Welcome to Media Intelligence, the official podcast from GroupM, the world's leading media investment company. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome t ...
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Der NextM Podcast begleitet die Innovations- und Technologiekonferenz von GroupM Germany, die jedes Jahr neue relevante Themen aus der Medienwelt unter die Lupe nimmt. Wir wissen zwar nicht genau, was die Zukunft bringt – aber wir sind überzeugt, dass eine Kultur der kollektiven Intelligenz uns hilft, die Zukunft zu meistern. Deshalb bietet der NextM Podcast im Jahr 2024 unter dem Motto "Navigating the Unknown" verblüffende Erkenntnisse zu wichtigen technologischen und gesellschaftlichen The ...
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Do you advertise on social media? Work at an ad tech start-up? Or are you simply passionate about social media? 'Hello social ad-dicts!' is your weekly download of all the latest from the world of social media advertising! We will digest everything that has happened in the sector each week and provide you with what we believe to be the most important updates. So what are you waiting for? Subscribe now! MakeMeReach is a fast-growing social ad tech company. We empower agencies (Havas, Dentsu-A ...
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The Filter Koffee podcast is not an interview. It is a window into the minds of the most interesting people that the host has met. A peek into their craft, passions and convictions. Mostly, it is a conversation. The kind that leaves you richer. The kind that only coffee can bring out. Karthik Nagarajan likes his coffee strong, just like his conversations. This cryptographer turned researcher turned screen writer turned marketer, sits down with creators, activists, business leaders, and the o ...
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Join best friends, Katie and Amanda, as they dive into their many obsessions on their captivating podcast, "How've You Not Heard of This". Katie, former English Professor turned overcommitted school volunteer, is an avid lover of stories and reality television. Amanda, former business woman and current TikTok deep diver, loves rabbit holes and delving into conspiracy theories. A podcast match made in heaven, these two unearth relevant trends in media, explore how reality TV serves as a refle ...
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IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought ...
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Ad execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.
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This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.
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How Mars & GroupM Leverage Attention Data to Champion Responsible Media Buying
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GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media bu…
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Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers
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Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publis…
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Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 See more content from GroupM_GroupM is WPP’s media investment group and the world’s lead…
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Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 See more content from GroupMGroupM …
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Advertising in the Era of Generative AI & Global Political Turmoil
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Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's …
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The Finale about Finales, Sharks, TikTok, and True Crime!
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On today’s episode, we are finally back to wrap up season 3! We begin with a Bravo roundup and discuss the finale episodes of The Valley, Vanderpump, and Summer House. And man, the vibes are dark. Next, we discuss our favorite movie of the year - the Netflix gem “Under Paris.” We cannot recommend this one enough, but we are more terrified of sharks…
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Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia
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Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --GroupM Socials 🔵 https://www.linkedin.com/company/groupmworldwide/🔵 https://twitter.com/GroupMWorldwide🔵 h…
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The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive
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Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials🔵 https://www.linkedin.com…
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Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
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Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024 🔵 https://www.linkedin.com/company/groupmworldwide/GroupM is WPP…
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The New Entertainment Economy & The New Social Economy feat. NBCUniversal
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Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024
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Platform Magic feat. Colgate-Palmolive & Perfetti
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Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Canne…
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The Future of Content and Brand Engagement: A Conversation with Jon Steinberg
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Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024
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We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes …
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AI, Data, and Media Hyper-Personalization: The Marriage of Media and AI-Powered CRM feat. VML, NewtonX, & Salesforce
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Hear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Rebooting Investment in the News Ecosystem feat. The Washington Post & Outbrain
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In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Gaming with Purpose feat. L'Oreal's Global Head of Sustainability
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Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com
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How Marketing and Business Vision is Enabled by Organizational Change
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Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from…
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Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Wie Daten sprechen und Kundenbedürfnisse vorhergesagt werden. Mit Siegfried Schallenmüller
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In dieser Episode des NextM-Podcasts begrüßen wir Siegfried Schallenmüller (Head of Digital Innovation EMEA von Amazon Web Services). Siegfried spricht darüber, wie generative KI (GenAI) genutzt wird, um Kundenbedürfnisse zu verstehen und vorherzusagen. Erfahrt, wie Amazon den Kunden in den Mittelpunkt seiner Arbeit stellt und so eine Kultur der Cu…
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Was hat ein Donut mit nachhaltigem Wirtschaften zu tun? Mit Dr. Gregor Hagedorn
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In dieser Episode tauchen wir mit Dr. Gregor Hagedorn (Akademischer Direktor am Museum für Naturkunde Berlin & Initiator von Scientists for Future) tief in das Donut-Modell von Kate Raworth ein und erfahren, was eine gesunde Wirtschaft wirklich ausmacht und wie wir aktuell mit den Ressourcen unseres Planeten Erde umgehen. Denn was denkt ihr, wie vi…
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‘Less social media, more Snapchat’, with Snap’s Ronan Harris
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This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself. In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators com…
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GroupMe Etiquette, Kim K Complaints, and Ocean Currents
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On today’s episode, we are worn out and the conversation matches our vibe! We begin with neighborhood GroupMe dynamics and move on to our Met Gala commentary, which mostly centers around Kim Kardashian and her toxic impact on body image. We get so mad at Kim that we go down the path of exploring her many lawsuits and public missteps. Next, a foray …
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The Power of Premium Publishers, LIVE from The Last Thursday Club
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In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter when it comes to how your ads are perceived. Tickets …
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NextM 2024: Navigating the Unknown – Mit Claus Broeckers und Sven Wollner
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Rund 800 Entscheiderinnen und Entscheider aus der Kommunikations-, Werbe- und Mediawelt trafen sich am 18. April im Düsseldorfer „The Frame“ zur NextM 2024. Unter dem Motto „Navigating the Unknown“ schuf die diesjährige Innovations- und Technologiekonferenz von GroupM den perfekten Rahmen, um mittels kollektiver Intelligenz wertvolle Erkenntnisse f…
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On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get int…
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Productive But Sad - a TTPD Deep Dive
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On today’s episode, we talk about Taylor Swift. And that’s about it. We give our review of “The Tortured Poet’s Department.” Spoiler, we love it. We discuss the critical reviews, our favorite and least favorite songs, and have a general conversation about Taylor Swift and her place in the zeitgeist. Thanks for listening! We'd love it if you'd rate,…
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Exploring Accents, Unplanned Conversations, and Necessary Recommendations
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On today's episode, it's a real grab-bag of content. We start with more conversation about Hilaria, accents, Bon Jovi, and Bachelor updates. Katie discusses her brief foray back onto Instagram and the depression that ensued. Next, Amanda is here with some hard-hitting questions, like, is LALA a grifter?! We also rewind to 2006 and discuss Survivor …
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Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane
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To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the r…
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Taylor Swift, An Important Science Briefing, and How We REALLY Feel About Kids’ Sports
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On today’s episode, we begin with breaking science news! Get ready. The Cicadas are coming, and you might soon regret your recent cat purchase. We deep dive our kids and their lack of sports intensity, and we discuss the insane pay gap between male and female athletes. Next, a brief conversation about Beyonce’s “Cowboy Carter,” and her foray into c…
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Spotlight on sustainability, with GroupM’s Dave Sandham
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This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s …
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The Art of Grifting, The Death of the Internet, and Octopus Babies
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On today’s episode, we hear about Amanda’s eclipse experience in the path of totality, and we discuss the moon, the ocean, and what’s new in French shark films. Next, we explore the fascinating world of grifters and self-help gurus. We also deep dive a totally plausible internet conspiracy theory and discuss some deeply questionable relationship ad…
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On today's episode, we start with a Kate Gate follow up, and immediately dive into some other things that have Katie concerned these days. Next, Amanda takes us through her recent TikTok content about momfluencers. There's no tv talk this week, just some good old fashioned unhinged laughter... mostly about robots. Plus, fashion problems and finally…
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The rise of content creators, LIVE from The Last Thursday Club
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Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? In this special live episode recorded at March's Last Th…
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A new era for podcasting, with Bauer Media Group’s Lucie Cave
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Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s ra…
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On today's episode, we are FINALLY discussing the incredible Sarah J. Maas multiverse. We've both read all fourteen books, and we are so ready for this conversation. Spoiler, we are obsessed. Katie has been reading these books since 2011, and she is so glad that the rest of the world has finally joined her in this life-altering journey. We are here…
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On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more …
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Need we say more?! Like everyone else on Earth, we cannot stop contemplating the mystery of Princess Kate. We discuss the overwhelming history and power of the British Monarchy, aka, ‘the Firm,’ and discuss Kate and William’s seemingly fairytale romance. Has their story taken a dark turn??? We are here to deep dive the timeline of Kate’s whereabout…
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IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IA…
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An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024
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Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keepin…
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International Women’s Day 2024 LIVE from The Last Thursday Club
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To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live…
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What to watch & read! Plus Bachelor & Love is Blind
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On today’s episode, we start with what Katie has been reading (apart from Sarah J. Maas), and she gives Amanda some reality TV watching homework. Next, we dive into episodes 7-9 of Love is Blind. Wow, what a dramatic trainwreck this is! Next, we discuss this week’s bachelor and contemplate whether or not our predictions have been wrong this whole t…
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Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai
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On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, cove…
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True Detective, Bachelor, Love is Blind
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On today's episode, we begin with Katie's journey through True Detective Night Country and the sleepless nights it has caused her. Next, we discuss this week's Bachelor and the emotional toll it is taking on our sweet Joey! Finally, we deep dive into Season 6 of Love is Blind. This is our Super Bowl. We have heroes (AD) and villains (Michael), and …
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The AR Advantage, with Make My Day's Will Scougal
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Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable. Learn more about Make My Day at: https…
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Super Bowl, Vanderpump, and Bachelor
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On today's episode, we begin with a discussion of the Super Bowl, with an in-depth look at Usher's stellar performance. We went back to our 2004 selves, and we loved every minute of it. Next, we dip into Vanderpump for a brief conversation of the first few episodes of the next season. Spoiler - Tom Sandoval has not redeemed himself or learned anyth…
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The Joy of Digital, with IAB UK's Joy and Tom Stevens
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It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital. Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not …
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RHOM “Guerdy’s Journey and Showing up For Your Friends”
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On today's episode, we look at the first three episodes of The Real Housewives of Miami season 6. This is an emotional journey, as we see the women try to move forward after last season's drama. In the first episode, Guerdy Abraira reveals a devastating cancer diagnosis. Over these three episodes, we see the way she struggles to accept this news an…
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With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of prepared…
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RHOSLC Reunion Breakdown, plus Bachelor and VPR Predictions!
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On today's episode, we are BACK and FINALLY able to freak out over the Real Housewives of Salt Lake City Reunion. We've seen a lot, but we've never seen anything like this. We discuss Monica's journey from Bravo fan to sitting on the Housewives couch. From her chaotic burn book to the much-awaited black eye explanation, we cover it all. Warning: be…
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Top trends to watch for in 2024 LIVE from The Last Thursday Club
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To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley. Their conver…
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