Best Emily Aborn Podcasts (2024)

1
Hug Your Customers: Making Your Client the Main Character 37:58

7h ago37:58

37:58

Text Emily! Send Me a Voicemail! Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business? I'll offer you some tangibles for content creation and the customer journey and how …

1
What is Character? And does it really require "hard work" to build it? 36:01

5d ago36:01

36:01

Text Emily! Leave me a Voice Mail In this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get? How do you infuse YOUR content with YOUR character!? This is episode 1 of 2 where I take a look at the role chara…

1
Fighting for Our Friendships with Friendship Expert, Danielle Bayard Jackson 27:05

2h ago27:05

27:05

Friendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important! Because I've had my fair share of comple…

1
Repurposing Video Content, Audio, Webinars, Workshops, and more! 33:54

15d ago33:54

33:54

Text Emily! Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original for…

1
Repetition vs. Cohesion: Why I want you repeating yourself MORE! 24:08

5d ago24:08

24:08

Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?" If you’ve ever said, or …

1
Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content 38:48

12d ago38:48

38:48

Text Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You proba…

1
Being Human is Your Secret Sauce! Considerations when using AI in content creation 46:54

1M ago46:54

46:54

Text Emily! It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I …

1
That Smells Like a Story! With Helida Dodd of Marbella Perfumes 29:10

1M ago29:10

29:10

Today’s episode is a bit of a different one! It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us. Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way. We get into how she s…

1
Curiosity Marketing: Creating a curiosity gap that sparks interest 38:56

2M ago38:56

38:56

Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in y…

1
Don't Make Me Choose! How to decide what to share and where to show up 40:54

2M ago40:54

40:54

Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at pr…

1
Four Stories to Share in Your Content: Authentic stories to tell about your business 37:57

2M ago37:57

37:57

Text Emily! Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. No matter which camp you fall into, or if y…

1
Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond! 26:12

2M ago26:12

26:12

Text Emily! In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Sit…

1
No One Likes a Copycat! 40:19

3M ago40:19

40:19

Text Emily! It's happened to me, to friends, to collaborators, and to my clients... And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid bein…

1
Does Your Face Say a Thousand Words? with Brian Galke 55:16

2M ago55:16

55:16

Stats show that communication is approximately: 55% Nonverbal Communication 38% Tonality (how we say it) 7% The words (the ones we choose to convey our thoughts) Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face. Brian is the CEO and Founder of…

1
Plan Your Content with Ease: Four Content Structures to Give a Whirl! 34:50

3M ago34:50

34:50

Text Emily! Did you know that every Content with Character episode has a similar structure? I move through each episode as follows: Intro music, a little sample at the beginning, a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. Easy peasy for me wh…

1
Your Business Called! It told me to pass along this message 43:40

3M ago43:40

43:40

Text Emily! This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episo…

1
Client-Contractor Collaboration: The Ultimate Survival Guide 40:43

3M ago40:43

40:43

Text Emily! Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses. If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you! We’re going to talk about both sides of the coin as contractors and clients so we can…

1
Pain, Problem, Solution: What are they feeling? 29:17

3M ago29:17

29:17

Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them …

1
Love Languages to Simplify Our Business Decisions with Lisa Zawrotny 47:03

4M ago47:03

47:03

Leaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself. You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working w…

1
Get Picky About Your Collaborations in Business 32:19

4M ago32:19

32:19

Text Emily! Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and wai…

1
The Four Agreements of Collaboration 29:50

4M ago29:50

29:50

Text Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz) In this epi…

1
Business Climate Control: Setting the Temp, Tempo, and Duration 34:22

4M ago34:22

34:22

Text Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration. You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk,…

1
Six Styles of Procrastination: How to Navigate Your Procrastination M.O. 31:02

4M ago31:02

31:02

Text Emily! One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place. In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business. We talk about the root of procrastinatio…

1
The Cost of Procrastination 18:13

5M ago18:13

18:13

Text Emily! Procrastination is our creative response to not wanting to do something, being too busy to get to something, dreading something, and even needing everything to be perfect before doing it or while doing it. Contrary to common belief, it's not "lazy" and in fact, procrastination takes a hefty amount of emotional, mental, and sometimes phy…

1
The Role of Trust in Business with Kristin Messegee 56:06

5M ago56:06

56:06

Trust is of the utmost importance as an entrepreneur. Trust in business impacts: Collaborations Subcontractor relationships Client experience and client relationships Decision-making as a business owner This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it …

1
What's Your Marketing Love Language? 34:34

5M ago34:34

34:34

Text Emily! When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, a…

1
Discover Your Content Creator Archetype 48:23

5M ago48:23

48:23

Text Emily! An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and spee…

1
Mastering Your Niche: Unveiling The Power of Your Brand with Mallika Malhotra 38:11

5M ago38:11

38:11

On this episode of the Sassy Strategist Podcast, host Kim Dawson interviews Mallika Malhotra, the Brand CEO, as she unpacks the crucial elements of brand strategy for entrepreneurs navigating crowded marketplaces. Delving into the challenges of standing out and gaining traction, Malika shares her expertise in helping experienced entrepreneurs defin…

1
Are You Holding Yourself Back? 23:48

5M ago23:48

23:48

Text Emily! In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves. We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward. Make this the year you…

1
2024 Content Predictions: Planning for Your BEST Marketing in the New Year! 27:43

6M ago27:43

27:43

Text Emily! Ever wish you could have a crystal ball for your life or business? I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we c…

1
Chase Your Goosebumps, with Bonnie Wan of The Life Brief 54:41

6M ago54:41

54:41

This past year, life's felt a little more cluttered and confusing to me than usual. As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?" And a lot of my answers weren't really satisfying or…

1
Stop Throwing Spaghetti at the Wall! What's Really Sticking? 34:20

6M ago34:20

34:20

Text Emily! Sometimes… it just feels like you’re throwing a bunch of spaghetti at the wall. Again and again and again. And sometimes, you’re throwing fettuccine, elbow macaroni, and lasagna noodle at the wall when the spaghetti is already sticking just fine! Back away from the pasta, this episode will help you determine what’s sticking really when …

1
Your Personal Manifesto, with Bevin Farrand 53:37

6M ago53:37

53:37

What would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it? To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming ye…

1
What Season of Business Are You In? 33:23

6M ago33:23

33:23

Text Emily! Winter, Spring, Summer, and Fall… all you have to do is call and I’ll be there. James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses. In this episode, we’re going to talk about the four seasons of business, and help you determine w…

1
Unlocking the Wisdom in Our Cycles with Bri Martinez 44:29

6M ago44:29

44:29

Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us. See who you truly are, disconnect from others while reconnecting with yourself, and ga…

1
Pricing Models for Your Service-Based Business with Kim Dawson 46:28

6M ago46:28

46:28

In the initial stages of launching a service-based business, it's common to start with lower rates to attract clients and gain experience. Many entrepreneurs begin by charging hourly, ensuring they are compensated for their time. However, as expertise grows, sticking to hourly rates can hinder long-term profitability. In this episode of the Sassy S…

1
Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing 34:30

6M ago34:30

34:30

Text Emily! I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business. I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. Instead, …

1
Avoiding Distractions in Your Content (ideas to keep them engaged) 37:16

6M ago37:16

37:16

Text Emily! If you do a Google search on how distractable we are, you'll get page after page of just how hard it is for us to pay attention nowadays. A well-known fact about human beings is that if what they're focusing on isn't interesting, or if they allow themselves to get distracted, or if we distract them... they tend to check out and we might…

1
Are You ”One of the Guys”? With Emily Nichols 40:46

7M ago40:46

40:46

The words we use shape our every day, our environment, the people around us, and our world. Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together? In this episode, with special guest Emily Nichols, we look at the t…

1
Give Me a Break! What to Consider Before You Start Planning for 2024 32:51

7M ago32:51

32:51

Text Emily! Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there. In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is… a pause between reflecting and planning. S…

1
3 Powerful and Simple Speaking Tips: BONUS EPISODE (RE-UPLOAD) 23:40

7M ago23:40

23:40

I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing. Here are my three super speedy and simple speaking tips and what you can…

1
Four Hidden Benefits of Creating Content 27:32

7M ago27:32

27:32

Text Emily! Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world. In this episode, we’re talking about why to create content in the first place and …

1
Unlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn 45:48

7M ago45:48

45:48

Unlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn In this episode of the Sassy Strategist podcast, host Kim Dawson swaps roles with her friend and fellow podcaster, Emily Aborn, who hosts two podcasts - She Built This and Content with Character. Emily interviews Kim about her…

1
Streamlining Your Marketing and Visibility Efforts with Rosemarie Callender 45:57

7M ago45:57

45:57

Social media posts, blogs, emails, speaking engagements, events... Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier? What if you could say just ONE thing and have it be THE thing? My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and g…

1
Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱 46:47

7M ago46:47

46:47

Text Emily! For up to 75% of the population, public speaking is their greatest fear. For some, it's even more scary than death itself! Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tip…

1
Trick or Treat Marketing (Risky Business: Part 4) 🍬 35:38

7M ago35:38

35:38

Text Emily! Want to make your content and marketing more of a treat and steer clear of all the trickery out there? In this episode, we’re going to get into three ways to do just that! For this month of October 2023 - in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirel…

1
Making More Money by Healing Your Mindset with Angela Henderson 43:37

8M ago43:37

43:37

This month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back. We get into: Angela's entrepreneurial journey and how she got started Why business owners struggle to bring in sales and increase your pay Angel…

1
Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻 45:07

8M ago45:07

45:07

Text Emily! Research shows that up to 23% of people have been ghosted in the US. Other terms closely related to this phenomenon include "breadcrumbing," "benching," "the slow fade". But these aren’t as spooky as straight-up ghosting. Why is the ghosting technique becoming more prevalent in the online business world with collaborators, connections, …

1
What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃 35:19

8M ago35:19

35:19

Text Emily! Quite a few entrepreneurs I’ve spoken with lately have shared with me that their businesses have experienced a serious slowdown this year. Some of the things that cause the speedbumps in our business are outside of our control, and some of them require us to honestly review and reconnect with the heartbeat of our businesses to help them…

1
Follow Your Fears: A Healthy State of Panic with Farnoosh Torabi 47:27

8M ago47:27

47:27

Are you afraid of FEAR? There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared" Fear gets a bad rap! It's a "victim of some unfortunate PR". We’re told it’s a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn. My guest today, Farnoos…

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