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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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Escape the Owner Prison (ETOP) is the Contractors new way to scale, regain control and fast track growth while loving life. As a 30 year veteran business owner and best selling author, Richard Walsh brings incredible guests and insights from the world of business. Discussing the struggles and successes of entrepreneurship in the trades and service arena, ETOP Podcast offers real world solutions to make your business the best it can be while giving you a life worth living!
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Welcome to Set Your Expectations, a conversational podcast focused on shining a light on different aspects of everyday life that we may have misconceptions, misgivings, or generally no idea about!
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All About That Action

Avery & Ashley Whaley

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Welcome to "All About That Action," presented by Pod Shark Media – the essential podcast for home service businesses seeking growth and success. Each episode is packed with actionable strategies, marketing wisdom, and practical tips from industry experts and successful entrepreneurs. Dive into topics ranging from powerful marketing techniques to effective social media management, all designed to fuel your business journey. Hosted by the pros at Pod Shark Media, we bring our expertise in podc ...
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Join us on this episode of "All About That Action" as we sit down with Makena, the dynamic owner of The Boutique COO. Discover how Makena and her team are revolutionizing support for small to medium-sized businesses by providing expert services in administration, operations, and finance. From her East Coast roots to her entrepreneurial rise on the …
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This is how you sell like a mindreader… To get answers to questions, without asking a question. What you are about to learn is a scary powerful sales technique. It’s a sales superpower. That will get you closing even more sales - while giving your customers a comfortable sales experience. Sales skills like this separate the good from the great. And…
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“You’re $4,000 more expensive than the other guy…” How do you overcome that roofing sales objection? Watch this to see my reaction to this role play video. The videos were submitted by a Member of the Roofing and Solar Reform Alliance. I gave him direct coaching and feedback (which you’ll see). Then, I want you to pay close attention to the transfo…
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In this episode of "All About That Action" podcast, host Ashley welcomes Stephanie Spearing, the founder of Nutrition for Autoimmunity. Stephanie shares her personal journey through debilitating autoimmune diseases and how it led her to specialize in nutritional therapy specifically aimed at helping others manage autoimmune conditions through diet …
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Roofing sales leaders either… a) Drive the company profits. b) Drive the company into the ground. Sadly, many leaders make these mistakes and drive the company into the ground. Amazing sales leaders do this instead. Becoming an amazing sales leader takes intentional practice every single day. To gain experience - both good and bad. Willingness to e…
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The homeowner won’t let you on their roof… They don’t want a roof inspection. Do you feel stuck and don’t know what to say? Especially if you’re knocking for retail? You will easily get past hesitant homeowners when you say the right thing. Watch this and discover: Your hidden mental roadblocks. What customers are actually thinking. How to easily c…
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Join us on "All About That Action" as host Avery Whaley talks with TJ Norton of Living Hope Roofing. TJ's leap from a sales job to launching a thriving roofing company during the pandemic is nothing short of inspiring. Beyond building a business, TJ, a devoted father of four, embodies the hustle needed to succeed in today's entrepreneurial landscap…
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I need to set the record straight about the new FLSA Law that’s creating a huge shift in the roofing industry. If you saw my first video about this, then this is a must watch. Because I correct an important detail, and go much deeper. Watch this new video to discover: - What are the risks and fines? - What is “Economic Reality?” - What pay changes …
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Stop losing roofing sales over text! Even if you did a great job in the house… If you come across as an idiot over text, it’s game-over. Even smart sales reps make these 3 mistakes (without realizing it). Do this instead and you’ll win more sales over text. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete t…
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Join us on the All About That Action podcast for a special episode with Whitney Elliott, the organizational guru behind Be Organized Portland. Whitney, who has personally moved 29 times, brings a wealth of experience and a unique perspective on the art of organization. Throughout the episode, host Ashley Whaley explores Whitney’s journey from an or…
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Most owners go out of business in their first few years… And 2 out 3 of sales reps don’t even last 1 year! Why is the failure rate in roofing so high? I explain exactly why in this new video. The saddest part is the lives that are ruined… As owners lose their life savings. Sales reps bet on themselves, go broke, and drive deeper into debt. But when…
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NEWS LEAK! This will be a death blow to the roofing industry… New AI Tech drops tomorrow. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorship & Collaboration Become one of us: https://www.rsra.org…
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Join us on the All About That Action podcast for "Empowering Wellness: Beyond Chiropractic with Dr. Rami," where host Ashley Whaley and Dr. Rami, founder of PyroLife, unveil the holistic path to vibrant health. In this episode, they discuss how PyroLife transcends traditional chiropractic care by integrating nutrition, sleep, stress management, and…
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When the neighborhood is swarming with roofers… The door to door (d2d) competition isn’t just fierce. It’s dog-eat-dog. And everyone is doing the same thing. This is how you stand apart and win. There’s another, even more powerful way to stand above… By having the endorsement of an organization that’s been featured in Fox News, ABC, NBC, CBS, and U…
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It’s NOT going to be the same… Roofing sales is changing, fast. Should you be worried? Is your career in danger? What do you need to know? Watch this video and find out. I have zero doubt in my mind. With these changes, the weak and unprepared will drown. The strong will take advantage of the change. Viewing it as an opportunity. As Winston Churchi…
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Join us in this episode of the All About That Action podcast as we sit down with Maria Vega, the co-founder of Powerful Roofing and Construction. Alongside her husband, Maria has built one of Portland's most reputable roofing and construction firms, known for their unwavering commitment to quality, transparency, and community trust. Dive into Maria…
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Stop getting rejected by “I’m not interested….” Tucking your tail between your legs and walking to the next door. This is the ultimate strategy. It’s shockingly easy to get past, “I’m not interested.” Watch this to find out. It becomes even easier when you use the guide prepared by RSRA: Sniff the Scum Out! The Insider’s Guide to Choosing The Right…
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You need to see this if you are 1) An owner/manager with part time sales reps 2) Just getting started in roofing sales 3) Started in roofing sales and juggling a part time job for extra income. This is the truth no one tells you. P.S. Get reps selling faster… living and breathing roofing sales… and trained up lightning fast. Join me inside the Roof…
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Dive into the world of financial mastery with Scott Belt, the visionary founder of Impact CFO Services, in this enlightening episode of the All About That Action podcast. Scott shares invaluable insights on how businesses can make informed decisions to foster growth and success. From the significance of planning for the future to understanding the …
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Poor owners and sales reps DON’T do this… Rich owners and sales reps do this to get more sales, with less knocking. Watch the video and see for yourself. Notice the difference? Poor owners and reps think “more is better.” Rich owners and reps outsell the rest because they know better… Join us in the trenches to start thinking, and acting, like the …
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Stop getting sales blocked when they say, “I have to think about it.” “I have to talk to my wife.” “I need to get more estimates.” Leave the house with a signed deal when you use this ultimate closing technique. Add this to your closing toolbox. The bigger your toolbox, the more sales you close. So if you want to close even more sales, then join me…
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In this empowering episode of the All About That Action podcast, we sit down with Karolina Rzadkowolska, an inspiring coach, speaker, and the bestselling author of "Euphoric, Ditch Alcohol and Gain a Happier, More Confident You." Karolina shares her transformative journey from embracing entrepreneurship to finding her true purpose by ditching alcoh…
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NEW Federal Law goes into effect March 11, 2024. This amendment to the Fair Labor Standards Act could change the industry for good. Join us in the trenches to adapt quickly and thrive: https://www.rsra.org/join or call/text 303-222-7133 DISCLAIMER: I am not an attorney. I am not a CPA. What I've shared in this video is what I've discovered in my ea…
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This is my “go to” closing technique for every situation… It works because it’s simple. Simple gets followed. Followed gets results. See how these 3 questions can get you closing even more roof sales. Cole used it right after learning it and got a 1-call close on a retail roof. Imagine what would happen if you started closing just 1 more deal per w…
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This episode of All About That Action features an inspiring conversation with Tamara Lynn, the visionary behind Serenade Cleaning and host of the Mop Drop podcast. Broadcasting from Billings, Montana, Tamara shares her remarkable journey from a stay-at-home mom navigating a divorce to becoming a thriving entrepreneur in the home service industry. D…
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This changes everything… NEWS hits the roofing & solar industry. Watch to find out. Are you one of us? Join now. https://www.rsra.org/join or call/text 303-222-7133 ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differen…
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The solar industry is crumbling… But that’s leaving even more opportunities for roofers. Because while you’re selling the roof - you can ADD a solar system to it. Longer loan terms. Offset electrical bills. Cheaper payments. Shockingly, it can be cheaper for homeowners than just a roof alone. The secret is how you pitch it. Do this right - double y…
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In this episode of "All About That Action," we dive deep with Christa Myrick, a trailblazer who left her solid career in human resources to start a home service business in 2021. Christa's journey is a compelling narrative of seeking freedom and control over her schedule and finances, a quest many entrepreneurs can relate to. Her cleaning business,…
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“Should you not be the 1st one in the house?” I got asked this question during training in Boston. Homeowners want to get more estimates, so getting a 1-call close feels harder when you’re the first. So if you’re not first, will you close more? Find out in this new video. You’ll see the “Mercedes E-Series vs. Toyota Corolla” comparison in the video…
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Anti-Contingency Agreement… Many roofers are. So they do “handshake” deals instead. They don't use Contingencies to be different from the other guy. They think they are forceful. Fact is, they are scared to use them. Don’t know how to bring it up. Or use them wrong (and lose the sale). Truthfully, they’re a brilliant tool when used correctly. And w…
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Dive into our latest "All About That Action" episode featuring financial coach Sarah VanHoose! Discover her expert insights on balancing time, talent, and money for entrepreneurial success. We tackle challenges like time management and pricing, and explore how financial savvy can boost both personal and business growth. Plus, get a sneak peek at Sa…
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Door to door roofing sales can suck… Most people (including me) don’t like it. But we do it because it makes us crazy money. Unfortunately, a lot of people suck at doing it. They don’t know how to pitch. They panic as they approach the door. They fumble through their words. And they can’t get leads to save their own lives. But when you know what to…
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Rookies are not confident… It’s one of the reasons they quit. Our mission is to get them confident as fast as possible. So they succeed and stick around. Here are my 3 secrets to training newbies into confident closers (who stick around). I know that training new sales reps is a time suck. Especially green beans. That’s why I built my training syst…
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In this episode, Avery unpacks the art of creating content that doesn't just capture attention but holds it fiercely. He talks about the power of passion, authenticity, storytelling, and much more, giving you the tools to not only engage your audience but to leave a lasting impact. Tune in for an intense session filled with real-world advice and dy…
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Most roofing sales reps (2 out of 3) quit before they taste success. Because the struggle is too hard. But we all go through it. Like Jon, who went from being a dead broke factory worker and finding out his fiance was pregnant to discovering roofing sales. He made $0 in his first 30 days. But he didn't give up. This is Jon's raw, real, unfiltered s…
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Whether you're brand in roofing sales or been at it for years... if you do these 3 things every day, you'll have the highest chance of SMASHING your income goal as a roofing sales rep. Follow the steps of many thousands before you. Use the system that's helped countless sales reps change their lives: https://theroofstrategist.com/roof-sales Program…
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In this episode of the 'All About That Action' Podcast, join us as we sit down with Mike Campion, the visionary founder of 'Grow My Cleaning Company.' Mike's expertise has revolutionized the way cleaning companies around the globe operate, emphasizing the importance of effective systems, processes, and the pursuit of value-driven goals. Our convers…
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I wish I knew this psychological secret when I got started in roofing sales. I used to try explaining my way out of objections until I learned this. Once you know what people are already thinking... and how they process information... you'll be able to overcome any objection on the spot so you can close even more sales. If you jive on my style, the…
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How you present price can make or break your sales. Are your competitors way higher or way lower? What is your market used to? Should you offer good, better, best, or just one roof system? Discover the BEST way to sell roofs in your area. No matter what system you use, my in-home sales process can get you closing even more. It's perfect for teams w…
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Discover the three game-changing mindset shifts every entrepreneur must embrace to thrive. First, learn to transform fear of failure into a powerful learning tool, extracting valuable lessons from each setback. Next, shift your focus from fleeting short-term gains to building a lasting legacy, where long-term vision and strategic planning reign sup…
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You need to get roofing sales training done, fast... If you screw it up, sales reps don’t bring in deals. They lose faith and quit. Fast training will make or break retention & sales. Training can be daunting. But when you train on the right things, in the right order, it can be lightning fast. So you can start making real money. If you want to off…
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“Just email me the roof estimate…” Are you hearing this more and more? Because high-pressure sales people are ruining it for you. Homeowners hate it. So now they’re starting to not even let you in the house. They don’t even want to talk to you. They just want you to email the roof estimate. Watch this and see how easy it is to outsell other roofers…
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Dive into the basics of paid social media advertising with Pod Shark Media! In this episode, "Unlocking Business Growth with Paid Social Media Ads: A Beginner's Guide," we introduce you to the power of platforms like Facebook and Instagram for business growth. Learn how a simple Facebook ad campaign can dramatically boost revenue, and understand th…
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Someone just posted this in a roofing Facebook Group… “What are the best roofing sales pitches to use when knocking?” Responses flooded in with some of the worst advice I’ve ever heard. Sadly, many people actually believe it. BEWARE of this advice! Here's my best and favorite pitches for roofing sales. If you pitch like I do… If you like my style… …
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“Their roof estimate is way cheaper!” You respond by justifying your price. Because you offer a better roof, better service, and better install. The homeowner doesn’t get it. They don’t buy. Stop justifying your price. Here’s how I beat “their estimate is way cheaper” without trying to sell the value. This LIVE coaching session is part of a brand n…
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In this episode of 'All About That Action,' we unpack the dynamic world of podcasting and its incredible potential for business growth. Get ready for a no-nonsense, straight-talking session about how starting a podcast can significantly increase your revenue and help you acquire new clients. This episode is more than just talk; it's about taking ac…
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Homeowner ghosted you after keeping the roof claim money? It’s happening more and more now, isn’t it? You end up working for free and losing the deal. Never again! How many sales have you lost because of this? It’s like having a prospect reach into your pocket, swipe your wallet, and steal your money. Imagine all of that commission that you should …
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They come out of nowhere… A sudden death. A break up. A divorce. A cancer diagnosis. We get crippled by sadness. Motivation flushes away. And our mindset battle begins as our roofing sales slowly suffer. You’re not alone. Airon shares his raw, real, unfiltered story in Episode 1 of this brand new series called Roofing Sales Rescue. You’ll witness: …
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Discover the untapped potential of Facebook Groups in this captivating episode of "There's Power in Facebook Groups". We dive into the strategic use of Facebook Groups as powerful tools for business growth and community building. Learn how to effectively create, manage, and engage with groups to drive brand awareness, customer loyalty, and peer-to-…
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This is the #1 rookie roofing sales mistake that I see. It goes against common sense. It goes against “Sales 101." And sales pros make this mistake too. Are you making this mistake? Find out, and watch your close rate skyrocket. Picture yourself (or your team) making this quick, easy fix. Your sales appointments will take less time. Which means you…
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