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Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource healthcare technology companies can use to develop and bring products to market ready to address their customers' unique needs.
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Spencer Honeyman — The State of AI in Healthcare and Pharma
36:08
36:08
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Summary On this episode of Healthcare Market Matrix, host John Farkas sits down with Spencer Honeyman, chief commercial officer of Vi Technologies, a company using artificial intelligence to enhance the health outcomes and financial returns of healthcare organizations. John and Spencer dive into how AI-driven solutions are alleviating workloads and…
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Dr. Jennie Byrne — Healing the Healers: Addressing Moral Injury in Today's Clinician Market
52:25
52:25
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52:25
On this episode of Healthcare Market Matrix, host John Farkas is joined by Dr. Jennie Byrne, an advisor for healthcare innovators, like LunaJoy Health and PsychNow, and co-founder of Belong Health. Additionally, Dr. Byrne is an established author, writing two important books, Work Smart, a guide on leveraging brain and behavioral science to enhance…
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Aaron Hillman — Mastering Healthtech Event Engagement Strategy
51:48
51:48
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51:48
On this episode of Healthcare Market Matrix, host John Farkas is joined by Aaron Hillman, an Advisory Board Member at Ratio and the Sr. Director of Global Client and Industry Engagement at Philips. Aaron brings almost two decades of expertise in healthcare IT and client engagement, sharing his insights into the art and science of orchestrating succ…
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Ben Reigle & Trish Rivard — Market Implications of the Change Healthcare Breach
47:58
47:58
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47:58
On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard, CEO of Eliciting Insights, a healthcare technology market research and strategy company, and Ben Reigle, CEO of Tarpon Health, a community of providers that are building their own internal automation. Trish is an accomplished ROI-driven leader and consultant sp…
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Introducing Ratio's [Buyer Matrix Series]
30:13
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Welcome to the debut episode of our exciting new monthly series on the Buyer Matrix, brought to you by goratio.com! In this episode, we unveil our innovative approach to understanding and engaging with key players in the healthcare technology sector through our newly launched Buyer Directory. Join us as we delve into the intricacies of the Buyer Ma…
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Mark Donnigan — The Critical Nature of Leading with Value
58:53
58:53
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58:53
On this episode of Healthcare Market Matrix, host John Farkas is joined by Mark Donnigan, virtual CMO and go-to-market consultant at Growth Stage Marketing, a company that builds sustainable marketing strategies while executing go-to-market plans that yield real business results by being rooted in first principles thinking. Mark has extensive exper…
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Christopher McCord — The State of Healthtech Funding: Considerations for 2024
1:16:21
1:16:21
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1:16:21
On this episode of Healthcare Market Matrix, host John Farkas is joined by Christopher McCord, Managing Director at Healthcare Growth Partners (HGP), an investment banking and strategic advisory firm exclusively focused on transformational Health IT. HGP combats breakdowns between stakeholders in the traditional banking model and our healthcare sys…
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Mac Davis & Dr. Ramon Jacobs-Shaw — Blending Compassion and Tech: Elevating the Clinical Perspective in Healthtech
51:51
51:51
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51:51
On this episode of Healthcare Market Matrix, host John Farkas sits down with Mac Davis and Dr. Ramon Jacobs-Shaw from Belong Health where Mac serves as the VP of Digital Product and Data and Dr. Jacobs-Shaw is the Chief Clinical Officer. Belong Health delivers a more compassionate, straightforward insurance experience for Medicare-eligible individu…
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Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement
55:23
55:23
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55:23
On this episode of Healthcare Market Matrix, host John Farkas sits down with Mitch Holdwick, Director of Consumer Transformation at Innovaccer, the number one platform for value-based care that unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, finan…
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[Encore Episode] Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
1:00:47
1:00:47
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1:00:47
There is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 bil…
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B. Anderson (Andy) Flatt — Exploring the Tech Roadmap for Eldercare Facilities
52:54
52:54
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52:54
On this episode of Healthcare Market Matrix, host John Farkas sits down with Andy Flatt, Senior Vice President and CIO of National HealthCare Corporation, or NHC, which is the oldest and among the largest publicly traded, long-term healthcare companies in the nation. Andy has 40+ of experience in a combination of public and private healthcare organ…
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Aaron Hillman — Empowering a Consultative Approach to Marketing
55:30
55:30
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55:30
On this episode of Healthcare Market Matrix, John Farkas is joined by Aaron Hillman, advisory board member at Ratio, to discuss the intricacies of marketing products and solutions to healthcare enterprises, specifically with a consultative approach. Throughout the episode, John and Aaron emphasize the importance of getting out into the field to gat…
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[Applied Theory Series] Kyle Numann — Building Digital Platforms Designed for Growth
17:10
17:10
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17:10
On this episode of Healthcare Market Matrix, host Jessica Head is back for another episode in her Applied Learning series. Jessica is joined by Kyle Numann, design and development director at Ratio, for a conversation about how marketers and their teams can build digital platforms designed for growth and scale. Together, Jessica and Kyle cover the …
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Reed Smith — Building a Consumer-Centric Patient Experience
52:53
52:53
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52:53
On this episode of Healthcare Market Matrix, host John Farkas sits down with Reed Smith, Chief Consumer Officer at Ardent Health, for a conversation about Reed’s role with Ardent and his thoughts on the state of the healthcare marketing industry. Reed has spent twenty years in healthcare marketing, serving in prominent positions for the Texas Hospi…
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[Ratio Insights] Unlocking Healthcare's Horizon in 2024: The Critical Nature of Understanding Your Value Equation
43:41
43:41
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43:41
On this episode of Healthcare Market Matrix, John Farkas is joined by Taylor Underwood, Content Director at Ratio, to discuss the top three problems the healthcare industry faces today. Having completed the fall healthcare conference season, John considers the industry’s goals and priorities for 2024. How is healthcare addressing the clinician shor…
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Tod Fetherling — The Horizon of Data and Analytics
54:02
54:02
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54:02
On this episode of Healthcare Market Matrix, host John Farkas is joined by Tod Fetherling for an astute conversation about the growing role of data and analytics in healthcare. Tod is Huron's managing director of data and analytics and global products, and he has spent over three decades building a comprehensive understanding of the importance of t…
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Haden McWhorter — The Premise Health Playbook: What does it mean to be Enterprise-ready?
1:01:22
1:01:22
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1:01:22
On this episode of Healthcare Market Matrix, host John Farkas sits down with Haden McWhorter for an insightful conversation about Premise Health and the future of direct healthcare. Haden is the chief information officer at Premise and has spent the better part of a decade driving meaningful change as a leader in the healthcare ecosystem. Throughou…
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[Encore Episode] Stephanie Lahr, MD — Bringing the Joy Back to Medicine
55:29
55:29
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55:29
Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions that are capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always…
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[Applied Theory Series] Peter Smith — Crafting RevOps Funnels and Building High-Performing Teams
33:18
33:18
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33:18
On this episode of Healthcare Market Matrix’s Applied Theory Series, host Jessica Head is joined by Peter Smith, co-founder and President of Ratio, for an insightful conversation about RevOps, customer success, and how those two elements inform the ROI of a company’s marketing strategies. Peter is the master of operational and financial functions a…
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Laura O'Toole — Shortening the Sales Cycle with Value-Driven Solutions
57:14
57:14
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57:14
On this episode of Healthcare Market Matrix, host John Farkas sits down with Laura O’Toole, Ratio Advisory Board Member and CEO of SureTest, for an enlightening conversation about her thirty-plus years of experience in healthcare enterprise IT implementation. After spending much of her career strategically designing, developing, and implementing tr…
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Trish Rivard — Exploring Health System Finance and Revenue Cycle Purchase Plans
46:37
46:37
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46:37
On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard for an insightful conversation about the HFMA Health System Purchase Plans 2023 report. Trish is a healthcare technology and revenue cycle expert, and she has a real passion for translating market feedback into actionable strategies and investments. With a decad…
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Justin Mooneyhan — Inside AMSURG: Navigating Healthcare Innovation, Challenges, and the Future of Surgery Tech
51:13
51:13
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51:13
On this episode of Healthcare Market Matrix, host, John Farkas is joined by Justin Mooneyhan, Senior Director of Strategy, Solutions, and Innovation at AMSURG, with over a decade of expertise in healthcare, technology, strategy, process improvement, and project and portfolio management. He has led all efforts related to IT strategy, technology solu…
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Kelly Aldrich — Health Tech Horizons: Navigating Nursing Challenges & Innovations
58:15
58:15
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58:15
With over 35 years of experience in clinical, academic, and leadership roles across nursing and healthcare, Kelly Aldrich is a tremendous HIT strategist, innovator, and thought leader who has consistently demonstrated a strong commitment to leveraging advanced technology to improve nurses' lives and patient outcomes. Kelly joins host John Farkas on…
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[Applied Theory Series] Bennett Farkas — Credibility by Design
24:24
24:24
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24:24
In this special Applied Theory Series feature episode, we reveal how our agency leverages design to build credibility among healthcare providers for the tech companies we serve. Cofounder Bennett Farkas shares real-life examples highlighting the impact of effective design in creating a strong pipeline. Together, we explore the world of design in en…
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We are excited to share that, as of today, Golden Spiral will now be known as Ratio! Our agency’s mission and passion have always been to help transformative technologies gain the visibility they deserve, and we look forward to continuing in this pursuit. This new chapter launches with a healthcare advisory board to deliver mentor-backed and data-d…
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Harvey Castro, MD — Unleashing the Power of AI in Healthcare
55:18
55:18
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55:18
With the recent surge in the public usage of AI tools such as ChatGPT, the healthcare industry must consider how these tools can impact and improve patient care across the spectrum. As with the implementation of any new technology, there are early success stories and cautionary tales alike, and it can be difficult to predict how your healthcare sys…
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Nicole Tremblett — Empowering Care: HCA's Journey to Quality Care through Tech Partnerships
42:54
42:54
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42:54
Summary While many in the healthcare industry knew a nursing shortage was on the horizon, the pandemic expedited the crisis in a way few saw coming. Now more than ever, it’s imperative that healthcare creates an environment that allows nurses to focus less on administrative tasks and more on what they love to do: caring for patients. Nicole Tremble…
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Dave Brooks — From Crisis to Progress: Population Health in the New Normal
52:35
52:35
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52:35
Few healthcare executives have as much experience in the industry as Dave Brooks — currently the Chief Strategy Officer with People.Health, Dave became the CEO and VP of Physician Services for Christus Medical Group in 1996 before becoming the EVP and COO for Central DuPage Health in 2002. He has also served as CEO of Providence Health and Services…
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Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
1:01:17
1:01:17
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1:01:17
There is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 bil…
…
continue reading
1
Tom Mitchell — Mastering Your Value Equation in a Loud and Crowded Market
51:08
51:08
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51:08
The CMO role is typically the shortest-tenured position in health tech C-suites, but Tom Mitchell is the exception to the rule. As a seasoned healthcare professional, Tom has over thirty years of experience in and around the healthcare universe, as well as a strong background in leading marketing operations for multiple high-growth healthcare and t…
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Eric Thrailkill — AMSURG to Investor: Pioneering Nashville's Healthcare Future
55:14
55:14
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With the current tech adoption rate, CIOs are tasked with the impossible: staying up-to-date and ahead of the curve with new products and systems that help increase value across their business. Eric Thrailkill, former CIO at AMSURG and current investor, knows this struggle first-hand. In this episode of Healthcare Market Matrix, Eric joins host Joh…
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1
Stephanie Lahr — Bringing the Joy Back to Medicine
53:06
53:06
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53:06
Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always fascinat…
…
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1
Introducing: Healthcare Market Matrix Podcast
2:23
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Introducing Healthcare Market Matrix, an all-new podcast series presented by Golden Spiral. Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource health tech comp…
…
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