A podcast for musical lovers and critics everywhere
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Welcome to Getting Past the Premium, hosted by Elliot Bassett and Ryan Brott! What's different about our podcast? We focus on breaking down problems that advisors face in the risk management industry and talk about solutions that bring value to clients. The industry is changing and clients are expecting more than just shopping their insurance for a cheaper price. Let's get past the premium and talk about truly meaningful solutions!
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Hosted by Australian podcaster Ryan Brink, "Brink Of Reality" is an Australian television recap and interview podcast. Predominantly focusing on strategy based reality television like Australian Survivor and more. Brink Of Reality (BOR) is a 2-time Australian Podcast Award nominated podcast. This podcast was originally known as the Australian Survivor Community and established in 2015. Hosted on Acast. See acast.com/privacy for more information.
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Articulating Your Agency's Story with Andy Bassett
31:36
31:36
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31:36
What's your story as an agency? In the insurance and risk advisory world, many stories are the same – come to us for a free quote. That's not a story. Andy Bassett, CEO of Ellerbrock-Norris, joins the show to talk about his firm's story, and how their "Protect Your Purpose" tagline has resonated since they've rolled it out over a year ago. Whether …
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The Art of the BOR Sales Strategy with Nick Aube
39:08
39:08
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39:08
Insurance sales for years was based on carrier availability and exclusivity. Today, it's much more nuanced – and providing value is the path to winning new business. Which brings us to the BOR – or Broker of Record. Nick Aube, Founder at Producer Systems, joins the show to discuss developing a BOR sales strategy – or a sales strategy based on educa…
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How to Hire, Train and Find Success with Your New Producer
41:17
41:17
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41:17
How do you set a new producer or insurance advisor up for success? From selecting a training program, developing internal processes to align the team, and understanding your target market, bringing on new agents or advisors can be difficult. It's a competitive market – and every independent agency is different. Colby Allen, a financial consultant a…
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Run Your Agency Like a Law Firm and Get Out of the Quote Game with Brandon Schuh
40:51
40:51
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40:51
What's the difference between running a law firm and an insurance agency? No, that's not the start of a joke – it's a mindset that you should be using as a risk advisor. When someone is hiring an attorney, they aren't quoting out 10 different ones, they are finding one that they trust. Brandon Schuh, head of specialty insurance practice at Christen…
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How Small of a Niche Can Still Be Successful? Cole Williams Has Cracked the Code.
39:21
39:21
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39:21
His LinkedIn profile reads "I keep peoples fingers on their hands." When it comes to niching down, Cole Williams has carved his out expertly. As a Risk Advisor with Insurance Associates, Inc., Cole focuses his agency on meat and food processors in Nebraska. He understands how to build a target market, how to become an expert in that niche, and how …
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The First Step to Building a $1 Million Insurance Book of Business with Rob Jacomen
43:33
43:33
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43:33
“It takes the same amount of energy to sign a small client as it does to sign a large one." Rob Jacomen, Co-Founder at Basecamp Insurance Growth Mastermind, joins us this week and drops some knowledge on what it takes to build a $1 million book of business. The first step: Get focused on your audience. This isn't a new idea by any means, but Rob di…
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How to Handle Cyber Crimes at Your Agency with Daniel Metcalf
37:51
37:51
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37:51
Cyber liability coverage is a policy that every insurance agency needs to sell. But how are you handling it at your company? Is it a tack-on policy, or a true consultation? Daniel Metcalf, Co-founder and President at CyberFin, partners with agencies across the company to help small-to-medium-sized businesses find better coverage for their clients, …
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Ryan Brott, Chief Growth Officer at Ellerbrock-Norris, joins Elliot this week to pull back the curtain on how Ellerbrock-Norris is growing and thriving. From client referrals to COIs to cold calling, learn how to develop proven processes and build strong relationships through their four primary lead-generation channels. Enjoy the episode! Episode L…
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Focus on the Relationship, Not the Transaction with Brett Young
45:08
45:08
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45:08
Brett Young, CEO of Erb and Young, joins us to discuss building relationships. A relationship becomes valuable to a client for two primary reasons: trust and access. So how do you build relationships, build your value prop and ultimately build your book of business? Start by building trust and providing access. But then you run into a problem: scal…
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What Daily Non-Negotiables Directly Tie to Growth with Cyrus Jaffery
43:50
43:50
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43:50
Cyrus Jaffery, Founder and CEO of Jaffery Insurance, grew up in the captive agency model before breaking out to start his own agency. Cyrus joins Elliot this week to talk about what he learned in that captive environment that's created his approach to growth today. They cover "daily non-negotiables" and how they should directly tie to the growth of…
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Advisor vs. Producer: How to Change an Industry's Mindset with Ryan Brott
37:46
37:46
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37:46
Are you an advisor or a salesperson? Ellerbrock-Norris' Ryan Brott, Chief Growth Officer, joins Elliot Basset to discuss the difference between the two, the problem that plagues the insurance industry, how to transition to an advisory model, roadblocks along the way and more. Learn how you can step out of a "producer" role and focus on running a bu…
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Finale Final 5 Episode 13 Exit Interviews | US Survivor 46
1:17:42
1:17:42
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1:17:42
Ryan Brink catches up with the final 5 from US Survivor 46. Host/Producer: Ryan Brink Guests: Time Stamp: Winner: 1m 40 Second: 16m 40 Third: 33m 00 Forth: 44mn 00 Fifth: 1h 02m 55 See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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Building A Book of Business, Not a Book of Sales with Guffy Wright
39:22
39:22
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39:22
Scaling a business is all about understanding your ideal client. "It's called a book of business, not a book of sales," says Guffy Wright, National Sales Leader at The Mahoney Group. Guffy joined us to discuss how he's using a focus on people and treating his book of business as just that – a business. Learn how he's providing value to clients, def…
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Episode 12 Exit Interview | US Survivor 46
19:55
19:55
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19:55
Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Q Burdette to break down their game. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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How to Look Past the Product and Focus on Advice with Mike Brown of Unbreakable Wealth
39:45
39:45
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39:45
In an insurance industry that is so set on selling products, how do you focus on selling your advice and expertise? Mike Brown, founder of Unbreakable Wealth, joins us to discuss the value of being an expert and selling that expertise. He takes a wealth coach's viewpoint to advice, understanding how to ask the right questions and unlocking a client…
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New Insurance Producers Need to Overcome These Hurdles with Ryan Garzon
29:35
29:35
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29:35
There are hurdles that new producers in the insurance industry must overcome. Ryan Garzon, Partner at Keyes Coverage Insurance, joins us to discuss those hurdles – and how to get past a short-sighted mindset that holds back so many firms. Learn the benefits of splitting commissions, saying no to certain clients, focusing your time and energy in the…
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Episode 10 Exit Interview | US Survivor 46
17:32
17:32
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17:32
Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Tiffany Nicole Ervin to break down their game. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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AI is Changing the World. Where Insurance is Seeing an Impact with Aaron Ammar.
41:35
41:35
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41:35
Where are we at in the AI journey in the insurance industry? Aaron Ammar, Co-Founder & CEO at Brightside AI, joins the show to discuss AI's adoption, the right vs. wrong debate, the rapid pace that AI is evolving, efficiencies in your agency, and more. Enjoy the episode! Episode Links: Ellerbrock-Norris: https://www.ellerbrock-norris.com Ellerbrock…
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Episode 9 Exit Interview | US Survivor 46
21:23
21:23
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21:23
Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Hunter McKnight to break down their game. Watch the episode on YouTube - https://www.youtube.com/watch?v=zoGZ_w24E2o See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more inf…
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How to Grow Faster Than Your Competition With Andy Mathisen
46:06
46:06
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46:06
How are agencies setting themselves apart from a growth perspective? Andy Mathisen, Regional Sales Director at FirstChoice, a MarshBerry Company, joins the show to discuss how insurance agencies are finding lead sources, investing back in their firms, tapping outside resources and more to beat their growth goals. Andy and Elliot dive into sales tra…
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Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Tevin Davis to break down their game. Watch the episode on YouTube - https://www.youtube.com/watch?v=zoGZ_w24E2o See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more informa…
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The Domino Effect to Winning: Training and Team Building with Brett Young
51:43
51:43
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51:43
Talent acquisition is a game-changer for your company. But adding solid team members can be useless without proper training on your process, your ideology, or your sales model. Brett Young, CEO of Erb and Young, joins the show to talk through talent acquisition via networking, establishing culture within your team, and training new producers to ada…
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Week 7 (Double Boot) Exit Interview | US Survivor 46
27:49
27:49
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27:49
Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Tim Spicer (1:02) and Soda Thompson (13:38) to break down their games. Youtube: https://youtu.be/W9golgiQjbo?si=QrJW9iGFkbZQHVtt See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy …
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Adapt Your Agency to a New Generation of Commercial Clients With Mick Hunt
48:07
48:07
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48:07
There has been a shift in business owners. Generationally, today's owners are different: expectations, buying habits, communication preferences, pace of production, and plenty more. Mick Hunt, CEO at Premier Strategy Box, joins the show today and challenges you as an insurance agency to put yourself in the shoes of your audience. How do you need to…
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Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Moriah Gaynor to break down their game. Youtube: https://youtu.be/W9golgiQjbo?si=QrJW9iGFkbZQHVtt See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.…
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1
Building the Right COI Relationships With Ryan Brott
31:31
31:31
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31:31
Let's talk all things COIs. What kind of relationships are building with your centers of influence? Do have three or four COIs giving you multiple leads each month? Or are you spreading yourself too thin, trying to work with dozens of industry-adjacent professionals to little or no avail? Ryan and Elliot talk through what makes for an effective COI…
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Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Jem Hussain-Adams to break down their game. Youtube: https://youtu.be/W9golgiQjbo?si=QrJW9iGFkbZQHVtt See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.…
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Disciplined Prospecting in Your Niche With Kody Houk of Premier Strategy Box
40:30
40:30
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40:30
Throughout his career, Kody Houk, Senior Advisor at Premier Strategy Box, has grown as an agent in a captive environment, launched and grown is own independent agency, and now spends his time consulting insurance agents and risk advisors around the country. Kody covers how to improve your overall sales effectiveness by being disciplined, having a s…
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Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Bhanu Gopal to break down their game. Youtube: https://youtu.be/W9golgiQjbo?si=QrJW9iGFkbZQHVtt See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.…
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1
What Randall Stutman Has Learned From Coaching Some of the World’s Most Influential Leaders
47:45
47:45
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47:45
From coaching Fortune 500 CEOs, Ryder Cup teams, four-star generals, more than 400 CEOs and even a President of the United States, Randall Stutman, PhD, has learned some of the commonalities and differences among some of the greatest leaders in the world. Randall joins us today to talk about how he's grown his company, Admired Leadership, while sta…
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Mark Warnock Retrospective | Australian Survivor Titans v Rebels (extended exit interview)
1:01:51
1:01:51
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Ryan catches up with Mark Warnock from Australian Survivor Titans v Rebels to chat for an hour about his recent experience on the show. Episode 24 Host/Producer: Ryan Brink Guest: Mark Warnock See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.…
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Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Randan Montalvo to break down their game. Youtube: https://youtu.be/W9golgiQjbo?si=QrJW9iGFkbZQHVtt See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.…
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Most Important Metrics for a Healthy Insurance Agency With Carey Wallace
44:32
44:32
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44:32
How do you evaluate the health of your agency? Carey Wallace, Founder of AgencyFocus and noted speaker, joins us to talk about how to maximize your business – from selecting your carriers to honing in your book of business, evaluating your producers, diversifying your revenue and more. Learn what makes a healthy insurance agency from important metr…
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Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by Jess Chong to break down their game. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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Ryan Brink catches up with the latest eliminated contestant from US Survivor. Host/Producer: Ryan Brink Guest: Ryan is joined by David Jelinsky to break down their game. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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Grow Your Insurance Agency's Marketing Presence with Cameron Carlow
39:15
39:15
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39:15
Where do you begin when marketing your insurance agency? With limited time, budgets and expertise, it can be hard to stand out among the competition. This week, Cameron Carlow, Chief Marketing Officer at Ellerbrock-Norris, joins the show to talk through the essentials for a growing agency, from brand awareness to lead generation and closing the sal…
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Using a Marketing-First Mindset to Grow a Book of Business with Brett Young
43:59
43:59
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43:59
Brett Young, CEO of Erb and Young, joins us for another crossover episode. This time, we're covering the baseline skills you need to develop ask you're growing your book of business. Where do you start? What is your focus – or, more importantly, what are you NOT going to do. From overcoming capacity issues to marketing yourself, we cover how we've …
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Setting Your Sales Team Up for Success with Nate Sannes
35:17
35:17
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35:17
Nate Sannes, a Partner and Advisor at InCite Performance Group, joins the show to talk about successfully leading a sales team. When you're bringing on new risk advisors or insurance agents, how long does it take to train them? How are you measuring success? How are you setting them up for that success? Nate and Elliot dive into all this and more –…
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Connecting Culture and Technology with Big I's Chris Cline
48:07
48:07
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48:07
What intentionality are you bringing to your firm from a cultural perspective? Often culture is tied to office fun, hiring practices, and benefits offerings. But Chris Cline, Executive Director of Agents Council for Technology with Big I, walks through how technology plays a huge role in the experience you create – and the culture that develops at …
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Rebels v Titans Predictions | Australian Survivor 2024
26:40
26:40
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26:40
Ryan previews the upcoming season of Australian Survivor Rebels v Titans Host/Producer: Ryan Brink See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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Sales Process Series: Articulate Your Value and Avoid Being Put in the "Insurance Box"
33:07
33:07
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33:07
In the first episode of our sales process series, Ryan Brott, Chief Growth Officer at Ellerbrock-Norris, joins Elliot to discuss the importance of your process – from value prop to target market and beyond. From there, how do you get tactical and ask the right questions? You want to avoid ending up in the dreaded "insurance box" – where you're view…
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Intentional. Candid. Clear. How to Approach Strategic Planning for Your Business
44:10
44:10
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44:10
It's the time of year to get intentional. Strategic planning can be exciting – but it doesn't always mean being the "smartest" or the "first" in your niche. Strategic planning is about being intentional with your vision and anticipating what could throw you off of that vision. Learn what Brett Young at Erb and Young is doing to set their firm up fo…
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Austin, Dee, Jake, Julie, and Katurah Finale 5 Exit Interviews | American Survivor 45
1:23:32
1:23:32
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Ryan Brink catches up with the final 5 from American Survivor 45 Host/Producer: Ryan Brink Time stamps Winner: 2:35 2nd Place: 19:44 3rd Place: 35:49 4th Place: 47:53 5th Place: 1h 3:51 See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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Becoming a Broker of Record Instead of a Price Quoter with Nick Aube
44:48
44:48
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44:48
Shift your agency's value proposition away from the carrier (price quoting) and onto your firm (broker of record). Nick Aube, Founder of Producer Systems, walks through the importance of taking control of your own destiny and selling yourself vs. selling on price. It not only helps your company, but your clients, too. Enjoy the episode! Episode Lin…
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1
Drew Basile Episode 12 Exit Interview | American Survivor 45
18:22
18:22
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18:22
Ryan catches up with latest eliminated player from American Survivor 45 Host/Producer: Ryan Brink See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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1
Larry Linne and Mick Hunt: Insurance Industry Mastermind with Two Powerhouse Consultants
40:45
40:45
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40:45
Two of the biggest agency consultants in the industry, Mick Hunt, CEO at Premier Strategy Box, and Larry Linne, CEO at InCite Performance Group, join us for a special edition of Getting Past the Premium. The duo covers what it takes to be committed to growth, solving the right problem for your clients, building the future you want and more. Enjoy t…
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Emily Flippen Episode 11 Exit Interview | American Survivor 45
21:36
21:36
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21:36
Ryan catches up with latest eliminated player from American Survivor 45 Host/Producer: Ryan Brink See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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How to Approach Agency Technology with Vertafore's Sydney Roe
44:40
44:40
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44:40
Insurance agencies know they need to modernize and adopt technology. But that brings in a new set of challenges. Sydney Roe, Director of Agency Marketing at Vertafore, dives into the importance of connection among your tech stack – connection to your team, your other tech, your clients and more. Enjoy the episode! Episode Links: Ellerbrock-Norris: …
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Bruce Perreault Episode 10 Exit Interview | American Survivor 45
16:59
16:59
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16:59
Ryan catches up with latest eliminated player from American Survivor 45 Host/Producer: Ryan Brink See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.By Ryan Brink
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Sales vs. Consulting: How To Sell Your Insurance Knowledge With Chase Courtney
47:07
47:07
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How do you go from sales to consulting? What's the difference? Chase Courtney, a "recovering CPA" and the Director of Technology Sales at Imperial PFS, joins us to discuss how to apply your foundation of knowledge to help sell a particular product. Enjoy the episode! Episode Links: Ellerbrock-Norris: https://www.ellerbrock-norris.com/ Ellerbrock-No…
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