How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an ...
…
continue reading
It's like Which Test Won but for ads! After auditing $1,000,000,000 in ad spend we're pulling back the curtain to help advertisers scale. Join us each week as we teardown today's most elite advertisers ad campaigns to discover Which Ad Won! Sharpen your advertising skills each week and build your swipe file of campaigns that are making these advertisers RICH!
…
continue reading
Wordcrash is a creative writing podcast masquerading as a game show. Join our contestants as we challenge them to reboot gritty movies as squeaky clean cartoons, mash characters together and tell a classic story while avoiding as many tropes as possible. All this and more on Wordcrash.
…
continue reading
Why the heck would you subscribe to Breakthrough Marketing Secrets? Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want. The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, adver ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Data Do’s and Don’ts: Takeaways from Personalized Problems
9:59
9:59
Play later
Play later
Lists
Like
Liked
9:59
Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26. Ideas you don’t want to miss (04:54) Takeaway 1: Use data to personalize for relevance, not for attention (06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff. (06:32) Takeaway #3:…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Personalized Problems: How Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance ft. Anna Levitin
28:04
28:04
Play later
Play later
Lists
Like
Liked
28:04
When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates. About our guest Anna Levitin is an Email & Lifecycle Marketing Specialist, fo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Split Tests, Surveys, and Segments: Takeaways from Doughnut Diversification
9:16
9:16
Play later
Play later
Lists
Like
Liked
9:16
Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24 Ideas you don’t want to miss (02:47) Takeaway #1: Judge carefully (04:11) Takeaway #2: Segment your list… but… do so with a grain of salt. (05:29) Takeaway #3: Test your offers before defaulting to that discount (06:26) Takeaway #4: Use research to…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Doughnut Diversification: How we varied Harvie’s promotional offers, thanks to a cult favorite doughnut shop
6:57
6:57
Play later
Play later
Lists
Like
Liked
6:57
When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie. Ideas you don’t want to miss …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Getting Emotional: Takeaways from Choral Closing
10:29
10:29
Play later
Play later
Lists
Like
Liked
10:29
Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22. Ideas you don’t want to miss (04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should (07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to di…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Choral Closing: How Copyhackers serenaded their decision-making stragglers and empowered confident decision making ft. Ry Schwartz
26:33
26:33
Play later
Play later
Lists
Like
Liked
26:33
When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program. About our guest Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure p…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Putting the You in UX: Takeaways from Coding Quizzes
7:36
7:36
Play later
Play later
Lists
Like
Liked
7:36
Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20. Ideas you don’t want to miss (02:26) Takeaway 1: Block the big things into your content calendar (02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly (02:48) Takeaway #2: Don’t st…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Coding Quizzes: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience ft. Megan Boshuyzen
27:11
27:11
Play later
Play later
Lists
Like
Liked
27:11
When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience. About our guest Megan Bosh…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Brand Balance: Takeaways from Absurdist Adieu
12:12
12:12
Play later
Play later
Lists
Like
Liked
12:12
Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18. Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave brand…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Absurdist Adieu: How Drizly said goodbye in style (despite the brief requiring an absurd amount of emails) ft. Jared Jones
34:05
34:05
Play later
Play later
Lists
Like
Liked
34:05
How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absu…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Bonus Episode: Behind the Scenes of Email Swipes Season 1
10:38
10:38
Play later
Play later
Lists
Like
Liked
10:38
Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1. Ideas you don’t want to miss (01:05) Why I started Email Swipes despite the fact that I’m not your classic podcast person (03:41) The one thing I’d do differently if I was launching Email Swipe…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Content Challenges | Takeaways from COVID Culture
8:07
8:07
Play later
Play later
Lists
Like
Liked
8:07
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15. Ideas you don’t want to miss (01:36) Takeaway #1: Keep your content goal-oriented (06:17) Takeaway #2: Keep your content action-oriented (07:12) Takeaway #3: Don’t forget that sender name reputation is worth more than subject line click-ability…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
COVID Culture: How we used a Vietnamese PSA to foster positivity and social responsibility for Awara
8:04
8:04
Play later
Play later
Lists
Like
Liked
8:04
How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19. Ideas you don’t want to miss (02:01) The new idea the team came up with, to replace the origin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Putting the Cart before the Source | Takeaways from Forgotten Flights
6:45
6:45
Play later
Play later
Lists
Like
Liked
6:45
Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11. Ideas you don’t want to miss (02:08) Takeaway 1: Research gives you relevance. (03:03) Takeaway 2: Templates have their place, but they’re limited (03:26) Takeaway 3: Use abandoned carts to motivate, not just remind (05:29) Takeaway 4: …
…
continue reading
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7. Timestamps (3:23) Takeaway 1: Convert users by helping them to get to the aha moment (5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance (6:34) Takeaway 3: Use future pacing to help readers get over barriers and into …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Inbox Pause: How we used a GIF to help users visualize their goals – and hit them with Tailwind
12:05
12:05
Play later
Play later
Lists
Like
Liked
12:05
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Forgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift)
22:38
22:38
Play later
Play later
Lists
Like
Liked
22:38
What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order. Timestamps: (3:07) The first step the GetUplift team takes before they touch an…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
To Share or Not to Share | Takeaways from Digit Disclosure
10:27
10:27
Play later
Play later
Lists
Like
Liked
10:27
Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13. Takeaways (4:38) Takeaway #1: Vanity metrics are so easy to get sucked into (5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..." (7:29) Takeaway #3: You can't please the people you normally please – 100% of the time. (8:1…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Digit disclosure: How sharing “bad” numbers built subscriber trust (and increased signups) ft. Hannah Shamji
29:12
29:12
Play later
Play later
Lists
Like
Liked
29:12
What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever. Timestamps: (4:30) How Hannah’s research brain – and TikTok culture …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Humor Me | Takeaways from Reputation "Rev"amped
8:40
8:40
Play later
Play later
Lists
Like
Liked
8:40
Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9. Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesit…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Reputation “Rev”amped: How Rev used email to regain favor after getting trashed by the New York Times (ft. Nick Gaudio)
25:42
25:42
Play later
Play later
Lists
Like
Liked
25:42
How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following. Timestamps: (3:14) Why the …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
No harm in asking | Takeaways from Survey Sweets
12:34
12:34
Play later
Play later
Lists
Like
Liked
12:34
Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5. Takeaways (2:03) Takeaway #1: Show, don't tell. (But, for real.) (3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We (5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers (6…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Survey Sweets: How Licorice.com uses email to collect inspiring customer feedback (ft. Jonathan Packer of GOAT Foods)
13:46
13:46
Play later
Play later
Lists
Like
Liked
13:46
When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customers? Listen in on how Licorice.com’s customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Think outside the inbox | Takeaways from Love and Links
11:07
11:07
Play later
Play later
Lists
Like
Liked
11:07
About this episode Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3. Takeaways (1:37) Takeaway #1: Take stock of your customer lifecycle after big changes. (3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as lo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Love and Links: How Bit.ly’s Valentine’s Day email stole the internet’s heart (ft. Devin O'Toole of Bit.ly)
23:58
23:58
Play later
Play later
Lists
Like
Liked
23:58
What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers. Ideas you don't wan…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Don't scoff, save! Plus: a surprise sequel | Takeaways from Budget Breakthrough
13:15
13:15
Play later
Play later
Lists
Like
Liked
13:15
Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! Takeaways (1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) T…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers)
21:21
21:21
Play later
Play later
Lists
Like
Liked
21:21
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand. Ideas you don't want to miss (3:05) Why email isn't dead (d…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
New to Email Swipes? Here's what it's all about!
0:34
0:34
Play later
Play later
Lists
Like
Liked
0:34
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and sol…
…
continue reading
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⚖ Proof, Credibility, and Believability Copywriting Course ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The marketing environment has …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Dan Kennedy's #1 Rule of Direct Marketing Success
12:03
12:03
Play later
Play later
Lists
Like
Liked
12:03
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 Dan Kennedy's No B.S. Direct Marketing Book 🎁 Irresistible Offers Marketing Training from Roy Furr ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Respons…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Future of Breakthrough Marketing Secrets | Time for a Change
15:02
15:02
Play later
Play later
Lists
Like
Liked
15:02
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers It’s time for a change… Starting next week, Breakthrough Marketing Secrets will look very different (again). Today’…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Winds of Change Are Blowing | What does the future hold?
15:07
15:07
Play later
Play later
Lists
Like
Liked
15:07
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The winds of change are blowing… Do you feel that? The world feels like a different place from how it felt a year a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next Level
11:44
11:44
Play later
Play later
Lists
Like
Liked
11:44
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📣 Unlimited Clients System 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There are 3 “levers” you can pull in your copywriting business…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
If you want lots of clients, you need this… [how to get high ticket clients]
11:16
11:16
Play later
Play later
Lists
Like
Liked
11:16
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📣 Unlimited Clients System ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The #1 most important thing to getting clients is… Revealed in…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why Facebook, Instagram, Google, & YouTube Ads are so hard
12:27
12:27
Play later
Play later
Lists
Like
Liked
12:27
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ❓ Ask Roy Your Question ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets When paid traffic doesn’t work, why not? If you’re running Facebo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Copywriting: How to actually use a swipe file [true story]
20:06
20:06
Play later
Play later
Lists
Like
Liked
20:06
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ High-Velocity Copywriting Course 🔍 Why Ads Worked Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets I once got in a fi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Summon the A-List Copywriter Within You [Ego States Exercise]
11:10
11:10
Play later
Play later
Lists
Like
Liked
11:10
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets You have an A-list copywriter “self” inside of you… This is that part of your subconscious mind that remembers all …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise?
12:16
12:16
Play later
Play later
Lists
Like
Liked
12:16
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Are you treating your freelance copywriting like a business? Or are you just trying to get a glorified job that let…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to take your business and life to the next level | Tough Love Motivational Speech
9:48
9:48
Play later
Play later
Lists
Like
Liked
9:48
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 Training Your Subconscious Success Mechanism ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you’re ever feeling stuck or like you c…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Joe Karbo's Greatest Regret | The Lazy Man's Way To Riches | Customer Lifetime Value
14:58
14:58
Play later
Play later
Lists
Like
Liked
14:58
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful… He sold over 3 mil…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Emotional copywriting secret revealed in 2 book titles… | Direct Response Copywriting
10:08
10:08
Play later
Play later
Lists
Like
Liked
10:08
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course ⏩ High-Velocity Copywriting Course 📚 I Will Teach You To Be Rich by Ramit Sethi 📚 Overcoming Underearning by Barbara Stanny 📚 The 4-Hour Workweek by Tim Ferriss ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractio…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
NEW Breakthrough from Eugene Schwartz's Levels of Awareness
18:43
18:43
Play later
Play later
Lists
Like
Liked
18:43
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📺 Message-Market Match: The Golden Key ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The levels of market and buyer awareness Eugene Sc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
“How to get pre-qualified B2B leads?” | Lead Generation Strategy | Sales Training
26:48
26:48
Play later
Play later
Lists
Like
Liked
26:48
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ❓ Ask Roy Your Question 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There’s one critical element you need to build into your lead gen…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Nicholas Loise (Dan Kennedy's Ex-President) on Magnetic Marketing, Sales Velocity, & Lifetime Value
53:49
53:49
Play later
Play later
Lists
Like
Liked
53:49
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 Free Strategy Call & Sales Audit with Nick’s Sales Performance Team ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Nicholas Loise work…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Become A Client Magnet | How to Get High-Paying Clients to Come to You
21:36
21:36
Play later
Play later
Lists
Like
Liked
21:36
Want to become a client magnet? Want high-paying clients to find you, ready to buy? Today’s episode gives you the strategy to make it happen. It comes with a warning, though. This is for serious business-builders only. There’s a lot of people out there who want all the benefits of this without being willing to do the work. This strategy that turns …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Your Brand Perspective & Voice | A Secret Marketing & Positioning Weapon
12:44
12:44
Play later
Play later
Lists
Like
Liked
12:44
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Copywriting can make sales — and I don’t want to diminish that act of making money show u…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Do you need TWO marketing departments? | Marketing Department Structure | Marketing Teams
10:57
10:57
Play later
Play later
Lists
Like
Liked
10:57
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secretsad This is a $1-billion-plus marketing secret that’s been hidden in plain sight for years……
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Copywriting: How to get inside the hearts and minds of your readers...
19:11
19:11
Play later
Play later
Lists
Like
Liked
19:11
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ❓ Ask Roy Your Question ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Is this THE MOST i…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Wistia Just Screwed Up! | SaaS Value-Based Pricing Strategies | Marketing FAIL | Case Study
19:25
19:25
Play later
Play later
Lists
Like
Liked
19:25
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 Spotlightr video hosting for marketers & course creators 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets UGH! Wistia — the video hostin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to build an insanely profitable business with mediocre marketing | Case Study & True Story
14:13
14:13
Play later
Play later
Lists
Like
Liked
14:13
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets My first “client” (aka employer) was a mediocre marketer… And yet, the business was insan…
…
continue reading