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High-tech, innovation, digital - these are buzz words these days. But, have you ever wondered to yourself exactly what they mean and what goes on in the industry. It can be a bit mysterious. I bring some of the most interesting entrepreneurs, marketers, technical experts, and more to talk to me about the whole field and offer their insights for aspiring techies and entrepreneurs. How can you get involved and how can you master best practices to take your business or venture a step further? L ...
 
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Irad Eichler started his entrepreneurial journey helping disabled people get matched with the right jobs. As an excellent operations manager, he understands how to build processes and systems for organizations to grow and for people to succeed. At his new venture, he perfectly combines his socially conscientious mindset and his operations backgroun…
 
Anna Leizerovici Ekstein has been through it all in the startup ecosystem. From working with early-stage companies on growth to helping them set up their Business strategy and revenues, Anna has had some key takeaways in regards to building a successful startup. Now, in her current role at Mobilion Ventures, she now sits on the opposite side of the…
 
Zviki Ben Ishay started his venture Lightico from his backyard, at night, after his day job, making calls with potential clients to grow his business and test his idea. Six years, several phone calls, and a few product iterations later, Zviki has successfully developed his venture into a solution for businesses to digitize overly complex, bureaucra…
 
When you are building your technological solution, it is always important to make sure you have the right partners. Gavriel Ariel founder of B–Solution helps startups and other ventures with properly defining and creating their software. In this episode, we learn the best ways to go about choosing software design partners and what you should be loo…
 
When Omri Moran's future wife was late to their date because of her manicure, the entrepreneurial bug kicked into full gear. Next thing he knew, Omri was on his way to developing a novel product in the beauty and cosmetics industry that would allow people to get their hand nails painted - all at the touch of a button. Sound too much like the Jetson…
 
Thought you had an amazing idea only to have it upended? What do you do? Ally Wolodarsky, serial entrepreneur and CEO and co-founder of Vacayz, is no stranger to the business world, and, from her first businesses helping generate leads for SMBS to managing rental properties in New York City, Ally understands that to succeed you must continually mov…
 
Humans are perplexed by the concept of trust. You lose it if you break it, and gaining it is challenging. When it comes to organizational productivity, though, trust is essential and may represent the difference between winning and losing. So, how do we know who we can trust? Kevin Cohen, the founder of Acropolis and a serial entrepreneur, believes…
 
Oren Yeger is one of Israel's foremost experts in information technology and especially cloud security. He sees the cloud as an ever-evolving technology that builds off itself, almost like the legos of his childhood. Now, with much of his work focusing on securing cloud networks, he has turned to facing down an unlikely foe using his expertise: cyb…
 
When the corona pandemic struck, many people found themselves stuck or out of work. While some people struggled to overcome this, Haggai Anson, founder of Ad Pure Media, took the opportunity to change his direction. As a talented videographer and studio manager, he understood the value of content but with shoots all but drying up he leaned onto ano…
 
As a fellow community enthusiast, I was lucky to share insights with Mike Silberg, founder of the IS-CL Network, and community building expert. It's always a pleasure to pick the brain of someone who's in a similar space as you. And, Mike shares with me a very interesting community-building principle related to space. Listen here! Jordan Kastrinsky…
 
Gilad Laor found that his dyslexia sometimes made it hard for him to interact online writing in English. When he dove into the issue more, he realized that it wasn't just him, but foreign-language speakers who had trouble writing in English as well. So he decided to come up with OtterWriter, a chrome extension that can be used on a variety of media…
 
In today's episode, Roma Timoshpolski, experienced tech expert and current head of Yozma.tech shares with us what it means to pivot in business and how you can use out-staffing to meet your business' needs. Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/ Roma Timoshpolski - https://www.linkedin.com/in/romatim/ Join our c…
 
In today's episode, Dor Zilbershtain, experienced salesman and current head of sales at EnterGreat.io shares with us his experience in the world of sales, what's important to understand regarding sales in the startup ecosystem, and some of the common mistakes startups make with sales. Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsk…
 
I was especially happy to have this podcast as it was slightly different than other episodes. Michal Grundland, a business development executive and long-time media professional and personality, shares with me some of the secrets she has picked up throughout her career that have helped her on her way to success and her position today. Rather than t…
 
Partners are an often undervalued source of business revenue and opportunities. Yet, there is one startup out there looking to change up that reality, and that is PartnerStack. I was pleased to sit down with the Director of Partnerships at PartnerStack, Nikita Zhitkevich, to hear what makes partnerships so useful and how startups should be leveragi…
 
Alex Lyhovez, VP Marketing for Yozmatech and director of many Israeli high tech communities, sees international teams as a key to business growth. Having grown international operations and currently managing international software developers and creatives, he understands the ways to best optimize an international workforce. But when do you know it'…
 
Hillel Fuld, leading startup marketer, tech blogger, and online influencer, doesn't believe in self-promotion when it comes to business. Promote others and you promote yourself, as simple as that. And, when you understand how people want to be promoted then they start to open even more. Listen here: Jordan Kastrinsky - https://www.linkedin.com/in/j…
 
Haim Carmel, an experienced programmer for decades, never thought he'd one day take his skills to the world of construction management. Now, as CTO of HomeConnex, a venture helping create transparency and clarity in the construction industry, he sees the inherent value in providing a credible platform for future apartment and homeowners to manage t…
 
Everyone knows it: content is king. But, how do you balance high-quality, engaging content with production times in our fast-paced media consumer culture? Daniel "Chuck" Chekalov, Creative Director at Black Box Creative Media, thinks that no matter what, at the end of the day, your content's appeal is what sets you apart in the market. With Black B…
 
Ron Shimoni never thought his path as an entrepreneur would lead him into the cannabis sector, specifically creating innovative CBD products to help people suffering. Today, his science-led company Neswell is revolutionizing the cannabis industry by bringing a new standard of effective and consistent cannabis therapeutics. Though he believes we are…
 
Dr. Maya Huber's background in occupational therapy made it clear to her that our workplace suffers from misused parameters for acquiring top talent. She and her co-founder Mor came up with the idea of devising simulations to test employee capability rather than using dated methods. Initially focusing their efforts in the handicapped space to help …
 
Dr. Theodore (Teddy) Lazebnik, biomathematics researcher and co-founder of DataClue, is going for his second PhD, just sold another company, and is an algorithm guru. And, the man is only 23 years old! Having originally made his mark at DNC-Algo, the company he established to provide outsourced algorithmic solutions and then sold, Teddy has moved o…
 
With peace in the air, I was fortunate enough to sit down with my colleague, Ines Shaim, Business Development Manager at Hamdan Alshamsi Lawyers & Legal Consultants, based out of Dubai, to understand what it's like there on the ground after the signing of the Abraham Accords. We compare the do's and don'ts of doing business in the UAE and Israel, a…
 
When most people think about growth, they think about hiring bunches of sales reps. When Filippo Chisari thinks of growth he thinks of the synergy between go-to-market and demand generation to hack your way into new markets. Listen to more of his insights here! Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/ Filippo Chis…
 
Thought you knew everything there is to know about PR? How do you think PR went during 2020, especially internationally? And did you know that the PESO is not just used in Mexico? All this and more with leading international PR expert, Amy Kenigsberg, COO and Founder of K2 Global Communications. Listen here! Jordan Kastrinsky - https://www.linkedin…
 
What's the link between sales, job hunt, and creating meaningful connections? Marna Becker, high-tech marketer turned sales and biz-dev professional, weaves her sales knowledge into her side work as a career consultant and job hunt specialist to show how a combination of sales tactics and interpersonal skills can help people make connections and la…
 
Today's episode features Hanan Farber, esteemed patent and IP lawyer once again to discuss with us even more about the world of patent law. What do you do when you have a device without an inventive process? How do you patent an aesthetic design? What is a trademark exactly? And how does this all apply to my business? Come listen to this episode to…
 
Today's episode features Oana Manolache, an entrepreneur revisioning the events industry through her startup, Introvoke. We have a truly fascinating discussion about what the future trends in events and conference production look like and the digital transformation happening throughout the industry. We also talk about her unique journey as an immig…
 
Today's episode features Hanan Farber, experienced IP and patent lawyer, where I get to talk to him about the do's and don'ts of patent law especially in the startup ecosystem. Hanan shares with us his experience in the field and some of his tips when going about seeking a patent as well as finding the right lawyer to set it up. Very useful informa…
 
Today's episode features Noa Schechter, business coach and mentorship expert, where we discuss how to start looking ahead for your organization after a year like 2020 and how to appropriately manage mishaps and issues that may arise in your business from management to employee culture and everything in between. Jordan Kastrinsky - https://www.linke…
 
Today's episode features Guy Tal, marketing and affiliate expert, where we get down to business to discuss the future of marketing and specifically, what he terms, "Omni-Channel Marketing". Join us as we discuss what companies and brands need to focus on in our digital age to really stand out from the rest. Jordan Kastrinsky - https://www.linkedin.…
 
In today's episode, Omri Levavi explains how entrepreneurs tend to undervalue market research and how reevaluating its position in your venture or organization can influence your trajectory. He also provides us with the essential steps behind conducting market research, both before establishing a venture and continuously throughout your business' l…
 
In today's episode, Episode 5, Michal Ner-David of Fresh Fund shares with us her non-traditional entry into the tech space and describes to us why she thinks the startup ecosystem underserves university students and why entrepreneurs and investors alike need to focus on this population for future innovations. Michal also gives a brief insight into …
 
In today's episode, Sharon Schreiber, one of Israel's top 100 high-tech influencers, goes a bit into her journey in the startup world and talks about what it's like to work on both sides of the startup process, both in funding and as a founder. It's an exciting opportunity to learn from one of the best in the ecosystem. Jordan Kastrinsky - https://…
 
We are honored to have had as our first guest, Gilad Lepitz, entrepreneur, and founder of ILBDExec, a premiere Israeli business development community network. We got to talking about the beauty of networks, how to create them, and the important aspects to consider when trying to maintain high-quality groups. Jordan Kastrinsky - https://www.linkedin…
 
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