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Split Tests, Surveys, and Segments: Takeaways from Doughnut Diversification
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Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24
Ideas you don’t want to miss
(02:47) Takeaway #1: Judge carefully
(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.
(05:29) Takeaway #3: Test your offers before defaulting to that discount
(06:26) Takeaway #4: Use research to answer your questions
(07:00) Takeaway #5: Use email to test what research can’t answer for you
(07:55) Takeaway #6: Match your copy to what your audience needs to hear
(08:53) Takeaway #7: Realize that there is no objective definition for “valuable”
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