E242 | Navigating the Challenges of Product Management in Horizontal Products with Softr's Austin Yang

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3M ago 35:40

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Today on the show we have Austin Yang, the Lead Product Manager of Softr.

In this episode, Austin shares his experiences in the no-code space, particularly the unique challenges and opportunities it presents for product management.
We then discussed the impact of horizontal products that serve multiple industries, and we wrapped up by discussing how Softr is navigating product development and user needs in this diverse landscape.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Chapters

1. E242 | Navigating the Challenges of Product Management in Horizontal Products with Softr's Austin Yang (00:00:00)

2. Introduction to Austin Yang and No-Code Platforms (00:02:14)

3. Innovative Uses of No-Code Tools at Landbot (00:03:22)

4. Day-to-Day Roles and Challenges at Softr (00:04:17)

5. Prioritizing Features Across Diverse Industries (00:06:02)

6. Feature Prioritization and User Feedback (00:09:06)

7. Onboarding and User Activation Strategies (00:12:39)

8. The Concept of 'Productive Friction' in User Onboarding (00:18:34)

9. Retention Insights and Final Thoughts (00:31:32)

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