Best Jaci Russo Podcasts (2024)

1
The Psychology of Branding with Dr. Tricia Groff 42:57

4d ago42:57

42:57

In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strateg…

1
The Marriage of Branding and Relationships 35:22

19d ago35:22

35:22

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter’s recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, tru…

1
The Performance of Branding with Jason Friedman 48:31

1M ago48:31

48:31

Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason’s passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same p…

1
Rebranding Made Simple with Jaci and Michael Russo 38:13

2M ago38:13

38:13

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company’s visual identity, messaging, and audience. They discuss the importance of maintaining co…

1
How Successful Brands Capitalize on Technology with Greg Brooks 55:05

2M ago55:05

55:05

Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides, a forward-thinking SEO agency, Greg provides his insight into how businesses can …

1
The Evolution of Digital Marketing in the age of AI with Rachel Hernandez 50:46

3M ago50:46

50:46

Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet’s dynamic landscape. Tune in to g…

1
How To Dominate Buyer And Seller Leads And Leave Cold Calling Behind w/Dustin Fox 37:18

3M ago37:18

37:18

Many agents struggle with seller leads and dread the thought of cold calling.The constant rejection and awkward conversations can drain our energy and enthusiasm. But here's the catch: if we want to work with more clients and sell more homes, we need to tap into those seller leads. Ignoring them means leaving money on the table. By leveraging innov…

1
SEO and Branding in Today’s Everchanging Marketplace 49:56

3M ago49:56

49:56

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding. Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing co…

1
Authenticity in Branding with Greg McDaniel 55:40

4M ago55:40

55:40

Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California, joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity – both in branding and in life. As a real estate agent known for his authenticity and unique perspective on life and business,…

1
8 Winning Practical And Tactical Steps To Nurture Your Database 1:01:00

4M ago1:01:00

1:01:00

In today's competitive business landscape, nurturing leads and maintaining a robust database is paramount for sustained success. Without a streamlined system in place, valuable leads can easily fall by the wayside, costing us both time and money. Potential clients slip away, opportunities for repeat business are missed, and our revenue potential re…

1
Maximize Passive Income: Game Changing Techniques For Success 59:24

4M ago59:24

59:24

In today's fast-paced world, the norm is to juggle multiple jobs to secure financial stability. However, this leaves little room for personal freedom and life choices. With the unpredictable nature of the real estate market, agents often find themselves vulnerable to fluctuations in income, which can create financial pressure. Enter the world of pa…

1
Branding Insights from the 21 Hats Experience 32:40

4M ago32:40

32:40

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights gained from their par…

1
AI Can Skyrocket Business: The Tools You Need to Know About w/ Brad McDaniel 1:16:34

4M ago1:16:34

1:16:34

AI can do so much for the real estate agent. It has the power to analyze vast amounts of data in real-time, providing us with invaluable insights into market trends, buyer behavior, and property valuations. Yet so many people are not taking full advantage of it. Many agents are still confused about the different AI products and programs and don’t k…

1
Love And Real Estate: Building A Solid Foundation For Joint Ventures 1:09:26

4M ago1:09:26

1:09:26

Love is indeed in the air, and what better way to celebrate it than by embarking on a journey of buying, selling, or investing in properties with your loved ones? Whether it's with a partner, friends, or family, the prospect of joint real estate ventures can be thrilling. However, beneath the excitement lies a potential minefield of challenges that…

1
Launching, Building, and Scaling Your Brand with Mark Donnigan 52:46

5M ago52:46

52:46

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team. Mark Donnigan, founder of Growth Stage Marketing, builds techno…

1
Serve Before You Sell: Lead Gen Secrets For Massive Success In 2024 1:24:46

5M ago1:24:46

1:24:46

In today's fiercely competitive landscape, turning leads into loyal clients is a constant challenge across industries. The need to build lasting relationships and establish trust has never been more critical. The digital age has also ushered in a new era of consumer behavior, where attention spans are fleeting, and trust is hard-won. How do we make…

1
Unconventional Lead Gen Strategies That Will Supercharge Your Business w/ Wayne Hitt 54:41

5M ago54:41

54:41

Generating leads can be an arduous task. Sometimes all our efforts result in wasted time and resources chasing after unqualified prospects. Traditional methods may not yield the desired results, leaving us frustrated and struggling. In a crowded real estate market, differentiation is key. By doing things differently, we not only capture the attenti…

1
How Storytelling Can Save Your Brand with Jeff Bartsch 53:49

5M ago53:49

53:49

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection.Jeff Bartsch is a visionary storyteller and fo…

1
Revolutionize Your B2B Strategy: Unveiling The Secret For Tremendous Success w/ Jaci Russo 53:39

5M ago53:39

53:39

In the fast-paced world of real estate in 2024, B2B growth is the name of the game. However, amidst the hustle and bustle, many businesses find themselves stuck in a rut. The B2B landscape often feels stale, lacking the excitement and innovation that drives success in other sectors. So how can we change this? Can adopting a B2C mentality propel you…

1
Go Global: Maximizing Growth Potential in a Worldwide Market w/ Lisa B 1:01:49

5M ago1:01:49

1:01:49

Building a global team is a daunting challenge for many businesses. The process is dragged down by communication barriers, cultural misunderstandings, and establishing a cohesive work environment across different time zones. That doesn’t mean it can’t be done though… What are the first steps to take if we want to expand globally? How do we figure o…

1
Financial Literacy and Your Brand with Kyle Geers 44:29

6M ago44:29

44:29

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the importance of financial literacy for small business owners and how embracing new financial technology can help streamline personal accounting tasks, while at the same time, protect and imp…

1
Calling All New Investors: Risk Mitigation Strategies You Need to Know w/ Cole Kline 1:03:32

6M ago1:03:32

1:03:32

Property investors, both new and seasoned, often overlook crucial aspects of insurance and claims management. The lack of awareness around intentional considerations in this realm can lead to significant financial setbacks. In the world of property investment, ignoring insurance and claims processes can be a costly oversight. By understanding the n…

1
Win the Inner Game: How To Overcome Mindset Barriers For Real Estate Success w/ Aaron Hendon 1:08:49

6M ago1:08:49

1:08:49

In the world of real estate, many agents find themselves trapped in a cycle of traditional approaches that yield limited results. A lot of people are of the mindset that success is reserved for those who have reached a certain level, creating a barrier that many struggle to overcome. How do we shift from this mindset of limitation and look at new e…

1
Smart Money Moves: The 2024 Economic Outlook w/ Elliot Eisenberg 36:09

6M ago36:09

36:09

In an ever-evolving economic landscape, the outlook on the housing market and interest rates, coupled with insights into where the economy is headed, is vital information. Without a clear understanding, people find themselves ill-equipped to make informed decisions about investments and the financial future. How do we break down and understand what…

1
A Look Back on 2023 with Jaci and Michael Russo 47:08

6M ago47:08

47:08

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 - providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces. The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and …

1
AI Unleashed: A Deep Dive Into The Tech Landscape For 2024 w/ Michael Fielden 1:29:18

6M ago1:29:18

1:29:18

In 2024, technology is set to revolutionize the way we do business even further. It's not just about staying relevant; it's about thriving in a landscape where innovation is key. AI is not here to replace us but is a tool that can make our jobs easier, increase efficiency, and unlock new possibilities. What is AI doing right now? What's coming down…

1
Exposed: The Truth About Real Estate Misinformation on Social Media 45:40

6M ago45:40

45:40

In the world of hyped up social media, clickbaiting, viral content and playing to algorithms, many people gain popularity through inaccurate information and blatant lies. Misinformation and misleading content is rife on social media, but as real estate agents, we have to remember that people listen to us and trust us as resources and advisors. The …

1
The Kindness Factor: How to Crush It By Doing Good w/ Ali Garced, Shelby Johnson and Jason Boice 1:08:44

7M ago1:08:44

1:08:44

As real estate agents, guarding and protecting our people is crucial for sustained success and well-being. In these difficult times, everyone needs kindness, and the absence of comradery can make the journey feel lonely and overwhelming. Why is comradery so important, and what value does it bring to our lives and businesses? How does it create a su…

1
[Bonus Podcast] Building Brands For Musicians and Personalities with Rick Caballo 52:06

7M ago52:06

52:06

On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo, a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-based Dead Horse Branding. On the podcast, Rick provides his insight on branding for musicians and personalities, in addition to the importance of build…

1
Unleash Tomorrow’s Success Today: How to Spot the Opportunities in a Down Market w/ Ricky Carruth 1:06:54

7M ago1:06:54

1:06:54

Many real estate agents today are so focused on the negativity of today’s market, instead of going after the opportunities these conditions create. Some of the wealthiest people in real estate today started the process of investing all the way back in 2008 when things were rough. If we made the same moves and focused less on transactions, we’ll be …

1
How Quality Content Can Affect Inbound Leads with Levi Lascsak 54:54

7M ago54:54

54:54

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak, an author, real estate agent, video creator, and co-founder of Passive Prospecting, to discuss how mastering the art of creating quality content helps generate inbound leads for your brand. Levi Lascsak is a real estate agent, video creator, author, …

1
Content Creation Unleashed: Bryan Casella Reveals Strategies for Building a Powerful Online Presence 1:01:26

7M ago1:01:26

1:01:26

In a world saturated with information, it's really hard to create content that grabs attention and also builds a strong and resonant brand. As markets shift and evolve, the struggle to create content that remains relevant and engaging is huge. How do we navigate the changing tides, ensuring our content not only stays afloat but rises above the nois…

1
Mastering Real Estate Scripts: The Key to Confident Client Conversations 1:00:32

7M ago1:00:32

1:00:32

For many real estate agents, the fear of prospecting comes from not knowing how to approach clients and exactly what to say. Agents find themselves balancing between finding the words and accurately reflecting the market conditions. The reluctance to embrace scripts is common, but it’s the key to solving both these issues and having more ease in ou…

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Jaci Russo Podcasts

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