From three trips to the point of rock bottom - physically, mentally, and finally spiritually to building a life and business worth talking about, my name is Isaac Wilkins, and I'm a student of fitness and performance training, mental toughness, and finding your purpose in this life. I share everything I learn about fitness, nutrition, higher purpose, mental toughness, and overcoming adversity so you can break free of your rut and win. This show is for former athletes, warriors, and those who ...
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027 - Do Less Dumb Stuff with Stephen Timoney
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Stephen Timoney is a man on a mission to help millions of people do less dumb sh*t and fulfill their potential. But mostly, he helps business owners save at least 10 working hours per week and make more money. We had a great conversation talking about the common pitfalls that busy people fall into that keep them stuck, struggling, and frustrated. S…
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026 - Ask These 4 Eval Questions for Better Results
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Whether you're leading yourself or a team, it's important to regularly evaluate how you're progressing. We all know this but we tend to either make it too complex, and thus not do it as much as we should, or we won't do it often enough to inform our behavior. It's easy to just "keep doing what we're doing", even if we're getting feedback that it is…
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We all want some "go" with our "show", right? It doesn't make sense to look great and not be able to perform at a high level, as well. Whether you are still playing sports, want to keep up with your kid's in a "friendly" game, or just be prepared for what life throws at you it is important to stay athletic. Unfortunately, for a lot of adults it's h…
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Imagine the amound of information your brain takes in every second. From your eyes to your skin to your internal organs and beyond, it's massive. Your brain then has to take all of this information, filter it down to what it deems relevant, and THEN decide what to do based on this data. How does it do that? By running it through a filter of beliefs…
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Are you someone who does really well during the week but then struggles with consistency on the weekends? What about holidays, events, or travel? This time of year is a tough one for many people to stay on track with their fitness, nutrition, or other lifestyle habits. In this episode I go over a very simple mental shift that allows you to reframe …
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We are who we think we are... but it's deeper than that. More specifically, we're who our brain thinks that we are. See, our brain has an image in our mind of "us". It's our identity. This identity shapes how we do things and our decision-making. Your life is largely the result of your identity and how it led to your reactions and decisions. So wha…
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021 - Real Conditioning - Energy Systems 101
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"Man, I gotta get in shape!" What does that mean, exactly? That's the problem with "conditioning", "endurance", and "being in shape". We all know what we mean when we say it, and the other person knows what they think it is... but it's often not the same thing. If you were an NFL lineman, you'd need to be in shape. If you were a triathlete, you'd n…
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Look around. There are courses, programs, books, and many other opportunities to better yourself. Personal development, whether it's fitness, mindset, or work-related is huge right now. Yet so many people don't succeed in making the changes they are seeking? Why is that? For most of them it's because they try to make too big a jump. They see the en…
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I'm a reformed member of the "Grind 'til I die, I'll sleep when I'm dead" club. What is sleep, really? Everyone sleeps, but lots of us take it for granted or think it's something that removes us from the things we want to do. The truth is, sleep is WAY more important than that. Sleep is where our body makes the bulk of its repairs and our brain doe…
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Everyone makes "Finding Your Purpose" out to be this big, woo-woo, mystical task. It can be - You might be walking down the street and suddenly blindsided by your Purpose. But that's unlikely. Instead, I think there's a simple process that you can use to find the intersection between a couple of key purpose areas. Within those intersection points i…
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How can you get a year's worth of wins in just 12 weeks? By getting clear and focused on punching them through to the end. The truth is that most people have a lot going on. That's normal. But the way that most handle it is that they are constantly shuffling things around, moving this or that to the front or back burner. While that is sometimes nec…
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016 - Training Variables for Infinite Progress
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There's infinite ways to progress your training, but so many people get caught up in the "new routine" or magic exercise. Sure, those might be the way to go, but often it's getting more out of what you're currently doing OR already know how to do. The body responds to stimulus in just a few ways (I get into it in the episode) and when you understan…
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I used to ask all my clients "How's your state?" when they walked in the door. Their answer told me what I needed to know for their training and coaching session that day. Your state is the combination of your emotional and physical experience at any given moment. Effectively, it governs how you interact with the world and behave. In turn, that aff…
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Everyone has heard of SMART Goals. They're the corporate buzzword for goal setting. The issue is, they aren't the best for goal ACHIEVEMENT. Sure, they sound good. People get really excited setting SMART goals, but then they woosh right on by and rarely are achieved. In this podcast I dig into why the SMART framework sounds good but doesn't deliver…
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Creating successful habits, or getting rid of unproductive ones, isn't as simple as just making a decision. In this episode I dig into the Fogg Behavior Model and other tools that you can use both immediately and in the long term to reliably remove habits that don't serve you while fostering those that do. You WILL create habits in life. That's how…
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012 - NeoPrimalism - Living Modern but Grounded
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We may be living in a modern world but a lot of our mental and physical machinery is still wired for our past evolution. In many ways this is a great thing. We as humans are the most adaptable species on the planet and it's allowed us to thrive. However, some of our new situations don't mesh well with the old stuff. So what's the answer? Go back to…
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Your life is largely a sum of your habits. The issue, if you're like most people, is that your habits are arranged in a haphazard way. Some are great for you where as others are pulling against you. This leaves you stuck with holes and gaps in your life. That's because habits are often not created by intention. In this episode I pull back the curta…
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010 - Fueling the Machine - Understanding Nutrition Priorities
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Not all nutrition is equal! People come in two camps - They either like to nitpick and micromanage their nutrition or they'd rather not stress about it at all. Both camps have their place, but the point is that if you want to look, feel, and perform at a high level then you have to at least have the basics of nutrition nailed down. So what are the …
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009 - Philosophy to Function w Matt Perryman
1:22:02
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The quest for understanding stress, rationality, and why some people change and others don't led Matt Perryman from the weightlifting realm and fitness to a Ph.D in Philosophy. In this episode we talk about not only the higher level thinking that moves us but how to translate that into actual success. Matt breaks down our environment, our purpose, …
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You environment plays a huge role in your life. In this podcast we discuss how the environment is WAY more than just the physical place you're in. It can be everything from what's going on in your body to what you're wearing and who you're with. All of those things add up to create a very complex decision-making process that you have very little co…
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007 - Your Ultimate Guide to Getting in Shape
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Had that moment where you think "I need to get back in shape"? Most of us have. There's plenty of plans out there to do it, but yet so many of us struggle. In this podcast I break down the six steps that you need to go through to build the best plan for YOU to get back in the shape you want... and beyond!…
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006 - Decoding the Who and What of Leadership
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Leadership is often talked about but rarely broken down to key components. Let's change that. In this podcast I talk about the three things that a good leader must do. It has nothing to do with org charts, conflict resolution, or name games. Instead, these are the three key responsibilities of a leader. Then I talk about my 3S Framework for leaders…
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Everyone talks about "building your best self" or "being your best", but nobody talks about what really goes into it. Today I break down a 3-step framework I use to help people (and myself) build stronger, more resilient, and more adaptable versions of themselves. You'll see where these three steps get plugged into the Anxiety Equation and how, if …
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Clarity is one of those terms that gets thrown around a lot, but it's more than just sitting around and making a vision board. Real results come from real clarity. If you're not clear, your brain won't let you invest the energy into something. That would be too much risk, and the brain doesn't like risk. It'll put the brakes on. Plus, it's only one…
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003 - Burnout Purpose and Longevity w Justin Keene
1:21:19
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I always enjoy sitting down with my buddy Justin, owner of Woodshed Strength, to talk shop about coaching, entrepreneurship, and life. He's a wealth of wisdom and clarity. In this episode we get into the importance of Purpose, overcoming burnout, and how to stay focused for the long haul.By Isaac Wilkins
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Your life is largely a result of your decisions and behaviors. In turn, those are dictated by your standards. The issue is that most people don't consciously set their standards - They let life and those around them set them by default. This is likely to result in a large gap between your baseline standards and your aspirations. Here's a 5-step pro…
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Welcome to the rebrand! I've been quiet for the last year or so since walking away from my training facility but it's time to be public with my new project: Spiral of Leaders The founding principle is that stronger, healthier people make better leaders, and better leaders create a better world for us all. I also share five fundamental principles th…
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The cornerstone of being your most effective and productive leader is your physical energy and confidence. In this episode I go over the baselines I work with every client on to build their physique, health, and nutrition in order to maximize their effectiveness. We all love advanced plans, but if these basics aren't squared away, those plans will …
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101: Handling Overwhelm to Accomplish More
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Feeling overwhelmed makes it hard to dig down and accomplish the things we want to in life. We constantly feel like we're on our heels or treading water. On the other hand, overcoming that overwhelm frees up resources and gives us the opportunity to do MORE. In this episode I dig into the step-by-step of how I handle overwhelm with clients, includi…
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Episode 100! I take a look back at my "Three Trips to the Well of Knowledge" throughout the years as well as why I closed my gym and where the future is going.By Isaac Wilkins
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99: Three Tips to Build Your Success Team
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Most of us grew up on teams - Football, Basketball, Debate, or whatever. We're a tribal species. Yet, in our modern society we often don't have strong teams. Achieving success without a strong team is much harder - but building one doesn't happen by chance. Here's three tips to get your team going behind you.…
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The ultimate in leadership is self-leadership. Everyone is a leader, at least of themselves, and if you don't lead yourself well then you'll struggle to lead others. In this episode I go through three keys to understanding self-leadership.By Isaac Wilkins
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I recently hit the 1000 day mark in my outdoor exercise - Rain or shine, snow or clear. Along the way I've learned more than a few practical lessons, particularly around habit building and how mastering habits can create more freedom and success in your fitness, nutrition, and everyday life.By Isaac Wilkins
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Goals are common, and methods of achieving them are a dime a dozen, as well. So why don't people succeed in following through with what they set out to do? Often it's their own brain that sells them out. Here I outline a four-step process that I use with my clients (and myself) to break down a goal, get your brain on board, make sure it's heading i…
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95: You're Chasing the Wrong Goal (and don't know it)
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Every year, around now, people make New Year's Resolutions... Or they revel in moral superiority because they don't. Either way, change doesn't happen. So why not? Why is change so hard? Lots of reasons, but there's one big, sneaky reason that I bet you haven't thought of... Your goal isn't really your goal. What? When you search out the latest too…
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I've been fortunate to work with many people, particularly former athletes and warriors who've been able to break free of their comfortable misery, being stuck in the doldrums of a ho-hum life, and find their spark again. There's been one quality that's really stood out among those who've been successful in their transformations and those who haven…
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I have so many conversations with people who start plans with the best of intentions. They follow the plan, they do well, and then something happens. They fall off. Something derails them. Eventually they find another plan or guru and repeat the process. Why does this happen? In the moment, it can be a lot of things. However, at its core... it's al…
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We know that for longterm change, behaviors have to change. What does that mean, though? What if there was a formula to break that process down into parts, pinpoint exactly where it might need some help, and even to help troubleshoot it if things aren't going as well as you hoped? There is, and I get into it here.…
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91: Goal Setter to Goal Achiever - Three Tips
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It seems that so many of us forget that, when it comes to goals, setting them is only the first step. You've got to achieve them next! Of course, that can be a lot harder. It's not just because goals are hard. There's some real brain principles involved here that often stand in your way. Here's three quick tips that I use with my clients, including…
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90: 3 Real World Fitness Nutrition and Mindset Tips
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Let's cut the crap. The Internet is full of BS fitness, nutrition, and mindset tips. Many of them are fine, but they really aren't what you can apply to your daily life. Here are three tips for each that I use almost every day with my REAL clients, who are real people with real families, jobs, lives, and who still want to be the BEST.…
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What to do when you are behind in a goal? I was on a long ruck this weekend and thinking about what to do if I ended up being behind in my goal. If you're like me, then your tendency is to start to rush, skip steps, and often end up failing because of it. Instead, here is a simple system you can use to stay out of the mental and emotional trap of g…
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88. Top Trainer Techniques for Increasing Intensity In Home Workouts
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Let's be real: There's a whole lot of us who are used to having a full gym and all the toys to play with but are currently stuck with limited equipment at home or in a communal garage. So how do you increase the challenge when you can't just go to heavier weights? I got you. In this podcast I go over three of my favorite strategies that I use with …
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We've all seen the cartoon of the man riding the donkey with a carrot held out in front of it to entice it forward. We've also all seen someone pushing a donkey or horse to action with at stick. When it comes to both finding a purpose AND getting there, it's important to have the carrot, the stick, AND the donkey.…
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What is the NUMBER ONE quality you can develop for success - be it fitness, nutrition, business, relationships, or whatever? In this podcast I'm going to dig into the "keystone" quality that goes BEYOND "Discipline Equals Freedom" (all respect to Jocko) and what you really need to cultivate for success when you're on your own two feet.…
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Be Relentless Podcast 47 - A Friction-Free Life
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Living a friction-free life? Is it possible? I don't know. The idea of it is a concept that I teach my clients to help us find and eliminate "friction points" that KEEP us from the flow, ease, and focus of living our fittest, strongest, healthiest, and best lives.By Isaac Wilkins
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QuickHit 37 - How To Overcome Big Goal Intimidation
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How do you keep from staring at the abyss between you and a new, big goal and quitting... when your brain is DESIGNED to do just that? By future-pacing. This isn't daydreaming, though. There's more to it than that. Here's a "Movie-style" trick to keep you on target, teach your brain to focus on what WILL work versus what won't, and to help you over…
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BeRelentless Podcast 46 - 3 Success-Killing States
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By Isaac Wilkins
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As the great Mike Tyson is credited with saying "Everyone has a plan until they get punched in the face". The truth is that you SHOULD have a plan. I help people build those plans and they're very helpful. However, very rarely does everything go perfectly and according to plan. The truth of the matter is that just as important as plans are, there's…
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I've been on a journey. For 31 straight weeks, 217 days, I've done some sort of outdoor cardio. Some days it was a run. Some days it was a walk. Some days it was a ruck. Some days have been hard, some have been easy. Some days have just been checking the box. It might not be a big thing, but honestly it's changed me and it's changed my life. I'm di…
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Monday Quick Hit 35 - Same Problem - Three Views
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The BeRelentless Podcast is back! Look, lots of people have problems. As a matter of fact, everyone I know does. The difference, though, is how you respond to them. Today I'm sharing a great little analogy that I heard from one of my mentors not just about how you're looking at problems, but what you can do to build from them.…
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