E260 | The PLG vs. SLG Debate: Surprising Insights from SaaS Benchmarks with Emilia Korczynska of User Pilot

CHURN FM

Today on the show we have Emilia Korczynska, the VP of Marketing at Userpilot.

In this episode, Emilia shares her insights into the ongoing debate between Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies in SaaS companies.

Emilia shared surprising findings from Userpilot’s latest SaaS product metrics benchmark report, which challenge common assumptions about PLG effectiveness.

We wrapped up by exploring how these insights are influencing Userpilot's product positioning and strategy moving forward, along with the importance of understanding customer needs through both qualitative and quantitative data.

Mentioned Resources

• Userpilot
• Wisemont Language Services
• Jason Lemkin
• DHL
• Nir Eyal
• Hooked
• Contentsquare
• Heap
• Pendo
• Amplitude
• Sprig
• PostHog
• James Hawkins
• AWS
• Hotjar

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS

Chapters

1. Introduction to Emilia Korczynska and Userpilot (00:00:00)

2. The SaaS Product Metrics Benchmark Report (00:06:30)

3. PLG vs. SLG: The Surprising Findings (00:08:10)

4. Challenges Faced by PLG Companies (00:13:27)

5. Rethinking Userpilot’s Positioning (00:17:03)

6. The Impact of Company Size on SaaS Metrics (00:18:44)

7. The Importance of Qualitative and Quantitative Data (00:27:33)

8. What’s Next for Userpilot? (00:32:26)