Go offline with the Player FM app!
E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir
Manage episode 423110573 series 2505086
Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.
We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.
Mentioned Resources
Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
Chapters
1. Introduction to Miruna Dragomir from Uber and Oracle to Planable (00:01:08)
2. Building the Marketing Team at Planable (00:03:42)
3. Integrating Customer Success and Marketing (00:04:49)
4. Retention Strategies at Uber (00:07:09)
5. Effective Reactivation Tactics (00:10:52)
6. Challenges of B2B vs. B2C Marketing (00:13:19)
7. Insights on Funnel Management (00:17:47)
8. Optimizing Paid Campaigns (00:19:38)
9. Final Thoughts and Takeaways (00:31:01)
251 episodes
Manage episode 423110573 series 2505086
Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.
We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.
Mentioned Resources
Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
Chapters
1. Introduction to Miruna Dragomir from Uber and Oracle to Planable (00:01:08)
2. Building the Marketing Team at Planable (00:03:42)
3. Integrating Customer Success and Marketing (00:04:49)
4. Retention Strategies at Uber (00:07:09)
5. Effective Reactivation Tactics (00:10:52)
6. Challenges of B2B vs. B2C Marketing (00:13:19)
7. Insights on Funnel Management (00:17:47)
8. Optimizing Paid Campaigns (00:19:38)
9. Final Thoughts and Takeaways (00:31:01)
251 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.