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Startup Hustle is a podcast for entrepreneurs, by entrepreneurs. With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond. If you want to start, own, or build a business then you're in the right place.
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Want to build a successful business? Packed with the principles, strategies, and methods used to grow successful companies, The Sweaty Startup will help you make your vision a reality. Hosted by successful entrepreneur Nick Huber. Short, to the point and no fluff.
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Hosted by Product School Founder & CEO, our podcast explores everything from breaking into the industry and setting career goals, to collaborating with diverse teams and knowing when to pivot. All things Product Management, basically!
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The Social Radars

Jessica Livingston

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Jessica Livingston and Carolynn Levy are The Social Radars. Carolynn and Jessica have been working together to help thousands of startups at Y Combinator for almost 20 years. Come be a fly on the wall as they talk to some of the most successful founders in Silicon Valley about how they did it.
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Host Mike Maples Jr. from venture capital firm Floodgate offers lessons from the rare startup super performers — BEFORE they were successful. Pattern Breakers features interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Instagram founders Kevin Systrom and Mike Kreiger, business maverick Mark Cuban, and Shopify co-founder Tobi Lütke.
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The purpose of "FounderStoriez Channel" is to interview Entrepreneurs from around the world to share their story, experience, and wisdom with you so you can learn from them and be inspired.
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A show for CEO's, CMO's CRO's and Venture Capitalists If you are in a B2B Leadership role this is the podcast for you. The founder of "The Brutal Truth About Sales & Selling" interviews the most thought-provoking guests. We will cover what is working today in Sales & Marketing. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Hustler, Advanced Selling, Salesman Red, Sale ...
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Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the Digital Era. Join us every other Tuesday to get your competitive advantage. View all Gartner ThinkCast episodes at https://www.gartner.com/en/podcasts/thinkcast
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On this show, I'm going to be speaking to and interviewing some amazing guests on tech, entrepreneurship and productivity. We're going to be delving into what it takes to build a successful startup, the people who are solving problems through software and so much more! Please subscribe to this podcast to stay up to date with our latest episodes!
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Unicorn Bakery is the startup podcast about the essential questions and issues in founding a startup. We interview the world’s leading startup founders and venture capital investors to cover every stage of the startup process, from ideation and strategy to technical, legal and financial issues. Listen to stories and lessons learned from the world's best founders and learn what it takes to create and scale your own startup.
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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
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Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)
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The Businessology Show

The Businessology Show

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Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing.
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Essential listening for Product Managers, Entrepreneurs, and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, has been featured in Forbes, Huffington Post, Inc, Entrepreneur, and many more business publications as a top business podcas ...
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Female Startup Club

Female Startup Club

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Join your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world's most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue - who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey. Hosted on Acast. See acast.com/privacy for more information.
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Focused on helping Ecommerce brands optimize their traffic and website for high performance. Whether you're launching a startup or scaling an established brand, this is your go-to resource for actionable advice on optimizing your Ecommerce brand to the next level.
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Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

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Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
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Private Practice Startup Podcast

Dr. Kate Campbell & Katie Lemieux

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The Private Practice Startup is owned by Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT, two therapists who built their 6-figure private practices from the ground up. We're passionate about inspiring mental health professionals on their private practice journey from startup to mastery! On our podcast, we interview entrepreneurs, experts in the mental health and business arenas and successful private practitioners to provide a wealth of information for our listeners! We LOVE interviewing all ...
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Guiding you from associate to grand opening. The Startup Dentist podcast is the only podcast that helps Associate Dentists go from practice, to profit, to purpose in their journey to open their own dental practice startup. With more successful dental startups than anyone else, your host Stephen Trutter is here to share all that he, and the Ideal Practices team, have learned over the years of opening successful dental startups. To learn more visit us at: https://start.idealpractices.com
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Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.
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Side Hustle School

Chris Guillebeau / Onward Project

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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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Startup Stories is a podcast where we dive deep into what life is like inside a Startup, we find out what led the guest to entrepreneurship and why they think the way they do. We tackle the highs and lows, and ultimately, what it takes to thrive when you have all the odds stacked against you. We also learn about their company, what they're doing and how to overcome the hurdle of turning your idea into a reality. My name is Jordan Luxford, founder of Mont Ford, a Tech recruitment agency in Be ...
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Forbes India - The Startup Fridays Podcast

Forbes India - The Startup Fridays Podcast

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The Startup Fridays Podcast is a weekly podcast series where Forbes India's Technology Editor Harichandan Arakali brings you conversations with startup entrepreneurs who are finding opportunities in solving problems in multiple areas. From agriculture and satellite imagery to digital finance and cryptocurrencies, venture capital investors, and more, meet the change agents on this podcast, out every Friday
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On “Ask a Startup,” we feature a diverse range of guests, including entrepreneurs and creative professionals such as video editors, content creators, and more. Join us for insightful conversations exploring the worlds of entrepreneurship and the creative industries, delving into the journeys and innovations of our guests. Questions/Feedbacks Please feel to drop us an email: askus@askastartup.org
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As the founder of an early-stage startup you have one goal: find product-market fit. The Product Market Fit Show is a weekly podcast about the 0 to 1 journeys of the world's most successful tech startups. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is simple. We want to understand product-market fit better than anyone on the planet.
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Welcome to ODDcast, the podcast for savvy tech startup founders who want to validate and test their ideas before they develop them, so that they can launch their MVP with confidence. Did you know 9 out of 10 startups fail? Learn the secret weapon for success, Outcome-Driven Design Sprints. Uncover what your customers truly desire and create a digital product that fits their needs like a glove. No more guesswork or just pretty designs - launch the perfect market fit product, guaranteed to be ...
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Indie Hackers

Courtland Allen and Channing Allen

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Courtland and Channing Allen interview the ambitious indie hackers who are turning their ideas and side projects into profitable online businesses. Explore the latest strategies and tools founders are using to capitalize on new opportunities, escape the 9-to-5 grind, and create their own personal revenue-generating machines. The future is indie!
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Top 10% Ranked Podcast! True stories of entrepreneurs falling forward and tripping over the finish line. Join us as we sit down to hear their real life experiences of triumph over adversity. Our host Chad Kaleky interviews our guests to learn about their journey. From Tech Startups to Small Businesses to Fortune 500 Companies, we’ll hear how they turned their failures into success. Business Inquiries: chad@ftspod.com
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The Startup Journey podcast is dedicated to spotlighting the journeys and insights of Web2 and Web3 tech founders and investors. Guests of The Startup Voyage podcast join a world of industry leaders, startup visionaries, and seasoned investors who share valuable lessons, stories, and advice to inspire and empower a global community of tech founders. ​ We take a journalistic / reality show concept to ignite conversations that empower the next generation of disruptors. Join us as we dive deep ...
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Have you dreamt of firing your boss and starting a business of your own from home? This weekly show for the new online business owner provides information on marketing skills, tips and actionable strategies to start and grow your own home business. Learn sales training, customer support and online marketing , internet systems setup, free software and tools, empowerment strategies and success mindset techniques for the home business entrepreneur. Get your weekly dose of home business mentorsh ...
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This is MoneyWise, a podcast where host Sam Parr is joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world ...
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A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created. Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/
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Professor-turned-entrepreneur, and founder of nine companies, Jothy Rosenberg talks with business leaders and personal achievers. A companion to his book Tech Startup Toolkit, the “Designing Successful Startups” podcast tells the stories of Jothy's guests as they took on the challenges of building a new startup. The lessons conveyed come from both things done right and things done wrong that can help listeners learn the best way to design their own startups to be successful. Along the way th ...
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Summary In this conversation, Jothy Rosenberg interviews Mary Voss, an experienced HR professional, about the importance of human resources in startups. They discuss the factors that contribute to the success of early-stage companies, such as having the right talent, a cohesive leadership team, and a strong company culture. They also touch on the i…
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Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR …
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Richard Socher, most recently Chief Scientist at Salesforce under Marc Benioff and one of the most renowned AI researchers in the world, has now founded you.com instead of joining one of the big AI companies. Richard believes that he can have a more positive impact on humanity. you.com now reaches millions of users and gives you as a user the oppor…
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In episode 31 I sit down with Dr Hendrik Susemihl, CEO and Co-Founder of GoodBytz. We don't just talk about his achievements, we go deeper than that. In this episode we discuss Purpose, Happiness and embracing change. Enjoy - - - To follow Hendrik on his Journey: - https://www.linkedin.com/in/hendrik-s... - https://www.linkedin.com/company/good... …
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➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, we explore the innovative approach to business financing taken by Charlie Feng, Co-Founder of Clearco. Learn how Clearco offers an alternative to traditional funding models, focusing on efficiency and scalability for modern digital businesses. A…
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The Private Practice Startup is co-owned by Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT. They’re two therapists with entrepreneurial spirits who are crazy about business. They live, work and play in South Florida. Kate and Katie both built their 6-Figure private practices in less than 2 years from the ground up and love inspiring ambitious men…
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Virta Health is one of the greatest success stories in health tech today. Join us for an insightful StartUp Health NOW episode featuring Sami Inkinen, the visionary CEO & Founder of Virta Health, a pioneering company focused on the reversal of Type 2 diabetes. In this Masterclass, originally recorded in front of a virtual audience of entrepreneurs …
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How does an experienced retail expert construct a cutting-edge financial platform? Prepare yourself because that's precisely the fascinating topic we're exploring in this episode! Our guest today, Brad Parker, takes us on a wild ride through his 20-year retail experience, growing a business from a single location to a multi-million dollar empire. B…
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Need funding to launch or grow your business? Meet two founders who successfully took an often-overlooked approach to fundraising: grants. Jessica Martin Eckerly, CEO and co-founder of Forward BIOLABS, and Alex Tyink, co-founder of Fork Farms, each received transformative awards from WEDC, the Wisconsin Economic Development Corporation. And on this…
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Learn how to create a simple and effective follow-up system that fits your business needs. This episode will cover tools, techniques, and tips for staying organized and consistent with your follow-ups. Queen Trina will guide you step-by-step to ensure no opportunity slips through the cracks, helping you build a follow-up system that works for you.…
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Company Stats Founded: 1954 Revenue: Market cap grew from $1 million to $300 million Employees: 12 Episode Highlights ✅ DLMI focuses on security tokens to democratize investment opportunities. ✅ The company aims to bring liquidity into commercial real estate through innovative financial mechanisms. ✅ A strong, experienced team supports DLMI's visio…
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Last month, Ashby raised a $30M Series C. Ashby is used by customers like Notion, Ramp and Sequoia. Benji built Ashby as an end-to-end Applicant Tracking System (ATS) that would replace several point solutions. In meant he had to build heads down for a while and couldn't launch a simple MVP. Surprisingly, even though he raised $3.5M at seed, he did…
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In this week's First $1,000 segment, we meet a farming enthusiast who helps urban dwellers and restaurants create their own self-sustaining ecosystems. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and l…
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Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes. In this gem, the founder of cult-fave beauty brand Tower 28 Beauty dives into what you need to do today to become a Sephora best-seller on…
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In this episode, we explore unique pet-related side hustle ideas that go beyond pet sitting and dog walking. Discover innovative services you can offer, and effective marketing strategies to stand out in the pet industry. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quit…
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➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The Guest Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in …
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In this episode, we explore how to transform a great voice into a side hustle in voice acting and audiobook narration. How can you get going, and where do you find your first gigs? Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show inclu…
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Summary In this conversation, Jothy Rosenberg interviews David Verrill about angel investing in startups. They discuss the role of angels, the evolution of angel investing, and the benefits of a fund structure. They also touch on the importance of supporting first-time CEOs and the criteria for making successful investments. David shares his passio…
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In this week's Failure Friday segment, we hear from a Lego reseller who learns the hard way that if a deal seems too good to be true, it pro Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A…
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Welcome to another bonus episode of the Startup CPG podcast! Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive into the exciting highlights of Fancy Foods 2024. They explore the inaugural Startup CPG Pavilion, showcasing standout brands and innovative products. From trends like plant-based seafood to…
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Maria Flynn, founder and CEO of AmbioLogix, discusses her background in healthcare technology, entrepreneurship, and the digital health industry. She shares insights from her book 'Make Opportunity Happen' and provides valuable advice for entrepreneurs. The conversation covers topics such as urgency, finding opportunities, and practical advice for …
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AI startups don’t necessarily have to beat incumbents. Some will start entirely new markets instead. Like Canva to Photoshop, Shopify to Amazon or Pickleball to Tennis, many of these won’t even have to compete. They create 10x easier to use products and through that open up an entirely new space. They solve problems people didn’t even know they had…
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In this Throwback Thursday episode, we catch up with a Motor City food truck owner who expands their culinary reach by venturing into the mysterious world of ghost kitchens. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes fre…
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➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, we're going to embark on a journey into the heart of discomfort. We'll delve into the groundbreaking research of neuroscientist Andrew Huberman, who reveals the hidden power of a brain region called the anterior midcingulate cortex (AMC). You'll…
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In this episode of Rocketship.FM, host Mike Belsito dives into essential career advice for product managers, featuring insights from Jackie Bavaro, co-author of "Cracking the PM Interview" and "Cracking the PM Career." The episode explores strategies for advancing in your product management career, including the importance of finding a balance betw…
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Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes. In this gem, the founder of the brand helping us ditch the plastic takes us behind-the-scenes to her most pivotal learnings from over a de…
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Everyone says that making money doesn’t matter until you want to buy a house or move to be closer to family or have a safe, functional car or eat where you want to eat or go on a vacation or a family member gets sick and needs help. Then money really matters a lot! This is my 2 cents on why making money is a good thing. Thanks for listening! Like t…
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In this episode of the Product Podcast, we sit down with Trisha Price, the Chief Product Officer at Pendo, to explore how AI is transforming product strategy and driving innovation. Trisha shares the incredible impact of OpenAI's ChatGPT on Pendo's development of new features, particularly in guide creation, analytics, and qualitative feedback synt…
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Summary The conversation explores the complexities of go-to-market strategy and the critical importance of product market fit. It delves into the stages of product development, the role of a lighthouse customer, and the significance of a well-orchestrated go-to-market plan. The discussion also highlights the pitfalls of not having a solid go-to-mar…
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In today's episode we catch up with Eddy Lu, co-founder and CEO of GOAT, the fashion marketplace. GOAT represents one of the most epic pivots in Y Combinator history: they started out organizing group dinners. Founders are often told they should be "scrappy". Eddy and his cofounder Daishin are scrappiness personified, and that's what enabled them t…
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In this episode, we dive into the distinction between working on your business and working in your business, as popularized by Michael Gerber in "The E-Myth Revisited." Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free gui…
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In episode 32 I sit down with Oleg Stavitsky, Co-Founder and CEO at Endel. Endel is a technology that creates personalized sound environments to reduce stress, improve sleep, and boost productivity — all backed by neuroscience and the science of circadian rhythms. I was taken aback by this episode, Oleg's passion and purpose is infectious and conta…
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Hello! It’s Doone here, your host and hype girl. I am so excited to bring you this special mini-series on the pod that is centred around failure. The next three weeks we are going to be diving in and reflecting on some of our favourite episodes that are all about embracing failure and turning it into your greatest asset - because we’ve all been the…
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Allison Brady, owner of Toad Valley Golf Course in Pleasant Hill, joins The Partnership's Emily McLain and talks about growing the business in its third generation of family ownership. For more information and resources on small business and entrepreneurship, visit www.dsmpartnership.com/smallbusiness…
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Software founders, as you grow to millions in ARR, are you encountering bigger tax liabilities than you anticipate? Transaction tax law is evolving fast, and if you're not prepared, rather than sell your startup at the price you agreed to in the LOI, you can find after diligence you get significantly less if you don't prepare in advance. In this ep…
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Young people these days talk about wanting balance in their lives. Well according to Scott Galloway, that means you don’t want to be rich. Building wealth is no easy feat. It requires determination, hard work and sacrifice. But luck plays a huge role too. Scott shares stories with us that he’s rarely talked about publicly. He dives into the strateg…
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EPISODE SUMMARY In the recent episode of Scale Your SaaS, host and B2B Matt Wolach had a compelling conversation with Frank Husmann, CEO & Founder of Maxiality, an ex-SaaS founder turned authority marketing expert. Frank shared valuable insights on how B2B SaaS leaders can leverage their expertise to become industry authorities and drive business g…
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In this episode, we explore the best and easiest ways to build a website or landing page for your side hustle. Don’t get bogged down in technical complexities! Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lesso…
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In this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new br…
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Kevin Hartz is not only one of the most influential seed investors in Silicon Valley, but also a successful founder. In addition to early-stage investments in PayPal, Uber, AirBnB and SpaceX, he founded Xoom (exit to PayPal for approx. 1 billion dollars) and Eventbrite (IPO). With his current startup Sauron, Kevin is in the process of developing ne…
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Hello! It’s Doone here, your host and hype girl. I am so excited to bring you this special mini-series on the pod that is centred around failure. The next three weeks we are going to be diving in and reflecting on some of our favourite episodes that are all about embracing failure and turning it into your greatest asset - because we’ve all been the…
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Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic. Frich busts into the world of corporate finance backed by a brand that could not be any more differentiated and authentic. With their fists in the air, Aleksandra and Kat…
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Mark Huang is Co-Founder of Gradient, the platform for enterprise agentic automation. Gradient recently open sourced their 4M context window finetune of Llama-3, which is the longest context window available today. Gradient has raised $10M from investors including Wing VC, Mango Capital, and Tokyo Black. In this episode, we dig into enterprise read…
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We’ll be kicking off the month of July with a deep dive into why follow-up is crucial for your business. Queen Trina will break down the basics, share compelling statistics, and highlight real-life success stories that demonstrate the power of effective follow-up. Understand the difference between initial contact and consistent engagement, and lear…
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Summary In part II of Jothy's story, he explains his theory on why people with disabilities tend to overachieve, highlighting traits such as insecurity, exceptionalism, and discipline. Jothy's motto, 'Who says I can't', has become a rallying cry for him and inspired a book, a TV show, and a non-profit organization. Jothy Rosenberg shares his experi…
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"I was technically homeless at the time. I was sleeping on my buddy's couch. I had declined $250,000/ year at McKinsey... I had no idea what I was doing." Now, Blake has $150M in ARR, growing 30% per year, with 80% gross margins. He's raised $400M and his startup ID.me is worth over $1B. This is the story of how pivoted for a Groupon-like model to …
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In this week's First $1,000 segment, we meet a linguist who combines their love for language and passion for accessibility to start a side hustle translating written content into Braille. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the sho…
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