Best K C Creative Podcasts (2024)

1
Never Forget - Human Connection Sets You Apart 31:25

18d ago31:25

31:25

We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are in…

1
Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis) 54:11

24d ago54:11

54:11

When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've …

1
The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days 39:51

1M ago39:51

39:51

For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted…

1
How’s Misogyny Doing Since The Last Time We Talked About It? 40:58

1M ago40:58

40:58

We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of men and women who don’t support change ei…

1
Senior Marketers Gather & Pretend Everything is OK 24:59

2M ago24:59

24:59

We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink th…

1
CRO & the Future of Marketing Strategy (with Ned MacPherson) 56:14

2M ago56:14

56:14

Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determin…

1
Building Relationships is Free: Balancing Budget + Creativity in Marketing (with Rachel Elsts Downey) 57:18

2M ago57:18

57:18

Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel…

1
CMOs Are (Also) Anxious Right Now 40:36

2M ago40:36

40:36

It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. The average day of a CMO right involves trying to strategically plan growth when even demand gen…

1
What Should a Marketing Team Look Like NOW? 42:52

3M ago42:52

42:52

What makes a marketing function successful today? There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? We talk structure, success, and our big dreams for what it looks like in the future. Join us as we chat through what types of marketers we see rising to the top now, and how marketing…

1
Personal Branding: You’re (Still) Being Silly About It 40:45

3M ago40:45

40:45

We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if …

1
Does AI Change What We Think About Quality Content? 43:11

3M ago43:11

43:11

Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? If you’re using AI, or if…

1
Mastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley Faus 1:01:32

3M ago1:01:32

1:01:32

As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way to getting the opportunities you want, th…

1
You're Killing ROI with Your Marketing Attribution 35:25

4M ago35:25

35:25

This is the best episode we’ve ever recorded. Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever s…

1
Marketers: You Are Ruining Your Own Career Growth 29:11

4M ago29:11

29:11

No one taught us the new skills we needed when we became heads of marketing/VPs of marketing. All of a sudden, the majority of our work wasn't marketing itself. Not the external stuff. The majority of our work was executive alignment around the priorities and budget of marketing. And to do so in an exec team that - for the most part - didn't have a…

1
The Benefits of Being Completely Audacious 35:55

4M ago35:55

35:55

Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partne…

1
Marketers Are Actually Business Strategists (If You Do It Right) 31:52

4M ago31:52

31:52

Is marketing a creative or business role? We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself. In this episode, we explore how founders/CEOs can deploy their marketing function to fo…

1
What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers 37:18

5M ago37:18

37:18

It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles a…

1
Here’s What Exactly to Do When You Feel Like a Failed Marketer 1:02:32

5M ago1:02:32

1:02:32

Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership.…

1
BONUS: Why CEO is the Best Worst Job 35:47

5M ago35:47

35:47

Here's a bonus episode from Devin's conversation with Joei Chan on her post, Good Boss, Bad Boss. It's a meaty one where she share lots of secrets about being a good and bad boss, and stories from her time as the boss of all bosses (CEO). Also, season 4 is dropping soon! We're kicking off season 4 on 2/6 with a live show on YouTube. You won't want …

1
Season 4 is Almost Here... 1:57

5M ago1:57

1:57

Have you missed us?! Don’t Say Content season 4 is coming back on February 6th, and we’d love for you join us—here on the feed or live, on Youtube. We’re starting the season off on YouTube live on February 6th at noon ET. But don’t worry, we’ll drop the live show on the podcast feed if you can’t make it. Wanna join us live? Check out our YouTube ch…

1
BONUS: Margaret Kelsey's Strategic Brand Flywheel on Marketing Powerups 1:02:19

5M ago1:02:19

1:02:19

Bonus episode time! Before season 4 drops, enjoy this bonus episode where Margaret joined Ramli John's Marketing Powerups podcast to talk about her strategic brand flywheel. Like what you hear? Check out Ramli's podcast here: https://marketingpowerups.com/podcast/ For more from Devin + Margaret, head to dontsaycontent.com. Created in partnership wi…

1
Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First 36:35

7M ago36:35

36:35

We're even less filtered than normal in our Season 3 finale, so buckle up: we’re talking about our challenges with gender inequity, patterns of entrenched misogyny, societal expectations, unhealthy boundaries, and reflections on how our careers are viewed by others in the industry. Big life changes and challenges bring big reflections and feelings.…

1
Why Investors, Boards, CEOs Are Marketers’ Real Target Audience 30:26

7M ago30:26

30:26

What if we started looking at marketing as a business growth strategy instead of a promotional department? Devin and Margaret discuss the role Marketing plays in fundraising and investor board meetings. They explore how the current startup investing structure only widens the trust gap between CEOs and Marketing, including understanding the chasm an…

1
What Are CEO & Founders’ Biggest Marketing Problems Right Now? Questions from Our Network 38:19

8M ago38:19

38:19

Q4 has begun, and the year is coming to a close. But you’re in overwhelm—from setting new goals for next year, setting the big vision for your strategy, and oh yeah—finishing out this year strong. But that overwhelm and busyness is not new to the B2B tech world. Some of the problems that rear their heads in times like these are just that: nothing n…

1
The Truman Show-like Experiment Playing Out in B2B with Rachel Downey 29:03

8M ago29:03

29:03

😱WHAT. A GUEST?! 😱 We said we weren’t doing an interview show, but we did need a hand with this week’s topic: how do visual mediums help achieve business growth, and what role do executives and team members outside the marketing team play in modern marketing strategy? Rachel Downey, CEO and founder of Share Your Genius joins the show today to break…

1
In a Darwinian Tech Economy, CEOs Need Business Strategy Not Playbooks 32:51

8M ago32:51

32:51

Newsflash: your lifeboat has a hole in it. Oh, and that life vest you’re wearing—lol. It doesn’t help when you’re sinking into an ocean of lava. No, we’re not talking about the apocalypse, we’re talking about what it takes to make your company survive in 2024 and beyond. If you’re reaching for familiar growth tactics, you’re putting your company at…

1
A Babel of Buzzwords is How Marketers Created a Category of Chaos (and other stories) 41:48

9M ago41:48

41:48

Confusion. Miscommunication. Misunderstandings. That’s what happens when marketers and business leaders use too many buzzwords. YET WE ALL KEEP USING THEM (us, too). Chaos agents disguised as trendy trifles that we claim to aid in communicating our marketing plans and getting buy-in from CEOs, clients, and teams. Poppycock! Don’t use buzzwords, say…

1
BONUS: Candy Corn, Wolf Dorks, & Why Marketers Don’t Need to Fear a Solo Career 20:07

9M ago20:07

20:07

We’ve got a sweet treat for you this week: a deep dive into Halloween candy, horror movies, and a deep analysis into how much Margaret pumpkin spice lattes in the fall vs summer months. …And we continue our convo about the marketing gig economy and how fear-based decisions are causing marketers and leaders to miss the huge opportunity in front of t…

1
Is Marketing the New Gig Economy? 27:45

9M ago27:45

27:45

Times of chaos can be huge opportunities for companies who are open to thinking outside the playbooks and frameworks they’re familiar with. Leaders who approach current industry and economic challenges with curiosity and bravery will find themselves uniquely positioned to win. It’s time to get scrappy! This includes how marketing leaders plan for g…

1
Is Old School Networking Coming Back? In These Uncertain Times, Community is Our Unlikely Hero 41:14

9M ago41:14

41:14

Moments of chaos are moments of opportunity. That is your marketing mantra heading into 2024. In this conversation, Devin and Margaret cut through the chaos that is the present-day marketing landscape to offer marketing leaders a bit of clarity. The key to your company’s strategic growth may not be as complicated as you think. It isn’t another tool…

1
What Do You Actually Want From Your Job? 45:11

9M ago45:11

45:11

Most of us used the wrong criteria when we evaluated job opportunities at some point in our careers. You know what they are: reactive, emotion-driven departures. Being lured by pay without evaluating the health of the company. Taking a lateral move at a company based on a promise that - if we were looking at the situation objectively we’d know—neve…

1
BONUS: Our Recap of HubSpot's Inbound Conference 23:55

9M ago23:55

23:55

Did you attend this year’s HubSpot Inbound conference? Whether you did or not, Devin and Margaret are here to break down the highlights of everyone's favorite marketing conference. What did they take away? What was their favorite part? (And maybe even spill a little tea about where they leave room for improvement, too.) From juicy behind-the-scenes…

1
You’re Thinking About Marketing Data Wrong 31:47

9M ago31:47

31:47

Is the marketing industry better or worse off in today’s day and age based on the fact that we have access to more data than we could ever possibly report on? They share stories of the good and bad ways they’ve seen data used to adjust marketing programs, the power of data in marketing experimentation, and share hot takes they gathered from their f…

1
Breaking Down Buzzwords: the Good, the Bad, and the ‘Sexy’ 34:15

10M ago34:15

34:15

We asked, you answered. What are your least favorite marketing jargon terms? Sourced from our loyal community on LinkedIn, hosts Devin Bramhall and Margaret Kelsey discuss some of the most used marketing terms in the industry today, challenging marketers and executives to move beyond “strategic” and “evergreen” as descriptors of your efforts. And i…

1
Why Can't Sales and Marketing Get Along? 37:47

10M ago37:47

37:47

We’re back for season 3 with a topic sent in by a listener: the relationship between sales and marketing. Fraught relationship or not, there is so much opportunity and growth when these teams are aligned. So why is it so hard to make that happen? Devin and Margaret challenge leaders to bridge the communication gap with their sales counterparts, and…

1
BONUS: Peeling Back the Podcast Curtain with Rachel Downey from Share Your Genius 36:07

10M ago36:07

36:07

In this bonus episode, Devin Bramhall and Margaret Kelsey sit down with Rachel Downey, CEO and Founder of Share Your Genius (their production company) to reflect back on how the podcast came to be, how transformative it has been for themselves and their personal brands, and how this podcast has helped move them past their fear. And don’t worry, the…

1
BONUS: How Many Times Did We Say "Content" in Season 2? 13:49

10M ago13:49

13:49

We’re back with a bonus episode to hold you over until season 3 drops in September of 2023! What are your guesses for how many times our hosts Devin and Margaret said the word “content” during season 2? Hint, it’s over 50. 🤯 Devin and Margaret reveal the total number and more in this episode, including teasing what’s coming up for season 3, reflect…

1
BONUS: Marketing in a Down Economy from Exit Five 51:29

11M ago51:29

51:29

Here’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are b…

1
Why Don't CEOs and Marketers Get Along? 57:49

1y ago57:49

57:49

The relationship between Founders/CEOs and their heads of marketing is broken. The Boss doesn’t understand how marketing works, so they micromanage their marketing leaders into poor performance. Marketing leaders struggle to communicate value because much of their work isn’t tied directly to revenue and they don’t always know how to speak to the bu…

1
Lessons in Maximizing Your Motivation 45:42

1y ago45:42

45:42

Have you ever had one of those days where you just don't feel like doing anything? Or maybe a deadline is looming, but it's not quite here yet, so you're putting it off? You just can’t seem to make your brain do what it needs to? Devin and Margaret jump into their shared insights into what motivates them and how they tackle obstacles to rise above …

1
Are You a Content Marketing Grifter? 1:00:31

1y ago1:00:31

1:00:31

The Year is 2014. The article title is 7 Tips For Cooking The Perfect Marry-Me Chicken. You wade past the thick veil of misogyny, but the stench of grifting just won’t go away. The first tip is to Check Your Local Grocery Store For Sales, with an affiliate link listing nearby sale produce. Flash forward to 2023. You’re scrolling through LinkedIn an…

1
Your Content Strategy is Outdated 37:25

1y ago37:25

37:25

The market has rapidly evolved over the last few years. What worked 5 years ago isn’t working as well as it used to, and we’re seeing signs of more “traditional marketing” fading into the background in the B2B space. So what can we do to increase our chances of success? Where is the future of content headed? Our hosts, Devin Bramhall and Margaret K…

1
Stop Bringing Your Whole Self to Work 54:57

1y ago54:57

54:57

The People-First movement in workplace culture has risen in popularity over the past several years and ushered in the concept of bringing your “whole self” to work. It aims to prioritize the well-being and satisfaction of employees. But does bringing your whole self to work truly benefit you and your colleagues? And do you truly want *everyone* to …

1
So, You’re in the Job Market… 51:02

1y ago51:02

51:02

Over the past 5 years—and especially in 2023—hiring in every industry has been turned upside down. Marketers want to know what has changed, and what has stayed the same. What goes on behind the scenes of hiring the best marketers? How do marketing execs evaluate cover letters and resumes? What are they thinking about and evaluating during various p…

1
You Should Play More 59:19

1y ago59:19

59:19

The world of creativity is multifaceted. How do you tap into it? How do you use it effectively? And how do you enjoy it? B2B marketing execs Margaret Kelsey (VP of Marketing at OpenView, Director of Brand and Creative at InVision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) explore the multidimensional nature of cr…

1
BONUS: From Content Manager To CEO: The Future Of AI And Content, And How Marketers Need To Evolve 54:41

1y ago54:41

54:41

It's bonus episode time! Our host, Devin Bramhall joined David Khim, Co-Founder of Omniscent Digital, on Onmiscent's podcast, The Long Game. They discuss Devin's rise from content manager to CEO, the future of AI, content marketing, and leadership lessons, where Devin reflects on lessons learned from mistakes she's made along the way. Listen to The…

1
Founders and Marketers: The Worst Situationship 36:10

1y ago36:10

36:10

Why can founders and CEOs let marketers do their jobs? From cutting marketing projects mid-flight, to not clearly defining goals or changing KPIs on a whim, founders and CEOs continue to mettle in marketing. Why does this keep happening? Last season we talked about what’s wrong with marketers and the marketing industry. It’s time we flipped the scr…

1
Everyone is Saying Community, But What is it? 44:24

1y ago44:24

44:24

What if community wasn't a strategy? What if a community was part of your business model? What if it was just part of doing business? Community isn’t just about building a customer feedback loop or customer support center. And more importantly, it’s not a place to spread your message like a megaphone to your audience. Many founders get this wrong b…

1
"High Quality" Content Isn't Real 33:05

1y ago33:05

33:05

Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a definition are often missing important criteria that can lead to ineffective marketing content that flops despite following their “quality” rules. Quality as it relates to content and marketing is relative be…

1
Wait, Why Are We Podcasting? 38:42

1+ y ago38:42

38:42

Getting behind the mic and discussing industry trends, professional (and personal) growth, and sharing their stories has led to a lot of learnings and even more growth for our hosts, Devin and Margaret. In this episode, they reflect on what they’ve learned and where this podcast journey has taken us. We’re bringing season 1 to a close with humor, w…

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