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Mind Your Business

Athens-Limestone County Chamber of Commerce

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A podcast from the Athens-Limestone County Chamber of Commerce featuring small businesses in Limestone County. From start-up to multi-generational, episodes features local business owners, their stores, and their stories. Join us for a look behind the storefront and find out what it means to be part of the small business community in Athens and Limestone County.
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Whether you've been walking with God for 100 years, 10 years, 10 months, 10 days, 10 minutes, or even 10 seconds...it's an interesting journey. Join us while we talk about the journey, share some of our journeys, and challenge all of us to take the most uncommon journey of a lifetime...finding the more of God!
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51
Dark Tides

A Broken Crown Production

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Dark Tides is a biweekly improvised audio drama series, set in the Hookba Archipelago. The show follows Ernest Marsh, a newly commissioned Park Ranger arriving in the Archipelago. And Allister Stern, a local conspiracy theorist and aspiring cryptozoologist. Together these young investigators unravel a twisted mystery of disappearances and fatal encounters with the uncanny as they search for the truth. Can you trust the voices in your head? Can you survive the troubled waters? Beware the Dark ...
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Welcome! We’re glad you found us. Our goal here at PVBC is to Simply share God’s word in a way that can be easily Identified and understood as we Unite with each other in Worship, Growth, and Service. Be sure to click the link for our website or check
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Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of ordinary people and show you how they started from ground zero with no influence, no email list or audience to sell to, and no business or marketing experience, and go from working 9-5 jobs to building successful 6 and 7 figure online businesses, and all the steps i ...
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Episode 63: It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them. The problem is that most online business owners hear “no” and they think it means “no, not ever” and they give u…
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Episode 62: There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it. …or, that there’s no way to be profitable with your offer because the cost of your advertising is too high due to the audience you’re tar…
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Episode 61: There are a lot of different stages that you can speak on, and different stages will help you achieve different goals. Some people want to get paid to speak. Others are willing to speak for free as long as they can sell something from stage. And others are happy just to build brand recognition and gain authority from speaking on stage a…
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Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience). Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses. But what if you could be dropped into a situation where the leads had a…
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Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start. Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way…
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Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic. It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to …
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Pammie Jimmar, President of the Athens-Limestone County Chamber of Commerce, talks with Lauren Marsh, President of Ridgeline Construction. With early dreams of becoming a dancer, Lauren took a detour with a summer job in the construction business and juggled a new career and young family at the same time. Ridgeline began as a single office focused …
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Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok. And what people are finding is that you can make some good progress with those strategies, but you eventually plateau at a certain point and y…
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Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago. That being said, there are still online businesses out there that are doin…
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Episode 55: It’s a well known fact in business that people will only buy from those that they know, like, and trust. In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video. In this episode, Meredith Marsh explains how to build a simple 5-part YouTube sales funnel to drive leads…
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Episode 54: There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business. Many people are already familiar with things like JV launches, podcast guesting, summits, etc. In this episode, Alison Reeves talks about a few different types of collaborations – bundles and giveaways – where you ca…
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Episode 53: A lot of coaches & trainers online will teach principles and broad, generic strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results. In this episode, Nate Morse breaks down his daily LinkedIn routine that lands as many as 10 high-ticket clients per…
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Episode 52: Most people try to scale their business by simply making more sales. However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least profitable ways to scale. On the other…
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Pammie Jimmar, President of the Athens-Limestone County Chamber of Commerce, talks with Stephen Tanner of Country Financial. Stephen shares his journey from the inner city through college football to a series of successful business ventures spanning the past 30 years. He is a motivational speaker with his philosophy of finding a unique purpose, inv…
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Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better marketing. That being sa…
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Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time. There are part of your brand that are necessary at the beginning of your entrepreneurial journey, and other things that you really shouldn’t consider doing until you…
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Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”. Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick of it), and others have just never …
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Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you. The problem that a lot of solopreneurs run into is that they either find a cheap VA from overseas that produces low-quality work, or you pay a high price …
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Episode 47: Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time online business owners do. They spend 6-12 months or more to create a complete, well-polished online course, and then they “launch” and get zero sales. In …
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Episode 46: Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery. Not only is it incredibly unlikely to happen, but it’s also the SLOWER way to find success. What you need is a simple strategy that is predictable and reliable that gets you to your goal as fast as possible. I…
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Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business. The truth is that if you want to generate consistent, reliable, predictable revenue with your online business, you need 3 key strategies working together. If you’re missing any …
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Episode 44: It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates. Outrageous promises and too-good-to-be-true guarantees have taken a good concept and made the target audience so skeptical of them, that the ROI is almost impossible to realize right now. So, what’s the next strategy y…
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Episode 43: There are lots of ways to generate traffic with social media content… livestream videos, stories and reels, image posts, and the list goes on. The problem with most social media content is that it only stays visible in the timeline for a few days and then it never gets seen again, so you have to keep creating more and more of it. But im…
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Episode 42: Knowing how to put together a basic lead generation funnel is absolutely fundamental to your success as an online business owner. It’s one of the very first things you should learn how to do, and it’s one of the things you will always use in your business. However, there are many other ways to generate leads aside from your typical PDF …
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Episode 41: There are a lot of questions when launching your online course… -How do you get people to register for your webinar? -Should you launch with a webinar, or do a challenge instead? -How do you get more people to attend live? -What’s a good sales conversion rate? -How do you get more people to buy after the webinar is over? In this episode…
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Episode 40: When it comes to starting an online business, there are a lot of things you can do… a lot of people get started with something like Network Marketing or Affiliate Marketing. Others create an online course or a coaching program. Another type of online business you can start is a web design agency… but the catch is that you typically need…
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Episode 39: Every online business should be creating content. The problem is that when you create content, you can open yourself up to legal liabilities you may not be aware of. In this episode, Gordon Firemark explains how to use disclosures, disclaimers, trademarks, copyrights, and other legal tools keep your business safe from legal trouble. Abo…
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Episode 38: There are a bunch of strategies being taught right now that are working for different types of businesses… webinars, email marketing, Facebook groups, challenges, Facebook ads, TikTok ads, YouTube ads, podcast guesting, networking and collaborations, and the list goes on and on. The problem is that most online business owners implement …
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Pammie Jimmar, President of the Athens-Limestone County Chamber of Commerce, talks with Chuck Robinson, owner of AllStar Plumbing and AllStar Pro Services. Born and raised in Athens, Chuck has built a successful plumbing business and now, with the help of the next generation, he's expanding into a one stop shop for the local construction industry. …
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Episode 37: Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business. But how do you get corporate clients? How much should you charge? How do you deliver your coaching? In this episode, Marcy Morrison …
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Episode 36: Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to. It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage… There are so many marketers are using those strategies now that there’s a built-in resistance to them in your audience. So, what’s a …
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Episode 35: If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space. You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business. But, as with every great strategy, marketers ruin ever…
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Episode 34: The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s. Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity. So if you need to create content for your business, you want to do it bigger and better th…
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Pammie Jimmar, President of the Athens-Limestone County Chamber of Commerce, talks with Val Collier, head of PGD Construction. Growing up on a farm under his grandfather's mentorship, Val channeled his knack for building things into a construction career. He talks about his company and their custom one of a kind home building projects in Limestone …
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Episode 33: Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients. That sounds good in theory, but in practice, most people have issues with figuring out exactly what to offer that they could charge that much money for. No…
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Episode 32: Most YouTubers create videos to get as many clicks and views as possible so they can make money from the ad revenue. Not only does it take several years of consistently pumping out videos week after week, but once you do get the millions of views and subscribers you were looking for, the ad revenue is nowhere near what you expect it to …
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Episode 31: As a solopreneur, you can only build your business so far. One of the first big steps in scaling your online business to 7 figures and beyond is bringing on a sales team. However, managing a team is a new stage in your business that brings on a whole new set of challenges. In this episode, Dustin Bogle walks us through that process and …
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Episode 30: There are a lot of marketing strategies out there that will help you to generate leads, build an email list, get webinar registrants, book sales calls, etc. But what a lot of online business owners eventually learn is that not all leads are created equal and cheap leads aren’t always a good thing. Wasting time with “tire-kickers”, broke…
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Episode 29: One of the things that can dramatically increase sales is injecting a bunch of urgency and scarcity into your marketing. Online business owners will often do this by offering discounts, which can negatively affect profits. If you want to keep profits high, then your best option is to offer bonuses and other incentives (instead of discou…
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Episode 28: Most people are familiar with Facebook Challenges. They’re an incredibly popular way to quickly turn cold leads into hot prospects. In this episode, Heidi Gruss explains the unique method of mixing in SMS messaging to her Challenges that increases engagement and drives conversions. Connect with Heidi: https://www.heidigruss.com/links Wa…
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Pammie Jimmar, President of the Athens-Limestone County Chamber of Commerce, talks with local business owner Dr. Colby Mays. The owner of Refine Chiropractic, Dr. Mays talks about the importance of preventative body maintenance and good nutrition. He also introduces his mobile practice which he brings to local businesses. https://www.alcpl.org/ htt…
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Episode 27: Typically, free strategies for generating traffic, leads, and sales come at the cost of time and effort. But that isn’t necessarily the cast with every strategy. There are a few very leveraged ways that you can generate an influx of traffic with relatively low levels of effort if you know how to find them. In this episode, Cindy J Holbr…
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Episode 26: Most people who want to start an online business start with the thing they want to sell first… whether that’s a Network Marketing opportunity, an Affiliate Marketing product, a course or coaching program, etc… And once they’ve figured out what they want to sell, then they go out and try to get in front of an audience to sell it. The pro…
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Episode 25: Many entrepreneurs who are just starting out are reluctant to get into paid ads because we’ve all heard the horror stories of people blowing huge sums of money on campaigns that produced zero results. Not only that, but social media is flooded with complaints of rising ad costs, campaigns that used to work that suddenly start losing mon…
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Episode 24: In Online Business, some people start with the offer and then have to work to grow an audience to sell it to… other people start by growing the audience first, and then create offers later on to sell to that audience. In today’s episode, Johnathan Price talks about how he started a YouTube channel just because he wanted to “be cool on t…
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Episode 23: Using affiliates to promote your offer has a lot of advantages… not only do you get to promote to someone else’s warm audience, but you also only pay for that exposure when you make a sale. The difficulty comes in finding the right people to promote your offer and convincing them to promote your stuff over their own. In today’s episode,…
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