Best Travis McNair Podcasts (2024)

1
Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8 28:24

10M ago28:24

28:24

Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episo…

1
Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7 38:28

12M ago38:28

38:28

In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn! Want to be a guest on the PPC Ponderings Podcast? Apply …

1
Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6 56:31

1y ago56:31

56:31

Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of US PPCers. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from…

1
Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5 21:55

1y ago21:55

21:55

Today we join Kirk as he has a conversation with one of ZATO’s very own Senior Paid Search Strategists, Sarah Vlietstra. Sarah was formerly a TTEC employee representing Google to agencies, and thus has a *lot* of experience learning how to connect with clients, and then communicate well. Listen in as Sarah and Kirk chat customer service and how imp…

1
Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4 22:15

1y ago22:15

22:15

Ever wondered whether click fraud tools are worth it? Us too! So we had Ekta on to meet her, and quickly learned of her international experience with click fraud tools so thought we would take advantage of that knowledge and share it with you. Come listen to Kirk meet PPCers he doesn't know and chat about their expertise! We chat click fraud, how P…

1
Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3 34:05

1y ago34:05

34:05

Christopher is a brilliant Ecommerce PPCer based in the UK. He works for Kelkoo Group, and works in Google Merchant Center more than your average joe! In this episode, Kirk and Christopher chat all things about PMax tactics and Google Merchant Center (we even discuss "Next" the... well, next, iteration of the GMC UI). Kirk also learns a little more…

1
Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2 19:14

1+ y ago19:14

19:14

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis. Hannah is a razor sharp PPCer who is also a self-acclaimed outdoor activities enthusiast. Hannah’s job at Lounge Underwear means she is always looking for a new way to target the right person through PMax, while handling the inevitable ad suspension sure …

1
Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1 45:37

1+ y ago45:37

45:37

In this first episode of the PPC Ponderings Podcast, Kirk chats with Ben Kruger. Ben is a Googler with an opinion. After connecting on Twitter and LinkedIn for months, Kirk and Ben decided to have *the* conversation about Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more. We think you'll enjoy t…

1
Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview 49:52

2y ago49:52

49:52

This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security. Make sure to listen to this one with your pondering cap on, because there is a ton to think through! If you missed it, go listen to o…

1
Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview 51:03

2y ago51:03

51:03

In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day. Simon is Vice President of Digital Intelligence at Wpromote and oversees the Data Strategy & Marketing Science teams. He has worked with an array of global …

1
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion 32:36

2y ago32:36

32:36

Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more importan…

1
Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview 36:51

2y ago36:51

36:51

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank thi…

1
Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC 57:32

2y ago57:32

57:32

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted t…

1
Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear 42:19

2+ y ago42:19

42:19

There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode. As a reminder, Sean was interviewed in our last Core episode on …

1
Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham 44:52

2+ y ago44:52

44:52

What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Modern CEO, Mike Beckham. From Mike's first reactions to Covid, to his company's purpose and how that translates i…

1
Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding? 40:55

2+ y ago40:55

40:55

Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply…

1
Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models 16:59

2+ y ago16:59

16:59

This episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you kn…

1
Bonus: Amanda Farley on Attribution & the Client 32:28

2+ y ago32:28

32:28

Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat with Amanda Farley of AimClear (based in frigid Duluth, MN!) about her take on all things attribution. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution toget…

1
Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making 37:46

2+ y ago37:46

37:46

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company. Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and…

1
Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense 34:42

2+ y ago34:42

34:42

Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution togeth…

1
Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions 42:30

2+ y ago42:30

42:30

What do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll hear the stuff we couldn't include in our full episode on attribution as we ponder attribution together. If …

1
Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid 30:39

2+ y ago30:39

30:39

Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. Th…

1
Bonus: Full Keyword Interview with Aaron Levy 38:22

2+ y ago38:22

38:22

In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview. You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes. In our first Cor…

1
Bonus: Full Keyword Interview with Brad Geddes 41:14

2+ y ago41:14

41:14

In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview. The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron L…

1
Bonus: Full Keyword Interview with Amy Bishop 42:43

2+ y ago42:43

42:43

In this bonus episode, Kirk and Amy Bishop chat about the keyword as we release the full length interview. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them…

1
Ep 1 - The PPC Keyword: Past, Present, and Future 29:00

2+ y ago29:00

29:00

Welcome to the PPC Ponderings Podcast! In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the future of keyword bidding look like? We discuss all these questions and more in today's show. The PPC Ponderings …

1
000 - Introduction to me 1:37

6+ y ago1:37

1:37

A very short podcast giving a very general overview of the podcast and why I want to start it. Thank you for listening.

Podcasts Worth a Listen

Travis McNair Podcasts

Podcasts Worth a Listen

1
Psychopath Podcasts

Travis McNair

1
PPC Ponderings Podcast

Kirk Williams

1
Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8 28:24

1
Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7 38:28

1
Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6 56:31

1
Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5 21:55

1
Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4 22:15

1
Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3 34:05

1
Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2 19:14

1
Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1 45:37

1
Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview 49:52

1
Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview 51:03

1
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion 32:36

1
Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview 36:51

1
Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC 57:32

1
Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear 42:19

1
Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham 44:52

1
Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding? 40:55

1
Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models 16:59

1
Bonus: Amanda Farley on Attribution & the Client 32:28

1
Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making 37:46

1
Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense 34:42

1
Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions 42:30

1
Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid 30:39

1
Bonus: Full Keyword Interview with Aaron Levy 38:22

1
Bonus: Full Keyword Interview with Brad Geddes 41:14

1
Bonus: Full Keyword Interview with Amy Bishop 42:43

1
Ep 1 - The PPC Keyword: Past, Present, and Future 29:00

1
000 - Introduction to me 1:37

Quick Reference Guide