Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach t ...
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The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.
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This is Small Business Conversations from Profits Plus Solutions. A program where we visit with expert individuals who provide awesome insight and new ideas of how to increase your profits plus build your business for the future. We find experts on small business accounting, marketing, ownership transition, leases, sales skills, merchandising, and most every aspect of ownership in your small business. Your host is Tom Shay, principal of Profits Plus.
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E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder
31:52
31:52
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Do you sometimes wonder if your marketing efforts are worth the time and money you're investing? It's common to question whether our strategies are hitting the mark or just burning through resources. In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially durin…
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Gwen Bortner is an operational strategist and business advisor with four decades of experience spanning more than 40 industries. As the host of The Business You Really Want podcast, Gwen shows female entrepreneurs how to design sustainable, fulfilling businesses aligned with their values. Each week, Gwen and co-host Tonya Kubo share practical strat…
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E185 | Overcoming Unsustainable Business Practices
13:45
13:45
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How can businesses ensure they are scaling the right aspects of their operations rather than just amplifying existing problems? Why is it crucial to reduce uncertainty before scaling a product or service? And what are some effective ways to create and implement systems and processes before scaling? In this episode, I explore an important topic: wha…
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E184 | Simplifying How to Sell High Ticket Offers with Jeannie Spiro
33:19
33:19
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Are you finding it tough to sell your high-ticket offers? Let’s simplify the process together! In this episode, I sit down with business and sales strategist Jeannie Spiro to explore effective strategies for women entrepreneurs aiming to boost their revenue. Jeannie shares her journey of mastering copywriting and building a strong relationship with…
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E183 | Q1 - Q2 Work Smarter Not Harder Round Up
18:52
18:52
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I love asking my guests the question, "How do you work smarter, not harder, and keep things lean in your business?" And I always love their responses! In this special episode, we have rounded up all the answers my guests have given to this answer so far this year. Even though a lot of the answers tend to be in the same categories, everyone has a di…
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E182 | Writing a Book to Unleash Your Impact with Amy Collette
37:13
37:13
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Why do you think sharing personal experiences can be so impactful for both the writer and the reader? What are some strategies authors can use to make their book content timeless and continually engaging? In this inspiring episode I sit down with the incredible Amy Collette, a writing coach, Author, Speaker, and a crystal-clear voice for intentiona…
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E181 | How to Break Free from the Work Harder Mindset: A Personal Story
19:29
19:29
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Did you grow up or start your career being rewarded or recognized for a being a hard worker? Most entrepreneurs have. It's that drive, determination, and willingness to do the hard things that enabled us to turn our passion, idea, or opportunity into a business. But what if it's the same thing that's causing us to overwork, burn ourselves out, or s…
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E180 | Operational Mistakes That Impact Growth with Gwen Bortner
37:17
37:17
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Do you know what your business problem really is? Most visionary CEOs assume their growth issues are marketing-related, but the root cause often lies in operations. On this week's episode, Gwen Bortner and I uncover how getting to the heart of your actual problem can be a game-changer in business growth. Gwen Bortner is the founder of Everyday Effe…
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Have you ever evaluated how scalable your current business model is? Or if your business suddenly experienced a 10x increase in clients, what would break down? The backbone of scaling in a sustainable way without overworking and burning out is a scalable business model and offer suite, but many businesses have ceilings and constraints in place that…
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E178 | Becoming a Disruptor to Increase Sales with Jennifer Frye
27:37
27:37
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How do you define a "disruptor," and how does this definition resonate with your understanding or experience in your industry? What are some reasons a business owner might resist the idea of being a disruptor? How can they overcome this resistance? In this engaging episode of the Lean Out Your Business podcast, I welcomes Jennifer Frye, CEO of Appr…
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E177 | Becoming a Safe & Secure AI-Enabled Business - Part 2
21:49
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Have you ever considered what happens to your data and intellectual property when you enter it into an AI tool? Or how your clients may be using AI with your proprietary data from your courses or programs? AI is an incredible tool but it's important to understand how to protect your intellectual property and ensure your contracts reflect this new r…
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E176 | How to Grow Your Money Smartly, Safely, & Significantly with Anna Felix
31:36
31:36
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In this episode, I sit down with Anna Felix, a leading money strategist with a background in education and linguistic intelligence. We dive deep into the intricacies of financial planning and tax strategies, especially in the context of retirement and entrepreneurship. Anna analyzes the benefits of structuring retirement savings to be flexible and …
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E175 | Transitioning from AI-Created to AI-Enabled - Part 1
29:28
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Are you finding AI helpful or distracting in your business? No matter how helpful and time-saving AI (or any tool and technology) can be, it can also run the risk of becoming a bright shiny object and distraction without the right intentionality and strategic focus. So, how do we leverage AI in a meaningful way that allows us to become more efficie…
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E174 | High-Converting Messaging for Authentic Selling with Justine Beauregard
38:35
38:35
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Why is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas? In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafti…
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E173 | Sales Mistakes That Turn Interested Prospects into Lost Opportunities
40:59
40:59
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How can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients? Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision? In today’s episode, we are going to …
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E172 | Path to a Million: Real Strategies, Real Success with Jennifer Tamborski
27:47
27:47
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What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market? In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned…
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E171 | Defining Team Based Values for a Lean Dream Team
21:46
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Ever wonder what it takes to build a high-performing team culture and get yourself out of the day-to-day operations of your business? It starts with creating an ecosystem that allows your team to self-organize and deliver on your business’s vision and goals without constant oversight. In today’s episode, I share several factors that make this possi…
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E170 | Leaning Out Your Content Strategy with Abby Herman
29:56
29:56
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Have you ever felt overwhelmed by the constant pressure to be everywhere online? Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment. But what if we take a simpler approach? One that focuses on quality over quantity and that generates more meaningful engagement and growth in le…
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E169 | Preparing for Growth with a Spring Lean Out
27:19
27:19
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Spring is here and with it comes so much potential for business growth through the end of the year. But is your business ready and will it be able to sustain the growth ahead? Are you? Just as you do spring cleaning for your home, you want to do the same in your business. It's time for what I call a spring "lean out"! Leaning out is all about maxim…
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E168 | Boosting Your Profitability with Marcia Riner
28:37
28:37
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What are the foundational pieces that many business owners overlook when it comes to boosting profitability? How does focusing on profitability differ from just focusing on revenue and what are some mistakes that businesses often make when it comes to boosting profitability? In this episode, I am joined by Marcia Riner, to discuss all about boostin…
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E167 | How to Break Through Plateaus in Business Growth
27:35
27:35
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Have you experienced a growth plateau in your business? What are the most common challenges businesses face when trying to break through growth plateaus and how do you think those challenges can be overcome? In this episode we will talk about the frustrating experience of hitting growth plateaus in business, particularly between the multi 6 and mul…
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E166 | Embracing Conscious Leadership with Dom Farnan
28:31
28:31
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28:31
How do you define conscious leadership and why is it important in a business? How can business leaders cultivate mindfulness, self-awareness and grace within themselves in order to become conscious leaders? In this episode of the Lean Out Your Business Podcast, I sit down with Dom Farnan, a fearless leader in high-growth settings who brings radical…
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E165 | The Energy of a High Performing Team
21:24
21:24
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What are some of the key challenges entrepreneurs face when building and leading a team? How important is it for team members to align with the company values and culture? What impact can misalignment have on the overall team energy? In today’s episode, I dive into the pivotal role of team energy and the impact it has on business success. I emphasi…
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E164 | Leveraging Podcast Guesting for Growth with Michelle Glogovac
32:38
32:38
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What are the long-term benefits of podcast guesting and how can these opportunities influence professional growth and business collaborations? How crucial is it to have a personal and unique story for media appearances and how can seasoned guests improve their results? In this episode, I welcome back Michelle Glogovac, podcast matchmaker and author…
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E163 | The Art and Science of Building a Company Playbook for Business Success
28:15
28:15
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28:15
Are you aware of the term “playbook” in business? What are some key elements that make a playbook valuable and essential for a business, regardless of its size? And what are the common mistakes businesses make when creating and maintaining their playbooks, and how can these be avoided? In this episode of the Lean Out Your Business podcast, we dive …
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E162 | How to Scale Your Visibility Using Video with Karen Fagan
28:16
28:16
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In this episode, brings back returning guest, Karen Fagan, to talk about scaling visibility using video. Karen is an International Empowerment Expert who is passionate about helping women reclaim their power and get exactly what they want in life. She teaches and coaches women how to uncover who they truly are so they can generate and experience ex…
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E161 | Evolving Your Operations As You Evolve Your Team
33:10
33:10
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Have you ever wondered how successful businesses navigate the dynamic landscape of growth? As businesses grow and scale, the operations, systems, structures, planning, and processes evolve. So, in today's episode, we delve into the intricate dynamics of business growth – a journey marked by the evolution of operations, team structures, and strategi…
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E160 | Creating Change One Business at a Time with Jessica Sato
32:26
32:26
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32:26
What are some micro shifts and practical steps that businesses can take to infuse greater impact? How does the concept of "CEO time" and regular reflection help business leaders stay focused on their mission-driven goals, and what specific benefits can it bring? In this episode, I have the pleasure to be joined by Jessica Sato, a successful entrepr…
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E159 | An Inside Look at Lean Out Method's Strategic Offer Suite Evolution
26:53
26:53
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Hello to another episode of the Lean Out Your Business podcast. Today, I take you behind the scenes on how you can work with me and my team in the new year. I delve into why I've made some shifts and changes in my business, providing insights into how I've intentionally built the bridge between where I was and where I want to take things. In 2023, …
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E158 | Improving Your Relationships to Improve Your Life with The Relationship Coaches
31:05
31:05
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Welcome to another episode of the Lean Out Your Business podcast. Today, we've got a special treat for you. Lisa Jones and Lindsey Hammond, aka the Relationship Coaches, are in the house, and we're diving into all things relationships! In this episode, the Relationship coaches, introduce a T-chart method to help us identify thoughts, attitudes, and…
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E157 | How to Approach Strategic Planning in Different Cycles of Business
26:09
26:09
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Happy New Year everyone! Welcome to the very first episode of 2024. Today we will delve into the crucial topic of planning for success in the new year. We discuss the varying approaches to planning, emphasizing the importance of aligning your planning style with the current stage of your business. Drawing from my own experience, I share insights in…
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E156 | Business Success in 2024: Predicted Shifts and Strategies
49:54
49:54
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Curious what it's going to take to scale successfully in 2024? In today’s episode, we dive into our 2024 predictions for business and entrepreneurship. With a focus on mastery, we discuss the importance of refining skills, mastering knowledge, and understanding the changing landscape of buyer behavior. From the concept of Shuhari to the transformat…
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E155 | How to Practically Apply Pareto and Focus on the 20%
33:17
33:17
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Welcome back to the “Crista and Annie show”. As we set out to discuss predictions and trends for 2024, we found ourselves unraveling the complexities of the 80/20 rule! And so here we are on this bonus episode exploring 80/20 rule and its impact on decision-making, operational strategies, and overall business growth. Throughout this episode, we del…
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E154 | Healthy High Achievement with Hannah Abad
37:46
37:46
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As entrepreneurs, we tend to be high achievers. That can have a significant impact on our success, but if we’re not careful, it can also lead to burnout and being stuck in an unhealthy state of survival mode. So, what does healthy high achievement and sustainable growth look like, both personally and in our business? If you are a high achiever, thi…
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E153 | What it Takes to Successfully LEAD a 7 and 8-Figure Business with Kris Plachy
33:42
33:42
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Curious what it takes to successfully lead a 7 and 8-figure business? It goes beyond having the right systems and processes in place and also requires essential leadership skills, self-development, and a strong support system. In this episode, I am joined by Kris Plachy, a leadership coach who specializes in helping visionary women lead 7 and 8-fig…
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E152 | Simple Technique to Increase Productivity and Focus
23:04
23:04
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Just like having too many tabs open on your internet browser can be overwhelming, having too many tasks and ideas swirling around in your mind can hinder your productivity. Closing ‘mental tabs’ facilitates smoother transitions and improved focus on new initiatives. As the year comes to a close, it’s the perfect time to reflect on our achievements,…
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E151 | Inventing Your Next Best Self for Business Success with Cate Stillman
33:02
33:02
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As we approach the new year, thoughts of reinventing ourselves for a more fulfilling life is top of mind for many of us. If you are in the process of reframing your business strategy, you know this is a long process with no quick fixes. Assessing current strategies and asking pertinent questions to steer your business toward your desired vision can…
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E150| Building True Wealth and Healthy Cashflow with Amber Dugger
31:52
31:52
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It's our 150th episode! Help me celebrate by following and leaving a review. This episode is all about building WEALTH. Financial literacy isn't just about numbers; it's about shaping your financial decisions to complement the life you envision. As entrepreneurs, understanding this truth becomes a game-changer. It's about connecting the dots betwee…
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E149 | Are Your Team Members Amplifiers or Detractors?
25:13
25:13
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Look at your current team members you're closely working with and ask yourself: “Are your team members amplifiers or detractors? Are they bringing out the absolute best in you? Do you feel excited, and do you look forward to meeting with them? Or do you end up in a place where you feel completely drained when you meet with them?” Amplifiers are ind…
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E148 | Leveraging Speaking to Expand Your Impact with Amber Griffiths
27:54
27:54
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One of the best ways to expand your impact in the new year? Speaking! Speaking magnifies your visibility, opening you up to more opportunities, collaborations and, of course, a broader audience. Whether you are a seasoned speaking pro or ready to start adding speaking engagements, there are certain things you can do to stand out and be remembered. …
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E147 | Build Your Ecosystem for Sustainable and Scalable Success
46:48
46:48
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Business operations can often be an afterthought but they are what make or break your scaling results. Most operations lack strategy and simplicity and end up keeping a business from scaling sustainably instead of enabling it. There is so much bad advice being given to coaching, consulting, and service-based businesses that leads to unnecessary com…
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E146 | Combining Strategy with the Stars for Business Success with Kim Woods
30:15
30:15
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How can ancient feminine wisdom and astrology help in business growth and success? Can astrology be used to predict market trends and investment opportunities? And how can we as entrepreneurs utilize this info to make strategic business decisions? According to astrological beliefs, certain planetary and star alignments can influence a person’s care…
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E145 | Areas of Waste that Impact Scalability - Part 2
32:00
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In this episode, we continue our two-part series exploring common areas of waste in coaching, consulting, and service-based businesses. These inefficiencies can drain both your time and money, but by addressing and eliminating them, you'll create a foundation for simpler and more sustainable scaling. Why is it essential for entrepreneurs and busine…
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E144 | Areas of Waste that Impact Scalability - Part 1
42:58
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What are the biggest areas of waste within your business? Every resource wasted on non-value-added activities or inefficient processes represents a missed opportunity to grow your business and serve your clients better. Identifying and eliminating waste in your business is crucial for optimizing operations and increasing profitability. Not to menti…
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E143 | Reimagining Your Business Model & CEO Schedule with Sage Polaris
29:25
29:25
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As we go through the rollercoaster ride of entrepreneurship, we may get sidetracked or even forget why we began this journey in the first place - to build a life we truly love. If you are wondering about the ways that you can take more time off and how to actually make it a reality - this episode is for you. In this second interview with Sage Polar…
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Tom Hubler visits Small Business conversations with Tom Shay to discuss family businesses
1:00:42
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A family business; a wonderful situation if everyone is working together. But often there are situations; parents that won't give responsibility to a child; siblings that can't agree or siblings where one works very hard and the other does not. These are just a couple of examples. Tom Hubler visits to share an hour full of ideas of the important co…
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E142 | Clever Ways to Increase Conversions with Copy with Sage Polaris
34:54
34:54
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Why is conversion copywriting important in helping business grow? And how can a clear, compact and concise copy increase your conversion rates and sales? Conversion copywriting plays a crucial role in the success of any business. It involves crafting compelling and persuasive content that resonates with your target audience, grabs their attention, …
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Dick Calio, POS expert visits Small Business Conversations and Tom Shay
1:00:24
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With all the changes in the way people act and shop, what do you need to do differently with your point of sale system? What is the number one concern you should have for your business? What opportunities are there for you to take advantage of in your business? Can you easily handle cashless transactions? Dick Calio, POS expert, spent the hour with…
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E141 | The Evolution of the Buying Journey: What's Working in Today's Market
23:54
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Change is the only constant, and as we step into Fall, the business landscape is shifting once again. While some companies may see sales resurge, 'business as usual' is evolving, not returning. As an established business owner well on your journey to scaling your enterprise, and you're likely already acquainted with the ever-changing dynamics of th…
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E140 | Double Your Business in the Next 12 - 18 Months with Nikki Nash
32:02
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What changes have occurred in the field of marketing? What strategies are becoming ineffective, and what's proving to be successful? If you aim to double your business within the next 12 to 18 months, what steps should you take to achieve this objective? Marketing is evolving because of the digital platforms that allows access to user data and cons…
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