Get the best reporting and storytelling on television from 60 Minutes - on your schedule. Now you can listen to the show in its entirety every week. 60 Minutes is the most successful broadcast in television history with more than 80 Emmys under its belt. 60 Minutes offers unbiased reporting on politics, in-depth investigations and important adventures from around the world- like no one else. 60 Minutes listeners can use discount code "MINUTES20" for 20% off all 60 Minutes products on Paramou ...
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The Paul Mort Talks Sh*t podcast was created August 13th 2020 after much request to meet the high demand that there was for guests to come and "shoot the sh*t". This laid-back, conversational approach to podcasting allows the authenticity and rawness of personal journeys through life, from both host and guests, to shine through and resonate with the masses.
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …
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07/07/2024: Targeting Americans and Kevin Hart
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On this edition of “60 Minutes,” Scott Pelley investigates U.S. government officials reporting mysterious brain injuries. Correspondent Anderson Cooper profiles Kevin Hart, the highest grossing comedian today and bankable movie star, who is now adding a new title to his resume – entertainment and business mogul. Cooper goes backstage with Hart in P…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…
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06/30/24: Children of War, Interpol, Tasmanian Tiger
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Correspondent Scott Pelley explores the lives of America’s children affected by the disabilities of military veterans. The segment sheds light on the challenges these young people face and how they support their wounded warrior parents. Senator Elizabeth Dole’s foundation for military caregivers is highlighted, alongside personal stories from famil…
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The Future of SEO, Part IV: Capturing Video
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…
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06/23/2024: The Capital of Free Russia, Our Mistake is Your Responsibility, Law of the Sea
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In Russia many of Vladimir Putin’s political opponents are dead or in exile. Scott Pelley meets some of those who defied Putin and were forced to flee to the nearby capital of Vilnius, Lithuania. Few people realize it, but Social Security’s mistakes are your responsibility. It often doesn’t matter if it’s not your fault – you still must pay. Anders…
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The Future of SEO, Part III: Are We Back to Backlinking?
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…
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06/16/2024: Agency in Crisis, The Godfather of AI, The Underboss
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Cecilia Vega interviews the woman charged with reforming the Federal Bureau of Prisons, director Colette S. Peters, as her agency is facing a major staffing crisis, aging, and deteriorating prison infrastructure and an alarming pattern of abuse that has persisted for years. 60 Minutes correspondent Scott Pelley interviews the "Godfather of AI," Geo…
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The Future of SEO, Part II: Getting the Picture
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…
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06/09/2024: Iran’s Assassins, Red and Green, Pink
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While Iran’s backing of Hamas in Gaza and Hezbollah in Lebanon is widely known, the regime is quietly carrying out a shadow war in the U.S. and Europe, deploying proxy assassins to silence or eliminate critics of the regime. Britain’s head of counter-terrorism policing, Matt Jukes, tells correspondent Lesley Stahl they’re noticing a significant upt…
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The Future of SEO, Part I: Technical (on-page) SEO
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21:49
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…
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06/02/2024: Fake Electors, Prisoner of Iran, Rich Paul
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In the aftermath of President Joe Biden’s victory in the 2020 presidential election, Republicans in seven states where he won, including Wisconsin, banded together and cast fake electoral votes for Donald Trump. Correspondent Anderson Cooper reports on Wisconsin's fake presidential electors and interviews Andrew Hitt, an attorney and former GOP sta…
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05/26/2024: Operation Lone Star & The Isle of Man
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After President Biden and former President Trump’s visits to the Texas-Mexico border, correspondent Cecilia Vega reports from Eagle Pass, Texas, where she interviewed Governor Greg Abbott. The governor’s controversial border enforcement effort, known as Operation Lone Star, has led to a showdown with the federal government. Bill Whitaker reports fr…
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Your Key to Career Advancement with Peggy Klaus
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…
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05/19/2024: Pope Francis, Cuban Spycraft, The Album
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Norah O'Donnell meets Pope Francis for a rare and historic interview at his home, the Santa Marta guest house in Vatican City, a week before the Catholic Church hosts its inaugural World Children's Day. The 87-year-old, Argentinian-born pope - the first named Francis and first from the Americas - is known for his dedication to the poor and marginal…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…
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05/12/2024: A Week in Israel and A Web of Intrigue
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Reporting from Israel, correspondent Lesley Stahl delivers the latest on the consequential three-fronts where the country is currently engaged, that have heightened security threats internationally since the Oct. 7 terror attacks: Gaza in the south, Hezbollah in the north and Iran in the east. As Spain fights for the extradition of a former U.S. Ma…
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How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…
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05/05/2024: Leader Jeffries, Work to Own, St. Mary’s
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Norah O’Donnell profiles Congressman Hakeem Jeffries, the Democratic leader in the U.S. House of Representatives, who might become the first ever Black Speaker of the House, by tracing his Brooklyn roots to one of the most powerful positions in American politics. O’Donnell meets Jeffries on Capitol Hill to talk about his caucus’s decision to save c…
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Unpredictability in This Presidential Election Year
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18:44
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…
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04/28/2024: Children of War, Nvidia, Crisis at Pearl Harbor
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42:33
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Correspondent Scott Pelley reports on America’s children of war, often overlooked, who live with disabled military veterans. Millions of American youth across the country navigate complex childhoods, witness the emotional and physical impact of service on wounded warriors, and help the veteran and their families through hard times. Pelley speaks wi…
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The Better Track for Your Career: Agency Side or Brand Side?
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…
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04/21/2024: Secretary of Commerce, On British Soil, Kevin Hart
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Since taking office as the U.S. Secretary of Commerce under the Biden administration, Gina Raimondo has turned the second-tier agency into a center of national security, manufacturing, and job creation. Correspondent Lesley Stahl meets Raimondo - including in her home state of Rhode Island, where she previously served as governor - to talk about th…
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Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…
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04/14/24: Scattered Spider, Knife, Tasmanian Tiger
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SCATTERED SPIDER – A surprisingly young cohort of hackers paralyzed some of Las Vegas' biggest hotels and casinos last fall, demanding an exorbitant ransom. The FBI and cyber security researchers call them "Scattered Spider" and say they are predominantly made up of native English-speaking hackers from Western countries, including the United States…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …
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04/07/2024: Dr Kuznetzov, Your Chatbot Will See You Now, The Ring
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Scott Pelley travels to Izium, Ukraine, – one of the worst areas for landmines. He meets injured civilians, a doctor treating them, and the deminers working to clear their land, mine by mine. Would you replace your therapist with a chatbot? CBS News’ Dr. Jon LaPook reports on using AI-powered chatbots as a mental health support. A thief from Pennsy…
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Is Catalytic Marketing Right for Your Business?
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…
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03/31/2024: Targeting Americans and Indian Relay
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In the fourth installment of a five-year investigation into potential attacks on American government officials and a condition, known as Havana Syndrome, correspondent Scott Pelley reports on the intriguing case of an FBI official who says she was targeted inside the U.S., and on new information about the Pentagon's global investigation into these …
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…
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03/24/2024: The Right to be Wrong, AMLO, The Race to the Deep Sea
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The Supreme Court will soon decide whether social media platforms have the right to decide what users can say on their sites. Correspondent Lesley Stahl speaks with: Rep. Jim Jordan, a misinformation researcher, and a former Facebook executive. Charismatic and controversial, Mexico’s President Andrés Manuel López Obrador – known by his initials AML…
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Going All In on Exclusivity or Accessibility
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…
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03/17/24: The Capital of Free Russia, Healing Justice
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Vladimir Putin has killed nearly all internal opposition to his unprovoked war in Ukraine. Tonight, Scott Pelley travels to a foreign city that’s become a haven for courageous Russians defying Putin and speaking out. It’s something no one else has tried and perhaps only she could pull off. Jennifer Thompson, a rape victim, is bringing together crim…
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