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95% Content

Erik Jacobson from Hatch

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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Most see the business and entrepreneurial beauty of today, yet Erik Hatch and the Redefine Podcast take a look at the bumpy road they had to endure on the journey. Join Erik as he showcases some of the world's most brilliant CEOs and rainmakers as they give us a peek behind the curtain at all the hard times that have led them to greatness. These entrepreneurs have redefined their futures by leaning into the hard stuff of life. The Redefine Podcast is an eliminator of excuses as we take a loo ...
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Welcome to REVB - Real Estate Video Blueprint with hosts Katie Day and Tim Macy. Our podcast features insightful interviews with top real estate professionals and content creators who share their proven strategies, tactics, and tips for creating a strong personal brand and engaging, high-converting video content. Whether you're a seasoned realtor looking to enhance your online presence or a newcomer eager to make your mark, REVB provides the tools and knowledge you need to succeed in today's ...
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REFERRALS PODCAST

Michael J Maher, Best Selling Author and Host of the Referral's Podcast

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Get more referrals with the Referrals Podcast! Thought Leader, Best-selling Author, Referral Master, and Host Michael J. Maher brings you the best advice and insights on growing your business by referral and shows you how to take your repeat business and referrals to the next level. The Referrals Podcast is a weekly show where Michael J. Maher, author of (7L) The Seven Levels of Communication, interviews a top producing Realtor, lender, or small business owner about how they are implementing ...
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Real Estate ISA Radio

Nate Joens, Robby Trefethren, Erik Hatch

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Real Estate ISA Radio is the first and only podcast built by successful inside sales teams and technologists for your real estate inside sales team. Learn how to hire, onboard and keep high performing ISAs in your real estate business to 10x your sales!
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Carbitrage podcast is all about cars, local Minnesota car culture, the superiority of manual transmissions, a general distaste for CUVs and welcoming the future of electric enthusiast vehicles
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Ji…
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Success doesn’t just come to those who work hard. It comes to people who don’t give up, even when things get tough. The truth is, everyone fails sometimes, but if you keep going and learn to adapt, those failures can help you grow and reach success. Many people believe their problems will never go away, or that success comes more easily to others. …
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Mi…
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Are you leaving thousands, if not millions, in commissions on the table without even realizing it? As real estate professionals, we often have a goldmine of opportunities sitting right in our own databases, but we still find ourselves buying leads or chasing cold prospects. The potential for incredible commissions is already at your fingertips—hidd…
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In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory). Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already o…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Sa…
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Many real estate agents find it hard to reach six figures because they focus on the big picture and forget the small, consistent actions that lead to success. Instead of chasing every opportunity or burning out from overwork, agents should focus on intentional daily habits and building genuine relationships. Success isn’t about one huge leap—it’s a…
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Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) covering exactly how to grow a B2B company in 2024 using LinkedIn. Chris’s LinkedIn playbook has driven tens of millions of dollars in pipeline and revenue over the last 5 years, and he has been one of …
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Sa…
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Small acts of kindness can have a profound impact, often sparking a ripple effect that changes lives. When we embrace generosity, we create a cycle of giving and receiving that can lead to both personal fulfillment and prosperity. It’s easy to overlook how a simple gesture—like giving away a $5 bill—can inspire others and spread goodwill. But what …
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Delegation is often misunderstood, with many thinking it’s about laziness or shirking responsibility. It is actually about freeing up time and resources to focus on higher-value tasks. Many of us hold onto the belief that success means grinding endlessly and handling every detail ourselves. This mindset may actually be holding you back. Rather than…
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Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highl…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Br…
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If you think networking is just about attending events, collecting business cards and shaking hands, you’re on the fast track to empty connections. Networking is really about finding those few key people who can truly make a difference in your business. The power lies not in the quantity of connections but in the quality—those relationships that br…
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As the Head of Social at ClickUp, Chris Cunningham set one goal for himself this year of getting ClickUp to 200 million impressions per month across all social platforms. So far, they are halfway there with 100 million impressions per month, and their success has come from doing the exact opposite of all the normal social marketing “best practices”…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Er…
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Posting content online is important, but it alone can’t move your real estate business forward. You need to do more than that. We need to make real connections with people and follow up with them in order to deepen our relationships with them. That’s where our database comes in. A well-organized database helps us create those connections and make o…
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Over the last 7 years, Erin May has built a modern organic content engine at User Interviews that now accounts for 80% of all of their leads and pipeline. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Erin shares her content playbook that is primarily designed to build affinity and trust with future buyers before they ar…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Ho…
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Making a million dollars without spending money on leads sounds like a pipe dream, but it is possible. Success isn’t about spending the most, it’s about building strong relationships and having good conversations. Instead of throwing money at your marketing, you can earn big just by being kind and connecting with others. It starts with the conversa…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Li…
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Big changes are afoot in real estate. With the NAR settlement and the need for buyer agency agreements, buyers and agents are grappling with new ways of working together. These changes can feel confusing and scary, but they are also a chance to grow and improve. If you can adapt to these new rules, you can show your true value and build even strong…
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Kortney Harmon and Katie Jones are a perfect case study of how to design an effective B2B content team structure in 2024. Kortney is the Director of Industry Relations & Podcast Host at Crelate (an end-to-end staffing and recruiting software platform), and sits in the “Thought Leader” role. Katie is the Senior Content Marketing Manager, and sits in…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Ru…
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Building a successful business through referrals is a powerful strategy. All your business really needs to thrive is a few people cheerleaders and raving fans who willingly speak highly of you. In order to get those raving fans, you need to have a proactive plan for them. One of the most powerful things you can do is host events throughout the year…
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Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B. Here's what was covered: 00:00 - Intro 2:23 - Why content is not just a marketing responsibility any…
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In this episode, I answer all of the questions that I have received over the years relating to REFERCO and The Generosity Generation. The answer to everything. Three Things You’ll Learn In This Episode - What we Believe at REFERCO - The Values of GenGen - 3 Principles of GenGen Episode: 347 Title: The Answer to Everything. This Referrals Podcast Ex…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Em…
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Fellow.app has grown entirely entirely from inbound content marketing (and a PLG motion) over the last 6 years to thousands of users and $24 million in funding, and their Head of Marketing Manuela Bárcenas has owned the content strategy powering that from day one. What started out as mostly an SEO-optimized article writing strategy to rank on Googl…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Lu…
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Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months. In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Su…
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Finding a niche in a competitive real estate market is a major challenge for many agents. You need a focused approach, relentless networking, and strategic planning to establish yourself in a new market. Marketing efforts can become scattered and ineffective without a niche, leading to frustration and no progress. Building a successful, referral-ba…
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Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024. Here's what was covered: (4:08) - What is a content flywheel? (10:06) - How do you get started with a content flywheel? (19:27) - The content flywheel process (26:21) - The thought leader + content team structure (3…
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals. Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. This week’s guest is Ty…
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Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are all spending millions of dollars bidding on Google search terms. Sam knew he could win with a different approach - by creating content that builds awareness, trust, and affinity with buyers before they ever went …
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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy unlock the secrets of successful content creation in the Real Estate industry. We’re breaking down how to leverage video marketing and personal branding to generate more business. At REVB, we dive deep into the strategies that top content creators and real estate profession…
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Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024. Here's what we covered: Chris’s content background Why organic social content is the #1 driver for effective marketing today How Dark Social works to build trust The content engine pla…
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