Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
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Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource healthcare technology companies can use to develop and bring products to market ready to address their customers' unique needs.
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Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
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Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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Pattern Recognition ties together insights across world-class venture capitalists, private equity investors, and startup founders as they invest and manage billions of dollars of capital. Join our host, John Hu, as we dig into the patterns that senior decisionmakers look for as they move markets and stoke innovation. From finance to sales and marketing, we'll dive deeply into every aspect of what it takes to build the next game-changing business. For show notes and more head over to patternr ...
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Mike Mosquito — Escaping Innovation Theatre: Real Strategies for Transforming Healthcare
54:55
54:55
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Mike Mosquito, an advisory board member at Ratio and a pioneering leader in healthcare innovation and technology development. Mike shares his extensive experience with companies like McKesson and Allscripts and his role in leading innovation centers. He discusses how this ba…
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Spencer Honeyman — The State of AI in Healthcare and Pharma
36:08
36:08
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Summary On this episode of Healthcare Market Matrix, host John Farkas sits down with Spencer Honeyman, chief commercial officer of Vi Technologies, a company using artificial intelligence to enhance the health outcomes and financial returns of healthcare organizations. John and Spencer dive into how AI-driven solutions are alleviating workloads and…
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Dr. Jennie Byrne — Healing the Healers: Addressing Moral Injury in Today's Clinician Market
52:25
52:25
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Dr. Jennie Byrne, an advisor for healthcare innovators, like LunaJoy Health and PsychNow, and co-founder of Belong Health. Additionally, Dr. Byrne is an established author, writing two important books, Work Smart, a guide on leveraging brain and behavioral science to enhance…
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Aaron Hillman — Mastering Healthtech Event Engagement Strategy
51:48
51:48
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Aaron Hillman, an Advisory Board Member at Ratio and the Sr. Director of Global Client and Industry Engagement at Philips. Aaron brings almost two decades of expertise in healthcare IT and client engagement, sharing his insights into the art and science of orchestrating succ…
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1
Ben Reigle & Trish Rivard — Market Implications of the Change Healthcare Breach
47:58
47:58
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard, CEO of Eliciting Insights, a healthcare technology market research and strategy company, and Ben Reigle, CEO of Tarpon Health, a community of providers that are building their own internal automation. Trish is an accomplished ROI-driven leader and consultant sp…
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1
Introducing Ratio's [Buyer Matrix Series]
30:13
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Welcome to the debut episode of our exciting new monthly series on the Buyer Matrix, brought to you by goratio.com! In this episode, we unveil our innovative approach to understanding and engaging with key players in the healthcare technology sector through our newly launched Buyer Directory. Join us as we delve into the intricacies of the Buyer Ma…
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1
Mark Donnigan — The Critical Nature of Leading with Value
58:53
58:53
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Mark Donnigan, virtual CMO and go-to-market consultant at Growth Stage Marketing, a company that builds sustainable marketing strategies while executing go-to-market plans that yield real business results by being rooted in first principles thinking. Mark has extensive exper…
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1
Christopher McCord — The State of Healthtech Funding: Considerations for 2024
1:16:21
1:16:21
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Christopher McCord, Managing Director at Healthcare Growth Partners (HGP), an investment banking and strategic advisory firm exclusively focused on transformational Health IT. HGP combats breakdowns between stakeholders in the traditional banking model and our healthcare sys…
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1
Mac Davis & Dr. Ramon Jacobs-Shaw — Blending Compassion and Tech: Elevating the Clinical Perspective in Healthtech
51:51
51:51
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On this episode of Healthcare Market Matrix, host John Farkas sits down with Mac Davis and Dr. Ramon Jacobs-Shaw from Belong Health where Mac serves as the VP of Digital Product and Data and Dr. Jacobs-Shaw is the Chief Clinical Officer. Belong Health delivers a more compassionate, straightforward insurance experience for Medicare-eligible individu…
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1
Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement
55:23
55:23
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On this episode of Healthcare Market Matrix, host John Farkas sits down with Mitch Holdwick, Director of Consumer Transformation at Innovaccer, the number one platform for value-based care that unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, finan…
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1
[Encore Episode] Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
1:00:47
1:00:47
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There is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 bil…
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B. Anderson (Andy) Flatt — Exploring the Tech Roadmap for Eldercare Facilities
52:54
52:54
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On this episode of Healthcare Market Matrix, host John Farkas sits down with Andy Flatt, Senior Vice President and CIO of National HealthCare Corporation, or NHC, which is the oldest and among the largest publicly traded, long-term healthcare companies in the nation. Andy has 40+ of experience in a combination of public and private healthcare organ…
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1
Aaron Hillman — Empowering a Consultative Approach to Marketing
55:30
55:30
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On this episode of Healthcare Market Matrix, John Farkas is joined by Aaron Hillman, advisory board member at Ratio, to discuss the intricacies of marketing products and solutions to healthcare enterprises, specifically with a consultative approach. Throughout the episode, John and Aaron emphasize the importance of getting out into the field to gat…
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1
[Applied Theory Series] Kyle Numann — Building Digital Platforms Designed for Growth
17:10
17:10
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On this episode of Healthcare Market Matrix, host Jessica Head is back for another episode in her Applied Learning series. Jessica is joined by Kyle Numann, design and development director at Ratio, for a conversation about how marketers and their teams can build digital platforms designed for growth and scale. Together, Jessica and Kyle cover the …
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1
Reed Smith — Building a Consumer-Centric Patient Experience
52:53
52:53
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On this episode of Healthcare Market Matrix, host John Farkas sits down with Reed Smith, Chief Consumer Officer at Ardent Health, for a conversation about Reed’s role with Ardent and his thoughts on the state of the healthcare marketing industry. Reed has spent twenty years in healthcare marketing, serving in prominent positions for the Texas Hospi…
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1
[Ratio Insights] Unlocking Healthcare's Horizon in 2024: The Critical Nature of Understanding Your Value Equation
43:41
43:41
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On this episode of Healthcare Market Matrix, John Farkas is joined by Taylor Underwood, Content Director at Ratio, to discuss the top three problems the healthcare industry faces today. Having completed the fall healthcare conference season, John considers the industry’s goals and priorities for 2024. How is healthcare addressing the clinician shor…
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Tod Fetherling — The Horizon of Data and Analytics
54:02
54:02
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Tod Fetherling for an astute conversation about the growing role of data and analytics in healthcare. Tod is Huron's managing director of data and analytics and global products, and he has spent over three decades building a comprehensive understanding of the importance of t…
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1
Haden McWhorter — The Premise Health Playbook: What does it mean to be Enterprise-ready?
1:01:22
1:01:22
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On this episode of Healthcare Market Matrix, host John Farkas sits down with Haden McWhorter for an insightful conversation about Premise Health and the future of direct healthcare. Haden is the chief information officer at Premise and has spent the better part of a decade driving meaningful change as a leader in the healthcare ecosystem. Throughou…
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1
[Encore Episode] Stephanie Lahr, MD — Bringing the Joy Back to Medicine
55:29
55:29
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Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions that are capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always…
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1
[Applied Theory Series] Peter Smith — Crafting RevOps Funnels and Building High-Performing Teams
33:18
33:18
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On this episode of Healthcare Market Matrix’s Applied Theory Series, host Jessica Head is joined by Peter Smith, co-founder and President of Ratio, for an insightful conversation about RevOps, customer success, and how those two elements inform the ROI of a company’s marketing strategies. Peter is the master of operational and financial functions a…
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Laura O'Toole — Shortening the Sales Cycle with Value-Driven Solutions
57:14
57:14
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On this episode of Healthcare Market Matrix, host John Farkas sits down with Laura O’Toole, Ratio Advisory Board Member and CEO of SureTest, for an enlightening conversation about her thirty-plus years of experience in healthcare enterprise IT implementation. After spending much of her career strategically designing, developing, and implementing tr…
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Trish Rivard — Exploring Health System Finance and Revenue Cycle Purchase Plans
46:37
46:37
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On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard for an insightful conversation about the HFMA Health System Purchase Plans 2023 report. Trish is a healthcare technology and revenue cycle expert, and she has a real passion for translating market feedback into actionable strategies and investments. With a decad…
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Justin Mooneyhan — Inside AMSURG: Navigating Healthcare Innovation, Challenges, and the Future of Surgery Tech
51:13
51:13
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On this episode of Healthcare Market Matrix, host, John Farkas is joined by Justin Mooneyhan, Senior Director of Strategy, Solutions, and Innovation at AMSURG, with over a decade of expertise in healthcare, technology, strategy, process improvement, and project and portfolio management. He has led all efforts related to IT strategy, technology solu…
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Kelly Aldrich — Health Tech Horizons: Navigating Nursing Challenges & Innovations
58:15
58:15
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With over 35 years of experience in clinical, academic, and leadership roles across nursing and healthcare, Kelly Aldrich is a tremendous HIT strategist, innovator, and thought leader who has consistently demonstrated a strong commitment to leveraging advanced technology to improve nurses' lives and patient outcomes. Kelly joins host John Farkas on…
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1
[Applied Theory Series] Bennett Farkas — Credibility by Design
24:24
24:24
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In this special Applied Theory Series feature episode, we reveal how our agency leverages design to build credibility among healthcare providers for the tech companies we serve. Cofounder Bennett Farkas shares real-life examples highlighting the impact of effective design in creating a strong pipeline. Together, we explore the world of design in en…
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We are excited to share that, as of today, Golden Spiral will now be known as Ratio! Our agency’s mission and passion have always been to help transformative technologies gain the visibility they deserve, and we look forward to continuing in this pursuit. This new chapter launches with a healthcare advisory board to deliver mentor-backed and data-d…
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1
Harvey Castro, MD — Unleashing the Power of AI in Healthcare
55:18
55:18
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With the recent surge in the public usage of AI tools such as ChatGPT, the healthcare industry must consider how these tools can impact and improve patient care across the spectrum. As with the implementation of any new technology, there are early success stories and cautionary tales alike, and it can be difficult to predict how your healthcare sys…
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1
Nicole Tremblett — Empowering Care: HCA's Journey to Quality Care through Tech Partnerships
42:54
42:54
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Summary While many in the healthcare industry knew a nursing shortage was on the horizon, the pandemic expedited the crisis in a way few saw coming. Now more than ever, it’s imperative that healthcare creates an environment that allows nurses to focus less on administrative tasks and more on what they love to do: caring for patients. Nicole Tremble…
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1
Dave Brooks — From Crisis to Progress: Population Health in the New Normal
52:35
52:35
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Few healthcare executives have as much experience in the industry as Dave Brooks — currently the Chief Strategy Officer with People.Health, Dave became the CEO and VP of Physician Services for Christus Medical Group in 1996 before becoming the EVP and COO for Central DuPage Health in 2002. He has also served as CEO of Providence Health and Services…
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1
Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
1:01:17
1:01:17
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1:01:17
There is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 bil…
…
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1
Tom Mitchell — Mastering Your Value Equation in a Loud and Crowded Market
51:08
51:08
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The CMO role is typically the shortest-tenured position in health tech C-suites, but Tom Mitchell is the exception to the rule. As a seasoned healthcare professional, Tom has over thirty years of experience in and around the healthcare universe, as well as a strong background in leading marketing operations for multiple high-growth healthcare and t…
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1
Eric Thrailkill — AMSURG to Investor: Pioneering Nashville's Healthcare Future
55:14
55:14
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With the current tech adoption rate, CIOs are tasked with the impossible: staying up-to-date and ahead of the curve with new products and systems that help increase value across their business. Eric Thrailkill, former CIO at AMSURG and current investor, knows this struggle first-hand. In this episode of Healthcare Market Matrix, Eric joins host Joh…
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1
Stephanie Lahr — Bringing the Joy Back to Medicine
53:06
53:06
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53:06
Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always fascinat…
…
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1
Introducing: Healthcare Market Matrix Podcast
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Introducing Healthcare Market Matrix, an all-new podcast series presented by Golden Spiral. Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource health tech comp…
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226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
20:34
20:34
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Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you, Agnes Fotino O’Connell, a Director of Sales Operation…
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#263 Lead Management Strategies that Drive Revenue
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If you want to drive growth at your organization, you must master lead management. In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process. Listen as David and Alan discuss: What happens when sales and marketing finally …
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#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
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The last six months of 2022 have been a big change for marketers. In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies. Listen as David and Ryan discuss: Why your install base shoul…
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#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
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How can marketers ensure they get credit for all their hard work? In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there. Listen as David discusses: Tracking content and asset performance. The hardest p…
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#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
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As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits. In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team. Listen as…
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2022 Recap: Building a Marketing Department from Scratch
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2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accomplished and provides tips and action items for anyone looking to form a new marketing department. Listen as D…
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#258 The Value of a Marketing Operations Expert
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In today’s job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love. Listen as David and Zakk discuss: How to leverage the …
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225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal
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A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this incl…
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Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
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In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, what’s getting in their way? In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to priori…
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#257 Blazing New Trails with Innovation and Confidence
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Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital. Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the…
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#256 Marketing for Credit Unions: Using MarTech to Put Members First
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Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first. Listen as David and Traci discuss: The importance of meeting your members where they are. How to build personas fo…
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#255 How B2Bs Can Leverage Account-Based Marketing
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B2B marketers are under more pressure than ever to target and track their audiences. In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts. Listen as David and Nirosha discuss: The importance of quality data. How per…
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Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
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41:05
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In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics. David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo. Listen as David and Carlos discuss: How to properly communicate marketing’s contribution to the rest of your organizati…
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Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
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In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn. David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times. Listen as David and…
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224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising
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Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech. Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or emai…
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223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy
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Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history. In this podcast …
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