show episodes
 
Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
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Join Nils Vinje from Glide Consulting as he learns about top performers in the fields of Customer Success, sales, and SaaS. What makes a great VP of Sales? What is Customer Success, and how can SaaS companies use it to maximize revenue growth over time? Nils is an expert coach and previously worked as the VP of Customer Success at a hyper-growth SaaS company. This podcast is the intersection of business and personal development
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What happens when a VC and a CEO come together? – They nerd out about all things revenue. And they don’t always agree. Raul Porojan of Project A Ventures and Toni Hohlbein of Growblocks are the Super Revenue Brothers. In every episode they dissect and debate current issues in B2B SaaS, and offer solutions on how to solve them No matter if you’re an early-stage startup or a scaling unicorn – you’ll always learn something new.
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How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an ...
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Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re a one-gal or guy marketing team or on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and as a BOSS marketer.
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Scale or Die

Dave Rogenmoser

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Weekly
 
In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).
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Stay ahead of the curve with our weekly podcast featuring exclusive interviews with executives from top software companies worldwide. We comb through the noise to identify the most important developments in the tech industry so you don’t have to. Expect insights into emerging technologies, business strategies, and market trends from the leaders shaping the future of software. Whether you’re an entrepreneur, investor, developer, or just interested in what’s new, this podcast brings you an ins ...
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Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) yo ...
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The Longcut breaks down the illusion of the overnight success by sharing the stories of those who have successfully created, launched, and grown software businesses to solve a problem. In the fiercely competitive world of SaaS, Ryan introduces you to the brilliant minds behind the businesses we admire. You’ll hear perils and pitfalls, stories of staggering success, candid conversations, and what drives these owners, entrepreneurs, and innovators forward. Key themes we’ll explore include prod ...
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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The ValueSaaS Podcast

Thiyagarajan Maruthavanan (Rajan)

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Monthly
 
In the Value SaaS Podcast we talk to founders from B2B SaaS about their experience building capital-efficient businesses that deliver real value to customers. We started this podcast because we know there are founders like you who are facing obstacles that seem insurmountable. Here, you will meet folks who've tackled similar problems and overcome them, so you can do the same.
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There are many important topics in the world that you need to be informed about. The problem is, most people don’t have the time to explore these topics on their own. My goal is to have easy-to-understand conversations with experts that will help give you the nudge to start digging into the subjects that are meaningful to you. From economics, business, real estate, investing, bitcoin, politics, and much more - you’re going to hear me pick the brains of thought-leaders, CEO's, politicians and ...
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NASAA Storytellers

National Association of State Approving Agencies (NASAA)

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These are the personal stories of members of the National Association of State Approving Agencies, the agency charged with protecting the integrity of the GI Bill. Hear the stories of military veterans, family members, and those who are concerned
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Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold ...
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There’s never been more pressure on SaaS sales leaders to land deals. If you’re struggling to fill the top of that funnel, this is the podcast for you. On Target is the all signal, all action show deep diving into the minds of sales professionals and giving you actionable insights you can put into practice right away. Hosted by Alex Alleyne, an award-winning SaaS Sales Leader, Founder of Elite Level and Area Vice President, SMB Sales EMEA at Braze, this podcast is for senior sales people who ...
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We shorten the learning curve of business ownership by bringing on entrepreneurs, leaders, and innovators to share their stories, challenges, leadership practices, and winning strategies. Welcome to ‘The Business Owner’s Journey', the podcast that’s here to help you navigate your way in the world of business ownership. Hosted by 20+ year entrepreneur, Nick Berry. Nick interviews entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies fro ...
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Made by entrepreneurs for entrepreneurs. Off the Record is about the journey. It’s about fears, doubts, wins, and devastating losses. It’s about how people kept going no matter what to build their businesses, raise cash and hire the team. Here battle-tested CEOs and VCs share how they jumped out of the airplane and tried to assemble it on the way down. I hope you like it. - Aram, CEO @ Crowdlinker.
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B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.
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show series
 
Andrew Davies (@andjdavies) runs marketing for Paddle, the payment provider that powers several of my businesses. They also recently ran an AI launchpad accelerator, which massively impacted the trajectory of my business, Podscan. It's about time we chat more about money on the pod. Today, I get to talk to Andrew about all things payment, why a Mer…
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Your next SaaS idea starts with solving a problem. Here are 8 new, niche problems that we've discovered with some explanations for each. If they seem like a good fit for you, check out Rob's 5 PM Pre-Validation framework, and get down to work... Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with …
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Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast. Sonja shares her insights on the importance of operations in business, emphasizing the n…
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Full Episode Page: Nick Berry: Leadership, Intentionality, and the Power of Personal Agency Episode Summary: In this special episode of The Business Owner’s Journey, Nick Berry is interviewed by his wife, Kelly Berry, host of Life Intended. They dive into Nick's entrepreneurial journey from a small-town farm to becoming a successful CEO and mentor.…
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When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer? If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 cour…
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This week, instead of writing code, I delegated it — to AI. I've been doing this a lot lately. But does that mean I am losing my ability to code? And what about people learning how to code? Is AI serving them, or does it block them from learning the real thing? Here's what's happening in software development, if it's even worth bothering with, and …
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Brothers David and Chris Sinkinson attended Queen’s University in Ontario, Canada, when David learned of the problems maintaining the blue emergency phones on campus. He proposed a location-aware mobile safety app, so Chris built it himself, and it worked great. AppArmor grew steadily to become the most popular university mobile safety platform in …
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Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way…
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Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26. Ideas you don’t want to miss (04:54) Takeaway 1: Use data to personalize for relevance, not for attention (06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff (06:32) Takeaway #3: …
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Full Episode Page: Sara Nay: Continuous Learning & Growth at Duct Tape Marketing Episode Summary: In this episode of The Business Owner’s Journey, Sara Nay, COO of Duct Tape Marketing, shares her insights on effective delegation, company culture, and overcoming burnout. Sara discusses how her role as an integrator complements her father John Jantsc…
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SaaS startup valuations and growth rates have dropped sharply in most of the world, but not in Japan.SaaS startups are growing fast in Japan, and that trend is set to accelerate even more over the next five years.Today Shinji Asada of One Capital explains Japan's still-untapped SaaS potential, his unique SMB and product-focused investment thesis, a…
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In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel, a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of tar…
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Feeling the weight of success can be just as challenging as the climb to get there. At any point during your journey, you're confronted with having to make choices where the outcome is uncertain. I'm right in that position. So let's dive into a balancing act between the grand vision and the minutiae of running a business. This episode is sponsored …
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Dan Balcauski is the founder and principal consultant of Product Tranquility, a SaaS pricing consultancy. Dan shares the core building blocks of SaaS pricing, including customer segments, value, competition, and positioning strategy. Dan also describes the common mistakes in pricing and the importance of having structured pricing conversations with…
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@kerollmops, the technical brain behind the open-source search engine Meilisearch, joins me for a nerdy chat about all things search. I’ve been using this blazing fast tech for my own business, podscan, and kero has helped me through a few challenges over the last few weeks. I really want to dive into the economics of building a business on top of …
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Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials in…
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If you aren't careful, it's easy to waste time and energy building an MVP, or Minimum Viable Product, for a SaaS idea that no one is willing to pay for. This video lays out the 5 steps you should take to plan your MVP before you start building. It'll help you define your testable hypotheses, guide you on which metrics to consider as you plan and bu…
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Full Episode Page: Dana Farber: Mindful Marketing for Visionary Leaders and Brands Episode Summary: Dana Farber, founder of Moonstone Marketing, shares her backstory and the challenges of starting her own business. She emphasizes the importance of understanding the motivations and goals of clients in order to create authentic and empathetic marketi…
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When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates. About our guest Anna Levitin is an Email & Lifecycle Marketing Specialist, fo…
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Is it a good idea to guide your users through your app when they sign up? Or does it show that your interface is too convoluted? The answer is: yes. Both. And it depends on what you're building, who it's for, and what they expect. This episode is sponsored by Podscan.fm The blog post: https://thebootstrappedfounder.com/does-your-saas-need-a-user-to…
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Rob Farrow was an experienced marketing executive and his wife Christina Farrow was a successful professional wedding planner. They discovered there was no good software for wedding planner pros, so they decided to build software themselves. They invested their savings, built a loyal team, and started Aisle Planner to serve other wedding planner pr…
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So you want to RevOps. Great, but where do you start? What kinds of talent should you look for? And who should they report to? In this episode, Raul and Toni the different archetypes of RevOps backgrounds—whether from consulting, finance, or commercial roles—and where to best place these individuals within your organization. They also share anecdot…
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Full Episode Page: Kelly Berry: Six Big Lessons from Our Podcast Guests Episode Summary: Nick and Kelly Berry each bring three big lessons they've taken from their podcast guests. The 6 Takeways are: - Even accomplished individuals can struggle with imposter syndrome (The Power of Inner Work & Breaking Free from Societal Norms with Dr. Margie Serra…
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Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webi…
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Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24 Ideas you don’t want to miss (02:47) Takeaway #1: Judge carefully (04:11) Takeaway #2: Segment your list… but… do so with a grain of salt. (05:29) Takeaway #3: Test your offers before defaulting to that discount (06:26) Takeaway #4: Use research to…
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Full Episode Page: Matt Goebel: Scaling a SAAS Solution for Multi-Unit Businesses and Franchises Episode Summary: Matt Goebel shares his entrepreneurial journey, starting with his first job in consulting and the itch to be an entrepreneur. He quit his job during the financial crisis and started his own consulting company, which eventually became Lu…
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If you have ever wondered what it really takes to start and grow a startup as a foreigner in Japan. Well, I have a treat for you today.Earlier this year, at the Japan FinTech Festival, I had the privilege of sitting down with four fantastic foreign FinTech founders and talking about what you need to succeed in Japan.There are some great insights he…
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In the latest episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén sit down with Anna Burgess Yang of ABY Creative. The discussion centers on maximizing the use of high-quality content through automation, particularly for solo marketers and small teams. Anna shares her innovative approach to ensuring no content goes to waste …
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I ran into a pretty substantial question this week. Am I working in my business, or am I working on my business? I've been spending so much time building features, talking to customers, – it's operational work in the trenches. It’s taking small steps, looking at the ground, instead of dreaming of giant leaps while gazing at the stars. So, what can …
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Krista Morgan started her first tech company by raising funding and trying to grow very fast. When the company faced a big issue and failed, she learned that big funding was more of a problem than a help in the growth and wind-down processes. Krista is now CEO and General Partner of Stage Fund, an early-stage private equity fund that makes control …
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Whether you're in B2B or B2C, seasonality is practically universal. So what can you do? In this episode, Raul and Toni share how to recognize and manage seasonal cycles in sales. From understanding fiscal year ends, budget cycles, and the psychology behind customer and sales rep behaviors to practical tips on managing pipelines and leveraging seaso…
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Full Episode Page: Mental Toughness and Resilience in Business: Rocks, Jellybeans, and Marshmallows Episode Summary: Nick Berry discusses the importance of mental toughness and resilience in being a successful business owner. He shares how Hall of Fame Coach Beauford Sanders taught him the analogy of rocks, jellybeans, and marshmallows to categoriz…
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Which marketing strategies are best for growing your B2B startup? Rob chats with Greg Digneo about the marketing strategies he used to drive growth at Time Doctor to over $10 million in ARR. Greg gives practical examples of how his team used these marketing channels and Rob draws on his own experiences from growing Drip, covered in The SaaS Playboo…
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When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie. Ideas you don’t want to miss …
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Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bag…
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Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance …
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Full Episode Page: Austin Mullins: Becoming an SEO and Content Craftsman, Agency Builder and Thought Leader Episode Summary: In this conversation, Austin Mullins discusses the importance of effective communication in business and the value of gaining experience and expertise. He shares his journey from copywriting to sales to starting his own agenc…
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Ian Manners was a successful consultant for pharmaceutical companies in the US when he discovered a major problem that needed a software solution. Big pharma companies provide financial assistance funding for patients who require their drugs but struggle with high costs, but these funds are difficult to access and manage for patients and healthcare…
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What happens when something that was good enough isn't good enough anymore? Unscalable hands-on experiments work great in the early stages of a business. But what if you run into the scale problem without wanting to? (And what do you do about it when everything explodes while you figure it out?) This episode is sponsored by Podscan.fm The blog post…
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Full Episode Page: tBOJ Resource: Upleveling Business Strategy with the Strategic Alignment Plan Go here to get your copy of the Strategic Alignment Plan. Episode Summary: Host Nick Berry delves into the Strategic Alignment Plan, a crucial framework for small business owners looking to streamline their vision, goals, and decision-making processes. …
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Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. Drawing from over 20 years of experience with working sales teams, Eric…
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Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22. Ideas you don’t want to miss (04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should (07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to di…
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Japan has far fewer unicorns than one expects - or than venture capitalists desire.That fact, however, hides a fascinating story.Today James Riney, founding partner of Coral Capital explains the danger of unicorn counting.We dive deep into which startup sectors Japan is likely to lead in globally in the coming decade, how to identify unique startup…
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Full Episode Page: Scott Fay: Turning Distressed Companies into Success Stories Episode Summary: Scott Fay has a successful track record of turning around distressed companies. He has rolled up 17 distressed companies under TCI Rood and has found a formula for success. Part of his formula has been learning that his strength is fixing broken compani…
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Dave Lambert and the team at Right Side Capital Management are the most active venture capital investors, having invested in over 2,000 startups since 2009. Right Side Capital is a “pre-VC” institutional investor that operates very differently from traditional VCs: investing when SaaS companies have just a little revenue using a submission form on …
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`Indie Hackers have sinned. They allowed the seven deadly sins into their founder lives. And now we must cast them out. Well, let's be a little bit less dramatic. We already have enough drama in our busy founder lives. Still, something about the seven deadly sins translates pretty well into how many indie hackers comport themselves. Here's where we…
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In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Camille Trent, Director of Content & Community at Teal. Camille, who previously hosted the show, joins as a guest to share her insights on content marketing. The conversation starts with Camille expressing her excitement about the show's continuation and her…
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Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit. Ben shares insights on scaling the business, emphasizing the im…
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Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution. They delve into the challen…
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