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House of Content

Melissa Kontu, Christine Goeoes, Janni Widerholm

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Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
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It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and our journeys in advertising - in confessional style. The podcast will be out on a summer break, coming back for season four in September, but before we go, here's what we cover in this episode: Who we envy from…
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What happens when a passion for wedding content on social turns into a bridal brand? This week, our very own co-host Janni shares the story behind Rare Brides, her custom veil collection that just launched. From inspiration to the brand origin story, we cover the ins and outs of starting a new venture. Tune in to learn: What it takes to launch a ne…
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We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond? In addition to being a content creator and podcaster, MacKenzie is an absolute marke…
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Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing. Tune in as we discuss: How you…
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Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social: Boat shoes are trending on TikTok Blogging is coming back in the form of Substack Lana Del Rey headlined at Coachella Gen Z is re-discovering double-layering tank tops as well as emo and indie sleaze…
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If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way. On the pod this week: Workplace habits and beha…
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Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!) In this episode, we dive int…
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With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott. Shared knowledge is a positiv…
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Moneytok is back! One of our most downloaded episodes has a sequel to discuss financial trends permeating our feeds and culture. With many industries in turmoil and most Americans feeling the squeeze of rising costs and stalling compensation, financial content is on the rise, and we're here to unpack it all. On the pod this week: WTF is loud budget…
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Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie. The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America). Perhaps the g…
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It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive creators with brand deals. The casting of plus size models at the most recent New York Fashion Week has drop…
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TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform. It seems that the entire landscape of social media is in flames. Engagement is down across the board, especially for brands. What…
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How do you actually move abroad? What are the things you absolutely should know and prepare for but nobody tells you? In this inaugural episode of season three, we share our unfiltered experiences of moving to places like New York, Los Angeles, and Singapore. This episode covers: What we were up to during the break with a co-host catchup. Getting s…
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What will happen in the realm of social media and creators in 2024? We might not be able to see into the future but we do have strong opinions on the matter. In the last episode of Season 2, we’ll bring you predictions on creator content, creators in advertising, brand partnerships, and how mega tech will evolve to better serve the creator economy.…
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What was Janni doing on the roof of a Singaporean building with a bunch of children? What did Christine do after losing thousands of fanny packs at a national conference? Fasten your seatbelts because we're talking all things work travel, and we don't hold back. From Tokyo to Stockholm, here's what we cover in this episode: Best and worst work trav…
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We're back for an express recap to discuss stories that have been making headlines in the creator economy lately, and what we think they mean for creators and brands, and culture overall. Here's what we cover in this episode: - The Met Gala theme for 2024, what we think about TikTok being the main sponsor, and our predictions on who's going to walk…
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From emotional support pumpkins to Q4 advertising madness, and best and worst purchases, this catchup with the co-hosts unpacks what's been happening in NYC and Los Angeles lately. We also recap the genesis of how this podcast came to be, and why you should also slide into people's DMs on LinkedIn. Follow House of Content on TikTok , Youtube, and I…
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Creator-founded brands are rewriting the rules of product launches. While the first step may have been to collaborate with established brands on content, creators are now leveraging their engaged communities to launch companies and products of their own, turning their influence into something much larger than logos alone. It isn't easy to build a b…
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We love talking money, especially when it comes to dissecting social platforms like TikTok prompting the rise of Finfluencers. From saving money to investing or tackling debt, what used to be a taboo subject is now something audiences openly share their experiences. Is #Moneytok tackling financial illiteracy one viral video or at a time or is it a …
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What do content creators and brand marketers have in common? Both are constantly looking for ways to optimize their routines, content, and processes to work and live better. With more channels and more pressure to stay up to date, we’re seeing a shift to routines, tools, apps and methodologies that help people optimize their personal and profession…
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Cindy Gallop said it best, just #SayYourAge. Sometimes, it's not so simple when your industry (in this case, advertising) celebrates youth at every turn. That's why it's more important than ever to recognize ageism, both internalized and cultural, to move past the notions and beliefs we have. So buckle up, it's going to be a long one. We could keep…
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In a peek behind the curtains, we get together for a more informal (cue: chaotic) chat about how the start of Fall has been for us in Los Angeles and New York City. While summarizing this sprawling conversation would take a village - or at least ChatGPT - we cover everything from career intentions, goals for the next few months, the circus, and wil…
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In the first ever House Guest edition of the show, we bring on the ingenue and multi-hyphenate Carrie Berk to discuss her solo debut, My Real-Life Rom-Com. With millions of followers on social media, Carrie has been navigating influencer fame since blowing up in the pandemic. Now, she's coming out with a book about her experiences dating during her…
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Everyone and their CMO is chasing virality on social media. It seems we still collectively reside in the early 2010s mindset of “If the content’s good enough, it can and will reach millions”. However, between shifting algorithms, pay-to-play platforms, and rising competition, dominating cultural zeitgeist means you have to invest either money, reso…
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Summer’s breezed by. The hosts of the show have been busy traveling for work and leisure (hello Hawaii, Cannes Lions, Finland, and South of France). It’s also been a busy season in the world of content. From Barbie-mania to a plethora of seasonal trends, we’ve been tracking the world of social and what’s been burning up the For You Page. Tune in fo…
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Do you feel information overload in a world where every other person has their opinion on finances and investments? Are you also confused about which asset to buy given so many options? Meet Rajeev Prasad, an accidental investor who ended up diversifying his portfolio to include a lot of profit making assets and eventually creating wealth out of mo…
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Are your CAs charging a hefty amount for advice on investments? Meet Varun Fatehpuria, Founder of Daulat, a wealth management app designed for Indians. Varun talks about how GenZ is impulsive when it comes to investing and ignores the two Ds of investment - Disciplined approach and Diversification. He also breaks some myths about Real Estate invest…
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Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok. In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it. Tune in to learn about: How dupe culture shapes co…
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Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators. Where is the creator economy heading to as a whole in 2023? Here's what we discuss: Who gets to be called a cr…
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Emma Chamberlain went from a YouTuber to a Met Gala Host. TikTokers like Remi Bader are launching their own clothing lines. It’s no secret that social media is a career-maker to the scale that we've never seen before. Nowadays, practically anyone can grab an iPhone and carve out a career on social media, but what does it truly take to succeed in th…
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TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content? In this episode, Janni and Ch…
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What’s behind our collective obsession with vlogs and Day in the Life videos? Are we all just nosy to a fault? Or, is it a counter-trend that's risen against glossy entertainment and fake content? In this episode, we’ll throwback to the beginning of the vlog era and uncover why the format has re-emerged in 2023. We’ll unpack what all the best ‘day …
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Is going viral an art you can master or just the luck of the draw? Is it true that TikTok has a heating button to decide who goes viral and doesn’t? When platforms mature and evolve to pay to play, can creators and brands go viral anymore? In this episode, we’ll share our thoughts on the topic, debating strategies for growth. We’ll share actionable…
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Mermaid Core, Vanilla Girl Aesthetic, Coastal Cowgirl, the list goes on. In this episode, we break down the anatomy of a social media aesthetic and how it relates to brands and creators. Tune in to learn about: Aesthetics the hosts are currently inspired by The problem with the Clean Girl Aesthetic How advertisers can leverage aesthetics, cores, an…
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Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of. In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoil…
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What makes a viral trend go viral? How can brands and creators stay current in the fast-moving world of social media? This is House of Content, a weekly show at the intersection of culture, brands, and creators. Hosted by three advertising creatives living in New York and Los Angeles, this is the podcast version of the For You Page. So walk on in. …
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Are you fascinated by the world of startups, and really dying to capture some of that unicorn magic for your own portfolio? But that's hard if you’re not a millionaire because no credible founder is going to take a few thousand rupees or a few hundred dollars. So is there a way to directly invest in a startup when you don't have a lot of money? Dis…
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Can you live a happy, financially secure life, even if you start investing only in your 30s? Or if you start so late, do you need to boost your returns with day trading derivatives or crypto? Not really. Today we talk with Prasenjit Dasgupta, who shares with us how he's built wealth despite just starting in his 30s Our Guest Today Prasenjit Dasgupt…
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We talk about the importance of saving and investing, and just overall managing your finances well. But what if your specific needs aren't easily addressed with the one-size-fits-all kinds of products that you have in the market today? Women, in particular, face very specific issues around expenses, credit and disproportionate impacts of difficult …
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Things like low taxes, affordable healthcare, security and ease of travel, which were really never factors in your 20s and 30s suddenly start taking a front seat in your 40s and 50s. And these are factors that go beyond what you can manage just sitting where you are. These are country-dependent, making it imperative that you take stock of where you…
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Everyone wants to know how to trade so they can also earn quick money. And this question has become almost omnipresent in the last 18 months, with the unilateral rise in the stock market. Everyone thinks it is the quickest and the most sure-shot way of making money, and that it requires nothing more than opening a trading account and having a shot …
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Financial Independency is what all of us dream about, whether you're 20 or 50. And all our episodes address either a specific point in this journey or tools to enable you to walk this journey so you can get to a level of financial independence. We believe financial independence is the point at which you truly have the freedom to decide how you want…
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Being financially successful and independent is everyone else's goal and money is the utterly important part of our everyday life. That’s why we have brought to you, our listeners, various knowledge on managing financials, investing tips from Angel investors, interesting discussions about inflation, how to reduce risking loss in trading and so on, …
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Rome was not built in one-day and certainly, not alone. CrazyTok has released 20 podcast episodes for MoneyTok and 12 episodes for JobTok with support and love from our colleagues, partners, guests and mainly our listeners. We wanted to give actionable, take away for our listeners in terms of financial management or the success of your careers thro…
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Many of us - maybe most of us - take advice and tips from our friends and peers. Or perhaps we might read articles about high net worth people and how they made their money. But few of us are privileged to connect with and observe the habits of financially successful people on a day to day basis. Well today we have with us Mark Reeve, Partner at St…
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Don’t you sometimes wonder how it must feel to be an early investor in all these startups that raise money and get valued at millions or tens of millions of dollars? Like, think about the people who invested early in Grab or Ola or Moka or any of the billion-dollar startups in the region. They must have made a killing on their investment, right? So…
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We recently read a couple of worrying reports. One was about Dragonflies spreading north as the world warms, giving them a greater habitable area. And the second one was about animals shapeshifting in response to climate crisis. Warm blooded animals are changing beaks, legs and ears to adapt to a hotter climate and better regulate temperature. And …
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The IPCC report on climate change came out recently and it was a real gloomy one. Looks like we are on the brink of climate disaster and we have only ourselves to blame. And this was only one of the many disasters happening around us all the time. Honestly, doesn't it seem like each time you tune in to the news there's something happening in the wo…
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Get your free retirement location checklist and full episode transcript here Unpredictable climactic events have been occurring with increasing frequency as well as intensity and it's no longer just animals or insects or forests getting decimated. This time it's personal. The change is literally at our doorsteps in the form of wildfires, record hig…
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Free resource: Checklist to spot dividend traps. Click the show notes link below It is common nowadays to fantasise about side hustles that will earn us a tidy passive income so we can eventually quit our jobs and chase our dreams. So we give up our weekends chasing side hustles in the hope that we'll magically stumble into a niche and make massive…
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