Best Joost van Dreunen Podcasts (2024)

1
Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen) 1:05:12

14d ago1:05:12

1:05:12

My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts…

1
Borderlands vs. Deadpool & Wolverine: A Movie Adaptation Marketing Study 1:02:51

5h ago1:02:51

1:02:51

Borderlands and Deadpool & Wolverine are two of this summer’s biggest movie blockbusters, but they had wildly different outcomes. Kaitlyn and Sam discuss whether Borderlands’ poor performance means anything for gaming’s future in Hollywood and what other adaptations can learn from Deadpool & Wolverine’s hugely successful marketing campaign. Other t…

1
Season 3, Episode 25: How to launch an app (with Offer Yehudai) 48:50

6h ago48:50

48:50

My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer pr…

1
Game Informer Is Gone. What Does That Mean for Games Media? 1:00:25

5d ago1:00:25

1:00:25

GameStop shut down Game Informer last week, laying off its staff and unceremoniously ending the best-known gaming magazine in the U.S. Sam and Kaitlyn discuss what the publication’s closure means for games media, why it happened, and how games PR should react. Then they discuss another gutting layoff story—Bungie cutting its staff by 17%—before end…

1
Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz) 48:12

7d ago48:12

48:12

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes a…

1
Gaming Actors on Strike, Roblox’s Safety Problem, and San Diego Comic-Con 1:15:04

12d ago1:15:04

1:15:04

SAG-AFTRA video game performers are on strike, and Roblox reportedly has a child safety problem. Sam and Kaitlyn break down these stories, then interview entertainment journalist Collier “CJ” Jennings about covering San Diego Comic-Con. Timecodes: 00:00:00 – Intro 00:01:42 – What Does the SAG-AFTRA Gaming Strike Mean for the Industry? 00:21:59 – Ro…

1
Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein) 49:33

21d ago49:33

49:33

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Dis…

1
What Xbox’s Game Pass Changes Mean for the Service’s Future 1:05:30

26d ago1:05:30

1:05:30

Microsoft is raising the price of Xbox Game Pass…again. Join Kaitlyn and Sam as they discuss Microsoft’s decision to hike Xbox Game Pass prices, the changes in tier options, and what Microsoft’s long-term strategy may be. Then, in the show’s new “Read of the Week” segment, Sam and Kaitlyn discuss Polygon’s Spicy Take Week story about Roger Ebert’s …

1
Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane) 54:48

28d ago54:48

54:48

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid declin…

1
Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization 18:24

1M ago18:24

18:24

This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.…

1
Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson) 48:34

1M ago48:34

48:34

My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile adverti…

1
Will The Nintendo Switch Finish Strong? (Ft. IGN’s Logan Plant) 1:05:08

2M ago1:05:08

1:05:08

2024 is expected to be the last year before Nintendo’s next console, so is the Nintendo Switch going out with a bang? Logan Plant, host of IGN’s Nintendo Voice Chat and database manager for IGN Playlist, joins Sam to answer that question. They break down the latest Nintendo Direct, their favorite reveals, and when they expect to hear from Nintendo …

1
MDM Canon: What is performance marketing? 32:24

2M ago32:24

32:24

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?⁠, first published in October 2018. The episode attempts to clarify what I see as a broad misun…

1
SGF Play Days and What Makes a Good Game Preview With Jason Fanelli 1:18:22

2M ago1:18:22

1:18:22

Freelance games writer Jason Fanelli joins Kaitlyn and Sam to share his impressions from Summer Game Fest Play Days 2024 and break down what makes a good preview experience for press. Topics include Jason’s favorite SGF demos, if the event can eventually replicate E3, and the most memorable preview events from his career. Timecodes: 00:00:00 – Intr…

1
Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill) 46:22

2M ago46:22

46:22

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The hist…

1
We Missed You. Have an Episode. 1:28:25

2M ago1:28:25

1:28:25

Unboxing is back with a fresh summer season! Hosts Joost and Laine catch up and discuss the top four stories they missed: Sony's new CEO duo, Disney's investment in Epic Games, GDC 2023, and the hosts' experience at the U.S. Copyright Office video game hearings. They also cover the latest GameStop stock price antics and share thoughts on Chaim Ging…

1
We Review Summer Game Fest + Xbox Games Showcase 2024 1:14:05

2M ago1:14:05

1:14:05

A new Doom game, Perfect Dark is back, and too many exciting indie games to count… summer showcase season is here. Kaitlyn and Sam break down Summer Game Fest and the Xbox Games Showcase, their favorite games shown, what makes a good showcase trailer, and why Geoff tempered expectations this year. Timecodes: 00:00:00 – Intro 00:02:15 – Is Summer Ga…

1
Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor) 43:53

2M ago43:53

43:53

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss…

1
How To Cook and Find Your Brand With Andy Lunique, Author of The Ultimate Gamers Cookbook 1:26:14

2M ago1:26:14

1:26:14

Andy Lunique wears many hats as a cook, author, and influencer marketing expert in the games industry, and he combined those skills to write “The Ultimate Gamers Cookbook” and “Diablo: The Official Cookbook.” Andy joins Kaitlyn and Sam to discuss how he crafts gaming-friendly recipes, how influencers (including himself) find their brand, and how to…

1
Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith) 37:23

3M ago37:23

37:23

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to reg…

1
Call of Duty Coming Day One to Game Pass, IGN Acquires Gamer Network 51:35

3M ago51:35

51:35

Microsoft is betting big on Game Pass by adding Call of Duty: Black Ops 6 to the service at launch. Kaitlyn and Sam discuss what this means for Microsoft’s publishing strategy, Xbox’s upcoming showcase, and the price of Game Pass. Then they break down how IGN Entertainment’s acquisition of Gamer Network affects games media. Timecodes: 00:00:00 – In…

1
Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel) 51:05

3M ago51:05

51:05

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bar…

1
Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo) 52:13

3M ago52:13

52:13

My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece: "After reading this,…

1
Crash Course on the Games Business with Joost van Dreunen 1:07:17

3M ago1:07:17

1:07:17

Joost van Dreunen knows the games industry. He literally wrote the book on the business of video games (One Up: Creativity, Competition, and the Global Business of Video Games), and with his next book on the horizon, he joins Kaitlyn and Sam to discuss how gaming has changed since One Up was published in 2020, why so many layoffs are happening, and…

1
Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan) 54:21

3M ago54:21

54:21

My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung …

1
Xbox Closes Four Studios, Nintendo Confirms Next Console, and Our Final Fallout Thoughts 1:03:53

3M ago1:03:53

1:03:53

Microsoft closed a number of Bethesda studios, including Redfall maker Arkane Austin and Hi-Fi Rush developer Tango Gameworks. Kaitlyn and Sam discuss the implications behind the closures, why these ones were a shock even amongst many closures and layoffs, and what the upcoming Xbox Showcase will look like. The duo also touch on the Nintendo Switch…

1
Season 3, Episode 12: All about the Digital Markets Act (with Lazar Radic) 52:09

3M ago52:09

52:09

My guest on this episode of the podcast is Lazar Radic, a Senior Scholar for Competition Policy at the International Center for Law & Economics and Adjunct Professor of Law at IE University. Our conversation focuses on the EU's Digital Markets Act and the broader competition regulation landscape. Among other things, we discuss: A brief survey of th…

1
TikTok Faces Ban, Escape from Tarkov Upsets Players, and Fallout 4’s Next-Gen Update 1:05:03

4M ago1:05:03

1:05:03

TikTok is facing a U.S. ban, so what does that mean for influencers, marketers, gaming fans, and the future of short-form video? Kaitlyn and Sam answer that question, as well as explain Escape From Tarkov’s bad week and their thoughts on Fallout’s fifth episode and Fallout 4’s next-gen update. Timecodes: 00:00:00 – Intro 00:03:19 – What’s the Futur…

1
Season 3, Episode 11: Podcast: What is the American Privacy Rights Act? (with Alan Chapell) 45:03

4M ago45:03

45:03

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠, an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠, about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washi…

1
Embracer Splits in Three, Star Wars Outlaws’ Season Pass, and Fallout’s TV Renewal 1:03:35

4M ago1:03:35

1:03:35

Embracer Group is splitting into three companies, Star Wars Outlaws’ premium day-one content is upsetting fans, and Fallout is returning for a second season on Prime Video. Kaitlyn and Sam break down these headlines, their updated Fallout impressions, and Kaitlyn’s Coachella experience on this week’s episode. Timecodes: 00:00:00 – Intro 00:01:13 – …

1
Season 3, Episode 10: Is Pay or Okay dead in Europe? (with Mikołaj Barczentewicz) 50:00

4M ago50:00

50:00

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large on…

1
Fallout Review with Trisha Hershberger 1:18:53

4M ago1:18:53

1:18:53

Kaitlyn, Sam, and special guest Trisha Hershberger exit the vault this week to review Prime Video’s Fallout. They discuss how well it adapts Bethesda’s beloved game franchise, spoilers from the first two episodes, and what other game adaptations can learn from the series. Timecodes: 00:00:00 – Intro 00:01:45 – Trisha’s Favorite Fallout Games 00:13:…

1
MDM Canon: The perilous mythology of Brand Marketing for digital products 28:04

4M ago28:04

28:04

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a tax…

1
Behind the IGN Creators Guild with Chelsea Miller 1:20:05

4M ago1:20:05

1:20:05

IGN’s creative staff formed the IGN Creators Guild this year to collectively work toward a stronger, more equitable workplace. IGN video editor and guild member Chelsea Miller joins Kaitlyn and Sam to explain why the IGN Creators Guild was founded, how it’s brought the staff closer together, and what the union hopes to accomplish next. Timecodes: 0…

1
Season 3, Episode 9: Cookie deprecation and Privacy Sandbox (with Paul Bannister) 49:07

4M ago49:07

49:07

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive. Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are genera…

1
No Baldur’s Gate 4? GTA6 Delayed? Microtransactions in Dragon's Dogma 2? 1:14:28

5M ago1:14:28

1:14:28

Larian Studios isn’t making a Baldur’s Gate 3 sequel or expansion, Rockstar may miss Grand Theft Auto’s “early 2025” launch window, and Dragon’s Dogma 2 launched with a surprising, and to some upsetting, range of microtransactions. Sam and Kaitlyn discuss these headlines, as well as their favorite (and least favorite) April Fool’s gags this year. T…

1
Season 3, Episode 8: What's the purpose of a competition regulator? (with Tom Fish) 40:04

5M ago40:04

40:04

My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Autho…

1
Rascal’s Independent Tabletop Journalism with Lin Codega and Chase Carter 1:18:40

5M ago1:18:40

1:18:40

Entertainment journalists Lin Codega and Chase Carter launched Rascal News, an independent outlet covering tabletop roleplaying games, in February. One month later, they join Sam to discuss why they launched the reader-supported, worker-owned outlet, their love for tabletop, and why passionate journalists tell the best stories. Timecodes: 00:00:00 …

1
Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain) 51:27

5M ago51:27

51:27

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerc…

1
Entering the World of Darkness with Jason Carl 1:15:50

5M ago1:15:50

1:15:50

World of Darkness – a connected story universe including Vampire: The Masquerade, Werewolf: The Apocalypse, and more – is coming off its most successful year ever in 2023. Jason Carl, brand marketing manager for World of Darkness and storyteller for the “By Night” actual play series, joins Sam and Kaitlyn to dive deep into the universe, what makes …

1
Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony) 39:16

5M ago39:16

39:16

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a u…

1
Will Gaming Have Its Oscars Night? 1:13:46

5M ago1:13:46

1:13:46

It’s finally time for Kaitlyn and Sam to flex their love for movies. This week, they discuss the 2024 Academy Awards and how Hollywood’s biggest night compares to gaming’s awards slate. They break down where The Game Awards, DICE Awards, and BAFTA Games Awards stand in the gaming industry, how a video game adaptation could be recognized at the Osca…

1
Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker) 45:42

5M ago45:42

45:42

I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success…

1
Why Are Layoffs Dominating the Games Industry? 1:02:36

6M ago1:02:36

1:02:36

PlayStation and EA laid off hundreds of people last week, adding to the thousands of people affected by layoffs in the games industry in 2024. Sam and Kaitlyn discuss why layoffs are sweeping the industry, what they mean for the state of AAA game development, and how PlayStation and EA’s cuts signal major changes for their content strategies. Timec…

1
Season 3, Episode 4: Econometric advertising measurement (with Grace Kite) 48:12

6M ago48:12

48:12

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Dr. Grace Kite⁠, the Founder and CEO of two companies: ⁠magic numbers⁠, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and ⁠magic works⁠, a company that specializes in training related to the application of econometrics to mar…

1
Lysfanga: The Time Shift Warrior Interview with Game Director Thibault Legouet 1:01:12

6M ago1:01:12

1:01:12

Lysfanga: The Time Shift Warrior reinvents the hack ‘n’ slash genre by empowering players to rewind time and fight with an army of their past selves. Thibault Legouet, game director and lead game designer at Sand Door Studio, joins Sam to discuss Lysfanga’s innovative combat, its origins as a student project, and the challenges of making a game whe…

1
MDM Canon: Why Analytics Teams Fail 41:27

6M ago41:27

41:27

In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail, first published in June 2016. Specifically, the episode highlights three common issues encou…

1
Nintendo Switch 2 in 2025 and Xbox’s Business Update 1:18:00

6M ago1:18:00

1:18:00

Xbox is staying in the hardware and exclusives business, PlayStation has no “major existing franchise titles” this year, and Nintendo’s next console is reportedly delayed to 2025. Sam and Kaitlyn break down the state of the first parties and what their strategies mean for major gaming franchises, as well as share their favorite (and least favorite)…

1
Season 3, Episode 3: How to run an analytics team (with Russell Ovans) 52:29

6M ago52:29

52:29

My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studi…

1
Disney Goes Big on Fortnite, Xbox Going Big on Other Platforms? 1:15:35

6M ago1:15:35

1:15:35

A record-breaking Super Bowl, Disney’s $1.5 billion Fortnite deal, and rampant speculation about Xbox’s multiplatform future dominated this week in pop culture, so Kaitlyn and Sam break it all down on this week’s episode. Timecodes: 00:00:00 – Intro (Super Bowl Chat) 00:04:07 – Favorite Super Bowl Commercials 00:10:10 – Deadpool & Wolverine Trailer…

Podcasts Worth a Listen

Joost Van Dreunen Podcasts

Podcasts Worth a Listen

Quick Reference Guide