We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Watch the show: https://www.youtube.com/@Loud-Rumor Read the show: https://www.thegsdshow.com/ Facebook: https://www.facebook.com/boom.loudrumor/ Twitter: https://twitter.com/loudrumor Instagram: https://www.instagram.com/loudrumor
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What makes a Fitness Studio successful? It’s knowing the difference between managing a team and leading a team of 'A' Players. This all comes down to mastering directional skills and communicating effectively with your employees. In this episode of The GSD Show, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & …
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346: Increasing Gym Sales | Generate Hundreds of Leads with $0 Ad Spend
37:26
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In this episode of the GSD Show, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, …
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Join us on this exciting new chapter of The GSD Show! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we’re bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable. In our upcoming epis…
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344: Ego Is NOT the Enemy | A Lesson From Andy Frisella
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As you grow as a leader, so will your ego. But is that a bad thing? Listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard. To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor Share Your Thoughts With Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Be…
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A must-listen-to episode to prepare for the new world of marketing and advertising. Things are changing, and they’re changing fast. Those that learn this first, win fast. Those that don’t… To learn more go to LoudRumor.com YouTube : https://www.youtube.com/@Loud-Rumor Follow Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the…
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If you could choose any superpower, what would it be? Brain coach Jim Kwik suggests that the ultimate power is the ability to learn extraordinarily fast. In this episode, we’ll explore how rapid learning can unlock limitless potential while showing you a powerful tool that combines visual, auditory, and kinesthetic learning to transform your approa…
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If you're a leader or looking to become a leader, one of the most important skills you can develop is the ability to control your state and your emotions. In this episode, I will share some things I've learned over the last few years that have helped me improve this drastically.
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Carry Your Own Bag, Extreme Ownership, Massive Accountability…These are some very wonderful buzzwords that have been floating around the internet over the last few years. But what does it actually mean, and do you really think you live it? Today...you may learn that you don't always do.
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339: I Did NOT Like My Mentor, And Here’s Why…
8:09
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About a decade ago, I was paired up with a mentor that I really didn't like. I didn't like their style. I didn't like how they did business. And yet…I was stuck with them. However, after I asked for a different mentor, something happened that I didn't expect. I wanted to share that story with you on this episode as it was a big lesson for me and I …
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338: “People Hate That We Follow Up So Much.” | Why This Is Ok
8:08
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I talked to a business owner today named Kendall, from the barre3 franchise (who I love). She came to me with a challenge around her people saying that prospects are unhappy with the amount of follow-up that they do to get them into the studio. In this episode, I share how that conversation went and why I believe this is OK.…
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337: “I’m Overwhelmed.” - Greatness in the Making
5:36
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If you’re feeling overwhelmed or have ever felt overwhelmed, I will help you see this feeling in a way that you’ve never seen before so that it never bogs you down again.
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Over the years, my belief in luck has shifted three times. Is there such a thing as luck? Do you make your luck or maybe… it's something else. Over the last few years, I've landed on it being something else. In this episode, I'll share with you more about what I mean and why I believe this.
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Ever wonder what’s holding back your gym’s potential? In this episode, we go through tactics that are bound to double your revenue and revolutionize your marketing approach. Tune in and transform your fitness business with strategies proven to deliver explosive growth without dipping into your budget. This episode isn’t just informative—it’s a turn…
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In the next 10 minutes, you are going to learn how to get a massive amount of new leads for your gym. Massive, meaning more than you've generated throughout your entire career. Discover how to attract a flood of new leads without touching your budget, and even get paid in the process! Mike Arce brings field-tested strategies from his successful wor…
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Should you bring on a partner? Some other questions to ask. How do I know who the right partner is? How much equity should I give them? What should the operating agreement look like? How can I determine if the partnership is working the way it was designed to? In this episode, we’re going answer these questions and many more.…
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332: REAL Expectations of ANY Company | Ups and Downs
6:02
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I don’t care if you’re Tesla, Apple, Microsoft, Nike, Disney, or Orangetheory Fitness… this episode relates to you. Setting REAL expectations around what business will look like forever (yes, forever), is vital to you being a great leader for your people.
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If you've owned a gym over the last few years, you've probably recognized that hiring great studio managers has been difficult. One of the roadblocks is the noncompete agreements. As of yesterday, this will no longer be an issue. Check out why and who it affects.
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330: The ONLY 5 Reasons You Plateau In Business
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After working with over 3,100 gyms and fitness studios across 11 countries, we’ve gotten to see the inside of many businesses and it’s become clear that there are only 5 key areas where constraints, if present, inevitably lead to plateauing in your business. Facing two major constraints out of these five areas spells trouble; encountering three con…
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Bill Gates, Elon Musk, Sheryl Sandberg, Mark Zuckerberg, and many other strategic leaders enjoy playing chess. Over the weekend, I learned a great lesson on the difference between good chess players and great chess players and how it relates to business. If you could take this one lesson and apply it in your company, you’d be able to grow much fast…
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328: 10 Fitness Marketing Strategies To Surpass Your Competition
58:27
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Bryce Henson shares his straight-up genius fitness business marketing advice and ideas... Have you implemented any of them? In this episode of the GSD Show, host Mike Arce dives deep with @realbrycehenson, a powerhouse in the fitness industry, exploring the realms of leadership, entrepreneurship, and the journey from a sales intern to the CEO of a …
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327: 8 Tips Fitness Business Entrepreneurs Followed To Find Business Success
1:06:14
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Want to be a better entrepreneur but don't know where to start? These are some of the most important tips I’ve learned as a fitness business entrepreneur... In today’s episode of the GSD Show, we’re sharing an episode from Danny Farrar’s podcast, @theherdtruth, where Mike sits down with a successful entrepreneur, mentor, and A-Class member of the L…
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326: Fitness Business Success Tips with Mike Arce & Michael Benso
59:49
59:49
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In this episode, I dive deep into the journey of building a resilient business, sharing personal stories of challenges and growth. Discover how adopting a mindset focused on problem-solving and continuous learning can transform your business. I’ll also explore the importance of hiring the right people, aligning compensation with company goals, and …
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325: F45 CEO Tom Dowd Shares BEST Fitness Business Model for Franchises
59:52
59:52
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In this episode, I sit down with Tom Dowd, CEO of F45, to dive into his visionary leadership approach and ambitious plans for steering the F45 franchise to new heights. Tune in to learn about the pivotal strategies that are reshaping the fitness franchise landscape, from enhancing member experiences to empowering franchisees. This is a must-listen …
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324: How Fast Should My Business Grow? (10mins)
10:10
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What is the rate at which your business should be growing each month, quarter, and/or year? In this episode, we’re going to dive into this.
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323: The Great Salesman Paint Brush - Powerful Sales Tool (13mins)
13:26
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In this episode, I break down a sales call recording that I listened to of a gym owner terribly selling a prospect of membership… which was of course, unsuccessful. I expressed to him the importance of using the greatest salesman paintbrush, a powerful tool that any sales rep who wants to be considered one of the greats, has in his toolbox. I break…
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322: Is Closing a Business Considered a Failure (7mins)
7:23
7:23
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Is closing your business considered a failure? It could be. It might not be. It all depends on… Well, I guess we’ll talk about it in this episode. See you there!
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321: Do Your People REALLY Like You? (10mins)
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10:35
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As a leader, you're tasked with quite a few things. Is being liked one of them? See what I, Steve Jobs, John C. Maxwell, Marcus Aurelius, Peter Drucker, and the Harvard Business Review had to say about it.
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320: My 21 Year Marketing Secret 🤫(18mins)
17:54
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When I was just 20 years old, I tripped and fell on this amazing marketing strategy that I STILL use today as the cornerstone of any strategy I run. And I always will.
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319: Forget the Market, Pay for the Outcome | How to Compensate (18mins)
18:01
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18:01
I don't care what the market pays employees, contractors, or vendors. It doesn't matter to me. I don't pay for the position, I don't pay by the market, I pay for the outcome that I'm looking to achieve. This episode is 100% about how to compensate strategically to achieve your goals better and more efficiently.…
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318: Handling Judgement Like a Stoic (9mins)
9:18
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9:18
In this episode, I break down a conversation I had with a multi-location gym owner that was getting a lot of judgement from members and staff around changes she was making. Although all changes were for the greater good of everyone involved, she took a lot of heat. I break down how I handle moments like that and share a story about the conversation…
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317: 2 Techniques to Handle Tough Conversations (7mins)
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7:29
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7:29
When having tough conversations with staff, having a set of techniques to communicate more effectively is important. In this episode, we share 2 very powerful techniques we use at Loud Rumor to separate the 'personal feelings' that come along with feedback and criticism to have more productive conversations.…
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316: The Art of Sales in Fitness: Overcoming Objections & Building Trust
58:10
58:10
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58:10
Transforming Sales Rejection into Rocket Fuel for Success! Welcome to a powerhouse episode where we dissect the art of sales in the fitness industry, turning every 'no' into a stepping stone for unparalleled success. In this deep dive, Nicholas Flamini, a growth strategist for GymLaunch, and Mike Arce, CEO of Loud Rumor, unravel the complexities of…
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Today I spoke with over 100 gym and fitness studio owners from around the world and asked them one very simple question: "What do you think your main job is as the owner of the business?" I got many answers, which I share in this episode, except for one. The right one. Today, we'll discuss what that one job is and how you can start focusing on it t…
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314: Sean Pastuch Charges TWICE the Most Expensive Competitor in His Area
30:31
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Today I’m with Sean Pastuch, CEO of Active Life Fitness, who charges more than DOUBLE the most expensive competitor in his area. He’s not in a major market. It’s not in an affluent area with people loaded with cash. He’s just doing a lot of the right things right, and today, we’re going to dive into what those things are, so you can increase the va…
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313: Entrepreneurs X Gut Feeling = 😬 (11mins)
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11:00
If you’re an entrepreneur, there’s no doubt you’ve made decisions based on a gut feeling. That is not necessarily wrong, it’s not uncommon, but it could be very dangerous. And in this episode, we’ll discuss why and how to do it right.
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In this episode, we dive into the importance of having a solid #2 in the business and understanding the right time to hire one.
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311: Daily Sales Calls: REAL Undeniable Data (8mins)
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How many SALES CALLS do you believe your team should be making on a daily basis? Notice I capitalized "Sales" and "Calls". I did it for a reason. On this episode, you'll not only learn why, but also, REAL time data across hundreds of gyms that helps you set a better target for the number of sales calls your team makes each day…
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310: My New Studio Manager + Our 1st Accountability Conversation (10mins)
9:55
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I recently opened a new gym in Texas, and this week, our first studio manager started. Today is her third day and our first Weekly Manager Meeting, and we get VERY clear on goals. Here’s how that conversation went.
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In this episode, we discuss Objective, Subjective, and Intersubjective realities and rules, and how some of the greatest entrepreneurs see the difference. The goal of this episode is to help listeners avoid being 'typical', as we believe 'typical' is boring. However, so many people don't even realize how typical they're being.…
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People, whether in personal or business, flow in and out of your life. Is that good or bad? In this episode, we will break down the comparison between people and trees to fully understand the benefits and lack thereof of the people that come in and out of your life.
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307: Digital Advertising Strategies, Streamlining Sales Funnels, and Unleashing Personal Growth with Nicholas Kusmich
59:33
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Join digital marketing expert Nicholas Kusmich on the GSD Show as he shares his secrets for high-impact, high-ROI digital advertising campaigns. On today’s episode of the GSD Show, we sit down with Nicholas Kusmich, the founder of H2H Media Group. Nicholas is renowned for his success in digital advertising, having generated hundreds of millions in …
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306: Bottlenecks: Identify & Destroy ASAP (12mins)
12:43
12:43
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In this episode, we're tackling a crucial aspect of business growth – identifying and eliminating bottlenecks. Discover the strategies and insights needed to overcome these hidden obstacles that slow down progress and impede breakthroughs. Understanding how to pinpoint and remove these constraints is key to accelerating growth and productivity. We'…
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305: A Powerful Technique to Improve Results in ANYTHING! (13mins)
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13:38
We're all working on many things at once: lead generation, sales, retention, branding, hiring, customer service, etc. Many people wish everything they worked on just worked better. A lot better. This technique was taught to me by a mentor years ago, and its sole purpose is to make anything we do work significantly better with equal or less effort!…
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304: Why You Sound Salesy and How to Fix It (11mins)
11:19
11:19
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11:19
Dive into practical, straightforward strategies for gym owners to make sales without sounding pushy. This episode is all about mastering the art of genuine customer engagement, blending helpfulness with smart selling techniques. Perfect for those who want to boost their gym's success without compromising authenticity.…
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303: 2 Metrics Marketers MUST Measure… Or Fail! (23mins)
23:02
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23:02
Dive into the essentials of gym marketing with a straightforward guide on measuring success. This episode breaks down how to track and interpret key metrics, helping gym owners make smart, effective marketing choices. Get ready for practical advice that’s easy to understand and apply in your fitness business today.…
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Discover how the innovative strategies of Elon Musk could revolutionize the gym industry. Unpack the secrets behind Tesla's astounding growth without traditional advertising and learn how to apply these groundbreaking tactics to your fitness business. Get ready for a transformative perspective on gym marketing and growth.…
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301: Marketing Mastery: 21 Questions (10mins)
10:37
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10:37
Dive into the world of targeted customer feedback in this episode. Explore how asking the right questions to your gym's most valued members can transform your business strategies and boost growth. Get ready for a practical guide to refining your marketing approach!
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300: My Secret Collection - Never Before Revealed (56mins)
56:45
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56:45
"In Episode 300 of the GSD Show, we're dropping unheard secrets. Expect a mind-blowing revelation that's never hit the airwaves before. Tune in, get inspired, and find out what's been under lock and key."
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299: The ONE Thing Winners Do Better Than Losers (14mins)
14:34
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14:34
"Episode 299 dives into what winners in the fitness industry do differently. Discover the single powerful strategy that can elevate your fitness business from average to exceptional. No fluff, just the real deal – the key to standing out in the crowd. If you're aiming to take your fitness business to the next level, this episode is a must."…
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298: Bankrupt: Franchise Investments Gone South. (10mins)
10:45
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"Episode 298 tackles the harsh reality of franchise investments in the fitness industry. Discover the pitfalls that lead many to bankruptcy and the crucial steps to avoid them. We break down the dream versus reality of franchise ownership, offering essential insights for current and aspiring franchisees. Dive into this eye-opening episode to naviga…
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