Keith Augustus Burton, PhD, offers commentaries on politics and current events from a Christian perspective.
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1
Walking the Labyrinth: Inside Employee Communications with Keith Burton
produced by Grayson Emmett Partners
Walking the Labyrinth: Inside Employee Communication with Keith Burton podcast
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At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with pros ...
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Welcome to Real Talk: Real Estate Discussions with Andrew Kirsh. In each episode of Real Talk, Andrew interviews industry leaders. We'll hear their real-time opinions on today's market, their background and unique career highlights, and guidance for newcomers to the industry.
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A podcast dedicated to exploring the mindsets, mentality, and motivation of the world's top experts. From athletes and entrepreneurs to CEOs and business moguls, learn what it takes to find success and build a deeper understanding of the mentality required.
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1
MMS #95 - Authentic Sales Strategies: Bridging Passion and Purpose with Liz Wendling
1:01:20
1:01:20
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In Episode #95 of Mastering Modern Selling, Liz Wendling joins us to share her insights on authentic sales strategies. With a background spanning 30 years in sales, Liz offers a unique perspective on connecting with potential clients by treating them as humans rather than mere sales targets. Key Takeaways: Embrace Authenticity: Liz highlights the i…
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1
Diving into Small & Middle Market Preferred Equity with Base Equities Co-Founders Eli Moghavem & Michael Bastan
36:42
36:42
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In this episode of Real Talk, I speak with Base Equities Co-Founders Eli Moghavem and Michael Bastan. Base Equities provides small balance ($1-5 million) preferred equity investments to established sponsors in mutlifamily and commercial assets in the United States. We discuss: * Dissecting the supply-demand imbalance in the small to middle market o…
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E29: From the White House to Real Estate – Sean Burton's Inspiring Journey
1:41:37
1:41:37
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In this episode of the Matthews Mentality Podcast, host Kyle Matthews interviews Sean Burton, CEO of City View. Sean discusses his journey from his humble beginnings and formative years in Santa Barbara to impactful roles in the Clinton White House, major law firms, and Warner Bros. He shares his transition to real estate, navigating the Great Fina…
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MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith Rosen
1:10:11
1:10:11
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Dive into the latest episode of Mastering Modern Selling, featuring renowned sales leadership expert, Keith Rosen. This episode unpacks the essentials of effective sales coaching and the transformation of top sales performers into exceptional leaders. The Allure and Reality of Sales Management Keith Rosen sheds light on the common misconceptions ab…
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1
MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024
1:04:26
1:04:26
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In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson Heady, and Tom Burton dive into the importance of personal branding, reflecting on the lessons learned from the first half of 2024. They explore the strategies and benefits of building a strong personal brand in today's competitive market. Key Points: Consistency Compounds: Cars…
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1
Launching a Debt Fund in Today’s Market with Vicky Schiff, CEO of Avrio Management
36:30
36:30
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36:30
In this episode of Real Talk, I speak with Vicky Schiff, CEO of Avrio Management. Avrio’s mission is to acquire or originate debt instruments with stable and predictable returns and strong principal protection while overlaying ESG tools and a proprietary process in keeping with their philosophy of targeting strong risk-adjusted returns and “Measuri…
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E28: Founder and CEO of Hutensky Capital Partners –Brad Hutensky (Live at ICSC)
1:12:50
1:12:50
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Recorded live during ICSC in Las Vegas, this episode of the Matthews Mentality Podcast features Brad Hutensky, CEO of Hutensky Capital Partners. Kyle asks Brad about his journey in real estate, from his roots in West Hartford, Connecticut to overseeing transactions for more than 30 million square feet across 29 states. Brad shares insider lessons o…
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MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon Selig
1:00:45
1:00:45
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In the latest episode of Mastering Modern Selling, our hosts had an engaging discussion with Jon Selig, a seasoned sales professional and stand-up comedian, about the transformative power of humor in sales. This episode dives deep into how salespeople can break through the noise with memorable and impactful messaging using humor. Here are five key …
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Creating the Berkshire Hathaway Model in Real Estate with Dan Joseph, Co-Founder of Corridor Ventures and Apparent Capital
30:35
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In this episode of Real Talk, I speak with Dan Joseph, Co-Founder of Corridor Ventures and Apparent Capital. Corridor Ventures is a real estate investment and operating company that creates unique opportunities to invest in real estate and adjacent assets, with a sharp focus on aligning our interests with those of our partners. Apparent Capital is …
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MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl Lubbe
1:06:14
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Welcome to Episode 91 of Mastering Modern Selling! We had the pleasure of hosting Carl Lubbe, a renowned curiosity coach. Carl brings a wealth of experience and unique perspectives on sales leadership and the power of curiosity in driving sales success. This episode is packed with insightful and transformative advice for sales professionals aiming …
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E27: Fathers Day Episode – Clay Matthews Jr.
1:54:54
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Join Kyle Matthews in the 27th episode of the Matthews Mentality Podcast as he kicks off season two with a special Father's Day episode featuring his father, NFL veteran Clay Matthews Jr. Celebrate their journey together, delving into Clay Jr.'s remarkable 19-year NFL career, cherished family stories, and invaluable life lessons. From his early day…
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1
What’s Really Happening in the Multifamily Industry with Leading Economist Jay Parsons of Madera Residential
35:47
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In this episode of Real Talk, I speak with Jay Parsons of Madera Residential, a Lubbock, Texas-based property investment company with offices in Dallas and Houston that specializes in investing in and transforming apartment communities across Texas and beyond. We discuss: * Why there is a disconnect between the Fed and property owners as it relat…
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MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland
54:47
54:47
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In this episode of Mastering Modern Selling, special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations. Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom," Bernadette provides a roadmap for sales pr…
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Running a Student Housing Platform with Grant Collard, CEO of Redstone Residential
36:34
36:34
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In this episode of Real Talk, I speak with Grant Collard, CEO of Redstone Residential, an integrated multi-family and student housing real estate firm that acquires, develops, and operates residential projects in sixteen states. We discuss: * Why student housing asset class is stronger than traditional multi-family * The ability to concurrently own…
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MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst
1:02:36
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In episode 89 of Mastering Modern Selling, hosts Tom, Brandon, and guest host Kristie Jones, engage in a riveting conversation with Bill Kirst, a renowned change management expert. The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effective change management in leveraging this technology…
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E26: CEO of BC Wood Properties – Brian Wood (Live at ICSC)
1:01:48
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In this episode , host Kyle Matthews interviews his longtime friend Brian Wood, the founder and CEO of BC Wood Properties. Starting his real estate journey at just 22, Wood purchased a 31,000 sq. ft. shopping center and has since grown his company to become one of the largest retail landlords in the nation. This conversation delves into Wood's incr…
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MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones
59:48
59:48
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In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies. Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares invaluable insights on making intentional career …
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Processing Entitlements with Dana Sayles, Founder of Three6ixty
39:09
39:09
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In this episode of Real Talk, I speak with Dana Sayles, founder and owner of three6ixty. Three6ixty provides service for every aspect of the development process from land acquisition through finished product. They specialize in complex projects including multi-family residential and mixed-use developments, commercial/creative office space, food-ser…
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The Emotional Journey of Running a Family Office with Joseph Tagliente, Principal of Tage Capital
45:33
45:33
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In this episode of Real Talk, I speak with Joseph Tagliente, Principal of Tage Capital. We discuss: * The humbling beginnings of their first asset, a single Burger King franchise * How he built a hotel while going to the Cornell School of Hotel Administration * How he made the ultimate bet on himself by taking a 2nd mortgage on his personal residen…
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MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione
37:16
37:16
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In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft. Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get ready to dive into the world of partnerships and l…
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E25: CEO of First Washington Realty – Alex Nyhan (Live at ICSC)
1:08:46
1:08:46
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This episode features discussions with high-achiever Alex Nyhan, CEO of First Washington Realty, and a reflective journey of personal growth beyond material achievements. Alex shares his expansive experience in real estate, discussing his company's strategies, leadership, and dissecting the term work-life balance. The narrative shifts to exploring …
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MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking
58:36
58:36
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In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible until the last possible moment. Here are five key tak…
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Providing Multi-Family Housing in Today’s Market with Sean Burton, CEO of Cityview
33:05
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In this episode of Real Talk, I speak with Sean Burton, CEO of Cityview, a vertically integrated real estate investment management and development firm focused on multifamily housing in gateway markets in the Western U.S. We discuss: * Emerging trends in the multi-family transactional market * Over-supply in the Sun Belt but a housing crisis in gat…
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MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez
46:15
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In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady. Here are five pivotal points from the discussion: Integrative Sales Education: Victoria details her ac…
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Disintermediating the Residential Brokerage Industry with Jack Ryan, CEO of Rex Homes
38:41
38:41
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In this episode of Real Talk, I speak with Jack Ryan, CEO of Rex Homes. We discuss: * Jack’s views on how the Residential Brokerage Industry is a bigger cartel than OPEC * Current status of antitrust litigation concerning residential brokerage commissions * Jack’s book – “Bringing Adam Smith Into the American Home: A Case Against Home Ownership" Le…
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MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson
54:33
54:33
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In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively. Key Insights from the Episode: Personal Branding on LinkedIn: Matt emphasized…
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MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer
1:04:57
1:04:57
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In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative an…
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1
Creating Public/Private Partnerships in Affordable Housing with Adam Siegman and Jennifer Keith, Co-Founders of Ethos Real Estate
43:18
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In this episode of Real Talk, I speak with Adam Siegman and Jennifer Keith, Co-Founders of Ethos Real Estate, a trusted partner to public agencies and communities seeking to address their housing needs, with a mission to create positive change and a new narrative for residents, communities and the housing system. Read about Adam and Jennifer on Eth…
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E24: Emotional Openness in Entrepreneurship with Fort Capital’s Founder – Chris Powers
1:41:31
1:41:31
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One of Fort Capital’s core values is resilience, something its founder Chris Powers knows well. In this episode, Chris joins Kyle to talk about his personal and professional journeys, from navigating the loss of his father and wrestling with society’s expectations about men’s emotions to key career moments and the decision to focus on Class B indus…
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MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith
51:10
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In this episode of Mastering Modern Selling, our special guest, MJ Smith, a seasoned B2B marketing leader with extensive experience in the industrial sector, shared invaluable insights that are shaping the future of sales and marketing. Below are the five key takeaways from our enlightening discussion: Leadership and Content Synergy: MJ underscored…
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Overview of the Real Estate Market with Mark Gibson, JLL CEO Capital Markets, Americas
34:54
34:54
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In this episode of Real Talk, I speak with Mark Gibson, JLL CEO Capital Markets, Americas. We discuss: * Starting to see signs of capitulation * Institutions are starting to come back to the market * Office is oversold and likely not going to see real distress in other markets Mark leads nearly 2,000 capital markets professionals across the United …
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MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities
54:36
54:36
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In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table. As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers a fresh perspective on sales strategies that break …
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My Discussion with Podcast Legend, Chris Powers, of The Fort Podcast and Founder of Fort Capital
52:40
52:40
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52:40
In this episode of Real Talk, I speak with podcast legend, Chris Powers, of The Fort Podcast and Founder of Fort Capital. Chris is a serial entrepreneur with 19 years of real estate development and investment experience. He founded Fort Capital and to date, the company has invested over $2.1B in Class B industrial, commercial, multifamily, student …
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E23: Lessons in Leadership, Poise, and Courage – Coach Bruce “Rollo” Rollinson
1:36:02
1:36:02
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In this episode, Kyle tackles insights from esteemed high school football coach Bruce Rollinson about his tenure at Mater Dei High School and the integral values of pride, poise, and courage that led to his formidable football legacy. Rollinson shares wisdom from on and off the field about leadership, the art of team building, mentoring young athle…
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MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter
1:03:52
1:03:52
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In the latest episode of Mastering Modern Selling, our hosts sat down with the renowned sales expert Mark Hunter, offering a deep dive into the world of sales and its evolving dynamics. Here are some key takeaways from this episode: 1. The Power of Association: Mark emphasized the significance of who you associate with in the sales domain. Your cir…
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Finding Distressed Real Estate Deals with Jonathan Carson, Founder of Stretto
37:51
37:51
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In this episode of Real Talk, I speak with Jonathan Carson, Founder of Stretto. We discuss: * How to use bankruptcy offensively to find distressed real estate deals * Comparing today’s market to GFC * Where are the distressed deals Jonathan serves as co-CEO of Stretto, leading the charge in outlining go-to market strategies and tactics geared towar…
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MMS #79 - The Modern Revenue Generation Fly Wheel
58:59
58:59
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58:59
In the latest episode of Mastering Modern Selling, we head into the heart of modern sales techniques with the hosts, Tom Burton and Brandon Lee. This episode highlights the evolving landscape of sales, offering a fresh perspective on engaging with the modern buyer. Five Essential Insights: Old Sales Methods Are Out: Brandon Lee explains that the ol…
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E22: Co-Founder of Gelt Ventures – Keith Wasserman
1:20:30
1:20:30
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Keith Wasserman has “never had a job.” Co-Founder of Gelt Ventures and Kyle Matthews’ longtime friend, Keith is a real estate powerhouse whose tenacity evolved from selling 200,000 assets on eBay in college to acquiring $3 billion worth of multifamily and self-storage properties. After Keith bought his first property in 2009, he met his wife—equall…
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MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin
1:12:08
1:12:08
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In this week's episode of Mastering Modern Selling, we were joined by the remarkable Moeed Amin, a seasoned sales professional and neuroscience expert. As we explored the interplay between neuroscience and effective selling strategies, Moeed shared invaluable insights that are bound to transform the way you approach sales. Key Takeaways: ◾ The Inte…
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Deep Dive into Self Storage Investment with Chris Berg
35:05
35:05
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In this episode of Real Talk, I speak with Chris Berg, Head of California Land Acquisitions for Abernathey Holdings. We discuss: * Why Self-Storage is at an all time high demand * Countering cities who want less of self storage * How and why he transitioned from a successful media career interviewing Presidents and Cabinet Officials to real estate …
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MMS #77 - How to Get Attention in an Attention-Deficit World with Erik Huberman
54:01
54:01
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Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age. In a world where attention is the new currency, Erik's strategies offer a blueprint for success. This episode offers insights for anyone looking to elevate their sales and marketing game. Key Takeaways: 1️⃣ Eve…
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Flying High – A Deep Dive into the Acquisition of an Airplane Hangar at Hawthorne Airport with the Founders of Jofa Capital – Jackson Brissette and Brian Novak
50:26
50:26
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In this episode of Real Talk, I speak with the Founders of Jofa Capital, Jackson Brissette and Brian Novak. We discuss: * Why they bought an airplane hangar * What is the real estate play * The art of buying real estate out of bankruptcy *************************** In each episode of Real Talk: Real Estate Discussions, Andrew Kirsh interviews indus…
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E21: An Athlete's Transition from the NFL to Real Estate – Justin Pugh
1:43:42
1:43:42
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In this episode, NFL’s own Justin Pugh joins Kyle to talk about his journey from first-round NFL draft pick to starting lineman to avid real estate investor. As an underdog, Justin shares what it was like to be underestimated in football and how that instilled in him the mental and physical resilience he carried into business. Justin’s entry to com…
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MMS #76 - Sell More, Suck Less with Dale Dupree
1:02:25
1:02:25
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Dive into the journey of sales transformation with Dale Dupree in this episode of Mastering Modern Selling. Discover innovative strategies to elevate your sales approach, foster genuine customer relationships, and stand out in the competitive sales landscape. Key Insights: Reimagining Sales: Explore Dupree's journey from a traditional sales perspec…
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The Story Behind the Acquisition of the Aon Center in DTLA with Adam Rubin and Adam Tischer
45:58
45:58
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45:58
In this episode of Real Talk, I speak with Adam Rubin and Adam Tischer. We discuss: * Having the conviction of purchasing 1.2 million square feet of downtown office in today’s market * Why they believe Downtown Los Angeles is one of the premier office markets in the country * Turning office into a hospitality like experience thru amenities and whit…
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MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. Fisher
51:43
51:43
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In episode 75 of "Mastering Modern Selling," we delve into the evolving world of digital sales with guest David JP Fisher. Unpack the essence of digital-first approaches and human connections in sales with actionable insights from Fisher's extensive experience. Key Points: Digital First, Not Digital Only: Fisher emphasizes the importance of a digit…
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E20: The Journey to Becoming One of Forbes' Richest Self-Made Women - Liz Elting
1:33:38
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In this episode, Kyle Matthews is joined by Liz Elting. Liz is the co-founder of the world's largest translation service, TransPerfect, and founder of the Elizabeth Elting Foundation. From building her startup in her college dorm to becoming one of Forbes' richest self-made women, Liz has a unique leadership story to tell. She is the author of “Dre…
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An Exclusive Conversation with Bob Hart, CEO and Founder of TruAmerica Multifamily
56:58
56:58
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In this episode of Real Talk, I speak with Bob Hart, CEO and Founder of TruAmerica Multifamily. Under Mr. Hart’s leadership, TruAmerica has become one of the most active multifamily investors in the United States. Mr. Hart is responsible for the national expansion of the firm’s value-add investment platform. Thanks to his leadership, TruAmerica has…
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MMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee Salz
55:37
55:37
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In this week's episode, hosts Brandon Lee and Carson V. Heady explore the transformative journey in sales methodologies with Lee Salz, author of "Sell Different!" and "Sales Differentiation." Delving into the concept of a sales contrarian, the discussion unveils how traditional sales tactics are being reevaluated for modern effectiveness. Key Point…
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E19: Basketball Hall-of-Famer & Co-Founder of Orlando Magic - Pat Williams
1:40:07
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Pat Williams, co-founder of the NBA's Orlando Magic and former general manager for various teams, discusses his journey from Philadelphia to establishing an NBA franchise in Orlando. In this detailed and engaging conversation, Williams shares personal experiences, including his adoption of 14 children and his battle with cancer. He offers unique in…
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