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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships? Business consultant and author Ed Forteau helps service providers, en…
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Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you flinch How a clever name can turn a copycat product into a goldmine Why men might want to buy a "Lawnmower" for their bathroom How …
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Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect. Brooke shares her extensive experience in leveraging social media to enhance customer experiences, focusing on proactive social care, the importance of quick and effective respo…
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Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results. We explore critical concepts like availability bias, information gap theory, and more to learn how they can shape audience r…
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Content strategist and thought leader Andy Crestodina joins us to explore the balance between leveraging AI technology and preserving the irreplaceable human touch in marketing. What is AI good at? What is it not good at when it comes to content? What are the pitfalls of over-reliance on AI? How can humans and AI work together to make great content…
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Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand. This book contains insights, frameworks, and research showing how companies can harness the ultimate marketing strategy – community. You’ll hear how commu…
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Today’s featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on approach, explaining how this shift enhances continuous engagement and keeps your audience constantly co…
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Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers. Marcus Sheridan is a world-renowned keynote speaker, communication expert, digital marketing consulta…
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Carmen Collins is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling. She explains: The True Meaning of Empathy in Marketing - Carmen demystifies the c…
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Bobi Nikolovski is a Head Email Marketing Technician & Quality Assurance Specialist at Flowium. In this one Luke grills a real newsletter whiz on how ecommerce brands can keep that deliverability flowing (get it - flowing / Flowium). 00:00.00 lukeavedon All right? We're here with Bobby from flovium the brilliant email mastermind Bobby how did you g…
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Secrets of email warm-up from the master. I especially loved the info on API reputation. About warmy.io: Auto all-in-one tool for email deliverability to make your Email Channel Reliable. We help you to increase deliverability Real mailboxes, real people About anybiz.io: The most innovative B2B sales machine. You are a busy entrepreneur, and you wa…
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