Best Nikki*Elbaz Podcasts (2024)

1
Choral Closing: How Copyhackers serenaded their decision-making stragglers and empowered confident decision making ft. Ry Schwartz 26:33

11m ago26:33

26:33

When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program. About our guest Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure p…

1
Putting the You in UX: Takeaways from Coding Quizzes 7:36

3d ago7:36

7:36

Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20. Ideas you don’t want to miss (02:26) Takeaway 1: Block the big things into your content calendar (02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly (02:48) Takeaway #2: Don’t st…

1
Coding Quizzes: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience ft. Megan Boshuyzen 27:11

10d ago27:11

27:11

When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience. About our guest Megan Bosh…

1
Brand Balance: Takeaways from Absurdist Adieu 12:12

18d ago12:12

12:12

Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18. Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave brand…

1
Absurdist Adieu: How Drizly said goodbye in style (despite the brief requiring an absurd amount of emails) ft. Jared Jones 34:05

25d ago34:05

34:05

How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absu…

1
Bonus Episode: Behind the Scenes of Email Swipes Season 1 10:38

1M ago10:38

10:38

Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1. Ideas you don’t want to miss (01:05) Why I started Email Swipes despite the fact that I’m not your classic podcast person (03:41) The one thing I’d do differently if I was launching Email Swipe…

1
Content Challenges | Takeaways from COVID Culture 8:07

2M ago8:07

8:07

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15. Ideas you don’t want to miss (01:36) Takeaway #1: Keep your content goal-oriented (06:17) Takeaway #2: Keep your content action-oriented (07:12) Takeaway #3: Don’t forget that sender name reputation is worth more than subject line click-ability…

1
COVID Culture: How we used a Vietnamese PSA to foster positivity and social responsibility for Awara 8:04

2M ago8:04

8:04

How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19. Ideas you don’t want to miss (02:01) The new idea the team came up with, to replace the origin…

1
Putting the Cart before the Source | Takeaways from Forgotten Flights 6:45

2M ago6:45

6:45

Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11. Ideas you don’t want to miss (02:08) Takeaway 1: Research gives you relevance. (03:03) Takeaway 2: Templates have their place, but they’re limited (03:26) Takeaway 3: Use abandoned carts to motivate, not just remind (05:29) Takeaway 4: …

1
Getting to Yes: Takeaways from Inbox Pause 8:59

3M ago8:59

8:59

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7. Timestamps (3:23) Takeaway 1: Convert users by helping them to get to the aha moment (5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance (6:34) Takeaway 3: Use future pacing to help readers get over barriers and into …

1
Inbox Pause: How we used a GIF to help users visualize their goals – and hit them with Tailwind 12:05

3M ago12:05

12:05

How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than …

1
Forgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift) 22:38

3M ago22:38

22:38

What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order. Timestamps: (3:07) The first step the GetUplift team takes before they touch an…

1
To Share or Not to Share | Takeaways from Digit Disclosure 10:27

4M ago10:27

10:27

Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13. Takeaways (4:38) Takeaway #1: Vanity metrics are so easy to get sucked into (5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..." (7:29) Takeaway #3: You can't please the people you normally please – 100% of the time. (8:1…

1
Digit disclosure: How sharing “bad” numbers built subscriber trust (and increased signups) ft. Hannah Shamji 29:12

4M ago29:12

29:12

What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever. Timestamps: (4:30) How Hannah’s research brain – and TikTok culture …

1
Humor Me | Takeaways from Reputation "Rev"amped 8:40

4M ago8:40

8:40

Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9. Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesit…

1
Reputation “Rev”amped: How Rev used email to regain favor after getting trashed by the New York Times (ft. Nick Gaudio) 25:42

4M ago25:42

25:42

How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following. Timestamps: (3:14) Why the …

1
No harm in asking | Takeaways from Survey Sweets 12:34

5M ago12:34

12:34

Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5. Takeaways (2:03) Takeaway #1: Show, don't tell. (But, for real.) (3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We (5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers (6…

1
Survey Sweets: How Licorice.com uses email to collect inspiring customer feedback (ft. Jonathan Packer of GOAT Foods) 13:46

5M ago13:46

13:46

When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customers? Listen in on how Licorice.com’s customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send …

1
Think outside the inbox | Takeaways from Love and Links 11:07

5M ago11:07

11:07

About this episode Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3. Takeaways (1:37) Takeaway #1: Take stock of your customer lifecycle after big changes. (3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as lo…

1
Love and Links: How Bit.ly’s Valentine’s Day email stole the internet’s heart (ft. Devin O'Toole of Bit.ly) 23:58

5M ago23:58

23:58

What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers. Ideas you don't wan…

1
Don't scoff, save! Plus: a surprise sequel | Takeaways from Budget Breakthrough 13:15

6M ago13:15

13:15

Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! Takeaways (1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) T…

1
Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers) 21:21

6M ago21:21

21:21

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand. Ideas you don't want to miss (3:05) Why email isn't dead (d…

1
New to Email Swipes? Here's what it's all about! 0:34

6M ago0:34

0:34

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and sol…

1
Maximize Lifetime Value with Great Customer Experiences | With Izzie Rivers 19:41

1y ago19:41

19:41

How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle. She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ need…

1
Small But Mighty - What Lessons Can SMBs Teach Us About CX? | With Swanny Henry 27:56

1y ago27:56

27:56

What makes customer experience great, and what makes it not so good? And what can big companies learn from small companies about customer experience? That's what we're discussing today with a lady who has 12 years of experience in customer-centric roles, both in France and the UK. She has worked mostly in luxury and tech, and her main driver is the…

1
How to Win With Email Copy in 2023 | With Nikki Elbaz 21:47

1y ago21:47

21:47

What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years? That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify. She's the former Head of Email at Cop…

1
The Customer Journey is Your Key to Marketing Success | With Becky Simms 21:39

1y ago21:39

21:39

How much do you know about which lead or inquiry led to a purchase? And are you able to tell which steps were key along the way? That's what we're talking about today with a lady who, last year, was named in the BIMA 100, a list of the top 100 People shaping the future of the digital industry. For the last 12 years, she has been helping global bran…

1
Maximize the Impact of Your MarTech Investments | With Kerry Dawes 18:03

1y ago18:03

18:03

How many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep? That’s what we're discussing today with a seasoned marketing professional who's led multifaceted teams of customer experience, data, CRO, and technology experts…

1
Here's Where AI Fits into Your Content Strategy | With Natasha Vickery-Orme 21:32

1y ago21:32

21:32

Content is an essential part of building engagement into your marketing activities. But, it's getting harder to get your content seen by the right audience, and AI might be making this even tougher. So, what does highly engaging content look like? And how is this going to evolve in the future? That's what we're discussing today with a lady who work…

1
How to Create User-Centric Content | With Crystal Carter 19:40

1+ y ago19:40

19:40

How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing? That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authority, and trust should be at the core of everything we do online. She's a former Senior Digital Strategist a…

1
How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko 22:24

1+ y ago22:24

22:24

Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how? That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps companies build unified, customized, and personalized experiences across different channels and touc…

1
What Tasks Should Marketers Be Outsourcing vs Keeping-in-House? | With Ashley Monk 24:02

1+ y ago24:02

24:02

How do you decide which marketing tasks you should outsource and which tasks you should keep in-house? That's what we're discussing today with a lady who takes a strategic and data-driven approach to identifying a business's primary goals and translating them into actionable KPIs that move the needle. She's had her clients featured in Forbes, Entre…

1
How to Measure Content Success | With Marco Giordano 29:28

1+ y ago29:28

29:28

On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data. His current freelancing projects include helping content-driven websites and publishers better harness the power of data as part of their content marketing strategy. A warm welcome to The Strategic Marketing Show -…

1
The Pros and Cons of Marketing Silos | With Myriam Jessier 19:50

1+ y ago19:50

19:50

What are the pros and cons of different marketing channel teams working closely together? And how can these channel teams communicate more effectively? That's what we're discussing today with a lady who enjoys taking long romantic walks to the fridge, accompanied by her miniature sausage dog. She has over 15 years of marketing experience working fo…

1
How to Align Your Sales and Marketing Efforts | With Greg Gifford 23:13

1+ y ago23:13

23:13

How closely do you work with your sales departments? And how can marketing and sales do a better job of supporting each other's objectives? That's what we're discussing today with a man who has a BA in Cinema and Communications, and an obscure movie quote for just about any situation. He is one of the most in-demand speakers at digital marketing an…

1
What are the Key Elements of Brand Positioning? | With Phil Pallen 23:29

1+ y ago23:29

23:29

What is brand positioning? How has it changed? And what does it take to make it a success? That's what we're talking about today with a man whose non-conventional approach to digital marketing and talent for social media has built him a global audience. He's advised hundreds of brands from over 30 countries, including a shark on Shark Tank, a Nobel…

1
How is AI and Automation Changing Marketing - and What Should You Do About it? 23:42

1+ y ago23:42

23:42

We're constantly hearing endless reports of how we should just trust paid ad platforms to deliver the right ads in the right places, and how you can now trust content to be written by AI. But, where should you draw the line? What should you automate? And what shouldn't you automate? That's what we're gonna be discussing today, with a man who co-aut…

1
Key Ways to Improve Your Website Conversion Rates | With Chris Dayley 24:07

1+ y ago24:07

24:07

How much time do you spend on driving new website visitors versus maximizing your conversion rates? Perhaps enhancing conversion rates will have more instant impact on the bottom line. That's what we're going to be discussing today with a digital marketing entrepreneur, speaker, and neuromarketer who helps businesses learn what users want on their …

1
Who is Your Ideal Audience, and Where Can You Find Them? | With Rand Fishkin 26:36

1+ y ago26:36

26:36

How do you determine who your ideal audience is and how to find them? That's what we're going to be discussing today with a man who has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book: Lost and Founder. He’s the Co-Founder and CEO of SparkToro, an audience research tool that …

1
Where Does Analytics Fit Into a Marketing Strategy? | With Dara Fitzgerald 21:07

1+ y ago21:07

21:07

How much attention should you be paying to your analytics? And how should analytics be best utilized as part of your marketing strategy? That's what we're discussing today with a man who's been working with Google Analytics for 15 years. And over the past few years, he's consulted, trained, and spoken at conferences about how to optimize your use o…

1
Copywriting Techniques and Approaches for B2B Companies | With Eden Bidani 23:25

1+ y ago23:25

23:25

Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging. She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy. A warm welcome t…

1
How to Get Started With LinkedIn Ads | With Anthony Blatner 22:09

1+ y ago22:09

22:09

Are you still holding off from giving LinkedIn Ads a go? If so, hopefully, today's conversation will help you get started, with a man who's worked with over 350 companies and managed over $100 million in LinkedIn Ads. He's the Managing Director at Speedwork, a B2B marketing agency focusing on LinkedIn. A warm welcome to the Strategic Marketing Show…

1
How Does UX Fit into an Enterprise Marketing Strategy | With Luke Hay 19:36

1+ y ago19:36

19:36

Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be? That's what we're going to be covering today with a UX consultant with nearly 20 years of industry experience across UX and analytics. He's the author of O'Reilly published Researching UX: Analytics, …

1
How Do Traditional Events Fit into a Marketing Strategy? | With Kathryn Frankson 21:55

1+ y ago21:55

21:55

Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully? That's what we're going to be discussing today with a lady who focuses on the product, experience, content and community of putting together the most successful business event possible. She's the fo…

1
Why Modern Performance Marketers Need to Think Beyond Clicks | With Sam Mallikarjunan 18:38

1+ y ago18:38

18:38

What are many modern performance marketers missing out on? That's what we're going to be discussing today with a man who's taught advanced digital marketing, SaaS economics, and innovation management at the Harvard Division of Continuing Education. He's the former Chief Revenue Officer at Flock, the former Head of Growth at HubSpot Labs, and the cu…

1
How to Become a Go-to Brand | With Barnaby Wynter 21:21

1+ y ago21:21

21:21

What are the key differences between a brand that's easily forgotten, and a go-to brand? That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic…

1
How to Build a Better Product By Better Understanding Customers | With Bear Liu 28:28

1+ y ago28:28

28:28

How much work are you doing to truly understand who your customers are before you build your product and before you produce your content? And how does understanding who your customers actually impact the quality of your product, and ultimately increase the success of your marketing activities? That’s what we're going to be covering today with a man…

1
Why Leaders Use the Power of Video to Grow their Personal Influence | With Kerry Barrett 22:38

1+ y ago22:38

22:38

Why is it that, when you look at bios and profiles of Fortune 500 leaders, you often see a video? Today, we're going to be taking a look at what they're doing differently and how you can grow your own personal influence by doing the same, with an award-winning anchor, who turned a paralyzing fear of public speaking into a multi-decade career in bro…

1
What is People-Centric Digital Marketing and Why Does it Matter? | With Neal Schaffer 26:15

1+ y ago26:15

26:15

Is people-centric digital marketing just a buzzword or can it actually play a key measurable part in your marketing activities? That’s what we're going to be covering today with a man who is a University Instructor at Rutgers Business School and UCLA Extension, the author of The Age of Influence, the definitive guide redefining influencer marketing…

1
How to Combine Multiple Ad Platforms to Amplify Your Success | With Jessie Healy 24:31

1+ y ago24:31

24:31

How many ad channels should you focus on, and is it possible to combine the focus of multiple channels to deliver a result that's greater than the sum of its parts? That's what we're going to be covering today with a lady who is on a mission to help ecommerce businesses thrive and scale by getting them the return on ad spend they deserve. She is th…

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