Send us a Text Message. In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. T…

Send us a Text Message. Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting…

Send us a Text Message. Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable c…

Send us a Text Message. In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, e…

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber. Subscription Moment: Importance of clear expectations. Welcome Sequence: First impressions matter. Nurturing Phase: Keeping the relationship alive. Handling Unsubscribes: …

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology. Main Points: Scarcity: Limited time offers create urgency. Social Proof: Use testimonials and success stories. Authority: Share expertise and partner with influencer…

Send us a Text Message. Welcome to Imperfect Marketing Podcast with your host, Kendra Corman In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit…

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene. Key Points: Remove inactive subscribers - Say goodbye to those who haven't engaged in months. Segment your list - Organize subscribers for…

Send us a Text Message. Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achiev…

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics. Topics covered in today's conversation include: The importance of transparency in email marketing Obtaining explicit consent from subscribers Protecting subscribers' privacy and p…

Send us a Text Message. In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities. Topics Discussed Misconceptions in Bra…

Send us a Text Message. In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements. Main Points: Importance of Interactive Emails Engaging Elements like Quizzes and Polls Optimizing for Desktop and Mobile Understanding Email Client Limitations Strategic Integration for Audience Engagement …

Send us a Text Message. Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management. "Mastering Podcast Marketing with Alesia Galati" Guest Bio: Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background i…

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success" Episode Overview AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics. Open Rates Misconception: Discussing the limited value of ope…

Send us a Text Message. Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google ran…

Send us a Text Message. Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line? Main Topics: Importance of From Name: Trust and familiarity Power of Subject Line: Engagement and curiosity Case Studies and Stats: Impact on open rates Best Practices: Consistency and per…

Send us a Text Message. Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching …

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab. Episode Highlights: About the Promotions Tab Factors for Email Categorization Benefits of the Promotions Tab Best Practices for Email Design Resources Mentioned: Kendra's Subject Line T…

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com. Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing,…

Send us a Text Message. Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challen…

Send us a Text Message. Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redef…

Send us a Text Message. Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance …

Send us a Text Message. Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe. Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and te…

Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors. Topics covered in today's convers…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, av…

Send us a Text Message. In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of …

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behi…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode Kendra shares her top 10 tips for repurposing podcast content, including: Turn key moments into social media posts Create blog posts and articles Make video clips for various platforms Design visual assets…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses …

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show Kendra shares her tips for creating a hit podcast, including: Crafting an authentic voice Understanding listener behavior Optimizing SEO Getting guest appearances Building community engagement She emphasizes the…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron Witnish Kendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes. Topics covered include: The story behind Aaron's content creation pr…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning Moments Kendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities. Mistakes covered: Newsletter overhaul that overwhelmed readers Bootcamp launch fiasco due to bein…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse Kendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data. Key topics include: Why analytics matter for digital marketing success Setting goa…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing Strategy Kendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your …

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 186: The Art and Science of Facebook Advertising with Robert Brill Kendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest le…

Send us a Text Message. In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement. Key Points Covered in Thi…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick Nalbach Kendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster. Topics covered in t…

Send us a Text Message. In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability. Key Points Covered in This Episode: Value of VIP Events an…

Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 182: The Importance of Style Guides with Heather Romanowski Kendra talks imperfect marketing with book editor Heather Romanowski. Heather is a lifelong bibliophile who reads over 100 books per year and works to help polish and transform her clients' writing into the visions…

Send us a Text Message. In this episode of the Imperfect Marketing podcast, host Kendra Corman delves into the crucial aspect of executing 90-day marketing plans effectively. She shares insights on overcoming common challenges and offers strategies for ensuring that your ambitious marketing strategies are successfully put into action. Key Points Co…

Send us a Text Message. Kendra talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers. Topics covered in today's conversation include: - Common marketing mistakes to avoid - The importance of caring about your clients - Following Amazon's cus…

Send us a Text Message. Host Kendra Corman takes a deep dive into the specifics of creating a detailed 90-day marketing calendar in this episode of the Imperfect Marketing podcast. Focusing on the importance of granular planning, Kendra guides listeners through the process of turning lofty goals into achievable weekly action items. Key Points Cover…

Send us a Text Message. Kendra talks imperfect marketing with style expert Christine Vartanian. As the founder of Jade House of Style, Christine helps clients style their personal brand from head to toe. Topics covered in today's conversation include: Why style equals branding Tips for feeling confident on camera Customizing capsule wardrobes Makin…

Send us a Text Message. Join host Kendra Corman in this episode of the Imperfect Marketing podcast as she delves into the strategy of crafting effective 90-day marketing sprints. Kendra introduces her 'Momentum Mapping' system, a method designed to bring clarity and focus to your quarterly marketing plans. Key Points Covered in This Episode: Settin…

Send us a Text Message. Kendra talks imperfect marketing with digital marketing expert Keigan Carthy. As the founder of Vision Media, Keigan specializes in B2B content, strategy and paid social. Topics covered in today's conversation include: - Using social media to showcase authenticity - Establishing trust and consistency with video - Letting Fac…

Send us a Text Message. In this episode of Imperfect Marketing, host Kendra Corman explores the pivotal role of consistency in driving business growth. She shares her personal experiences and offers strategic advice on maintaining consistency, even amidst the challenges of an entrepreneurial lifestyle. Key points covered in this episode: The Import…

Send us a Text Message. Kendra talks imperfect marketing with HR expert Sue Justice. With over 30 years of experience, Sue is focused on HR consulting and management roles, specializing in areas like employee benefits and HR policy. Topics covered in today's conversation include: The need for AI policies in employee handbooks How AI is transforming…

Send us a Text Message. Prepare to revolutionize the way you think about email marketing as I, Kendra Corman, guide you through a transformative journey towards building a revenue-rich email funnel. Imagine transforming a mere visitor into a dedicated customer, all through the power of strategic emailing—it's not just a dream, it’s a process I’ve b…

Send us a Text Message. In this dynamic episode of Imperfect Marketing, host Kendra Corman welcomes Annie Margarita Yang, an accomplished millennial author and money-saving expert. Annie, known for her impactful guidance on financial stability and job search strategies, discusses the crucial role of personal branding in today’s competitive job mark…

Send us a Text Message. Are your marketing efforts stuck in a rut, with your emails feeling more like sporadic maybes than a well-oiled machine? Say goodbye to inconsistency and hello to the transformative power of email automation with me, Kendra Corman, on the Imperfect Marketing Podcast. Topics covered in today's conversation include: The import…