Ever wish you had a technical business mentor with over two decades of experience breaking down the tech into understandable pieces to help your eCommerce business thrive? That's what you will get when you tune into our eCommerce Made Easy podcast with your host Carrie Saunders. Her specialty? Breaking down the tech and overwhelm of running an eCommerce business into actionable step-by-step processes and ideas designed to get you results with a whole lot less stress. Tune in, learn, get insp ...
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Feeling lost, overwhelmed, or frustrated on your gluten-free journey? You’re not alone—and you’ve come to the right place. Hi, I’m Carrie Saunders, host of The Gluten Free Engineer. As someone with celiac disease (or coeliac, depending on where you’re from!), I understand the confusion and overwhelm that come with it. With a husband and three kids also navigating this lifestyle, I’ve learned the hard way how to make gluten-free living easier, safer, and more enjoyable. Whether you’re new to ...
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Welcome to our humble Podcast Keto Happiness with me Rob Saunders, a Welsh Keto student of life. Website https://ketohappiness.co.uk/ Our Facebook page https://www.facebook.com/ketohappinessuk We are now Tweeting! https://twitter.com/KetoHappiness Instagram click here https://www.instagram.com/ketohappinessuk/ The podcast is for educational purposes only. The ketogenic diet has many proven benefits, it’s still controversial. It works for me and maybe is not for everyone.. Discuss any changes ...
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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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The stories behind the medals. As the 2024 Paris Olympics and Paralympics approach, comedian Eliza Skinner and athletics commentator Ed Harry interview remarkable athletes about the journeys they took to the Games. Basketball champion Breanna Stewart and shot-putter Raven Saunders explain why they use the platform sport gives them to act as advocates. Swimmer Anastasia Pagonis and rower Brigit Skarstein share how sport helped them rebuild their futures after life-changing events, while John ...
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Leaving a legacy with your powerful personal stories Storytelling is a universal practice we use to pass along our memories to future generations. Whether or not you consider yourself a writer, everyone has a lifetime of stories to share and getting these down on paper assures that they will live on. Join author, storyteller, and host Melissa Ann Kitchen as she welcomes guests from around the globe weekly to share the stories they’re leaving as their legacy. We pull back the curtains, get re ...
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274: From Podcast to Profit Turning Listeners into Loyal Clients with Guest Carrie Saunders
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25:29Send us a text Are you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Commerce Made Easy podcast, to explore how podcasting can be a powerful tool for business growth…
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278: Crafting Words That Convert Stress into Success with Guest Jon Clemence
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30:17Send us a text The importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications. We explore why polished content matters more than ever, even in the age of short-form video. Jon shares his journey from …
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The Science Behind Gluten & Why it Affects So Many
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15:21Text Carrie! Gluten. For some, it’s just another part of their daily diet, found in everything from bread to pasta. But for others, it’s the cause of serious health issues. Why does gluten affect some people so severely while others can eat it without any problem? Today, we’re diving into the science behind gluten—what it is, how it interacts with …
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How to Identify and Let Go of Unproductive Clients for a Healthier Business
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16:35Send Carrie a Text Message! As business owners, service providers, or coaches, we often hear the mantra “The customer is always right.” But let’s be real—sometimes that’s just not true. Not every client is the right fit for your business, and in some cases, keeping a client can cost you more than it’s worth. Today, we’re going to talk about one of …
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276: Breaking Down Women's Networking Barriers with Amy Vaughan
26:34
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26:34Send us a text Are you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerment Officer at Together Digital, to explore how women can build powerful professional relati…
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How to Get Started Gluten Free & Simple Tips for the Experienced
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21:09Text Carrie! Making the decision to go gluten-free can feel overwhelming at first. Whether you’ve just been diagnosed with celiac disease, discovered a gluten intolerance, or simply want to try a gluten-free lifestyle, there’s a lot to learn. But even if you’ve been gluten-free for a while, there are always ways to make it easier, safer, and more e…
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How to Write Product & Service Descriptions That Sell - Without Being Salesy
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15:30Send Carrie a Text Message! Have you ever felt stuck trying to write a product or service description that actually makes people want to buy—without sounding pushy or overly salesy? Whether you sell physical products, digital courses, or coaching programs, your product descriptions can make or break your sales. A bland, feature-heavy description ca…
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Navigating Dining Out: Gluten-Free Dining with Confidence
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22:21Text Carrie! Dining out can be one of the biggest challenges when you’re living a gluten-free lifestyle. Whether you’re celiac, gluten-intolerant, or just choosing to avoid gluten, eating out safely can feel like navigating a minefield. But it doesn’t have to be stressful! Today, I’m sharing my top tips for eating out safely, so you can enjoy your …
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273:Podcasting as a Networking Tool: Building Relationships
11:17
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11:17Send us a text Kendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics. Highlights from today's episode include: How to shift your focus from downloads to building meaningful relationships. The power of podcasting as a networking and lead generation tool. Host…
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How to Optimize Your Website Navigation for Increased Engagement and Conversions
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13:17Send Carrie a Text Message! A potential customer lands on your website, ready to buy. But instead of smoothly finding their way to checkout, they’re stuck, lost in a maze of confusing menus and broken links. What do they do? They leave. And just like that, you’ve lost a sale. Today, we’re tackling one of the most overlooked aspects of web design—na…
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272: Work Smarter Not Harder Turning One Podcast into Multiple Content Pieces
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26:00Send us a text Are you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this process and amplify your message without burning out? In this episode of Imperfect Marketi…
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The Book that Changed Everything - Discovering Celiac Disease
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10:47Text Carrie! In this episode of The Gluten Free Engineer, I share how one special book became the catalyst for a life-changing journey. What started as a quest to lose baby weight and feel “normal” again after having my third child turned into a discovery of primal eating principles that transformed not only my health but my entire family’s well-be…
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271:Podcasting for Lead Generation: Attracting Your Ideal Clients
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12:01Send us a text Discover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing, Kendra Corman shares actionable tips on building relationships through podcasts, creating resource pages, and crafting compelling calls to action. Learn why simplicity is key and how a few chang…
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Send Carrie a Text Message! Running a WordPress website is a bit like owning a high-performance car. It’s powerful, versatile, and gets the job done—but to keep it running smoothly, you need the right tools. That’s where plugins come in. Think of them as the upgrades and accessories that take your website from good to exceptional. In today’s episod…
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270: Building a Successful Side Hustle Podcast with Guest Stormy Bell
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28:34Send us a text This week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she’s amplifying the power of giving back through her podcast, which highlights inspiring stories of volunteers and nonprofits w…
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Mastering Cream of Chicken Soup with The Gluten-Free Engineer
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8:55Text Carrie! In this episode of The Gluten-Free Engineer, we’re making a simple, delicious cream of chicken soup that’s perfect for your gluten-free cooking needs. With just a medium saucepan, a few basic measuring tools, and pantry staples, you can create this flavorful dish in no time! Let’s make gluten-free cooking easy and enjoyable! Find our s…
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How to Grow Your Email List Automatically
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29:42Send Carrie a Text Message! Ever wondered why your business might be losing out by relying solely on social media? Tracy Beavers, a seasoned business and sales coach from Little Rock, Arkansas, joins us to reveal the secret to maintaining a strong and direct connection with your clients—building a robust email list. Tracy argues that while social m…
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269: From Idea to Airwaves: Planning Your Podcast in 5 Simple Steps with Host Kendra Corman
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18:20Send us a text Kendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters. Highlights from today's episode include: Why narrowing down your topic is key to audience engagement. Setting realistic sched…
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268: Overcoming Fear to Start Your Podcast in 2025 with Kristin Chadwick
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26:42Send us a text In this episode of Imperfect Marketing, Kendra Corman talks with podcast coach Kristin Chadwick about overcoming fear, finding your voice, and starting a successful podcast. Whether you’re battling imposter syndrome, unsure of your audience, or worried about consistency, Kristin shares tips and inspiration to help you take the leap a…
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Transforming Family Traditions with Gluten-Free Creativity
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6:45Text Carrie! When my oldest son was diagnosed with celiac disease, my heart sank—not because of the diagnosis itself, but because of everything I feared he might miss out on. As a mom with celiac disease myself, I knew the challenges we were about to face. From navigating birthday parties and school lunches to mastering gluten-free cooking, I was d…
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267:Why 2025 is the Perfect Year to Launch Your Business Podcast
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13:50Send us a text Kendra discusses why 2025 is the perfect time to start your podcast. With a growing audience and less competition than you might think, the opportunities for podcasting success are bigger than ever. Highlights from today's episode include: The impressive growth of podcast listeners worldwide Why podcasts are a less crowded space than…
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What are the Top 5 Key Performance Indicators for Your Website?
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16:37Send Carrie a Text Message! Ever wondered whether your website is really pulling its weight in your business? Today, we’re diving into the Top 5 Key Performance Indicators (KPIs) that every website owner should monitor to ensure their site is working hard to drive sales, generate leads, and grow your business. Mentioned Resources: Improving Your We…
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266: Marketing Lessons Learned: Best Insights from 2024 Guest Experts
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13:55Send us a text As we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year. Throughout 2024, I had the privilege of interviewing 52 guests, each sharing their biggest …
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Trailer - Transforming Family Life: Our Gluten-Free Journey with The Gluten-Free Engineer
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1:58Text Carrie! What would you do if you found out your entire family had to go gluten-free? When I was diagnosed with celiac disease in 2011, I had no idea that my family's entire dietary landscape was about to change. Join me as I recount the moment my oldest child was diagnosed, which set our family on a determined journey to ensure that living glu…
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265: New Year’s Resolutions: Setting and Achieving Your 2025 Marketing Goals with Host Kendra Corman
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10:19Send us a text This week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year’s Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus, productivity, and a fulfilling life. Key Highlights: Why limiting your goals to five busin…
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2024 Recap: Top 5 Episodes of the eCommerce Made Easy Podcast
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10:47Send Carrie a Text Message! To close out the year, I’m recapping the top 5 most-loved episodes of 2024—ones you, the listeners, found the most valuable. Whether you’re tuning in for the first time or revisiting these episodes, this recap will highlight key takeaways and explain why these topics are essential for your business success. So, what were…
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264: Experimentation and Focus The Twin Pillars of Marketing Success with Guest Marcus Schaller
31:54
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31:54Send us a text Kendra talks Imperfect Marketing with Marcus Schaller, a marketing strategist and coach with over 20 years of experience helping entrepreneurs and businesses focus on the right strategies to overcome marketing bottlenecks. Marcus works with experts like trainers, consultants, and solopreneurs to pinpoint their strengths and build str…
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263: Holiday Special: Balancing Work and Festivities with Host Kendra Corman
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10:59Send us a text Struggling to balance work and holiday festivities? 🎄 In this special episode of Imperfect Marketing, I share strategies to stay productive at work while still enjoying the holiday season. From revisiting Blaine Oelkers' "30-Minute Hour" concept to prioritizing tasks, setting boundaries, and managing meetings, you'll learn how to mak…
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How to Transform Your Productivity and Creativity with AI: Insights with Kendra Corman
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40:05Send Carrie a Text Message! Today we have an exciting episode ready for you! I’m talking to Marketing & AI expert Kendra Corman. We dive into how to save you 30-40 hours of time each week with your business, reduce your decision fatigue and get the most out of AI all while keeping the human component behind your content. From automating content cre…
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262: Why Your Small Business Website Might Be Costing You Customers with Guest Lindy Nowak
27:02
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27:02Send us a text Kendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L’Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in…
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261: Reflecting on 2024: Lessons Learned and Moving Forward with Host Kendra Corman
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12:29Send us a text In this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable…
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What to Do When Your Website or Sales Page Doesn’t Perform as Expected
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18:09Send Carrie a Text Message! You launched your website with high hopes. Maybe it was a brand-new site, or you spent weeks on a redesign, expecting the traffic to roll in and the sales to soar. But instead, it’s crickets. Sound familiar? If your website isn’t performing as expected, you’re not alone. Every entrepreneur faces setbacks, and today, we’r…
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260: Digital Marketing Strategy Simplified with Guest James Hipkin
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26:10Send us a text In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on custom…
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259: Simplify to Amplify: How to Cut Down on Marketing Channels and Boost Results with Host Kendra Corman
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13:32Send us a text In this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut dow…
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How to Craft an Unforgettable Elevator Pitch to Elevate Your Business
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15:01Send Carrie a Text Message! If someone asked you right now, “What do you do?” would you have a clear, confident, and compelling answer? If not, you’re not alone. Many entrepreneurs and business owners struggle to articulate what they do in a way that grabs attention and leaves a lasting impression. That’s where an elevator pitch comes in. Today, we…
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258: Turn Podcast Guesting into Business Growth with Nicole Grinnell
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26:02Send us a text Kendra Corman talks imperfect marketing with Nicole Grinnell, an experienced business owner and founder focused on helping entrepreneurs and professionals leverage podcast guesting for business growth. Nicole shares how she pivoted from staffing into podcasting, finding it an effective tool for visibility, networking, and content cre…
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257: Productivity Tools for Marketers: Apps and Techniques to Boost Efficiency with Host Kendra Corman
7:31
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7:31Send us a text Kendra shares her favorite productivity tools and techniques that keep her marketing work organized and effective. If you've ever felt overwhelmed by marketing tasks or struggled to manage time effectively, this episode is for you. Highlights from today's episode include: Why Asana is a must-have for task and project management Using…
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The Psychology of a Sale: How to Design a Website That Instantly Builds Trust
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20:58Send Carrie a Text Message! Trust. It’s one of the most important factors in making a sale, especially online. When visitors land on your website, they’re asking themselves one key question: “Can I trust this business?” If the answer is no, they’ll click away faster than you can say “conversion rate.” But if your website immediately inspires trust,…
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256: SEO Strategies That Actually Work for Small Business with Lauren Gaggioli
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37:10Send us a text Kendra talks imperfect marketing with Lauren Gaggioli, an organic content marketing expert, SEO pro, and creator of the Big Why Life course. Lauren shares her journey from building an online test prep business to supporting digital solopreneurs in creating intentional, purpose-driven lives. Topics covered in today’s conversation incl…
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255: Planning for 2024: Setting Up Your Marketing Calendar with Host Kendra Corman
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10:31Send us a text Planning your marketing calendar for 2025 might sound daunting, but it doesn’t have to be! In this episode, Kendra Corman walks you through the essentials of creating a manageable and effective marketing calendar. Learn how to stay consistent, save time, and align your marketing efforts with your business goals by leveraging the powe…
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Why Most Websites Fail and How to Make Yours Stand Out
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13:22Send Carrie a Text Message! Your website is the cornerstone of your online business. It’s where your audience comes to learn about you, browse your offerings, and ultimately, take action. But here’s the hard truth: most websites fail to deliver the results their owners hope for. Why is that? What makes some websites stand out and convert visitors i…
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254: Creating More Freedom and Impact in Your Business with Erin Marcus
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32:49Send us a text Kendra talks imperfect marketing with entrepreneur and business mentor Erin Marcus. Erin helps entrepreneurs and small business owners achieve financial and emotional freedom by learning how to be in charge, take action, and get results. With over 20 years of experience in mentoring and training, she guides people to succeed beyond w…
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253: The Art of Focus: Minimizing Distractions in a Digital World with Host Kendra Corman
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14:53Send us a text Kendra discusses how distractions in our modern digital age hinder our productivity and marketing efforts. From social media notifications to environmental distractions, staying focused can feel impossible. She introduces strategies like the Pomodoro Technique and other productivity tools that can help listeners regain control over t…
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The One Thing Missing from Your Website That’s Costing You Sales
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13:59Send Carrie a Text Message! Could a simple tweak on your website be the key to unlocking higher conversions? Join me as we uncover the often overlooked power of a clear call to action (CTA). With over two decades of expertise in e-commerce and web development, I've seen firsthand how a compelling CTA can serve as a guidepost for your visitors, stee…
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252: How to Build a Thriving Online Community with Guest Paul Gowder
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26:24Send us a text In this episode of Imperfect Marketing, Kendra Corman talks with Paul Gowder, the founder of PowWows.com, the leading online community celebrating Native American arts and culture for over 25 years. Paul shares his insights on how he built one of the largest and most engaged online communities while maintaining a full-time job. Wheth…
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251: Personal Branding with AI: Building Your Unique Voice with Host Kendra Corman
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10:13Send us a text Imperfect Marketing with host Kendra Corman Episode 251: Personal Branding with AI: Building Your Unique Voice Kendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms. Highlights from today's episode include: Creating a voice paragraph to guide AI in mimicking your bra…
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How to Boost Your Sales with the Magic of Storytelling in Marketing
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18:29Send Carrie a Text Message! Ever wondered how a simple story can become your secret weapon to boost sales and connect with your audience? Join me as we dive into the art of storytelling and discover how it can take your marketing to the next level. Learn how harnessing the power of stories can transform your brand, making it resonate with authentic…
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250: Beyond the Podium: Redefining Public Speaking in the Digital Age with Guest Jennifer Espinosa
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30:14Send us a text Kendra talks imperfect marketing with Jennifer Espinosa-Goswami, a certified public speaking coach and founder of Weightless LLC. Jennifer is passionate about helping entrepreneurs speak confidently and get paid for their expertise. With over 10 years of experience, she has presented to thousands of professionals and was recognized b…
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249: Unlocking the Potential of AI: Elevate Your Social Media Content with Host Kendra Corman
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10:38Send us a text Imperfect Marketing with host Kendra Corman Episode 249: AI for Social Media: Crafting Engaging Content with Host Kendra Corman Kendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice. Highlights from today's episode include: The importance of using AI as an enhancement, …
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How to Skyrocket Your Holiday Sales with Engaging Promotions and Content Strategies
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16:10Send Carrie a Text Message! Elevate your holiday sales with our ultimate guide to standing out in the bustling holiday marketplace! Join me as we explore how to design irresistible holiday promotions that resonate with your audience, no matter your business type. Discover actionable strategies that will help make this holiday season not only memora…
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