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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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Welcome to Small Town Roofer, the podcast that nails down the heart of craftsmanship, one shingle at a time. Join your host, Scott Tebay, a seasoned roofer with callouses to show and stories to share, as he takes you on a journey through the highs and lows of roofing in a small town. Each episode, Scott climbs the ladder to bring you candid conversations with the hardworking folks who build and shape our communities from the top down. Small Town Roofer is about more than just the shingles an ...
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In each episode we'll be chatting to the most fascinating guests from the most interesting walks of life to find out more about their unique relationship with food, so expect many delicious stories, belly laughs and pub snacks in every episode! Hosted on Acast. See acast.com/privacy for more information.
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RoofersCoffeeShop®, the award-winning place where the roofing industry meets for technology, information, and everyday business, creates podcasts for ongoing education, and industry information. RoofersCoffeeShop podcasts highlight interviews with roofing professionals and much more. There are four different podcast categories to choose from: Stories from the Roof, Roofing Road Trips with Heidi, Coffee Conversations, and The Heidi and Vickie Show. Sit back, relax, and listen to great stories ...
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Escape the Owner Prison (ETOP) is the Contractors new way to scale, regain control and fast track growth while loving life. As a 30 year veteran business owner and best selling author, Richard Walsh brings incredible guests and insights from the world of business. Discussing the struggles and successes of entrepreneurship in the trades and service arena, ETOP Podcast offers real world solutions to make your business the best it can be while giving you a life worth living!
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Set Your Expectations

Set Your Expectations

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Welcome to Set Your Expectations, a conversational podcast focused on shining a light on different aspects of everyday life that we may have misconceptions, misgivings, or generally no idea about!
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“I want to wait until next year to get my roof done…” Are you hearing this a lot right now? Beat this objection so you can get the roof sold, built, and collected now. Watch this video to learn 3 powerful ways to overcome, “I want to wait…” This video was inspired by a recent Sales Support Q&A session I hosted for our Members. These live, interacti…
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Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.c…
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Every roofing sales objection and how to overcome it. Watch this new compilation video. This is the first time I’ve put together a video like this. All the golden nuggets of my top videos packed into a hard hitting, fast paced masterclass. ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR…
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In the November 2024 of Roofer of the Month podcast, host Alex Tolle sits down with Carlos Rodriguez, CEO of Mr. Roofing, a top-rated San Francisco roofing company serving the community since 1989. Carlos shares the company’s origin story and how it has grown into a trusted name in roofing by focusing on stress-free, affordable, and guaranteed serv…
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In this episode of Roofing Road Trips Megan Ellsworth joins Kristin and Tony Case of Hi-Peak Staffing Solutions about how to vet the specialized recruiter who is vetting your possible new hire. This crucial step in working with a recruiter ensures you partner with someone who will effectively represent you. Whether you're a job seeker or an employe…
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The problem with roofers is that they think like roofers… If you run a roofing company, you need to STOP thinking like a roofer. Here are 5 tell-tale signs that you think like a roofer… ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/ GET…
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Join host Heidi Ellsworth for a special live episode of Roofing Road Trips streaming from the Western Roofing Expo in Las Vegas. Heidi sits down with Melissa Chapman and Monica Vornbrock of The GLO Group to explore the common challenges contractors are facing in 2024. Learn how The GLO Group helps contractors achieve tangible results to help overco…
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Description: In this episode of Roofing Road Trips®, we enter into the world of copper roofing with guests Mark Hubbard, president of Turner Morris Commercial Services, and Josh Yandle, co-owner of Umbrella Roofing. Josh discusses the warmth, beauty and durability of copper, highlighting its versatility in roofing styles and how it gracefully patin…
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Join us for a special Coffee Conversations, sponsored by Weatherproofing Technologies, Inc. (WTI), a division of Tremco, to celebrate the ELEVATE 2nd Chance program, a key part of WTI's RISE initiative. This pioneering effort focuses on providing formerly incarcerated individuals with education, skill development, and career pathways in roofing and…
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Should every lead be treated like a golden goose? Many people think so. I disagree. Sometimes, you should pursue a lead at all costs. And other times you should stop wasting your time. So how do you know? Watch this video to discover how easy it is. I teach you the 2 questions you can ask yourself. The answers will make it crystal clear. Share this…
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In this special live episode of Roofing Road Trips®, Abby Feinstein of CertainTeed joins Heidi J. Ellsworth at the Western Roofing Expo (WRE) to celebrate the 21st anniversary of Flintlastic SA®. That’s over two decades of excellence that Flintlastic self-adhered modified asphalt roofing has been delivering to contractors and building owners. From …
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No one gets what we go through… It’s a mental and emotional battlefield. And sometimes we compare ourselves to others online and feel like we are losers. You’re not alone, and you’re not a loser. To help you stay motivated, here are my top 15 roofing sales philosophies. Share this with your team. If you want daily support with your mental game, sal…
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In this Read Listen Watch Karen Edwards is joined by Greenwood Industries Executive Vice President Joe Jolicoeur, Best Roofing Forensic Roof Specialist Jordan Litt, Sr. and Jobba Trade Technologies Senior Account Executive Zach Carpenter to discuss the importance of documenting inspections, service calls and maintenance visits on every job. This is…
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with two incredible guests: Estefani Albright, the first woman to achieve the NRCA PROCertification®, and Jared Ribble, Vice President of Certification at the National Roofing Contractors Association. Together, they discuss the significance of the NRCA PROCertification program and ho…
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Why is it that when certain people speak, everyone listens? But when others speak, everyone tunes out? Imagine if you could learn how to speak with more power and influence... How much more money would you make? Watch this video to discover: How to Speak Powerfully, Persuasively, and Sell More Share this video with your team. Watch the video and yo…
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In this episode of Roofing Road Trips, Megan Ellsworth talks with Dean Curtis, CEO of Ingage about the generational gaps in app use and best practices when it comes to communication. This is a complicated topic as Boomers, Gen X, Millennials and Gen Z all share a workspace now and Gen Alpha is joining the workforce in roughly four years. Dean is pa…
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Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.c…
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I can’t believe that most roofing companies are not doing this… It’s the easiest way to increase revenue without more customers! What I’m about to show you is almost as easy as flipping a switch. And once you flip it, you could bring in 10% more revenue. After you watch this video, ask yourself, "Which step am I missing in my sales process?" For mo…
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Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.c…
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In this episode of Roofing Road Trips®, Megan Ellsworth speaks with Kyrah Coker, a member of the National Roofing Contractors Association (NRCA) DEI Committee, Sara Donneys, a proud recipient of the Empower All Scholarship and Tim Wyka, President of Mile Square Roofing. Together, they discuss the impact of the Empower All Scholarship program, its r…
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In this episode of Roofing Road Trips, host Megan Ellsworth sits down with Gary Howes, Steve Little, and R.J. Radobenko to discuss their journey in bringing the first-ever U.S. team to the International Federation for the Roofing Trades (IFD) competition. They explore the challenges and excitement of preparing their teams for this prestigious event…
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Hiring and keeping strong, motivated sales people… It’s the recurring nightmare that keeps most owners and leaders up at night. Especially now! Here are 9 steps to recruit and keep a strong and motivated sales team. I’m willing to bet that at least 3 of these steps haven’t been on your radar. This is a deep-dive training video. Not fluff. Watch thi…
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Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.c…
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These are the Top 5 Door to Door Mistakes Even Pros Make… Dashaun Bryant, the “Roof Hustler” himself, dropped some golden nuggets in this interview. Dashaun and I don’t agree on everything. We aren’t like-minded. But we are value-aligned. And many of our clients have worked with both of us. Saying that our training is complimentary. That’s why Dash…
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Join us for a special Coffee Conversations, sponsored by Johns Manville, in celebration of Hispanic Heritage Month on October 10, 2024 at 7 a.m. PT / 10 a.m. ET. We’ll be exploring the rich contributions of Hispanic and Latino professionals to the roofing industry. Our panel of industry experts will discuss the importance of diversity, share person…
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Joe Redd, safety director for The Durable Slate Company. They dive into the importance of training in the roofing industry, emphasizing the need for comprehensive safety education. Joe shares insights on how The Durable Slate Company ensures that all employees receive the n…
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Sam Beiler from Equipter, John Kenney from Cotney Consulting Group and Jason Reisman of Eustis Roofing to discuss how investments in equipment can be used to recruit top talent in the roofing industry. Our panel lays out the challenges contractors encounter when recruiting as well a…
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“I already have a roofer…” Says the homeowner after you knock on their door. But are they serious… or just blowing smoke to get you to go away? Here’s the perfect pitch to find out. It took me years to figure this out and I’m sharing it with you to help you win. Because sharing winning secrets is how we all get ahead. That’s exactly what we do insi…
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I’ve upset some people lately… Watch this video - I address the elephant in the room. If you don’t like me. Or what I’m doing. You can stop following me. No hard feelings. I truly do wish you all the best. P.S. I’m on a mission to help great roofing companies make a bigger impact… together. Let’s STOMP the scum out! P.P.S. If you’re only looking fo…
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In this episode of the Small Town Roofer Podcast, host Scott converses with Nick Branon, owner of Hero Roofing. Nick shares his journey from working in a restaurant to entering the roofing industry in 2017, eventually founding Hero Roofing in 2018. They discuss the importance of exceptional customer service, industry accolades, and education in sal…
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On this episode of Roofing Road Trips, Karen Edwards is joined by Jacqui Brueggeman of ABC Supply to discuss how contractors can leverage marketing to differentiate themselves from the competition. They explore the key role of marketing in contractor businesses and the strategies that drive success. Choosing the right partner to help with your mark…
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You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region of the U.S. Guests include manufacturers, distributors and leading…
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In the October episode of Roofer of the Month, host Alex Tolle shines a spotlight on Bliss Roofing, a family-operated enterprise with a legacy spanning over five decades. Bliss Roofing is renowned in the Portland Metro area for its expertise in residential roofing, handling projects from re-roofing to new construction. The company excels in install…
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In this RLW, Heidi J. Ellsworth sits down with Lauren Rogers of Sherwin-Williams to discuss cool coatings. Cool coatings represent a transformative solution in construction, designed to combat urban heat islands and enhance building energy efficiency. These coatings utilize advanced materials and reflective pigments to minimize heat absorption from…
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You and your team need this #1 sales skill to survive in 2025… If you don’t, you’ll die. If you think I’m being dramatic, watch this new video and decide for yourself. The game is changing. And roofers that think like roofers aren’t going to make it. If you want to get ahead, stay ahead, and thrive… Then you need to start thinking like a sophistica…
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In this episode of the Small Town Roofer podcast, the host chats with Ricky McGrath from AXL Roofing in Houston, Texas. Ricky shares his journey into the roofing industry, detailing his early exposure to construction and his eventual return to the field after a stint in retail. They discuss the operational aspects of his business, including the cha…
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In this Coffee Conversations, Heidi J. Ellsworth meets up with the experts at GAF to discuss how they support roofing contractors as they navigate an ever-changing insurance industry. Through education, resources, and services such as GAF ScopeConnectSM, GAF is helping contractors who have not typically done insurance work add this offering to thei…
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Robert McManus, CFO of Mid-South Roof Systems, about the payroll challenges roofing contractors (or any contractor) face when employees frequently move between multiple job sites. Traditional methods, such as paper timesheets and punch cards, are prone to errors, delays and incr…
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In this episode of Roofing Road Trips®, Karen Edwards chats with Tracey Donels of Service First Solutions about the often-untapped wealth of revenue found in roofing companies that have a dedicated service department. While many companies hesitate, fearing the complexity and potential challenges, Tracey will discuss how ongoing maintenance and repa…
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Dan Clancy to discuss the challenge of controlling moisture in a roofing assembly. The conversation introduces SlopeShield® Plus SA, a game-changing, permeable vapor retarder roofing membrane designed to integrate seamlessly into your roofing assembly. Dan teaches us what permeabl…
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If you’re NOT closing sales, you’re failing at these 2 things… And that’s why homeowners say things like, “We have to think about it…” “The damage doesn’t look like it’s that bad…” “We want to get more estimates…” Watch this video and discover what to fix so you can start closing even more sales - easily. If you want a bulletproof sales method that…
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In this Coffee Conversations, we dive into the essential strategies for securing the future of your roofing business through effective succession planning. Whether you’re a family-owned company or a large organization, planning for leadership transitions is critical for maintaining stability and growth. Our expert panel, moderated by Heidi J. Ellsw…
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The insurance game is changing fast… And storm companies are responding by bolting on retail. But making the transition is scary. Watch this video to discover: - The storm to retail roadmap - Why it’s NOT as hard as you think - Everything you need to get started Follow these steps and you’ll have a sales model that will thrive in any market. If you…
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In this episode of the Small Town Roofer podcast, host Scott Tebay and guest Trey Venture from Roof Rangers delve into the roofing industry. Trey recounts his experience at the Top Rep conference in Columbus, Ohio, where he brought two salespeople to enhance their skills. He emphasizes the importance of continuous training, innovative cost manageme…
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On this episode of Roofing Road Trips®, Karen Edwards sits down with the founders of The GLO Group, Monica Vornbrock and Melissa Chapman. They discuss how their personalized coaching services, certified by the International Coaching Federation (ICF), help individuals unlock their full potential, develop goals and implement changes for personal and …
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You’re wearing all the hats… And drowning day to day. The life of a roofing business owner can feel like sinking in quicksand. But don't make the mistake of hiring for the wrong roles first (like most people do). Watch this to learn who to hire, why, and how to get yourself out of the day to day. ============= FREE TRAINING CENTER https://theroofst…
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes EOS Professional Implementer Stephanie Tsatsos of Rapid RevOps. The two talk about the value of an operating system such as EOS, including what it costs a roofing contractor of any size, commercial or residential, not to have one in place. Stephanie will share what an operating sys…
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In this episode of Roofing Road Trips join Heidi J. Ellsworth as she speaks with Ashlee Poplin of Adams and Reese to dive into the world of construction law. Ashlee shares her insights on change orders, the importance of contract review and methods of collection. Tune in to learn from a leader in the legal field who's making waves in the constructi…
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In this special videocast episode of Roofing Road Trips®, Karen Edwards sits down with Jon Gardner from Owens Corning and Chris Morris and Travis Harvego from Roofle to dive deep into their special version of the powerful RoofQuote Pro software exclusively for Owens Corning Contractor Network members. Chris, Jon and Travis share with Karen how the …
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Shane Norman of Malco Tools to discuss Malco’s full line of Metal Benders! They will cover how Malco’s Metal Benders have revolutionized metal roofing worldwide, providing unparalleled efficiency and precision. They’ll also explore recent additions and innovations to their line …
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