Text us your thoughts on the episode or the show! On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops…

Text us your thoughts on the episode or the show! On today's episode, we walk with Jeremy Steinbring, Founder of RevOnyx, a Revenue Operations agency. Prior to starting RevOnyx, Jeremy led a Salesforce practice at another consultancy. Before that, he held several leadership roles in GTM & Product at companies focused on CRM, Salesforce, Hubspot and…

Text us your thoughts on the episode or the show! In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM, including roles …

Text us your thoughts on the episode or the show! Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our…

Text us your thoughts on the episode or the show! Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dy…

Text us your thoughts on the episode or the show! Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressi…

Text us your thoughts on the episode or the show! Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholde…

Text us your thoughts on the episode or the show! Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing.…

Text us your thoughts on the episode or the show! Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care a…

Text us your thoughts on the episode or the show! Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being …

Text us your thoughts on the episode or the show! Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, prov…

Text us your thoughts on the episode or the show! Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyers with a halo of trust and value, impacting everything f…

Text us your thoughts on the episode or the show! Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster h…

Text us your thoughts on the episode or the show! Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats li…

Text us your thoughts on the episode or the show! Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquis…

Text us your thoughts on the episode or the show! Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing oper…

Text us your thoughts on the episode or the show! Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gri…

Text us your thoughts on the episode or the show! Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market s…

Text us your thoughts on the episode or the show! Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We…

Text us your thoughts on the episode or the show! Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dun…

Text us your thoughts on the episode or the show! Prepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles …

Text us your thoughts on the episode or the show! Unlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh per…

Text us your thoughts on the episode or the show! Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the applica…

Text us your thoughts on the episode or the show! In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jess…

Text us your thoughts on the episode or the show! In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of …

Text us your thoughts on the episode or the show! Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and opt…

Text us your thoughts on the episode or the show! This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray about …

Text us your thoughts on the episode or the show! In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of m…

Text us your thoughts on the episode or the show! In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills th…

Text us your thoughts on the episode or the show! In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics ab…

Text us your thoughts on the episode or the show! In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a found…

Text us your thoughts on the episode or the show! Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure. But tha…

Text us your thoughts on the episode or the show! In today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and pro…

Text us your thoughts on the episode or the show! In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways…

Text us your thoughts on the episode or the show! In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketi…

Text us your thoughts on the episode or the show! In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success oper…

Text us your thoughts on the episode or the show! In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops. Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD.…

Text us your thoughts on the episode or the show! In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She ha…

Text us your thoughts on the episode or the show! Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joinin…

Text us your thoughts on the episode or the show! In this episode, we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue spac…

Text us your thoughts on the episode or the show! In this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organization…

Text us your thoughts on the episode or the show! In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that spe…

Text us your thoughts on the episode or the show! In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief…

Text us your thoughts on the episode or the show! In this episode, we talk about Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles…

Text us your thoughts on the episode or the show! In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and…

Text us your thoughts on the episode or the show! In this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automa…

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, …

Text us your thoughts on the episode or the show! On this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions. Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several…

Text us your thoughts on the episode or the show! In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and le…

Text us your thoughts on the episode or the show! We're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold. Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023. Episode Brought to You By MO Pros The #1 Community for …