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E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey

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Manage episode 424358698 series 2505086
Content provided by Andrew Michael. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Michael or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp.

In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp.

We then discussed how Disco initially started as an email-based integration and the challenges they faced with user engagement. Justin dives into the pivotal decision to switch their activation channel to Slack, which significantly boosted virality within companies.

We wrapped up by exploring the strategies Disco used to maintain growth during the pandemic and how they adapted to changing market conditions.

Mentioned Resources

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

  continue reading

Chapters

1. E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey (00:00:00)

2. Introduction to Justin Vandehey and Culture Amp (00:02:53)

3. The Journey of Disco: From Startup to Acquisition (00:03:57)

4. Early Challenges with Email-Based Integration (00:07:21)

5. Switching to Slack: The Game Changer (00:10:25)

6. Strategies for Boosting Virality and User Engagement (00:13:03)

7. Impact of the Pandemic on Disco’s Growth (00:15:36)

8. Navigating the Slack Integration Hype Cycle (00:17:32)

9. Reinforcing Company Culture Through Recognition (00:19:28)

10. Lessons in Customer Retention and Value (00:23:33)

11. Final Thoughts and Future Directions (00:29:06)

254 episodes

Artwork
iconShare
 
Manage episode 424358698 series 2505086
Content provided by Andrew Michael. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Michael or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp.

In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp.

We then discussed how Disco initially started as an email-based integration and the challenges they faced with user engagement. Justin dives into the pivotal decision to switch their activation channel to Slack, which significantly boosted virality within companies.

We wrapped up by exploring the strategies Disco used to maintain growth during the pandemic and how they adapted to changing market conditions.

Mentioned Resources

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

  continue reading

Chapters

1. E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey (00:00:00)

2. Introduction to Justin Vandehey and Culture Amp (00:02:53)

3. The Journey of Disco: From Startup to Acquisition (00:03:57)

4. Early Challenges with Email-Based Integration (00:07:21)

5. Switching to Slack: The Game Changer (00:10:25)

6. Strategies for Boosting Virality and User Engagement (00:13:03)

7. Impact of the Pandemic on Disco’s Growth (00:15:36)

8. Navigating the Slack Integration Hype Cycle (00:17:32)

9. Reinforcing Company Culture Through Recognition (00:19:28)

10. Lessons in Customer Retention and Value (00:23:33)

11. Final Thoughts and Future Directions (00:29:06)

254 episodes

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