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Reputation “Rev”amped: How Rev used email to regain favor after getting trashed by the New York Times (ft. Nick Gaudio)
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How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following.
Timestamps:
(3:14) Why the New York Times slammed Rev – and how Nick took the opportunity to turn around the brand voice by the (sled) reigns
(4:32) How they reduced risk pre-send
(6:59) The follow up email that snowballed the campaign viral-ity
(10:31) Why you shouldn’t plan an airtight content calendar
(13:00) How Nick reapplied media principles and community building methodology to bust expectations
(15:28) The benign violation theory that gives these emails their magic
(19:19) The craziest job offer story that sounds too crazy to be true
(22:23) Why Nick's favorite email lists change so frequently
About our guest
Nick Gaudio is a native West Virginian, ENFJ, Ravenclaw, Scorpio, Wood Ox, and Chaotic Good. He's earned an MFA from The University of Michigan, as well as seven awards from the Press Association as a reporter. Nick has served as a writer and/or email expert for many companies, large to small, B2B to B2C, ecom to SaaS: including theCHIVE.com, Saatva, Rev, Infinite Ranges, RunYourPool, and most recently, Rattle. He lives in Austin with his very patient wife and three toddlers.
Links from this episode:
Take a look at the first email we’re talking about today
Take a look at the second email we’re talking about today
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