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CHURN FM

Andrew Michael

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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
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show series
 
Today on the show, we have Natalie Onions, the Vice President of Customer Experience at Customer.io. In this episode, Natalie shares her in-depth insights into the crucial role of customer champions in driving customer success and what happens when these key individuals leave the company. We delve into the strategies that Customer.io employs to mit…
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Today on the show we have Austin Yang, the Lead Product Manager of Softr. In this episode, Austin shares his experiences in the no-code space, particularly the unique challenges and opportunities it presents for product management. We then discussed the impact of horizontal products that serve multiple industries, and we wrapped up by discussing ho…
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Today on the show we have Rob Kaminski and Anthony Pierri, the partners of Fletch PMM. In this episode, Rob and Anthony share their journey in establishing Fletch PMM, a specialized firm helping early-stage B2B SaaS startups refine their website homepages. They delve into the pivotal role of a company’s homepage in positioning and messaging, crucia…
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Today on the show we have Céline Daley, the VP of Customer at DeepL. In this episode, Céline shares her unique insights into embracing a generalist mindset and the role of flexibility in navigating tech careers. With a background that spans from marketing to customer success, and from startups to global companies, Céline's journey showcases the pow…
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Today on the show we have Mehdi Boudoukhane, the CEO & co-founder of Cycle. In this episode, Mehdi shares his transformative journey from a data scientist in Johannesburg to launching Cycle, a company that seamlessly connects customer feedback with product development to close the feedback loop and enhance retention. We then delved into how Cycle l…
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Today on the show we have Lizzy Rosen, the VP of Customer Success at Vendr. In this episode, Lizzy shares her extensive experience in shaping the future of SaaS buying and how Vendr is revolutionizing the sales process to make it more efficient and transparent. We delve into the heart of objection handling, discussing how strategic approaches can s…
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Today on the show we have Adam Robinson, the CEO and Co-Founder of Retention.com. In this episode, Adam shares his incredible journey of scaling Retention.com from zero to $20 million in ARR in just three and a half years, all without external funding. We delve into the pivotal moments and strategies that propelled the company's rapid expansion, an…
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Today on the show we have Mohannad Ali, CEO of Hotjar. In this episode, Mohannad shares his journey from VP of Engineering at HelloFresh to leading Hotjar. We dive into the nuances of B2B vs. B2C churn and retention strategies, drawing on his unique experience across both sectors. The conversation highlights the importance of understanding early vs…
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Today on the show we have Casey Hill, the Senior Growth Manager of ActiveCampaign. In this episode, Casey shares his insights on navigating churn by focusing on the critical stages in the user journey to foster loyalty. We explore the nuances of addressing churn from initial engagement through to long-term retention, highlighting strategies for eac…
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Today on the show we have Andrew Capland, a growth advisor and onboarding specialist with rich experiences at HubSpot and Wistia. In this episode, Andrew shares his journey from HubSpot to Wistia, outlining the evolution of his approach to user onboarding and growth. Andrew walked through 6 key steps of a successful onboarding framework to increase…
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Today on the show, we have Teresa Torres, an internationally acclaimed author, speaker, and coach. In this episode, Teresa shares her insights on using continuous discovery as a crucial tool for achieving product-market fit and effectively reducing churn. She explains how her approach helps product teams make informed decisions by integrating conti…
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Today on the show we have Elliot Kohtz, the VP of Success at Mixmax, a leading sales engagement platform. In this episode, Elliot shares his insights on the evolving landscape of customer success (CS) and its pivotal role in driving sales and securing retention, especially during economic downturns. We delve into the challenges of tool consolidatio…
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Today on the show, we have Sofia Quintero, the co-founder of Collie. In this episode, Sofia shares her journey from founding EnjoyHQ to her role in shaping Collie, a tool that integrates all engineering rituals into one platform, fostering trust and efficiency through asynchronous communication. With a rich background that includes leading growth a…
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Today on the show, we have Kristi Faltorusso, the Chief Customer Officer at ClientSuccess. In this episode, Kristi shares her journey from IntelliShift to her current role, revealing how her experiences have shaped her approach to customer success. Kristi then discusses the transformative impact of AI on customer success strategies, emphasizing how…
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Today on the show we have Jim Schattin, the Chief Customer Officer at Algolia. In this episode, Jim shares his unique experiences in shaping customer success strategies in different technological environments. We dive deep into the contrast between cloud-based and on-premise solutions, examining how customer engagement and success practices vary ac…
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Today on the show we have Kristen Berman, the CEO and co-founder of Irrational Labs, a renowned product design and behavior change lab. In this episode, Kristen shares her extensive experience in the field of behavioral economics and its application in product and marketing strategies. We delve into how understanding user psychology is crucial in p…
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Today on the show we have Mark Ross-Smith, CEO and co-founder of Loyalty Status. Mark, an expert in travel technology and former head of Loyalty at Malaysia Airlines, shares his journey from running Australia's largest youth social network, SMS Fun, to pioneering the field of airline loyalty. In this episode, Mark offers unique insights into the ev…
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Today on the show, we delve into the story of a startup's strategic pivot from Peak Performer, which had reached $900K ARR, to the inception of Inferless. This episode sheds light on the intricate decision-making process behind this pivot, exploring the challenges and considerations that come with making such a transformative business move. We disc…
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Today on the show we have Shilpi Narang, the Chief Customer Officer of Bolt. In this episode, Shilpi shares her insights into the innovative 'Hypercare' strategy, a cornerstone of Bolt's customer onboarding process. We delve into how Hypercare ensures a seamless transition for new clients, emphasizing the importance of the initial 90 days in a cust…
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Today on the show, we have Dennis Mortensen, CEO and Founder of LaunchBrightly. In this episode, Dennis shares his profound insights on two pivotal strategies in the SaaS industry: Bottoms-Up vs Top-Down models. Drawing from his vast experience transitioning from x.ai to LaunchBrightly, Dennis discusses the unique challenges and benefits of each ap…
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Today on the show, we welcome Steve Cornwell, SVP of Strategy for Customer Education at Gainsight. In this episode, Steve shares insights into the transformative role of digital education in Customer Success. He discusses the shift from traditional customer engagement methods to innovative digital strategies in today's dynamic business environment.…
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Today on the show we have Dror Avieli, the Managing Director and VP of Customer Success at ConsenSys. In this episode, Dror shares his unique journey in customer success, transitioning from the traditional corporate environment at Hewlett-Packard Enterprise to the innovative world of Web 3.0 at ConsenSys. We discuss the challenges and opportunities…
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Today on the show we have Tatyana Mamut, a serial entrepreneur with an extensive background at Amazon, Salesforce, Nextdoor, and IDEO. In this episode, Tatyana shares her insights into effective collaboration between product management and customer success teams. Drawing from her diverse experiences, we explore how she fostered a unified vision at …
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Today on the show, we have Ravi Mehta, the Co-Founder and CEO of Outpace and a previous product leader at Tinder, TripAdvisor, and Facebook. In this episode, Ravi shares his insights into the unique approaches to user retention and churn at these varied platforms. We explore the dynamics of engaging users in a dating app context with Tinder, unders…
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Today on the show we have Chris Regester, the Chief Customer Officer of Planhat. In this episode, Chris shares his extensive wisdom on the growth journey of a successful SaaS company and the critical role of recruitment in scaling businesses. We then delve into the concept of "wolf-mode" customer success, highlighting an aggressive approach to cust…
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Today on the show we have Becca Weiss, the VP of Customer Success and Support at Flatfile. In this episode, Becca shares her experience in tackling churn and onboarding challenges at Flatfile. She discusses the transition from a product-led growth approach to a sales-led motion and the subsequent realization that the issue lay not in change managem…
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Today on the show we have Matt Bilotti, the product lead for consumer LP and growth at AngelList. In this episode, Matt shares his experience in venture capital investing and how he managed to hustle his way to manage the dorm room fund. We then dive into the topic of growth and retention at AngelList, discussing the challenges and strategies they …
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Today on the show we have Daphne Lopez, the Head of Customer Success at HubSpot. In this episode, Daphne shares her experience in leveraging the Jobs to be Done framework in customer success. She explains how aligning customer success with product and marketing, and focusing on the value realization of customers' goals, can lead to better customer …
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Today on the show, we have Jamie Davidson, CEO and co-founder of Vitally. In this episode, Jamie shares his expertise in Customer Success and the impact of his technical background on his role. We then discussed the evolving landscape of customer engagement and the need for customer success teams to redefine their strategies in the absence of direc…
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Today on the show we have Jonathan Riftin, the Director of Customer Success at Optimove. In this episode, Jonathan shares his experience in implementing strategies to drive customer success manager (CSM) behavior towards advocacy and upsells. He discusses the importance of setting compensation goals, streamlining processes, leveraging data, and emp…
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Today on the show we have Meg Gowell, the Director of Growth Marketing at Appcues. In this episode, Meg shares her experience in understanding and acquiring the ideal customer profile. She discusses the importance of knowing what "good" looks like in your customer base and using conversion data to optimize ad campaigns. Meg also talks about the pro…
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Today on the show we have Dan Lenton, the CEO and founder of Ivy, bringing all the best in class AI frameworks, infrastructure, and hardware directly to you in one line of code. In this episode, Dan shares his experience in building a strong community around Ivy. With over 12,500 GitHub stars, 1.2K open-source contributors, and 15,000 members in th…
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Today on the show we have Kelsey Peterson, VP of Customer Success at Ashby, an all-in-one recruiting platform. In this episode, Kelsey shares her experience in strategic partnerships and how they drive customer retention. We discuss the importance of identifying the right partners, aligning goals, and creating value for customers. Kelsey also talks…
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Today on the show we have Luis Barbosa, the Customer Experience Leader at Teya. In this episode, Luis shares his experience in the Navy and how it shaped his approach to customer success. We then discussed the role of customer success operations and its importance in improving processes and enhancing customer relationships. Lastly, we wrapped up by…
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Today on the show we have Caroline, the Co-Founder and CEO of Arcade, a platform that enables anyone to build powerful interactive experiences. In this episode, Caroline shares her experience in venture capital and why she decided to start her own company. She discusses the challenges of building a product-led growth company and the importance of c…
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Today on the show we have Krish Ramineni, Co-Founder and CEO of Fireflies.ai. Krish shared some amazing insights on topics like transitioning from product management at Microsoft to CEO of a startup, the challenges and advantages of working in a small organization, and the importance of synthesizing qualitative and quantitative insights. We also de…
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Today on the show we have Ziv Peled, the Chief Customer Officer of AppsFlyer. Ziv recounts his whirlwind journey of meeting with over 20 customers in a span of three weeks. We delve deep into the significance of face-to-face interactions with customers, especially when times are tough, and explore how customer success teams can go above and beyond …
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Today on the show we have Kaz Ohta, CEO & Co-founder of Treasure Data. In this episode, Kaz shares how Treasure Data focuses on the enterprise space and the unique challenges they face in managing customer data. He then discusses the importance of ROI in the customer success process and how Treasure Data helps their customers achieve it. Kaz also e…
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Today on the show, we have Abbas Haider Ali, VP of Customer Success at GitHub. Before joining GitHub, Abbas held the position of Vice President of Customer Success at Twilio and Segment. Additionally, he is as an investor and advisor for various companies including Slack, Hasura, Adept, and numerous others. He also serves as a general partner for t…
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Today on the show, we have Dan Burkhart, CEO and co-founder of Recurly, a subscription billing management service. In this episode, we discussed the importance of language-specific content for global companies, the inspiration behind Recurly, and the shift towards focusing on retention and churn in the subscription economy. We dove into various str…
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Today on the show, we have Evgenia Mkrtychian, Head of Customer Success and Corporate Communication Strategy at Loyalty Plant. In this episode, Evgenia shares Loyalty Plant's journey and we explore how they are managing their rapid growth. Evgenia shares insights into the significance of customer success and marketing strategies within their mobile…
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Today on the show we have John Gleeson, founder of Success Venture Partners. In this episode, John shares his journey from being a VP of Customer Success to embracing a role as a dedicated investor. John reveals how his fund aids startups at various phases, serving as a valuable resource for early-stage founders. By offering customer success insigh…
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Today on the show, we have Tom Carnewal, founder of Customer Cross Company. In this episode, Tom discusses his role as a Director of Digital Transformation and introduces Carnewal Consult's new brand, the Customer Cross Company. He outlines how they help mid-sized companies with recurring revenue models to set up or evolve their customer success te…
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Today on the show we have Enzo Avigo, CEO and Founder of June. In this episode, we discussed Enzo's journey in entrepreneurship, from his initial startup experiences to his tenure at Zalando and Intercom, exploring valuable insights he gleaned from both companies. Enzo shared how his time at Zalando helped him refine his skills in influencing peopl…
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Today on the show we have John Chen, partner at Fika Ventures. In this episode, we discussed the operations of Fika Ventures, a pre-Series A fund focused on B2B software, FinTech, and marketplaces. John emphasized the importance of building close relationships with founders and shares his views on the crucial role of culture and alignment in buildi…
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Today on the show, we have Vanessa Neurohr, VP of Customer Success at Muck Rack. In this episode, we discussed Vanessa's unique perspective on how comedy shows can help improve public speaking skills, and why understanding the product intimately is crucial for success. Vanessa delves into her journey with Muck Rack, offering insights on company gro…
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Today on the show we have Vic Davis, SVP Customer Experience at Inflection.io. In this episode, we discussed Vic's drive to ensure customers are at the heart of every business decision and the innovative capabilities of small businesses that can still make a significant impact at scale. We also touched on how Inflection.io leverages product activit…
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Today on the show we have Chris Dishman, Sr. VP of Customer Success at Totango. In this episode, we discussed Chris's unique transition from being a customer of Totango to becoming a crucial part of its team. We explored how his past experiences as a customer offered invaluable insights to shape the company's approach to customer success. We then d…
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Today on the show we have Alison Prator, Director of Customer Success at Float. In this episode, Alison shared her experience transitioning from leading a sales team to leading a whole department across sales, account management, and support. She walked us through the natural evolution these teams make as they grow into areas of specialization. We …
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Today on the show we have Tony Sternberg, co-founder and CEO of Prosper Stack. In this episode, Tony shared the challenges of selling a business and the importance of churn and retention in the review process, and the final valuation they got. We then discussed how you can use tailored user experiences to reduce voluntary churn and leverage your co…
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