Best Heather Daenitz Podcasts (2024)

1
An Upsidedown Journey into Washington State Wine with Seth & Audrey Kitzke 1:14:11

11M ago1:14:11

1:14:11

Seth & Audrey Kitzke (@UsDoingWine) grow and make Upsidedown Wines, Kitzke Cellars, and The Devil is a Liar based in Richland, Washington. About The Podcast Episode To kick us off with the first episode of the relaunch of the Cru wine industry podcast, I sat down with Washington State’s dynamic duo behind Upsidedown Wine, Kitzke Cellars, and The De…

1
Welcome to Cru! 3:02

12M ago3:02

3:02

Welcome to Cru! I'm your host, Chappy Cottrell, and I'm here to take you on an exhilarating journey through the captivating world of wine. As an award-winning wine marketer, podcaster, sommelier, and wine director, I've dedicated my life to uncovering the hidden gems of the industry. Episodes can be listened to on Apple Podcasts, Spotify, or CruPod…

1
What Social Media Platform Should Your Winery Be On? 29:57

3y ago29:57

29:57

By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine. However, there are a number of other social media platforms that I think are worth talking about, so that you can decide where your social me…

1
This Framework Makes Marketing Your Wine Easy w/ Christy Kern 42:52

3y ago42:52

42:52

You've heard me mention often my deep unrestrained love for Building a StoryBrand the marketing framework by Donald Miller, but we've never gone deep into it before, until now, today I've invited my awesome StoryBrand guide, Christy Kern onto the podcast to walk us through the seven-part framework that makes marketing easy. Christy Kern is a Busine…

1
Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer 48:02

3y ago48:02

48:02

Today I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about regularly and all the time and revisiting often. But it's particularly timely as this month, we will be celebrating the 155th anniversary …

1
How to Identify Your Target Audience 36:58

3y ago36:58

36:58

You've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. But what does that mean? How do you identify your audience? How do you market to them once you do know them? Well, that's precisely what I asked my new friend Zoë Dove-Many of Helloë Creative on this episode of …

1
Marketing Your Wine, Post-Pandemic w/ Chelsea Boss 1:26:39

3y ago1:26:39

1:26:39

As restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world. It's no secret that the way we marketed changed drastically during the pandemic. Wholesale marketing was lar…

1
How to Plan A Month of Content 14:25

3y ago14:25

14:25

One of the complaints I get most when I'm taking on a new social media management client is that they simply do not have the time to plan their marketing content and don't know what to post in the first place. Before they come to me, I see one of two things happening: they either posting something on the fly (which rarely delivers results or meets …

1
Why going Viral is NOT a Strategy 21:34

3y ago21:34

21:34

I am currently recovering from getting my second Covid-19 vaccine and though I am extremely excited about it, it really knocked me on my ass. So, in an effort to preserve my energy, and work smarter not harder, I have decided to pull some audio from one of my more popular Instagram Lives I did back in March. Appropriately enough, in this live, we t…

1
Not Your Average Wine Influencers w/ Winery Reflections 33:09

3y ago33:09

33:09

Nathan and Courtney Marton (known as Winery Reflections on Instagram) don't consider themselves "wine influencers" in the traditional sense. In fact, they consider themselves more along the lines of wine writers, penning thoughtful tasting notes and reviews and interesting wines crafted by unique wineries across the globe. In today's interview, I t…

1
Everything You Need to Know About Wine Branding w/ Offset Partners 1:03:37

3y ago1:03:37

1:03:37

Today I was joined by guest co-hose Chelsea Boss of SeaBoss Marketing a chat all about wine branding! We interviewed Lindsay Regan and Byron Hoffman of Offset Partners, a brand design and technology company serving the wine industry all about what branding even is, how it's different from marketing, and how to discover your own brand's identity. Im…

1
Measuring Your Success on Instagram 10:33

3+ y ago10:33

10:33

At the start of every good marketing strategy is a goal or goals that you are reaching towards. But how do you know if the content you're putting out is actually helping you meet those goals? Today we talk about how you can use Instagram Insights and Analytics to determine whether or not your content is working for you OR if you're going to need to…

1
How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard Team 35:13

3+ y ago35:13

35:13

As we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values. This includes purchasing products that are responsibly made and sustainable. Today, I invited Beth Vukmanic Lopez, the program director for SIP Certified (which stands for Sustainability in Pra…

1
What is Content Photography & Marketing? w/ Nathaniel Crawford 47:51

3+ y ago47:51

47:51

In today’s episode, I talk with Nathaniel Crawford who is a Chicago-based commercial food, portrait & lifestyle photographer, learned home baker, and a person who stutters. He has worked with numerous brands like Aberlour Scotch Whiskey, Aunt Millie's Bread, and Godiva Chocolate! I started following Nathaniel on Instagram last year, finding his foo…

1
Why Company Culture Matters w/ Ian Consoli of Tablas Creek Vineyard 1:06:55

3+ y ago1:06:55

1:06:55

If you're looking for a wine brand that absolutely crushes it on social media, look no further than Tablas Creek Vineyard! On today's episode of the Craft & Cluster Podcast, I talked with Ian Consoli, the marketing director for Tablas Creek, one of my absolute favorite wineries on the central coast. In this conversation, Ian and I talk about the im…

1
Connecting on Clubhouse w/ Renée Sferazza 46:54

3+ y ago46:54

46:54

In about mid-January, I finally got an invite to one of the most coveted social media platforms in 2021: Clubhouse. For those who don't know, Clubhouse is a new social media platform that uses the power of voice as a means of connecting people far and wide. It was on Clubhouse that I connected with the amazing wine communicator, Renée Sferrazza, kn…

1
3 Ways to Generate Content Ideas 9:47

3+ y ago9:47

9:47

One of the biggest complaints people have about marketing is not knowing what to post on social media or what content will perform well in emails, so today I am sharing three strategies I use to generate ideas for content on the regular. RESOURCES I am hosting a webinar on March 2, 2021 at 5pm PST where I will help you plan your content for the mon…

1
Does Your Email Marketing Suck? w/ Chelsea Boss 1:02:47

3+ y ago1:02:47

1:02:47

Chelsea Boss of SeaBoss Marketing is back for another episode of the Craft & Cluster Podcast, this time to help you decide if your email marketing sucks! The good news is, if it does, she is here to clear that shit up for you. In this episode, we talk about how the "spray & pray method" of emailing your entire list without segmenting is bad news be…

1
Using the Power of Story to Sell Your Wine Online 11:46

3+ y ago11:46

11:46

Today we are talking all about how to use the power of storytelling to sell your wine online! Articles, Books, and Resources Mentioned in this Episode: The Science of Storytelling: Why We Love Stories by Joshua VanDeBrake Building a StoryBrand: Clarify Your Message So Customers Listen by Donald Miller The Seven Basic Plots: Why We Tell Stories by C…

1
How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian Simas 1:15:42

3+ y ago1:15:42

1:15:42

In today’s episode, we are talking with Brian Simas, an Alcohol Beverage Attorney based in Los Alamos, California. Brian provides experienced counsel to alcohol beverage and agribusiness industry stakeholders, with emphasis on industry commercial and real estate transactions, mergers & acquisitions, and alcohol beverage licensing / trade compliance…

1
It's my 2 Year Anniversary! 16:50

3+ y ago16:50

16:50

Today’s episode is very special as I am currently celebrating my two year anniversary of being in business! So I thought it would be fun to take questions from you on Instagram about what I’ve learned in the last two years of running a wine photography & social media marketing business! The questions I got from you all were really deep and great fo…

1
Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson 59:47

3+ y ago59:47

59:47

We have a very special guest on today’s episode, my friend Simonne Mitchelson, a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year. Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how …

1
What Wine Brands Should Post on Instagram 16:01

3+ y ago16:01

16:01

In today’s episode, we talk about why people follow wine brands on Instagram, why they unfollow, and what types of content people want to see more or less of. See full show notes at https://www.craftandcluster.com/005 Mentioned in this episode: Amber LeBeau of the Spit Bucket Blog's articles: "Stop Scaring the Newbies" "Why do Wineries Instagrams S…

1
How to Serve Before You Sell 13:37

3+ y ago13:37

13:37

Welcome to Episode 4 of the Craft & Cluster podcast! In today’s episode, we will talk about the importance of serving your audience before you sell to them. If I’ve learned anything from 2020, it’s that nurturing one’s audience is of the utmost importance, especially in times of crisis. In the wake of the announcement that we were to shelter in pla…

1
5 Things to STOP Doing on Instagram 13:36

3+ y ago13:36

13:36

In today’s episode, we are talking about what NOT to do on Instagram and what TO do instead! As a social media manager, nothing is more frustrating to me than seeing brands I love making easily avoidable mistakes on Instagram. Back in August 2020, I had finally had enough and decided to go live on Instagram to talk about all of the things I wish br…

1
Mapping Out Your Marketing Strategy & Content Calendar for the Year 1:00:32

3+ y ago1:00:32

1:00:32

In today’s episode, we welcome my friend Chelsea Boss of SeaBoss Marketing, who will be a regular contributor to the podcast! Chelsea & I will be outlining 5 steps to plan your entire marketing strategy and then show you how to build out your content calendar for the year, so you can put your content creation on cruise control each month. GET YOUR …

1
How to Get Started on Instagram 21:34

3+ y ago21:34

21:34

We are starting from the ground up today and talking about how to get going with marketing your business on Instagram! I had no idea what I was doing when I first started marketing on social media, but I did know that I needed to have a strategy. Today, we are going to go over the steps I took to create and build up my first two wine brand accounts…

1
Trailer | Craft & Cluster 2:18

3+ y ago2:18

2:18

Welcome to the Craft & Cluster Podcast, I'm your host Heather Daenitz! I am the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. I help wineries tell the true stories behind their brands with beautiful photos & social media marketing. I’ve worked in the wine industry for…

1
How to Visually Tell Your Story with Heather Daenitz 1:01:24

4y ago1:01:24

1:01:24

Heather Daenitz is the founder and photographer of Craft & Cluster, a photography and social media consulting company focusing on brands in the wine and beer industries! It was while working for a vineyard management company in Santa Barbara County that Heather rediscovered her love of photography and found a previously unknown interest in social m…

1
Chatting All Things Chillable Red Wines with Kathryn and Tug Coker 1:34:28

4y ago1:34:28

1:34:28

As you know, I generally interview amazing wine folks to learn about their stories and coax out a bit of knowledge and advice. Today’s podcast is a little bit of a different format however. Here’s what’s up. The other day I reached out to an incredible power couple of the wine world, Kathryn and Tug Coker who together are married with two tiny huma…

1
Sculpting a Truly Coastal Wine with Rachel Martin & Marbue Mark 1:17:07

4y ago1:17:07

1:17:07

A Virginia native, Martin was present at the inception of what is now considered one of that state’s premier wine producers, Boxwood Estate Winery, in 2005. As Executive Vice President of Winery Operations, Martin’s job was to oversee all facets of production, sales and marketing of Boxwood’s award-winning whites, rosés and Bordeaux-style red blend…

1
Re-imagining the Path from Grapes to Glass with Brian Smith 1:01:56

4y ago1:01:56

1:01:56

Winc is a unique winery in that they make over 100 individual SKUs of wine from around the country at a range of price points. On top of that, their direct-to-consumer first model and mass utilization of Digital marketing mixed with a heavy dose of customer feedback has enabled them to continue to craft wines that their audience is looking for. Wit…

1
Carey Vanderborg Interviews Cru Host, Chappy Cottrell 56:31

4y ago56:31

56:31

This is a bonus episode of sorts. Recently I sat down with Carey Vanderborg @careydrewsomm on Instagram Live to turn the tables and interview me, Chappy! For those who don't know Carey he is a sommelier at Press Restaurant in St. Helena, California. In this down time he's started interviewing some of the top talent in Napa Valley Kellie White, Chri…

1
Exploring the Crossroads of Farming & Winemaking with Natalie Bath 1:04:43

4+ y ago1:04:43

1:04:43

A native Californian, growing up in St. Helena, Natalie came back to the Napa Valley after graduating college and fell back in love with the beauty of the Napa Valley. Growing up with a Master Sommelier father, she knew if she wanted to change career paths to the wine industry she would need to do something different. Natalie did a harvest at Etude…

1
Making Contemporary Wines of Israel with Guy Eshel 1:14:19

4+ y ago1:14:19

1:14:19

Born in Tel Aviv, Guy grew up between California and Israel, building a strong bond with both lands. After a harvest internship in Napa Valley, Guy decided to pursue winemaking professionally, and he graduated from the UC Davis Department of Viticulture and Enology in 2013. He has worked at Cliff Lede Vineyards and Whetstone Wine Cellars in Napa Va…

1
Wine Business x COVID_19: A Roundtable Discussion 1:06:43

4+ y ago1:06:43

1:06:43

A few days ago I had the idea to get a handful of amazing wine professionals together to discuss what’s actually going on in the wine industry right now during this COVID_19 quarantine time. I wanted to get a pulse on how everyone is feeling, what sales are looking like in various markets, how this immediate transition to everyone pushing sales onl…

1
How to Create Context in Storytelling and Wine with Matt Morris 1:20:23

4+ y ago1:20:23

1:20:23

When you discuss wine, context is everything. Whether the topic of conversation is a specific region, grape varietal, producer, the context in which that topic is discussed leads the participants and audience to understand what the story and purpose is. In order to tell a story, how do you create that context? Insert Matt Morris. For over a decade …

1
Showcasing the Character of Organic Old-Vine Vineyards with Alex Pitts and Marty Winters 1:22:54

4+ y ago1:22:54

1:22:54

Maître de Chai translates to cellar master, or the person responsible for the development and aging of wine. By extension, the humble cellar master is the person responsible for the management of the winery. Established in 2012, Maître de Chai is the personal project of Marty Winters and Alex Pitts, two friends who met in the kitchen of the famed t…

1
Learning a New Terroir with Chris Carpenter 1:05:46

4+ y ago1:05:46

1:05:46

Since 2012 he has travelled to McLaren Vale numerous times per year to oversee the winemaking for the Bordeaux varieties at Hickinbotham Clarendon Vineyard, covers a steep cut of country from the ridgetops above the village of Clarendon to the Onkaparinga River in the gorge below. Since its establishment in 1971, the Hickinbotham vineyard has becom…

1
Making Products for How Today’s Generation Gathers with Helena Price Hambrecht & Woody Hambrecht 57:01

4+ y ago57:01

57:01

I was first introduced to the powerhouse that is Helena Price Hambrecht a few years back when I was living in England and listening to the podcast Design Details on which she was a guest. Intrigued by her eloquence, her candor, and the sheer number of projects that she was working on at the time, I needed to learn more. From there, I started follow…

1
The Human Element: A Brief Discussion with Steve Matthiasson 7:04

4+ y ago7:04

7:04

This is a brief discussion that occurred between Steve Matthiasson and myself before we started recording for the podcast episode published previous to this publishing. In this conversation, Steve and I discuss the human element in wine in regards to terroir. This subject came up after myself speaking to comparative tastings of white Burgundy and C…

1
The Relentless Pursuit of Excellence in Farming and Winemaking with Steve Matthiasson 1:19:01

4+ y ago1:19:01

1:19:01

Steve dreamt of farming his entire life. He became an obsessed gardener and cook while studying philosophy in college. In 1994, while back in grad school for horticulture after three years as a bike messenger/wannabe farmer, he found a job in vineyards and orchards working for a small sustainable agriculture consulting firm. In 1999 he co-authored …

1
Bringing Small Production Wine to the Market with William Whelan 1:17:07

4+ y ago1:17:07

1:17:07

William Whelan is the Vice President of Wine for Winestyr, an online and physical retail space operating on a direct-to-consumer and wine club model. Winestyr gives you unprecedented access to a curated collection of wines from the over 7,000 wineries in the United States. Most of these producers are actually too small to warrant the attention of r…

1
The Voice of a Site with Cory and Mike Waller 1:32:32

4+ y ago1:32:32

1:32:32

Mike and Cory Waller are brothers raised running around the hills of Hollister, California. After years of work, travel, and discovery, they find themselves crafting wines a mile away from each other in the Cienega Valley with Mike the winemaker of Calera Wines and Cory the winemaker for Eden Rift Vineyards. Cory grew up exploring the forests, cany…

1
Finding Belonging in the Mountains and Vines with Bertus and Ali van Zyl 1:17:09

4+ y ago1:17:09

1:17:09

Bertus and Alli are the owners and winemakers of Belong Wine Co. based in Napa Valley making Rhône and fringe varietals from the El Dorado Foothills. With 1 ton of fruit and a whole lot of gumption, started Belong Wine Co. in 2017 to celebrate everything they hold dear: love, adventure, and a sense of exploration. They grew up on opposite ends of t…

1
On Writing and Wine with Esther Mobley 32:56

4+ y ago32:56

32:56

She writes primarily about California wine, though her beat also includes beer, spirits, drinking culture, cults and, occasionally, doughnuts. In her regular Drink Up column, she reviews Bay Area bars. She leads the editorial team for The Press, the Chronicle’s digital guide to visiting wine country. Her weekly email newsletter, Drinking with Esthe…

1
Philosophies on Winemaking and Scaling a Wine Business with Josh Phelps 54:44

4+ y ago54:44

54:44

Josh Phelps is the founder and winemaker of Grounded Wine Co. making delicious, all-American, and approachable wines across the west coast while based in St. Helena, California. Josh’s roots run deep in Napa, raised in a winemaking family, he was exposed to the industry from a young age, starting his very first endeavor in the wine world, “Napa Val…

1
A Radically Intentional Restaurant & Wine Bar with Lauren Feldman and Tanner Walle of Valley Bar & Bottle 1:04:43

4+ y ago1:04:43

1:04:43

Valley Bar & Bottle is a neighborhood restaurant, wine bar, and wine retail establishment that simultaneously reveres and revitalizes Sonoma cuisine and hospitality. Launching as a dinnertime restaurant, Valley will gradually incorporate daytime services. Valley aims for a sustainable approach to all aspects of its business, from waste-reducing and…

1
How to Strategically Market and Develop A Wine Brand with Jeff Meisel 1:06:32

4+ y ago1:06:32

1:06:32

Jeff Meisel is the Vice President of Brand Development for Long Meadow Ranch based in St. Helena, California. Jeff oversees all things marketing and development across Long Meadow Ranch, Farmstead Restaurant, Hunt & Harvest, and Stony Hill. We chat about Jeff’s story and career in the wine industry thus far, his learnings, and dig into how the Long…

1
The Future of Online Wine Retail with Vanessa Conlin & Eduardo Dingler 53:48

4+ y ago53:48

53:48

As online wine sales continue to increase in the U.S., the wine purchasing experience inevitably changes. How do you convey the texture, length, intensity, aromas, and balance of a wine through the internet? How do you sell a visceral product like wine with words and pictures? If the consumer cannot taste the wine themselves before purchase, they n…

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