"The Art of Medicine with Dr. Andrew Wilner" explores the arts, business and clinical aspects of the practice of medicine. Guests range from a CPA who specializes in helping locum tenens physicians file their taxes to a Rabbi who shares secrets about spiritual healing. The site features physician authors such as Debra Blaine, Michael Weisberg, and Tammy Euliano, and many other fascinating guests.
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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A show made for analysts: data, data analysis, and software.
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Pitch Talks is an interactive speaker series where some of the brightest and creative minds in the baseball media gather to create an informed and entertaining conversation about all aspects of the game. Check out our new show where we showcase the best stories from our live shows and feature exclusive interviews and conversations with leading minds in baseball, including Stephen Brunt, Alex Anthopoulos, Shi Davidi, Buster Olney, Ken Rosenthal, and more!
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Yoshihiro Katsuura, MD: Orthopedic surgeon, author, and illustrator
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Many thanks to Yoshihiro Katsuura, MD, an orthopedic surgeon in San Francisco. Yoshi is also the author and illustrator of the new patient education book, "The Spine Encyclopedia: Everything You've Wanted to Know about Back and Neck Pain But Were Afraid to Ask." Yoshi describes himself as a "reluctant surgeon." Before recommending a surgical proced…
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Dear Analyst #126: How to data storytelling and create amazing data visualizations with Amanda Makulec
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With an undergraduate degree in zoology and a master’s in public health, you wouldn’t expect Amanda Makulec to lead a successful career in data analytics and data visualization. As we’ve seen with multiple guests on the podcast, the path to a career in data analytics is windy and unexpected. It was the intersection of public health and data visuali…
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Joe Friel: Elite Sports Coach, Author, Exercise Scientist
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Many thanks to Joe Friel, elite training coach, exercise scientist, and author of "The Triathlete's Training Bible: The World's Most Comprehensive Training Guide, 5th Edition," Fast After Fifty, and other books for the athletes and would-be athletes among us. Joe started as a high school athlete, and his passion for exercise never waned. He's worke…
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Dear Analyst #125: How to identify Taylor Swift’s most underrated songs using data with Andrew Firriolo
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Sometimes pop culture and data analysis meet and the result is something interesting, thought-provoking, and of course controversial. How can one use data to prove definitely which Taylor Swift songs are the most underrated? Isn’t this a question for your heart to answer? Andrew Firriolo sought to answer this question over the last few months and t…
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Oncologist and Novelist: an interview with Jennifer Lycette, MD
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Many thanks to Jennifer Lycette, MD, a rural oncologist in the Pacific Northwest and author of two nonfiction feminist medical thrillers, “The Algorithm Will See You Now” and “The Committee Will Kill You Now.” I’ve just finished reading “The Algorithm Will See You Now.” Written with a physician’s expertise and through a women’s eye, it’s definitely…
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"Stopped in My Tracks:" An interview with author Christina Gomez, MD
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Many thanks to Christina Gomez, MD, a gastrointestinal oncologist at Banner MD Anderson Cancer Center in Phoenix, AZ, and author of the new book "Stopped in My Tracks." Dr. Gomez attended medical school, residency, and fellowship at the University of Miami. During her fellowship year, she found herself scribbling pertinent and poignant quotes from …
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Cerebral Tax Advisors: An interview with Founder Alexis Gallati
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Many thanks to Alexis Gallati, EA, MBA, MS Tax, CTC, CTP, Founder and Lead Tax Strategist Of Cerebral Tax Advisors, a company that specializes in advising medical professionals on efficient tax strategies that comply with IRS Guidelines. Alexis is also the author of “Advanced Tax Planning for Medical Professionals.” Alexis discussed strategies that…
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Dear Analyst #124: Navigating people, politics and analytics solutions at large companies with Alex Kolokolov
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We sometimes forget that a large organization is composed of groups and divisions. Within these groups, there are teams and individuals looking to advance their careers. Sometimes at the expense of others. When your advancement depends on the success of your project, the benefits of that project to your company may be suspect and the tools you use …
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Saving The Art of Medicine: A book by Allen Sussman, MD
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Many thanks to Allen Sussman, MD, a retired board-certified endocrinologist with 35 years of clinical practice and research experience. As he progressed through his career, Dr. Sussman’s interests expanded to include alternative medicine, meditation, and the importance of self-care for physicians. Dr. Sussman is the author of “Saving The Art of Med…
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Wealth Management for Physicians: An interview with Bill Martin, CFA
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Thanks for joining me on "The Art of Medicine with Dr. Andrew Wilner." My special guest today is Bill Martin, CFA, Chief Wealth Officer at Earned Wealth. During this 30-minute program, we discuss the unique and sometimes challenging financial situation of physicians. For example, although doctors may be relatively high earners, because of lengthy p…
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Dear Analyst #123: Telling data stories about rugby and the NBA with Ben Wylie
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When you think of data journalism, you might think of The New York Times’ nifty data visualizations and the Times’ embrace of data literacy for all their journalists. Outside of The New York Times, I haven’t met anyone who does data journalism and data storytelling full-time until I spoke with Ben Wylie. Ben is the lead financial journalist at a fi…
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Eating Disorders: Diagnosis and Treatment, an interview with Ilona Phillips
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Thanks for joining us at "The Art of Medicine with Dr. Andrew Wilner." My special guest today is Ilona Phillips, a therapist and founder of Lotus Consulting in Ann Arbor, MI. Ms Phillips specializes in treating addiction disorders, anxiety, and eating disorders. She has a particular interest in treating young people with eating disorders. During th…
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How to be a compassionate and efficient medical doctor: an interview with Bradley Block, MD
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Many thanks to Bradley B. Block, MD, for speaking with me today on “The Art of Medicine with Dr. Andrew Wilner.” Dr. Block is an ear, nose, and throat (ENT) specialist in Garden City, New York. Recently, Brad was kind enough to interview me on his podcast, “Physician’s Guide to Doctoring.” We talked about one of my favorite topics, locum tenens and…
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"The Art of Medicine:" The First 99 Episodes and Future Goals
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Today is Episode #100! We're celebrating "The Art of Medicine with Dr. Andrew Wilner." Thanks to my audience who listen on their favorite podcast players or watch on YouTube! Thanks also to all my 99 guests who have appeared on the program! And, a special thank you to my sponsor, locumstory.com, for their continued support! There's no special guest…
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Dear Analyst #122: Designing an online version of Excel to help Uber China compete with DiDi on driver incentives with Matt Basta
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There are only so many ways to make Excel “fun.” If you’ve been following this blog/podcast, stories about the financial modeling competition and spreadsheet errors that lead to catastrophic financial loss are stories that make a 1980s tool somewhat interesting to read and listen to. There are numerous tutorials and TikTok influencers who teach Exc…
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Poetry and Psychiatry: An Interview with Richard Berlin, MD
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We spend a lot of time on this podcast discussing the business of medicine, which is terribly important. In the most recent episode (#98), for example, I discussed NALTO, the National Association of Locum Tenens Organizations with Tanika Williams and Olivia D'Angelo. However, just as important is the art of medicine. That's why I'm delighted that D…
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Many thanks to Tanika Williams and Olivia D’Angelo for speaking with me today on “The Art of Medicine with Dr. Andrew Wilner.” Both Tanika and Olivia work for Jackson and Coker, a major staffing agency for physicians and advanced care providers who work locum tenens. As many of you know, I’ve been doing locums off and on since 1982. I even wrote a …
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"MIB Agents": Making it Better for People with Osteosarcoma
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Episode #97 October 29, 2023 Many thanks to Kara Scrubis and Kurt Weiss, MD, for appearing on "The Art of Medicine with Dr. Andrew Wilner." Both of these extraordinary individuals share an unusual and inspirational medical story. Please watch our 30-minute discussion to hear about their experiences with losing a limb to osteosarcoma and undergoing …
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Dear Analyst #121: Fabricating and skewing Excel survey data about honesty with behavioral economists Dan Ariely and Francesca Gino
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One of the more popular courses you could take at my college to fulfill the finance major requirements was Behavioral Finance. The main “textbook” was Inefficient Markets and we learned about how there are qualitative ways to value a security beyond what the efficient market hypothesis purports. During the financial crisis of 2008, psychology profe…
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Contract Diagnostics: An interview with Jon Appino
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine. I’m your host, Dr. Andrew Wilner. Today, I have the pleasure of speaking with Jon Appino, Principal and Founder of Contract Diagnostics. Jon’s been running Contract Diagnostics for more than 10 years, helping physicians an…
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Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183
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How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals…
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Dear Analyst #120: Marketing attribution, sensitivity models, and building data infrastructure from the ground up with Zach Wilner
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Data analytics and business analytics are still relatively new areas of study (in terms of academics). The subject borders business and computer science. When I went to school, the only data analytics classes available were special electives offered through our school’s continuing education department. In this episode, I spoke with Zach Wilner who …
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Music of a Broken Heart: An interview with author and composer Tina Davidson
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It's a pleasure to welcome Tina Davidson to The Art of Medicine with Dr. Andrew Wilner.Ms. Davidson is a composer and author of the new book, "Let Your Heart Be Broken, Life and Music from a Classical Composer." In her memoir, Tina discusses how challenging life experiences have influenced her creativity as a composer. Her book, "Let Your Heart Bro…
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Dear Analyst #119: Developing the holy “grail” model at Lyft, user journeys, and hidden analytics with Sean Taylor
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Future Dear Analyst episodes will get more sporadic since, well, life gets in the way. Unfortunately curiosity (in most cases) doesn’t pay the bills. Nevertheless, when I come across an idea or person that I think is worth sharing/learning more about, I’ll try my best to post. In this episode, I interview the Chief Scientist of a data startup who d…
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How to fix the healthcare system: An interview with James F. Jordan
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It's a pleasure to welcome James F. Jordan to The Art of Medicine with Dr. Andrew Wilner. James Jordan is a Distinguished Service Professor of Healthcare and Biotechnology at Carnegie Mellon University's Heinz College and a Healthcare and Life Sciences Expert. He is the author of "Innovation, Commercialization, and Start-Ups in Life Sciences." Mr. …
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Backlink Building: Trash or Treasure for SEO? #182
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Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain a…
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Plastic Surgery Marketing Guide to Reach Local Patients #181
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How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing…
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Artificial Intelligence and Healthcare, an interview with Manuj Aggarwal
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It's a pleasure to welcome Manuj Aggarwal to The Art of Medicine with Dr. Andrew Wilner. Manuj Aggarwal hosts the podcast "Bootstrapping Your Dreams" and is an expert in artificial intelligence (AI). Manuj has an engineering background and has worked with hundreds of start-ups. He has four patents in AI. Manuj was part of the team that built digita…
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A Guide to Locum Tenens to Create Work Life Balance and Personal Branding with Andrew Wilner MD #180
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How can locums be a game-changer for achieving work-life balance? Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locum…
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Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179
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How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution? Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedi…
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It's a pleasure to welcome Gail Gazelle, MD, to The Art of Medicine with Dr. Andrew Wilner. Dr. Gazelle is the author of the new book, “Mindful MD: 6 ways mindfulness restores your autonomy and cures healthcare burnout.” We discussed the incredibly prevalent problem of physician burnout, which has been exacerbated by the pandemic. Dr. Gazelle obser…
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"The Butterfly Cage": an interview with author Rachel Zemach
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It's a pleasure to welcome Rachel Zemach to The Art of Medicine with Dr. Andrew Wilner. Rachel is the author of the new book, “The Butterfly Cage, joy, heartache, and corruption: Teaching while Deaf in a California public school.” Rachel was born hearing impaired in one ear but learned to speak. However, at age 10 she had an accident that suddenly …
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Medical Spa Lead Generation Strategies #178
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Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user expe…
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"Balance, Pedal, Breathe: A Journey Through Medical School:" An interview with Claire Unis, MD
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It's a pleasure to welcome Claire Unis, MD, MFA, to The Art of Medicine with Dr. Andrew Wilner. Dr. Unis is a pediatrician and author of the medical school memoir, "Balance, Pedal, Breathe, A Journey Through Medical School." Dr. Unis is passionate about the literary arts (as well as bicycling, horseback riding, rock climbing, and other outdoor spor…
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Top Healthcare Marketing Trends You Can't Miss in 2023 #177
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What trends and strategies should you be aware of to optimize your organization's digital presence? This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building…
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So Many Babies: An interview with neonatologist Susan Landers, MD
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It's a pleasure to welcome Susan Landers, MD, to The Art of Medicine with Dr. Andrew Wilner. Dr. Landers is a retired neonatologist and author of the memoir, "So Many Babies," After four years of medical school, three years of pediatric residency, and three years of neonatology fellowship, Dr. Landers worked as a neonatologist for 34 years. She has…
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Dear Analyst #118: Uncovering trends and insights behind Facebook News Feed, Reels, and Recommendations using data science with Akos Lada
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No, this isn’t an episode about how Facebook’s algorithm and feed works. The data science function is popping up in companies small and large given the amount of data swimming around. No other company understand the power and influence that data science can have on the customer experience than Facebook (Meta, to be exact). Akos Lada is Facebook’s D…
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HIPAA Compliance and New Risks for Medical Practices From Marketing to Hosting #176
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Do you want to stay one step ahead in the realm of HIPAA compliance and digital security? This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medi…
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"The Medical Jungle," a book by Frank Veith, MD
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Today, I have the pleasure of speaking with Dr. Frank Veith. Dr. Veith is a renowned vascular surgeon who recently published a book, “The Medical Jungle”. Dr. Veith has had a long and storied medical career. I was particularly intrigued to speak with him about the evolution of vascular surgery over the last 50 years ago when I learned that he gradu…
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axeALS Foundation: Supporting ALS Patients
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Today, I have the pleasure of speaking with Amanda Stevens about ALS-amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. Amanda is the wife of Eric Stevens, a former St. Louis Rams football player diagnosed with ALS on August 27, 2019. Amanda is also the Executive Director of the axeALS Foundation. While several Food and Drug Adminis…
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine! I’m your host, Dr. Andrew Wilner. As a physician, I see death related to cigarettes every day. With all the other health threats in the world, the risks of smoking often don’t make the front page. However, according to the…
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Dear Analyst #117: New 2023 Google Sheets functions for data manipulation that already exist in Excel
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The Google Workspace team announced a slew of Google Sheets functions a few months ago (February 2023). These functions look familiar and that’s because Microsoft Excel released most of them two years ago. I never had a chance to play around with the new functions in Excel since I don’t have the latest Office 365 version. Now that they are live in …
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine! I’m your host, Dr. Andrew Wilner. Today, I have the pleasure of speaking with Dr. Awais Aftab. Dr. Aftab is a Clinical Assistant Professor of Psychiatry at Case Western Reserve University in Cleveland, Ohio. In medical sch…
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Smileyscope: Virtual Reality to Alleviate Pain
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine! I’m your host, Dr. Andrew Wilner. Today, I have the pleasure of speaking with Dr. Paul Leong, a pulmonologist and sleep physician from Melbourne, Australia. Dr. Leong observed that his patients often needed to submit to un…
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Orthopedic Marketing Strategies in 2023 #175
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What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local searc…
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"The Invisible Extinction: The Race to Save Our Vanishing Microbes"
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine! I’m your host, Dr. Andrew Wilner. I had the pleasure to discuss a hot topic that you have probably heard about on the news, and hopefully will soon see on a documentary film, “The Invisible Extinction-The race to save our …
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Medical Missions: Doing Good and Avoiding Burnout
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine! I’m your host, Dr. Andrew Wilner. Today, I spoke with Joe Sherman, MD, pediatrician and physician coach. Many physician coaches are out there, and I’ve interviewed several for this program. But when I learned about Dr. She…
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A Global Approach to Help Children with Rare Disease: an interview with Dr. Harsha Rajasimha
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine! I’m your host, Dr. Andrew Wilner. Today, I had the opportunity to speak with Dr. Harsha Rajasimha, Founder and Chairman of the Indo-US Organization of Rare Diseases. I very much appreciated his candor and continuing contri…
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Fighting for Air: One man's commitment to help babies breathe
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Welcome to The Art of Medicine, the program that explores the arts, business, and clinical aspects of the practice of medicine! I’m your host, Dr. Andrew Wilner. On this program, I love to speak with physicians who have made important contributions to medical practice and with physician authors. My guest today, Dr. Ola Saugstad, fits both of these …
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Caribbean Medical Schools: An interview with Manuel Flores, MD
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Many thanks to Manuel Flores, MD, Executive Vice President of Academic Affairs and Provost at the University of Health Sciences, Antigua, for joining me on The Art of Medicine with Dr. Andrew Wilner. Dr. Flores shares his background in medical education, tells us about his medical school in Antigua, and discusses the explosive growth of medical sch…
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