CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
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Interviews focusing on life experiences and faith journeys help members of the Church of Jesus Christ of Latter Day Saints in the Willamette Valley area of Oregon connect with people in their community.
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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Andy McCotter-Bicknell
This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co
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What Magic is This? is a topic based podcast about Magic, the Occult, the Esoteric, the Paranormal, the Supernatural and the Weird. Each episode revolves around one single topic in the hope that we can flesh out the important aspects one needs to know about it. From history to practices to important figures and more, What Magic is This? is for anyone curious about Magic and the strange world in which we live. If you're looking for the best place to find out about any of these topics, you've ...
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Exploring the artistic journeys of successful musicians, filmmakers, writers, painters and other creatives.
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E259 | Identifying Your Ideal Customer Profile: A Data-Driven Approach with Goodfit's CEO Harrison Rose
44:07
44:07
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44:07
Today on the show we have Harrison Rose, CEO and Co-founder of GoodFit. In this episode, Harrison shares his journey from founding Paddle, a revenue delivery platform for B2B SaaS, to starting GoodFit, a company that helps businesses identify the right customers at the right time with the right message. We dive deep into the importance of identifyi…
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Unverified Personal Gnosis with Aidan Wachter
2:29:27
2:29:27
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It's time to kick around an idea that gets brought up and used quite a bit these days. Unverified personal Gnosis are the terms used to describe a belief gained through personal subjective experience, not things which are confirmed by traditions or in groups. They usually inform the belief system of those that experience them. On this episode, we w…
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E258 | Transforming Customer Success into a Growth Function with Entrust's Chief Customer Officer Harini Gokul
40:54
40:54
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Today on the show we have Harini Gokul, the Chief Customer Officer of Entrust. In this episode, Harini shares her experience in transforming Entrust’s customer success function into a powerful growth engine. We dive into the strategies she used to align customer success with P&L goals, ensuring the team’s contribution to revenue growth. Harini also…
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E257 | How to Build a Customer Success Team Leveraging Subject Matter Experts with Szuyin Leow
46:05
46:05
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46:05
Today on the show we have Szuyin Leow, the VP of Customer Experience at Transcend. In this episode, Szuyin shares her experience transitioning from IT security consulting to customer success, and how leveraging subject matter experts has transformed her approach to building effective CS teams. We then discuss the strategies and benefits of hiring i…
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E256 | Community-Driven Development: Boosting Retention with Integrations with Biro Florin
45:26
45:26
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45:26
Today on the show we have Biro Florin, a misfit, angel investor, exited founder, and show host of Misfit Founders. In this episode, Biro shares his experience in building successful integrations within the Atlassian marketplace. We then discussed how community-driven development can significantly enhance user retention and engagement. We wrapped up…
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Wicca with Christina Oakley-Harrington
2:05:18
2:05:18
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For the last 50 years, many people around the world but particularly in the west, identify themselves as a witch and if asked what religion they ascribe to, will say Wicca. Despite what some claim, the roots of Wicca are thoroughly modern and go back no further than the 20th century. Indeed, Wicca has been dubbed the only fully formed religion that…
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E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins
42:36
42:36
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Today on the show we have James Hawkins, CEO and co-founder of PostHog. In this episode, James shares his experience navigating growth and retention at PostHog. He discusses his journey from working in outbound sales to leading a product-led growth startup and the importance of an inbound-focused approach. We delve into how PostHog defined and focu…
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Throughout the centuries, one figure has flittered through both folkloric and fortean encounters. To some, this figure has simply been called the Devil, yet others aren't so hasty to place such an epithet on him. When we look into the past, A Dark Man has made their presence known in many ways. Some within the confines of the occult and witchcraft …
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E254 | Reactivation Tactics: Transforming Cancellations into Customer Retention Opportunities with Baird Hall
40:22
40:22
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40:22
Today on the show we have Baird Hall, the co-founder of Churnkey. In this episode, Baird shares his experience in developing effective reactivation campaigns and the importance of segmentation in retention strategies. We then discussed how small changes in retention tactics can have a monumental impact on high-volume subscription businesses, and th…
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E253 | Optimising Positioning, Messaging, and Buyer Enablement to Drive Customer Success with Jason Oakley
34:15
34:15
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34:15
Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper. In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and buyer enablement. We discussed how these elements play a …
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The Thoth Tarot with Lon Milo Duquette
1:30:53
1:30:53
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Without a doubt, the second most recognizable and used Tarot deck in existence is the Thoth Tarot. While many are familiar with the originator of this deck, the Great Beast himself, Aleister Crowley, less is known about perhaps the most important person in this decks popularity- Lady Frieda Harris. In this episode, we are focussing solely on this i…
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E252 | Preventing Team Churn: Leadership Tactics for Retaining Talent with Mr Joe
51:19
51:19
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51:19
Today on the show we have Joe Leech, a Coach to CEOs with 18 years of tech experience, working with over 30 startups and FTSE100 giants. In this episode, Joe shares his insights on retaining top talent and preventing team churn. We discussed the common mistakes leaders make in micromanagement and hiring and we wrapped up by exploring effective onbo…
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E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving
36:50
36:50
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36:50
Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow". In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expansion. We then discussed understanding customer value, …
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E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey
32:51
32:51
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Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp. In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp. We then discussed how Disco initially started as an email-based integration and the challenges…
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E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir
36:42
36:42
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Today on the show we have Miruna Dragomir, CMO of Planable. In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention. We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team. Miruna also delves into the int…
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Choosing a Mission: Andrew Marchant and Carter Grossnickle's Callings
1:41:33
1:41:33
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In this episode, Andrew and Carter discuss the best advice they've received, such as living with no regrets and living a unique life. They also share their mission callings and express their excitement for their upcoming missions. They mention the role of supportive friends and family in their decisions. They reflect on their strengths and weakness…
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The Weird 90s - From A(rt Bell) to Z(apruder Film) with Brian Giordano
2:47:08
2:47:08
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Grab a Snapple™ and make sure your tips are frosted, we're going back to the distant, far off time of the decade right before Y2K ended everything. The decade kicked off with a shaky start, as distrust in the government boiled over leading to all sorts of interests in what we all perceived was being hidden from us. In this episode, we are joined by…
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E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto
37:32
37:32
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Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel. In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies. We then discussed the concept of next best actions and how these strategic steps can significantly…
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E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture
44:35
44:35
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44:35
Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture. In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO. We discussed the future of mobile app interactions, including the potential of voice interfaces, AI, and wearable te…
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E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky
41:10
41:10
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Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce. In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn. We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to differ…
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The Power of Music and its Influence on Faith: Testimonies from the Lamb of God Production
1:06:03
1:06:03
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This podcast episode delves into the behind-the-scenes details of the Lamb of God concert, featuring interviews with the organizers and participants. The guests share their love for music and the deep symbolism and emotions associated with the production. They discuss how music acts as a conduit for expressing faith and connecting with Jesus Christ…
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E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer
45:32
45:32
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Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp. In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs. We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looki…
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Thinking Magically with Ramsey Dukes
1:59:42
1:59:42
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We truly live in a golden age for Magic, the Occult and all the high strangeness that comes with it. There are many of the greatest thinkers to ever tackle these strange and weird concepts alive right now; at this very moment. Every paradigm needs its heroes and villains, but more importantly- those who broaden and illuminate the ideas which are it…
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E244 | Enhancing Product and Customer Success Alignment to Deliver Customer Value with PagerDuty's VP of CS, Heather Brown
38:02
38:02
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38:02
Today on the show we have Heather Brown, the VP of Global Commercial Sales and Customer Success at PagerDuty. In this episode, Heather shares her extensive experience in bridging the gap between product development and customer success to enhance company performance and customer value. We dive into the innovative strategies PagerDuty employs to ens…
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Sacred Architecture with Peter Mark Adams
2:30:53
2:30:53
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Most likely each and every one of us has walked into a building or a structure which had the capacity to touch something inside of you in some ineffable way. For Millenia, cultures around the world have constructed buildings which have this ability to cut through aesthetics of their appearance and bestow upon those who look upon or enter inside, a …
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E243 | Mitigating the Impact of Customer Champion Turnover with Customer.io's VP of Customer Experience, Natalie Onions
40:37
40:37
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Today on the show, we have Natalie Onions, the Vice President of Customer Experience at Customer.io. In this episode, Natalie shares her in-depth insights into the crucial role of customer champions in driving customer success and what happens when these key individuals leave the company. We delve into the strategies that Customer.io employs to mit…
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E242 | Navigating the Challenges of Product Management in Horizontal Products with Softr's Austin Yang
36:39
36:39
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Today on the show we have Austin Yang, the Lead Product Manager of Softr. In this episode, Austin shares his experiences in the no-code space, particularly the unique challenges and opportunities it presents for product management. We then discussed the impact of horizontal products that serve multiple industries, and we wrapped up by discussing ho…
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From the Music Industry to Education: Susan Oakley's Journey
1:34:42
1:34:42
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In this podcast episode, Susan Oakley is interviewed about her family, their legacy in the music industry, and her various life experiences. She shares about her role in the Bishop Storehouse and the importance of home storage. Susan discusses the challenges and lessons she learned while serving in a small church unit and the sense of community tha…
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If there is one single concept which has been associated with Magic for the last 2000 years, none would be more notorious than Demons & Infernal Spirits. For centuries, the idea of illness, misfortune and all aspects of evil have been personified as a class of spirits. How they are conceptualized by different religions and spiritual traditions is f…
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E241 | Crafting Your Homepage to Increase Conversions and Boost Customer Retention with Rob and Anthony of Fletch PMM
51:27
51:27
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Today on the show we have Rob Kaminski and Anthony Pierri, the partners of Fletch PMM. In this episode, Rob and Anthony share their journey in establishing Fletch PMM, a specialized firm helping early-stage B2B SaaS startups refine their website homepages. They delve into the pivotal role of a company’s homepage in positioning and messaging, crucia…
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E240 | Embracing a Generalist Mindset and Flexibility in Career Growth: Céline Daley’s Journey to VP of Customer at DeepL
41:43
41:43
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Today on the show we have Céline Daley, the VP of Customer at DeepL. In this episode, Céline shares her unique insights into embracing a generalist mindset and the role of flexibility in navigating tech careers. With a background that spans from marketing to customer success, and from startups to global companies, Céline's journey showcases the pow…
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For the most part, What Magic is This? Podcast has stuck to the cozy realm of "Western" Magic and Occultism. Yet the listeners beg for a more expansive examination of the magical world we live in! It is with such curiosity that we head East to the continent of Asia and the country of China and take a look at some of the Magic which has arisen withi…
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E239 | Closing the Feedback Loop: Cycle's Journey to Boost Customer Retention
39:39
39:39
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Today on the show we have Mehdi Boudoukhane, the CEO & co-founder of Cycle. In this episode, Mehdi shares his transformative journey from a data scientist in Johannesburg to launching Cycle, a company that seamlessly connects customer feedback with product development to close the feedback loop and enhance retention. We then delved into how Cycle l…
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E238 | Preventing Churn Through Strategic Objection Handling with Vendr's Lizzy Rosen
38:17
38:17
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38:17
Today on the show we have Lizzy Rosen, the VP of Customer Success at Vendr. In this episode, Lizzy shares her extensive experience in shaping the future of SaaS buying and how Vendr is revolutionizing the sales process to make it more efficient and transparent. We delve into the heart of objection handling, discussing how strategic approaches can s…
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E237 | Pivoting Strategies Amidst Rapid Expansion scaling Retention.com to $20M+ ARR with Adam Robinson
47:54
47:54
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Today on the show we have Adam Robinson, the CEO and Co-Founder of Retention.com. In this episode, Adam shares his incredible journey of scaling Retention.com from zero to $20 million in ARR in just three and a half years, all without external funding. We delve into the pivotal moments and strategies that propelled the company's rapid expansion, an…
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No list of early 20th century Magicians would be complete without Dion Fortune being there. Although many these days might not know her name, her books, or the magical order that she founded, nevertheless Dion Fortune's influence on contemporary magic is vast. Although she considered herself an occultist and ceremonial magician, it is within the re…
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E236 | From HelloFresh to Hotjar: Dissecting B2B vs. B2C Retention Strategies with Hotjar's CEO, Mohannad Ali
42:47
42:47
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42:47
Today on the show we have Mohannad Ali, CEO of Hotjar. In this episode, Mohannad shares his journey from VP of Engineering at HelloFresh to leading Hotjar. We dive into the nuances of B2B vs. B2C churn and retention strategies, drawing on his unique experience across both sectors. The conversation highlights the importance of understanding early vs…
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When God is in it, nothing can stop you: Stetzon Bair’s Journey
1:21:18
1:21:18
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In this podcast episode, Stetzon Bear shares his inspiring journey from growing up in Idaho to becoming a college athlete and (almost) winning a national championship. He also opens up about a life-changing neck injury and how it strengthened his testimony and understanding of priesthood blessings. Stetzon now works in medical sales, traveling exte…
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E235 | The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User Journey with Active Campaign's Casey Hill
48:38
48:38
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48:38
Today on the show we have Casey Hill, the Senior Growth Manager of ActiveCampaign. In this episode, Casey shares his insights on navigating churn by focusing on the critical stages in the user journey to foster loyalty. We explore the nuances of addressing churn from initial engagement through to long-term retention, highlighting strategies for eac…
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