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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Most see the business and entrepreneurial beauty of today, yet Erik Hatch and the Redefine Podcast take a look at the bumpy road they had to endure on the journey. Join Erik as he showcases some of the world's most brilliant CEOs and rainmakers as they give us a peek behind the curtain at all the hard times that have led them to greatness. These entrepreneurs have redefined their futures by leaning into the hard stuff of life. The Redefine Podcast is an eliminator of excuses as we take a loo ...
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Real Estate ISA Radio is the first and only podcast built by successful inside sales teams and technologists for your real estate inside sales team. Learn how to hire, onboard and keep high performing ISAs in your real estate business to 10x your sales!
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Make more sales and earn higher commissions by learning directly from real estate's top performers! Counting more than six-million downloads from over 100 countries, Real Estate Rockstars is the industry’s most trusted, most popular podcast. With a new guest on each episode, you’ll learn from up-and-coming agents, seasoned brokers, real estate investors, and more. Robert Kiyosaki, Barbara Corcoran, and Ryan Serhant are just a few of the many notable guests who have shared their industry expe ...
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Carbitrage podcast is all about cars, local Minnesota car culture, the superiority of manual transmissions, a general distaste for CUVs and welcoming the future of electric enthusiast vehicles
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1250: How to Make $1M/Year Working 10 Hours/Week with Erik Hatch
50:23
50:23
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50:23
Curious how to earn $1M a year working just 10 hours a week? Erik Hatch leads the way with his blueprint for building a successful real estate business with minimal hours. He emphasizes mastering personal production before growing a team and reveals a powerful 3-step morning routine: role play, lead generation, and lead follow-up. Discover the 4 es…
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1257: How YouTube Ads Made Dustin Fox Micro-Famous in Real Estate
46:39
46:39
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46:39
By Aaron Amuchastegui & Shelby Johnson
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Use this B2B thought leadership content strategy (with Manuela Bárcenas)
45:30
45:30
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45:30
Fellow.app has grown entirely entirely from inbound content marketing (and a PLG motion) over the last 6 years to thousands of users and $24 million in funding, and their Head of Marketing Manuela Bárcenas has owned the content strategy powering that from day one. What started out as mostly an SEO-optimized article writing strategy to rank on Googl…
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1256: Why Your Real Estate Brand Isn't Working and How to Fix It Fast with Stefani Berkin
39:35
39:35
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39:35
How can you brand yourself effectively as a real estate agent? Let’s discuss it with Real Estate Pro Stefani Berkin in this episode. She shares her strategies for building a powerful personal brand that stands out in the competitive real estate market. Stefani emphasizes the importance of genuine connections, guiding clients through emotional trans…
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1255: Close 54 Deals/Year Through Cold Calling with Joseph Singsheim
41:20
41:20
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41:20
Joseph shares his process for cold calling in real estate, starting with script practice and using platforms like RedX and Vulcan 7. He also discusses the importance of mindset breaks, follow-ups, and contacting his sphere of influence. He uses PropStream for data and Vulcan 7 for dialing, and he follows up with leads through various channels like …
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The content powering a 40% increase in discovery calls - with Meredith Metsker
48:50
48:50
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48:50
Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months. In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-…
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1254: The NAR Prep Guide You NEED [Buyers Agents] with Kristi Jencks
28:18
28:18
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28:18
In this conversation, Kristi Jencks provides valuable insights and strategies for real estate agents working with buyers in a changing market. She emphasizes the importance of understanding and communicating your value proposition, focusing on solving buyers' specific problems and showcasing your unique skills and expertise. Kristi also discusses t…
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1253: Your Listing ‘Touch Ups’ Suck! Fix Them Now with Jordan Smith
54:52
54:52
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54:52
Do you want to give your home a rockstar makeover on a budget before putting it on the market? Let’s welcome Jordan Smith, a real estate agent, investor, and designer who helps other people transform any house into a showstopper without breaking the bank! Get the lowdown on using creamy white paint for walls, choosing light floors, and nailing the …
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The B2B content flywheel playbook - with Dave Gerhardt
57:08
57:08
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57:08
Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024. Here's what was covered: (4:08) - What is a content flywheel? (10:06) - How do you get started with a content flywheel? (19:27) - The content flywheel process (26:21) - The thought leader + content team structure (3…
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1252: Stop Missing Out! Find Up-and-Coming Areas through Data with Ariel Herrera
27:22
27:22
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27:22
DATA Scientist Ariel Herrera tells us how to figure out what's hot and what's not in a new real estate market. She suggests using data to identify desirable up-and-coming areas and recommends using resources like the U.S. Census to gather demographic information, population growth, and top employers in the area. She emphasizes the importance of bui…
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1251: 22 Years Old with 18 Pending via the BEST Buyers Consultation with Isacc Lightbourn
1:02:55
1:02:55
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1:02:55
How does a 22-year-old land 18 pending deals? Isacc Lightbourn, a young REALTOR® from El Paso, Texas, shares how he did it with his buyer's consultation process! Discover how the initial meeting location, breaking the ice, and building rapport can make all the difference. Isacc reveals the secrets to a successful buyer-realtor® relationship, like h…
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“Surround sound” your market using content - with Sam Kuehnle
55:31
55:31
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55:31
Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are all spending millions of dollars bidding on Google search terms. Sam knew he could win with a different approach - by creating content that builds awareness, trust, and affinity with buyers before they ever went …
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How to build a content engine for Dark Social - with Chris Walker
58:27
58:27
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58:27
Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024. Here's what we covered: Chris’s content background Why organic social content is the #1 driver for effective marketing today How Dark Social works to build trust The content engine pla…
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1249: Close 40+/year in Your Farm through Open Houses with Joe Turco
45:52
45:52
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45:52
Wondering how to turn open houses into a powerful marketing tool? In this episode, Joe Turco, an eXp Icon Agent and early member of eXp's Luxury Division, shares invaluable guidance on starting and succeeding in farming and open houses as a real estate agent. He highlights the importance of selecting the right geographic area and identifies three c…
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Welcome to 95% Content, a show for B2B content marketers and teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: Content marketing Demand creation Brand marketing Dark social Zero-click content No matter what you call it, the goal is the sam…
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1248: 2.5x Your Closings with Leads you Already Have - Grant Wise
37:39
37:39
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37:39
Ready to boost your real estate career and become a marketing powerhouse? Chief Marketing Officer for the first billion-dollar real estate team, Grant Wise, discusses the struggle of pursuing real estate as a means to an end and the importance of aligning one's identity with the traits of a successful real estate agent. He tackles the entitlement m…
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1247: From Homeless to Selling $6M per MONTH through Massive Marketing with Blake Clark
54:23
54:23
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54:23
What does it take to go from homeless to selling $6M per month? In this episode, we explore the incredible transformation of Blake Clark, a real estate professional who rose from humble beginnings to owning a successful brokerage. Blake delves into the importance of marketing, brand building, and lead generation, highlighting the powerful role of s…
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1246: Mistakes to Avoid, Red Flags, and When to Hire a Transaction Coordinator with Shelby Johnson
26:35
26:35
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26:35
What does it take to effectively manage real estate transactions in a new market? Real estate entrepreneur and investor Shelby Johnson shares her expertise on hiring a transaction coordinator to leverage and streamline your business operations. In this episode, Shelby highlights the benefits of delegating paperwork and detailed tasks to a skilled c…
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1245: How to Become the Top Agent in Your Community With John Harrison
53:08
53:08
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53:08
What does it take to be the top real estate agent in your community? Real estate pro John Harrison teaches us how to dominate your community to become the go-to agent in your area. John emphasizes the importance of understanding your community's story, history, and unique attributes. He shares how passion and emotional connections are key in buildi…
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1244: Why You’re Not Getting Leads on Instagram With Michelle Berman-Mikel
52:03
52:03
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52:03
Have you been working hard on Instagram but haven’t pulled in the leads you’re expecting from it? Learn from Instagram pro Michelle Berman-Mikel as she shares the concept of active outbound prospecting on Instagram, which involves reaching out to potential clients instead of waiting for them to come to you! She emphasizes the importance of having g…
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1243: What You Need to Hear About Recruiting With Michele Harrington
33:41
33:41
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33:41
Michele Harrington, CEO of First Team Real Estate, shares her insights on the best systems and tools for agents to make their lives easier, including Follow Up Boss, Luxury Presence, and RealScout. She emphasizes the importance of discipline and structure in running a successful real estate business. She also provides valuable advice on recruiting …
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