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You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals natur ...
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Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.
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Business As Usual? No Thanks. Join host, Brad Powell, to fast-track your path to building a standout, sought-after business. Discover content marketing ideas, business growth strategies and personal brand insights that help you make a bigger difference by doing business differently. And bring your questions because our show is recorded live! That means YOU get to bring your own perspective and ask those burning questions that even the host may miss! And engage with our community of smart, sa ...
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show series
 
How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients — without manipulating, offering incentives, or even having to ask? Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on…
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Are you planting referral seeds but unsure of when they'll sprout? In this Q&A episode, I answer a listener's question about the timeline for referral seeds to bear fruit. I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your …
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Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing. If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova, to guide us through her approach to bringing per…
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We just wrapped up an amazing summer series on the podcast where business owners shared how they solved pressing problems outside of their zone of genius. Check out my reflections in this episode. If you missed any of the episodes in this series, I highly recommend going back and listening to them. You can start at episode 312 and work through each…
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Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you’ll hear about my next guest doing just that! From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila nav…
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I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!) Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketin…
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In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision. Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike i…
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Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes: # 143. How to be more bingeable than Netflix # 84. How to sell with a story If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling. In this episode, Patti unpacks h…
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Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability. From overcoming past financial challenges to implementing a popular profit strategy, I explain how the…
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Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota. They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain. So they moved to the Florida Keys and completely transformed their careers. Melinda launched her personal-coaching business and …
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Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggl…
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After you give a talk, or make a presentation, or make a video, what if no one remembers what you said? What if after all your posting on social media people don't remembers a thing you shared...? A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone! Let that sink in: Peo…
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Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and ove…
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It's time you got your butt on video. There, I said it. And you know it's true. Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.) It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from. If they look at you…
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In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge. Learn about how Kathy identified the problem in her business, the resources she utilized to research available …
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In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings. By sharing the stories of these business owners, …
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How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department? That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block, founder of Tiny Marketing Agency. Sarah simplifies B2B ma…
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Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business. If you've ever felt frustrated with the traditional, outdated methods of ask…
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Have you wondered how you can work successfully with your trades? Not so much just ‘on the job’ but so they keep you top of mind for client referrals rather than you continually bringing work to them? I want a share an experience from this week that I’d like you to consider keeping top of mind. Lets discuss! Hey guys its Adam Scougall of the So You…
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If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home. Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, …
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Sometimes, the key to unlocking referral success lies in asking the right questions. In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well. Listen in to discover what this challenge is and how it can revolutionize your approac…
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Want to know more about the power of accountability and support in building a successful business? In this episode, I chat with two amazing interior designers, Amy Peltier and Darci Heather. These two talented designers are not only business besties but also members of my Building a Referable Business coaching program. Amy and Darci share their ins…
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Have you wondered how you can create a higher reach than juts plugging away with mood boards and stories on Instagram? Today I want to talk about how you can spread the good word about what you do on other peoples podcasts. Let’s discuss. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and E…
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After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game. From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid. Join u…
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Hindsight is a powerful concept. If you look up the definition online, it says that it’s ‘the ability to understand and realise something about an event after it has happened, although you did not understand or realize it at the time’ Well today I want tom share 3 things I would do differently if I could turn back the clock in my design biz. Lets h…
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Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting …
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Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll expl…
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Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does …
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Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks? Everyone's had the experience of being hooked by a good story. We simply can't help ourselves. However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media…
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To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how…
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Design biz in a tizz? Take my quiz and get your action plan over adamscougall.com/quiz It’s time for a question. Are you confident enough to speak passionately about what you do? Why not consider doing an event where you speak to your ideal audience? I got two client jobs out of one event and so can you! In today’s episode I want to discuss how you…
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Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and m…
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It’s time for a question. Are you confident that your marketing efforts are hitting the mark? Did you know that most solopreneur interior designers I speak with say that their marketing efforts are falling way under the mark? The proof as to why? They don’t have clients. In today’s episode I want to discuss where I think we waste time and where our…
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Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to th…
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Let me ask you a question? Have you wondered about Podcasts and what they do for the person who created it? Have you considered starting a podcast? Today I want to walk you through why I did this and 3 reasons you could consider starting a podcast in the near future. Let’s chat! Hey guys its Adam Scougall of the So You Want To Be An Interior Design…
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Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refe…
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Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21. This show …
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Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are no more than 60 seconds in length. But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients. The good news is that short video clips are easy…
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We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few membe…
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Is your new design Biz in a tizz? *Get clarity, and take the quiz over at adamscougall.com/quiz Let me ask you a question? Have you heard a fair bit of discussion about starting an email list and wondered why you need to do this at all? So many designers fail to start an email list, or when they create one, fail to nurture it. Believe me, I have no…
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There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two …
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Have you heard the noise lately about 'niching' down in your Interior Design business? What is a niche anyway? Why do you need to consider this when you love to do so many design styles and want to be available for the majority of people? This week I delve into the idea of finding your 'niche' and give you my thoughts. Is niching down into one area…
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Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her …
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Do you have a less than stellar track record of generating quality business referrals? Does that all elusive 'new client' fail to show up time and time again, even though you have told everybody you know that you are ready to serve? Bring on that next client! if so, you are certainly not alone. The reason we are not getting the right referrals is b…
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When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Gen…
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Let me ask you a question? Have you been considering getting into the design industry, but worried that you are too old? In today's episode, I want to speak with you about this topic and provide some much needed clarity on the value of starting a design business at a mature age. Hello again! It's Adam Scougall of the So You Want To Be An Interior D…
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While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as…
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Let me ask you a question? Have you always thought that if you secured a client who had a project in a luxury postcode, and they had chosen you as their designer-you had made it? They might have some odd demands, maybe even be a little controlling, but you’re sure you can work through it right? Well maybe you can or maybe you can’t. Let’s discuss s…
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There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you... ...all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday” In this episode I'm sharing my minimalist approach to grow…
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As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential. Stay tuned for more e…
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