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Beyond The Words is a podcast focused on career paths in multilingual communication, interviewing guests on both sides of localization and marketing. The podcast is an educational and discussion series focused on life in localization, as well as the challenges of cross-cultural communications and connecting audiences all around the world.
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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing. Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audienc ...
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The Bicultural Podcast celebrates cross-cultural identity and gives insight into cultural differences to help you improve business relationships. The Bicultural Podcast is published biweekly and is hosted by Janina Neumann, a bilingual creative, social entrepreneur, and business owner of Janina Neumann Design. Get in touch with Janina from The Bicultural Podcast: hello@janinaneumanndesign.co.uk
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show series
 
Welcome to a new episode of Beyond the Words, Marketing Edition, where we speak to Barbara Cresti. Barbara is a seasoned Marketing Leader, a Global Strategist and an AI enthusiast. She is now Global Principal Marketing Manager at AWS, and in this podcast, she shares her passion for branding and storytelling in international #B2B #TechMarketing, the…
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In this episode of Beyond the Words, we speak to Pedro Dias. Pedro is a marketing leader, a tech enthusiast and a sustainability evangelist based in Lisbon. He shares his experience of his career change from working in board sports marketing to the world of B2B marketing. He walks us through his experience with multilingual and cross-cultural commu…
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In this episode of Beyond the Words, we speak to Jenna Edwards. Jenna is an actor, a producer, a speaker, an author… and she’s also an Associate Manager of Localization at Mattel. Joining us from her home in Los Angeles, she shares her experience of changing career path from entertainment to localization, she enthuses about landing her dream job at…
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In this episode of Beyond the Words, we speak to Gargi Hazra, Localization Manager at Google. She shares her experiences working for some of the biggest names in the tech industry, her views on how the localization industry has evolved over the past 10 years, the importance of a target-centric approach to localization, and her love for the job. We …
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On this episode of Beyond the Words, Bruno and Amanda talk to Iryna Rogova, a native Ukrainian who has worked as a localization manager for several large American tech companies about her career path and how cultural sensitivities and accessibility can be integrated into the translation process. Thanks for listening! Please don’t forget to hit Subs…
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In this first episode of Beyond the Words, Zeitgeist founder and managing director Bruno Combart discusses his career journey from marketing into marketing translation and transcreation, the changes he's seen over twenty years in the industry with the introduction of machine translation and AI and how translators can stay relevant. Thanks for liste…
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On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God. Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field …
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On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba! We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and…
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On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern W…
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On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations. Join the conversation as we unravel the language of inclusion and the rich tapestry…
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On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part…
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On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native exp…
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On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analog…
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On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1. Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO a…
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On this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters. With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. S…
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In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights. This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving th…
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In this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization. His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching loca…
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On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights. In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, su…
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On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo. In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums delive…
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On this episode of The Native Experience, we welcome Lisa Tribuzio, Co-Create Facilitator with LEXIGO and also Manager at Lotus Consulting. In our conversation, we delve into the evolving landscape of DEI (diversity, equity, and inclusion), the challenges faced, and the political undertones surrounding diversity. We explore the importance of person…
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On this episode of The Native Experience, it’s part two with Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, language technology advocate, and co-founder of KUDO! Today, we discuss some of the cultural experiences Ewandro has had in his career, the role of technology in Language Services, and the impor…
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On this episode of The Native Experience, we welcome Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. Ewandro is also a co-founder of KUDO. Ewandro shares his experiences as an interpreter for Heads of State and Government, as well as his thoughts on the challenges of t…
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On this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially! Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when …
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On this episode of The Native Experience, Jorge Russo dos Santos, the Localization Program Manager at Block, joins us to share his extensive experience in localization and creating truly native experiences for diverse audiences. We dive into some stories and experiences that discuss the impact of technology on daily tasks, social media's effect on …
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On this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization. Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a co…
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Today on The Native Experience, we welcome Konstantin Savenkov, CEO and co-founder of Intento. Intento helps large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages. We dive right into Chat GPT and the impacts GPT has on the translation industry. We discuss…
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Today, on The Native Experience, we are joined by Angelo Berbotto, National President of the Australian Institute of Translators and Interpreters (AUSIT). We talk about the importance of context in translation, the challenges of interpreting technical topics, and the value of NAATI certification for translators in Australia. We also explore the cha…
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Today, on The Native Experience, we are joined by Andrzej Nedoma, co-founder and ex-CEO of XTRF Management Systems! Andrzej shares his journey with XTRF, moving into a mentoring and advising role with Nedoma.io, and how it’s allowed him opportunities to help and impact others. Andrzej also shares his experiences and tips from being in the translati…
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On this episode of The Native Experience, Erika Gonzalez from RMIT University and the Australian Institute of Interpreters and Translators joins us! Erika shares personal stories of her upbringing in Spain and political turmoil in the Basque region. It definitely had an impact on her perspective and who she is today. Our discussion emphasizes the i…
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On our second episode of The Native Experience, I have the privilege of chatting with Rachel Carruthers, the platform partnerships lead at Canva, to discuss the creation of truly native experiences for diverse audiences. Rachel shares her experiences working on Canva's product and marketing localization and internationalization efforts, eventually …
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Welcome to The Native Experience Podcast! Thank you so much for joining us! We’re incredibly excited for the launch of this show! It’s our FIRST episode of The Native Experience! Today, we’ll talk about what The Native Experience Podcast is all about and why we started the podcast in the first place. We’ll also discuss the benefits you will receive…
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In the final episode of season 5, Janina Neumann chats with Carli Priest from Luna Birth Care. This episode will give insight into The support that is given by Doulas Pregnancy and birth care across cultures The impact of trauma If you enjoyed this episode, please review, subscribe, and share with others :). Your support means a lot! Get in touch w…
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In the tenth episode of season 5, Janina Neumann chats with Mark Atkinson, Director at MA Technical Copywriting. This episode will give insight into Experiences of working in the Middle East Working on international bids Examples of brand adaptations across cultures If you enjoyed this episode, please review, subscribe, and share with others :). Yo…
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In the ninth episode of season 5, Janina Neumann chats with Christine Fleming, Head of Digital Content at CharityComms. This episode will give insight into Christine's communications career Strategic communications within the charity sector Making communications more inclusive and accessible Resources Centre for Ageing Better photo library Centre f…
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In the eighth episode of season 5, Janina Neumann chats with Maya Welford, Podcast Host of That’s My Name, a Behavioural Finance Specialist at a global bank, and a Life and Careers Coach. This episode will give insight into The importance of your name on your identity Bias in AI Delivering a social impact through coaching If you enjoyed this episod…
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In the seventh episode of season 5, Janina Neumann chats with Nadege Minois, Founder of Coaching Vision. This episode will give insight into Experiences of living in different cultures Overcoming bias, assumptions, and prejudice Cultural awareness at an organisational level If you enjoyed this episode, please review, subscribe, and share with other…
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In the sixth episode of season 5, Janina Neumann chats with Furkan Karayel, author of Inclusive Intelligence, speaker, lecturer, and founder of Diversein. This episode will give insight into Her story as a leader Traits of an inclusive leader Tips and tools for developing inclusive intelligence If you enjoyed this episode, please review, subscribe,…
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In the fifth episode of season 5, Janina Neumann chats with Sue Clark, Translations Director at Midland Technical Translations. This episode will give insight into Developing a passion for languages and cars Experiences of Germany Insights into technical translations If you enjoyed this episode, please review, subscribe, and share with others :). Y…
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In the fourth episode of season 5, Janina Neumann chats with Belinda Grace Fischer, Founder of Belinda Grace Translating. This episode will give insight into Growing up bilingual (German/English) Similarities and differences between the German and American cultures Localising your copy for your audience If you enjoyed this episode, please review, s…
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In the third episode of season 5, Janina Neumann chats with Steve Parker, Director of Steve Parker ICD International Company Development. This episode will give insight into Finding and building the right connections overseas Adapting your sales process across cultures Ways of entering into a new export market If you enjoyed this episode, please re…
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In the second episode of season 5, Janina Neumann chats with Fiona Gray, Director of Grayscale Translations. This episode will give insight into Learning the German language Helping German businesses reach new audiences Developing a tone of voice for your brand If you enjoyed this episode, please review, subscribe, and share with others :). Your su…
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In the first episode of season 5, Janina Neumann chats with Marjolein Thickett, Director of The Native Crowd. This episode will give insight into Growing up bilingual Learning the Russian language The importance of localisation for export If you enjoyed this episode, please review, subscribe, and share with others :). Your support means a lot! Get …
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In the last of season 4, Janina Neumann chats to Janine Cera, a multicultural podcaster, therapist, and coach. This episode will give insight into The culture shift towards sustainability Steps to take to become more sustainable Listen to the previous episode with Janine here. If you enjoyed this episode, please review, subscribe, and share with ot…
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In the seventh episode of season 4, Janina Neumann chats to Nadezhda Chalykh, founder of Cultureyes Consultants. This episode will give insight into Experiences of moving from Russia to France to the UK to Italy The impact of culture on personality Overcoming cultural challenges in the workplace If you enjoyed this episode, please review, subscribe…
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In the sixth episode of season 4, Janina Neumann chats to Maimouna Diatta, a French translator and interpreter. This episode will give insight into The cultures of Côte d'Ivoire, Senegal, and Ghana Experiences of interning at the Olympic Games in 2004 How to communicate effectively as an interpreter If you enjoyed this episode, please review, subsc…
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In the fifth episode of season 4, Janina Neumann chats to Eila Isotalus, co-founder of Unidos. This episode will give insight into The art of learning languages Building diverse workplaces and communities The origins of intercultural theories If you enjoyed this episode, please review, subscribe, and share with others :). Your support means a lot! …
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In the fourth episode of season 4, Janina Neumann shares how to launch a multilingual website. Contact Janina via email at hello@janinaneumanndesign.co.uk or book a free website audit with her: https://janinaneumanndesign.as.me/clarity-call If you enjoyed this episode, please review, subscribe, and share with others :). Your support means a lot! Ge…
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In the third episode of season 4, Janina Neumann shares 6 lessons that I've learned in business. Contact Janina via email at hello@janinaneumanndesign.co.uk or book a call with her to explore collaboration opportunities: https://janinaneumanndesign.as.me/explore-collaboration-opportunities-call If you enjoyed this episode, please review, subscribe,…
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In the second episode of season 4, Janina Neumann shares tips for connecting with a colleague from a different culture. Contact Janina via email at hello@janinaneumanndesign.co.uk or book a free Clarity Call with her: https://janinaneumanndesign.as.me/clarity-call If you enjoyed this episode, please review, subscribe, and share with others :). Your…
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In the first episode of season 4, Janina Neumann shares tips on how to improve your international presence online. Contact Janina via email at hello@janinaneumanndesign.co.uk or book a free Clarity Call with her: https://janinaneumanndesign.as.me/clarity-call If you enjoyed this episode, please review, subscribe, and share with others :). Your supp…
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