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VOICE UP For TheVoiceless

Angela Williams and Katy Sudano

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Voice Up is a powerful podcast dedicated to amplifying the voices of those who have been silenced, shedding light on the crucial topics of prevention and healing in the realm of child sexual abuse. Through compelling storytelling, insightful interviews, and expert commentary, "Voice Up" serves as a beacon of awareness and support for survivors, caregivers, and advocates alike. Join us as we navigate the complexities of this issue, sparking meaningful conversations and fostering a community c ...
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As a professional big wave surfer and writer, Kyle Thiermann is a conduit between athletes and intellectuals. If you're new here, try starting with #96 Albee Layer, #139 Matt Taibbi, #157 Peter Attia, #206 Chris Ryan, #216 Rick Hanson, #233 Steve Rinella, or #340 Mark Healey. thiermann.substack.com
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Roots of Success

Tommy Cole - VP of McFarlin Stanford

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Are you ready to take your landscaping business to the next level? Tune in to Roots of Success, the premier landscaper's podcast that brings you the latest tips and strategies from the industry's most successful coaches. Hosted by Tommy Cole, VP and Principal of McFarlin Stanford, each episode features candid conversations with landscape business owners and industry experts who have overcome obstacles and achieved extraordinary success. Whether you're struggling with people, profits, or just ...
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[un]common medicine

Dr. Grace Hameister

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Science | Celebrity | [un]common Solutions An entertaining and unapologetically truthful source for discovering the most effective, yet largely unknown, natural solutions for health and living that have a positive impact on people and the planet. Never a boring moment when living in the world of the [un]common w/ Dr. Grace!
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Evan Quarnstrom is a freelance writer specializing in surf, the outdoors, travel, and the NBA. He recently released his first book, “The Substitute Asshole: How a rogue suburban kid’s escape from conformity collided with a cultural revolution, drug smuggling, psychedelics, and federal prison.” He grew up in the quiet surf town of Santa Cruz, Califo…
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Can standardized training programs and career ladders transform your landscape company overnight? This episode is packed with groundbreaking insights from guest Rob Shrieve, the owner of Coastal Shores. Rob shares his unique approach to training, leadership, and effective team member engagement. From weekly morning meetings to life skills sessions …
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Ever considered that your company's morning routine could make or break your entire day? Join us on the Roots of Success podcast as host Tommy Cole dives deep with Vince Torchia, the VP of the Grow Group, to explore the undeniable power of systems and processes. Learn how to turn your morning rollouts from chaos into a well-oiled machine, and disco…
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Tim Cahill is one of the founders of Outside, author of its long-running "Out There" column, and an editor-at-large. He's the author of nine books, one of which (Jaguars Ripped My Flesh) National Geographic named as one of the 100 best adventure/travel books ever written. He is the co-author of four IMAX documentary screenplays, two of which were n…
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Ever wonder if success in landscaping requires more than just hard work and a green thumb? Tune in to this riveting episode of Roots of Success, where host Tommy Cole sits down with industry leader Kyle Cahill. Discover how Kyle’s innovative approach to a four-day work week and the 980 work schedule not only prevents burnout but also creates a thri…
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Frank Solomon (@franksolomon) is one of the most well-liked people I’ve ever met. Every country has a couch for him to crash on, random encounters turn into lifelong friendships, and for some reason that science still can’t explain, meals are always “compliments of the chef.” He’s just one of those guys. Frank is a talented big wave charger, Patago…
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Do you think revenue is the only metric that matters? Think again. In this eye-opening episode of "Roots of Success," Tommy Cole chats with Justin White, the trailblazing CEO of K&D Landscaping. Justin discusses why fostering a robust company culture—even at the expense of short-term profits—can lead to unstoppable growth. Unpack the strategic deci…
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Rob loves the people-side of storytelling — and not just the folks in front of the camera, but those behind the lens, behind the scenes, and in front of the screens. He has produced stories across many genres on every platform winning Webbys and Emmys along the way. Pre-PTP, he was the Creative Director of the MacArthur Award-winning think tank, Fr…
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What does it take to build a multi-generational landscaping business that stands the test of time? In this compelling episode of Roots of Success, host Tommy Cole interviews Ryan Malone, a second-generation landscape professional who has defied the odds and transformed his family business into a thriving success story. Ryan shares his secrets for b…
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When I was a teenager, I remember opening an issue of SURFER magazine and reading an article about a Mexican pro surfer who, at the peak of his career, walked away from it all and moved to Finland. Finland! I didn’t know Kalle Carranza then, but the rarity of his story was memorable. Once the ocean grabs us, it rarely lets go. So why oh why, I wond…
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What if we told you holiday lights could be your landscaping company's most unexpected revenue stream? On today's episode of Roots of Success, host Tommy Cole delves into the festive world of holiday lighting with Tim Hikade, who has successfully integrated this service into his business, Full Circle Lawn Care. Uncover the strategies Tim uses to ke…
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Let’s play a word association game. Ready? Okay… EXPAT. For most of my life, I would have smashed that red gameshow button and shouted, “Pirate with a surfboard!” A lawless scallywag set adrift by society, living off coconut meat and massive quantities of Vitamin D. But as America gears up for another cortisol-inducing election, the prospect of mov…
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What does it take to turn a business struggling through a recession into a multi-million-dollar success story? On this episode of Roots of Success, Michael Hupf, CEO of Lifescape Colorado, reveals the blueprint behind growing his landscape company from the brink of collapse to earning $36 million in revenue. Get ready to explore the powerful impact…
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Wallace J. Nichols was a friend, ocean advocate, and often requested guest on the podcast. I first met J when I was twenty. I was a young activist, a little too eager, convinced that the world needed saving, and I would be the one to save it. After giving him my little spiel, he took a long breath through his nose, smiled slightly, and said, “You’r…
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What if the key to your landscaping business's success isn't just hard work, but smart work? On this episode of "Roots of Success," host Tommy Cole introduces Mark Bradley, the CEO of LMN, who reveals the secrets behind his rapid business growth and the systems that keep it thriving. Delving into the importance of apprenticeship programs, key finan…
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If you’re a man and you work, technically, you do “men’s work.” There’s also that band “Men At Work” that sang that one about that thing and got us all to drink Foster’s beer for two whole months. Dark times. And then there’s Eli Buren, who has been on a dedicated path of facilitating men’s work since 1998. He leads in-depth retreats with training …
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Is your financial strategy prepared to outlast the end of easy sales? In this eye-opening episode, Tommy Cole sits down with Jennifer Murray, finance savant and executive coach at McFarlin Stanford. Discover the hidden pitfalls of fraud risk in landscape companies and why internal processes can make or break your success. Learn how to maintain liqu…
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The name’s Othman… or as fellow big wave surfers call him, Hot Man. The eccentric Moroccan can often be found in small airports or humungous barrels worldwide, dancing, high-fiving, and tracking swells to his next destination like a comet, forlorn damsels trailing close behind. Hot Man had a two-day layover in LA before he flew to Teahupoo, Tahiti,…
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Think change is too difficult to manage in your landscape business? Think again. In today's episode of Roots of Success, Tommy Cole interviews Kevin Keim, an executive coach and CRO, who shares game-changing approaches to sustaining momentum when implementing new strategies and technologies. Learn how to cultivate a resilient company culture, simpl…
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Shaun Lopez is a Maui-based big wave surfer, hunter, solar energy enthusiast and host of the Buoy Report podcast. In this podcast, Shawn interviews me about my thoughts on creativity, advertising, external rewards, my journal process, respect, faith, embarrassment, and, of course, surfing. Check out Shawn getting ridiculously barreled here. If you …
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Orion Levine is a weapon. The kind of terse comedy writer who will likely read through this bio line by line and remove all of the unnecessary, bloated, run-on blather with a red marker. I first saw Orion perform a few years back and was amazed by the exactness of his craft. So few words. Such big laughs. In this podcast, we talk about his comedy w…
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Think landscaping is just 'glorified hole-digging'? Think again. In this compelling episode of Roots of Success, we're joined by industry innovators Robyn and Bret Schmitz of High Prairie, who are transforming perceptions and practice through high-level training and cutting-edge robotic technology. Discover how they tackle the industry's biggest ch…
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Jopin us as Pastor Craig Mosgrove of Dwelling Place Georgia, Bravely opens up about his journey of confronting repressed memories of childhood sexual abuse and shares profound insights on the path to healing. Don't miss this powerful conversation. Subscribe now for more impactful stories and discussions. Some "golden nuggets" by Pastor Craig: ~"God…
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Welcome to Voice Up, where we amplify the voices that need to be heard. Today, we are honored to have a remarkable guest joining us, a true advocate and survivor of child sexual abuse. Not only is she a resilient survivor, but she's also the co-host of our podcast, lending her voice to break the silence and shatter the stigma surrounding this criti…
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Steven Preisman is a Creative Director at Humanaut Brand Invention Agency, and this episode is about how to come up with a shit load of ideas fast. Steven is known in the ad world for delivering the Liquid Death Tony Hawk blood board stunt, where the pro skater dripped his blood onto a deck and sold it at auction. We also talked about Steven’s crit…
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Are you protecting your hard-earned cash flow with a pen or just a handshake? This week we dive deep into the world of legal fortification in the landscaping business with Karalynn Cromeens, a seasoned construction lawyer bringing 20 years of industry-specific expertise. We unravel the secrets to not just surviving but thriving through the legal ju…
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Charles Duhigg. The man. The myth. The big idea guy. The dude writes books, maybe you’ve read them. The Power of Habit spent over three years on New York Times bestseller lists. His second book, Smarter Faster Better, was also a New York Times bestseller. And his latest, which just hit the shelves, is titled Supercommunicators. Turns out ol’ Charle…
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Rick Hanson, Ph.D. is a psychologist, New York Times best-selling author, and buddy of mine. He’s a wonderful and (sane) blend of science and spirituality and often writes writes about the intersection between the two. His books include Making Great Relationships, Neurodharma, Resilient, Hardwiring Happiness, Just One Thing, Buddha’s Brain, and Mot…
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Are your managers leaving HR in a bind regarding employee relations? In this eye-opening episode, we dive into the often-underestimated power of HR coaching alongside Barrett Chow of the McFarland Stanford team. With his impressive background at the Ritz Carlton, PGA Tour, and Lifescape Colorado, Barrett unpacks the essentials of empowering manager…
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I’ve known Shems Hartwell for a while now. A relationship coach, foil surfer, and long hugger, he’s a guy I could easily see myself rolling my eyes at if it were not for his authenticity. Even the word “authenticity” feels like it’s circling the drain of descriptors these days. It’s always the carefully curated posers who love to share their “authe…
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Have you ever wondered what it takes to turn your passion for landscaping into a thriving enterprise? Find out on this enlightening episode of "Roots of Success," as we chat with the power couple behind RJ Lawn and Landscape, Ryan and Annette McCarthy. Discover their journey from overworked entrepreneurs to industry leaders, focusing on client-cent…
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Who says youth is a barrier to success? Austyn Roth, at just 21 years old, has disrupted the landscaping game with his savvy business strategies and commitment to quality. In this episode of Roots of Success, we explore how Lucky Landscaping, under Austyn's leadership, transitioned from a cash-starved startup to a strategic, customer-focused market…
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Marine Protected Areas. No take zones. Areas of the ocean where fishermen cannot recreate. Do they work? Or are they sledgehammers where scalpels would be better used? In this episode, I speak with environmentalist Randy Garrett about the proposed MPA in the Pleasure Point area in Santa Cruz, California. He details his concerns about MPAs as potent…
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You know the guy. He's been coming on this podcast so often these days I should probably call it The Charlie Hart show. He's a brilliant marketing mind who also happens to be my housemate. (Rent's coming soon Charlie, I swear.) This episode was a little different. T'was a book review. We each read Ogilvy On Advertising and discussed it over this po…
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Are you ready to transform failures into your company’s building blocks for success? Find out how embracing mistakes can skyrocket your business, as we delve into the unique "get shit done" philosophy that quadrupled Sam Rankin's landscaping business in just two years. In this episode, we sit down with Sam Rankin, owner of Etch Outdoor, to explore …
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Manu Koenig serves as First District Supervisor for Santa Cruz County. Prior to his election to the Board, Manu worked for several technology startups including Paystand in Scotts Valley and Civinomics, where he was co-founder and CEO. The local startup created an app for citizens to propose and vote on new policy online. It also conducted polling …
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DESCRIPTION: Do you feel trapped in your landscape business by old school business management tools? It’s time to step your tech game and turn your company into a well oiled machine! Join Tommy and his guests, David Ellis and Rich Thiebaud from LMN & Greenius. They're spilling their secrets on how technology and consistent training can simplify you…
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James Arthur (@JamesArthurFoto) began his journey with regenerative aquaculture as a teenager volunteering at the Nature Interpretive Center in Southern California where he got first hand experience with a steelhead trout breeding and hatchery program. For the past ten years he lived aboard and sailed around the Pacific from San Francisco to Ecuado…
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At eight, Coco Nogales sold gum on the street in Mexico City. He was a runaway, sleeping in bushes and bus stops, and if the police caught him, they would throw him in a juvenile detention center, so he hid at night and worked on the streets to survive. Eventually, he had enough money to buy a bus ticket to Puerto Escondido, a small town with one o…
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DESCRIPTION: Are you tired of feeling like you're carrying the weight of your landscape company all on your own? It doesn’t have to be this hard. In this eye-opening episode of Roots of Success, we challenge the conventional methods of business growth with the help of Vince Torchia from the grow group. Explore the power of Ace peer groups and disco…
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I met Ben Moon years back at Burning Man. He was carrying a five-gallon bottle of urine, and I was not entirely sober. Since then, I’ve admired his work from respectful a distance, (his IG is worth a stalk). I was very grateful to cross paths with him again for this podcast. This time, he held a kombucha and I was reasonably sober. Ben is an advent…
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Is resilience the secret ingredient to growth in the landscaping business? When Claire Goldman faced a life-altering health crisis, her landscape company didn't just survive—it rebounded stronger than ever. Join Tommy and Claire as they unpack the transformative journey from personal challenges to professional triumphs. Discover how embracing adver…
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As one of the leading players in the revival of paddle-in surfing in giant conditions, Kohl Christensen spends much of his time tracking swells and testing new board designs at some of the most dangerous waves on the planet. An erudite and well-read man with a keenly unique perspective, he explores the world as Hunter Thompson may have, had he surf…
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Are you ignoring your most important marketing assets? Do defined marketing budgets impact your sales? Should you be focusing my marketing on social media? Uncover the answers to these important questions and discover the potential of effective marketing strategies in this episode with marketing expert and CMO John Dalton. Tap into all the knowledg…
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Lee Povey is the Founder of Maximize Your Potential Coaching. As an executive coach, he works with ambitious brands to help them upgrade their emotional software. To see problems differently. Because in business, growing pains are not limited to financial or structural. They are also emotional and spiritual. That’s where Lee comes in. Back when I w…
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Imagine hacking away a third of your landscape company's revenue stream only to watch its profits soar. This episode of 'Roots of Success' podcast spotlights Tim Trimmer's radical decision that set Professional Grounds on an unprecedented path to growth. Tim's bold moves to ax a major landscaping department, implement rigorous tracking systems, and…
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You know him. As a professional big-wave surfer, spearfisherman, bow hunter, filmmaker, and part-time Hollywood stuntman, Mark Healey (@healeywaterops) is the last true action hero of surfing. Healey has been on the mic before (Ep. 28, Ep. 152, Ep 158), and this one was my favorite to date. He recounted stories of 100ft waves in Morocco, bull ridin…
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Are you spending countless hours into your landscape business but can't seem to get the growth you crave? Maybe it's time to cut through the tactical noise and refocus on your sales strategy. This week on the show, we get to the root of what truly cultivates landscape prosperity with bestselling author Mike Weinberg and ACE Peer Group member David …
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Dane Anderson is a professional surfer from Carmel, CA. A few weeks ago, Dane texted me and said he’d like to come on the podcast. He told me that when he was 17 years old he was involved in a traumatic car accident in Big Sur. The car flipped, and two close friends died. Ever since this tragedy, Dane has struggled with substance abuse issues as a …
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Are you tired of ‘panic hiring’ and making mistakes? In this episode, MJ O’Toole, executive recruiter with McFarland Stanford, dispels the myth of instant hiring, and shows us that success lies in sourcing candidates who align with your company’s culture. Emphasizing a positive candidate experience from day one, fostering relationships, and prepari…
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