))
Brand Balance: Takeaways from Absurdist Adieu
Manage episode 425724115 series 3551779
Content provided by Nikki*Elbaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki*Elbaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.
Ideas you don’t want to miss
(06:11) Takeaway #1: Build your brand’s human side with safety nets
(06:16) Takeaway #1.1: Test your sender names
(07:43) Takeaway #2: Keep the customer front and center when using humor
(10:24) Takeaway #3: Weave branding into your email strategy
(11:32) Takeaway #4: Find mini-niches to spotlight and engage with
Links from this episode
Take a look at the emails we featured in Ep. 18
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Thinking of starting a podcast? I highly recommend Chana Greenstein’s podcast bootcamp (nope, not an affiliate!)
Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen here
Sign up for excellent ecomm insights from Eli Weiss on his weekly All Things CX & Retention (I don’t use the term excellent for many newsletters – this one’s uniquely insightful)
Missed the Bitly episode with Devin O’Toole, Love and Links? Listen here
Have fun with Jared’s website here
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing podcast@nikkielbaz.com
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
23 episodes
Share
