Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
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Welcome to “Swift Chats” in the Financial Services Industry, a podcast brought to you by Impact Communications, where your hosts Marie Swift and Jonny Swift speak with interesting people in the financial services industry and the financial planning profession. Our podcast spotlights independent financial advisory firms, allied financial services institutions, and “fintech” companies that we think are adopting "Best Practices" in the industry. We also share our own tools and ideas aimed at he ...
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Objectivity matters. Today, more than ever. With no agenda, other than getting it right, Milliman’s Critical Point podcast takes a deep dive into subject matter that affects the health and well-being of people across the globe, from healthcare to retirement security, flood insurance to autonomous vehicles. Through a team of professionals ranging from actuaries to clinicians, technology specialists to economists, Critical Point examines the inherent challenges – and innovative solutions – tha ...
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Rick Forbus, PhD & Elliott Robinson, JD share strategies and offer insight on improving your career trajectory. They also interview Thought Leaders on a variety of topics, including: leadership development, communications, pursuing your passion, career development, career coaching, networking, relationship management and much more. Join them Fridays from 11:30-12:30 EST. For more info on Rick and Elliott, visit www.troveinc.com. For coaching/ training engagements, contact Elliott at CoachE@T ...
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This content is for leaders at all levels, from aspiring to C-Suite, and from start-up to business savvy. You want to enhance your leadership skills and become a more influential leader. You want to get out of your own way, help the people around you do great things, and create a positive legacy. Join us, Heather Legge and Kristi Krayneski of Envision Success Inc, as we have conversations on a variety of business and leadership topics. Sometimes we'll have guests, and other times we'll just ...
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Real conversations with interesting people.
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We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
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UPLIFT COMMUNITY is a podcast hosted by Leanne Buck highlighting the important behind-the-scenes work of Planners, Architects, Engineers, and Community Non-profits who are working with heart every day to create amazing places for people to live and to love. With a lens on health, equity, and sustainability, we will learn what is being done to improve the quality of life for those living in and visiting the towns and cities across Canada.
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From behind-the-scenes interviews with the media to a look at inspiring brands and entrepreneurs that are rocking the world of PR, the Pitchin’ and Sippin’ Podcast talks tips, while taking sips, and openly discussing what makes those in the world of PR tick. Come pour it out beyond THEPRBAR inc. with Founder Lexie Smith from nine to wine to learn what really goes into landing press and achieving true influence, impact, and organic revenue with PR.
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This was a weekly tip from Dr. Ethan Becker. Dr. Becker is a second generation executive communication coach with the 56 year old company, THE SPEECH IMPROVEMENT COMPANY INC., in Boston Ma., USA. TSIC studies, develops, coaches, and trains best practices in human communication. Since 1964 TSIC has been helping people in business, politics, and entertainment to become more comfortable and more effective as they communicate. While speech coaching is a personal experience, these tips cover comm ...
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E462 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)
20:41
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If you have an eCommerce business, are you marketing effectively? eCommerce marketing is a different animal than B2B marketing. So how do you know if you're doing it right? That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have re…
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E461 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)
24:57
24:57
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Are you a "profit first" agency? Well, maybe you shouldn't be... What if there was a better way to maximize your profits while putting other metrics first? On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. Garrett has a different take on structuring your P…
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Unlocking Success with Passion, Partnerships, and Positive Mindset with Derrick Kinney
34:46
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In this Swift Chat conversation, Marie Swift speaks with Derrick Kinney, Best-Selling Book Author, Keynote Speaker, and Host of the Good Money podcast, to unpack the secrets behind his success and the strategies that have helped countless individuals achieve financial freedom. He also shares advice for financial advisors who might be looking to emu…
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E460 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)
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Have you been thinking about starting a podcast? Do you have a podcast and wonder how you can generate leads from it? Well wonder no more! On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs lau…
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Drugmakers are taking steps to make sure clinical trials include participants from a variety of backgrounds—and they are steadily making progress, as evidenced by new studies of multiple sclerosis and sickle cell disease. Milliman health researchers Ellyn Russo and Chris Page unpack a history of distrust in medical research, the implications of fai…
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Develop Individually, on Teams, and Across The Business with DISC (Feat. Teri Whittington)
23:56
23:56
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Teri Whittington and Heather Legge of Envision Success Inc share ideas, experiences, and inspiration for integrating DISC along with other assessments, programs, and initiatives in business. This episode continues our conversation about the broad applications and priceless awareness that DISC assessments offer for individuals, teams, and department…
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74 - Bob Pickard: The rising importance of China-Western geopolitics, AI's impact on PR and more
1:31:01
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This week I got to speak with PR industry veteran Bob Pickard. This is his second time on the podcast. We chatted about a long list of topics, including AI's impact on communications, the upcoming US election, the rising importance of China-Western geopolitics and his own experience working in Beijing to name just a few.…
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190: AI's impact on search, woke brands, Facebook woos Gen Z
42:20
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Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more! WHAT DO YOU THINK…
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E459 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)
25:25
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When was the last time you thought about your business' core values? Do you even have core values for your business? If not, you could be hurting your business! On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day! Emily ha…
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E458 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)
21:04
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Are you offering SMS Texting as a service yet? If not you may be missing out! There is huge potential in SMS for your clients and your agency. And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how. Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate…
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E457 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)
23:59
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Are you being clear to your audience? Or are you using marketing jargon that only those in the industry can understand? On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand. Mark spent 30…
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E456 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)
23:49
23:49
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What if you could offer your clients a new and profitable way of advertising? Enter indoor digital billboards. Never heard of them? Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards. Austin started his marketing firm while in C…
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189: "Bring ya a**", marketing spend study, death of the follower
37:21
37:21
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What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and …
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E455 - The Six Equations of the “Science of Marketing" (Avi Kumar, Kuware, Inc)
27:26
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Are you tracking your marketing ROI properly? Are you making marketing decisions based on feelings more than data? If you don't know, our guest is here to break it all down so you know for sure. On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary i…
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E454 - Reviewing Your Agency's Brand & Value Proposition in Today's World (Jennifer Sutton, Bright Marketing)
27:27
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Does your company need brand therapy? Are you putting in enough brain sweat? If you haven't reviewed your brand or your value proposition in a few years, then you might just need both! On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscap…
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Why life insurers are investing in private equity and real estate
29:09
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Life insurers have historically invested their portfolios in the relative safety of mortgages and bonds, but economic volatility, sticky inflation, and other headwinds have spurred many insurance companies to diversify into alternatives, a trend explored in a recent Milliman paper. On this episode of Critical Point, three of the paper’s authors dis…
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Unveiling Extraordinary Lives with Jane Wollman Rusoff
15:04
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In this Swift Chat conversation, Marie Swift speaks with Jane Wollman Rusoff, Contributing Editor with ThinkAdvisor and a two-time AZBEE award winner from the American Society of Business Publication Editors. Jane's career journey is as diverse as it is fascinating. From delving into consumer electronics during the tech revolution to interviewing s…
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E453 - How to Use AI and Your Customers' Personalized Content to Accelerate Agency Growth (Jeff Coyle, MarketMuse)
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We all know about AI. We know that it can really accelerate agency growth. And it can, but not in the way that you're thinking. Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it. Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive…
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E452 - Selling Your Services as an Agency Owner (Tony Dowling, Real Inbound)
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As an agency owner, you have probably done your share of selling. After all, who knows your agency as well as you? But are you the best person to be doing it? On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpo…
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E451 - How to Avoid and Fix a Google Ads Suspension (John Horn, StubGroup)
23:58
23:58
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SUSPENDED! Your Google Ads account has been suspended. Now what?? On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions! StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, l…
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188: Refreshed PESO Model, AI Facebook ad fail, social media job study
37:57
37:57
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Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU TH…
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E450 - Marketing Agility is the #1 Factor in Success (Brooke MacLean, Marketwake)
25:55
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Habits and routines are great, right? That is, until they stop serving you. Many times you don't even notice that your habits are no longer serving you. You're only hurting yourself by not evaluating this regularly! On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services t…
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E449 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging)
23:18
23:18
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Is your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs …
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E448 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media)
25:19
25:19
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Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.…
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E447 - How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto)
33:21
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Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder o…
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E446 - How To Do SEO The Right Way (Ryan Whitfield, SparkLaunch Media)
24:42
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You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For th…
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Updates and Announcements for Season 7 (+ Call for Pitches!)
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Listen to quick updates and announcements as we wait for Season 7 to Launch this Summer! Submit pitches online at theprbarinc.com/podcasts Email topic requests to pitchinandsippin@gmail.com Sign up for THEPRBAR weekly round-up at https://theprbarinc.com/newsworthy/ Don't forget to hit subscribe wherever you watch and listen so you don't miss the fi…
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E445 - The Key Laws to Agency Growth (Michael Wark, Trimline)
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26:48
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Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this epis…
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E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)
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Account Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and s…
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8 Core Takeaways from Conversations with Journalistic Royalty
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This week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different jour…
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E443 - How to Navigate Relationships with Enterprise Clients (David Veldt, Interactually)
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If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of …
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Leadership Is What You Do with Steve Atkinson
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In this Swift Chat conversation, Marie Swift speaks with Steve Atkinson, Speaker, Leadership Coach, and Growth Expert with Admired Leadership. The conversation delves into the realm of leadership and its practical applications in the financial advisory world. Steve shares insights and anecdotes that shed light on what it means to be an effective l…
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E442 - AI and Marketing in 2024 (Matthew Silverman, Silverman Consulting)
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Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a…
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How to Save Journalism with HuffPost Editor-in-Chief Danielle Belton
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Danielle Belton is the current editor-in-chief of HuffPost where she led the Pulitzer Prize-winning newsroom to profitability in 2021, after her first year in leadership. In her three-year tenure, she has improved overall newsroom diversity and relaunched HuffPost's legacy Voices brands, including adding a new vertical, Indigenous Voices — one of t…
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E441 - The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble)
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On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winn…
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187: Web traffic from links, thought leadership, internal comms report
31:07
31:07
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There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us wi…
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E440 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)
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On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired e…
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Better Communication, Relationships, and Leadership with DISC (Feat. Teri Whittington)
19:28
19:28
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You know the popular DISC "personality assessment" but did you realize that it's NOT what most people think. It is truly a model for human behavior and a POWERFUL tool for improving relationships, conversations, and increases everyone's chances for success (professionally and personally). The model shows us our own unique combination of communicati…
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Writing and Landing Features with Maria Streshinsky, Executive Editor of Features at WIRED
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Maria Streshinsky is the executive editor of features at WIRED. Before joining WIRED she was the editor-in-chief of Pacific Standard, a magazine she launched in 2012. In its first year Pacific Standard was nominated for a National Magazine Award for general excellence; in 2014 the publication won the National Magazine Award for public service for a…
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E339 - Building Out Your Systems for Success as an Agency (Moustafa Moursy, Push Analytics)
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You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is …
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E338 - Transform Your Agency from a Generalist to a Vertical Market Specialist (Corey Quinn, Corey Quinn, Inc.)
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You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agen…
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Wine Journalism & Niche Reporting with Freelance Writer Shana Clarke
31:57
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Shana Clarke is a wine, sake, and travel writer and author. Her work has appeared in Decanter, Saveur, Fortune, NPR, Wine Enthusiast, Vinepair, Conde Nast Traveler, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Bever…
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E337 - Strategies to not get Caught in Spam Filters (James Elliman, Elliman Technologies LLC)
26:23
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On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and secur…
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Are corporate pension plans making a comeback?
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For decades, companies with traditional pensions have been freezing those plans and replacing them with defined contribution options to help their employees save for retirement. But IBM made headlines when it restored its defined benefit program in early 2024. Three Milliman pension actuaries discuss this choice, new hybrid DB plan designs, and how…
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E336 - Incorporating Automation and AI into Your Business (Alicia Branham, Bran Marketing)
27:23
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On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free fr…
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I Rebranded My Agency, Here's Why! Introducing GROWTH MODE PR & Communications Agency
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This week’s episode holds a very special announcement for the next chapter with THEPRBAR Agency. And for Lexie. This minisode walks listeners through Lexie’s brand new rebrand for her agency, now GROWTH MODE PR & Communications agency. She talks about the inception of this rebrand, the process of how she did it, and what GROWTH MODE Agency is going…
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T3 Technology Tools for Today Presents: Hot & Happening at T3 2024 - Part II
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Listen to this special conference compilation podcast episode recorded live in the T3 Podcast Station, powered by LPL Financial, at the 2024 T3 Technology Tools for Today Advisor Conference - which also celebrated the event's 20th anniversary. Host Marie Swift chats with conference speakers, industry thought leaders, and advisors about what's hot a…
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E335 - Bridging the Gap Between Earning Clients NOW and Investing in SEO for the Future (Nick Baird, Nick of Time Search)
27:26
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On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to wor…
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E334 - How to Diagnose and Sell Branding Using Brandscience (Staeven Frey, Quantum Branding Agency)
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On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —t…
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2024 State of AI in PR & A Simple Approach to Media Training with Linda Zebian of Muck Rack
36:15
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Linda Zebian is Senior Director of Communications & Community at Muck Rack, where she sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, social media, and employee communications, as well as partnerships and events. Linda joined Muck Rack from The New Yor…
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