 52:31

1M ago52:31

52:31

WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no competitors, and why there’s no such thing as the right strategy. Stay up-to-date with the latest marketing and advertising news with our free daily newsl…

1
3 in 15: The Future of Digital Commerce 2024 24:31

1M ago24:31

24:31

WARC Media’s Head of content Alex Brownsell talks to reports editor Gregory Grudzinski about three key takeaways from the 2024 Future of Digital Commerce report. Discussing retail media, the customer journey, and AI. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.…

1
Marketing Truth #5: Building brands is much bigger than advertising 36:43

2M ago36:43

36:43

In this fifth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO, McDonald’s discuss brand building beyond just advertising and how to get the organization on board. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.…

1
Rethinking brand purpose 32:17

2M ago32:17

32:17

WARC Strategy's content director Lena Roland talks to Nick Asbury, creative writer and author, and Thomas Kolster, marketing activist and author. Discussing the rise of purpose, what post purpose looks like, and the role awards can play in changing the narrative around purpose. Stay up-to-date with the latest marketing and advertising news with our…

1
3 in 15: WARC Awards winners 2024 23:04

2M ago23:04

23:04

WARC's SVP content David Tiltman speaks to WARC's Awards lead John Bizzell about three winning case studies entered into the 2024 WARC Awards. Discussing McDonald’s Big Enough to make a Difference campaign, Doordash's Kid Currency campaign, and Telkom’s Stand Tall campaign. Find out about all the 2024 regional winners and shortlists here. Stay up-t…

1
Attention beyond the screen 38:59

2M ago38:59

38:59

WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OOH, and Pierre Bouvard, chief insights officer at Cumulus Media and Westwood One. Does attention matter in all media channels? And, if so, what impact does attention have in environments where visual co…

1
A new blueprint for brand growth 39:54

2M ago39:54

39:54

WARC’s SVP content David Tiltman talks about the Blueprint for Brand Growth with Kantar’s Jane Ostler, EVP, Global Thought Leadership. Discussing the three growth accelerators outlined in the book. Read the Blueprint for Brand Growth on kantar.com/blueprint. Stay up-to-date with the latest marketing and advertising news with our free daily newslett…

1
Does marketing move share prices? 40:05

2M ago40:05

40:05

WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anders…

1
Mini MBA in Brand Management - Cohort B, Q&A 2 (April 2024) 1:13:13

2M ago1:13:13

1:13:13

By Mark Ritson

1
3 in 15: How marketing impacts pricing 18:02

2M ago18:02

18:02

WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power. Stay up-to-date with the latest marketing and ad…

1
3 in 15: Social media reaches new peaks 23:26

2M ago23:26

23:26

WARC's SVP of Content David Tiltman, and WARC Media's Head of Content Alex Brownsell talk about three important findings from the latest Global Ad Trends report with a focus on social media. Discussing why social is the leading media channel by ad spend globally, ad spend on TikTok, and reflecting on what all this means for advertisers, especially …

1
Beyond performance marketing: Strategies to maximise short and long term outcomes 39:22

2M ago39:22

39:22

WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa, Konstanze Fichtner, Marketing Science Partner, and Carl Johan Johansson Alm, Marketing Science Partner. Discussing how they approach best practices for performance marketing and measurement at Meta. …

1
3 in 15: Decoding the Indian Gen Z 12:14

3M ago12:14

12:14

WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend money and what luxury means to them. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.…

1
Mini MBA in Brand Management - Cohort B, Q&A 1 (April 2024) 1:40:07

3M ago1:40:07

1:40:07

By Mark Ritson

1
Marketing Truth #4: Maximize reach to achieve the greatest impact 39:29

3M ago39:29

39:29

In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective media campaign that accounts for crucial brand-building work and necessary activation. Stay up-to-date with the latest marketing and advertising news wi…

1
Using AI in social media 56:34

3M ago56:34

56:34

Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI f…

1
3 in 15: The Future of Measurement 2024 19:21

3M ago19:21

19:21

Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Report. Discussing third-party cookies, hurdles in holistic measurement, and closing the sustainability gap. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.…

1
3 in 15: Performance marketing 16:53

3M ago16:53

16:53

WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.…

1
The Current State of AI and Its Impact on Marketers - Ross Simmonds 57:39

3M ago57:39

57:39

How will AI impact marketers? We discuss with Ross from Foundation :)

1
3 in 15: Travel and Tourism 16:07

3M ago16:07

16:07

Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting people’s travel patterns, how business travel is chang…

1
The State of Creativity 39:58

3M ago39:58

39:58

WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar. Discussing the State of Creativity report, including how marketers - both brand-side and agency-side - are feeling about the state of creativity within their organisations, some challenges they are facing, and looki…

1
How a brand crisis plays out in Red states vs. Blue states 23:59

3M ago23:59

23:59

In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can navigate this contentious political year." Stay up-to-date w…

1
The Future of Marketing - Hubspot MD Mark Barry 49:46

3M ago49:46

49:46

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.Let us know what you think of this style of interview and …

1
The enduring relevance of JWT's 1974 Planning Guide 41:32

3M ago41:32

41:32

Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice planning techniques and how to understand the process of marketing and brand building. Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of stra…

1
How to operate with more courage and less fear - David McQueen 1:04:31

3M ago1:04:31

1:04:31

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.Takeaways:- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.- Learn how to cultivate a mindset of courage and resilience in the face of challenges.- Gain a…

1
3 in 15: Rankings 2024 19:38

3M ago19:38

19:38

WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discussing McDonald’s and Burger King’s performance, the use of technology in highly ranked campaigns, and trends in traditional media campaigns. Stay up-to-date with the latest marketing and advertising news…

1
Rapha CMO - What can cycling teach us about equality? 25:51

4M ago25:51

25:51

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha.She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/…

1
Marketing Truth #3: Creativity supercharges marketing's impact 29:40

4M ago29:40

29:40

In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement. Stay up-to-date with the latest marke…

1
Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd 57:44

4M ago57:44

57:44

Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too

1
3 in 15: Cultural insights from Spikes Asia 14:57

4M ago14:57

14:57

WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDonalds, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.…

1
Fixing a broken business model 42:31

4M ago42:31

42:31

In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & Twist, and Caroline Johnson, co-founder at The Business Model Company. Showing how change is possible by looking at two different types of company that have evolved their client relationships. Stay up-t…

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Mark Ritson Podcasts

Podcasts Worth a Listen

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