))
Doughnut Diversification: How we varied Harvie’s promotional offers, thanks to a cult favorite doughnut shop
Manage episode 431613762 series 3551779
Content provided by Nikki*Elbaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki*Elbaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.
Ideas you don’t want to miss
(01:21) How Harvie founder’s unique background gave rise to Harvie
(03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky
(04:58) The lightbulb moment – and why it worked
(05:29) Why this email is so short – and what the follow up looked like
(06:31) The other times we tried free gift offers for Harvie
Links from this episode
Take a look at the emails we’re talking about today
Live in Pennsylvania? Get fresh, local groceries to your door with Harvie
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing podcast@nikkielbaz.com
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
25 episodes
Share
