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The Agency Profit Podcast

Parakeeto, Marcel Petitpas

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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
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The Growing Your Team Podcast with Jamie Van Cuyk empowers women business owners to expand their unique businesses by teaching them to master the hiring and team management process. As a business owner, you want to confidently build a team that loves your business as much as you do. But the reality is that you’re unsure how to hire and lead a team, and you feel overwhelmed by the pressure of choosing the right hires to help support your growing business. Even worse, you might be tolerating a ...
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Small Business Straight Talk | Productivity, Time Management, Business Systems, & Mindset

Amber De La Garza, The Productivity Specialist For Small Business Owners

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If you’re a small business owner who wants to learn effective business strategies, improve time management, and elevate productivity to maximize profits, reduce stress, and make time for what matters most, this podcast is for you! Amber is a sought-after coach, trainer, speaker, writer and the creator of Leverage Lab®. Amber gives small business owners the straight talk on what it takes to reduce stress, be productive, and grow your business. Tune in and subscribe to get the straight talk on ...
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Hands-Off CEO

Mandi Ellefson

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They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mand ...
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“We understood the problem very well, and it was a very real problem in the market.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Marcel Petitpas, co-founder and CEO of Parakeeto as well as head strategic coach at SaaS Academy, as they explore Marcel's journey from a service business owner to a SaaS entrepreneur, emphasizing…
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Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder o…
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Habits and routines are great, right? That is, until they stop serving you. Many times you don't even notice that your habits are no longer serving you. You're only hurting yourself by not evaluating this regularly! On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services t…
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Is your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs …
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I sit down with the co-founder of email management company InboxDone.com, Yaro Starak, to dive into an effective email management solution that could reduce chaos, keep you from drowning in emails, and get you to inbox zero every single day. What You’ll Discover In This Episode: ✔ What Is Making It Hard For You To Grow ✔ Why Yaro Hired His First Em…
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Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.…
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Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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“Your point of view will evolve and improve the more you socialize it to other people.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their insights on the importance of content creation for founders. They discuss how initially, they believed branding and market positioning were crucial, but realized that customers care more about th…
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I dive into the root causes of why you’re micromanaging your team so you can stop doing so and instead, empower your team to grow in their roles and invest more of your time in your own high-value activities. What You’ll Discover In This Episode: ✔ What Micromanagement Is ✔ How It Might Be Showing Up In Your Business ✔ Why You Might Have The Tenden…
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You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For th…
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Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this epis…
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”I didn't want to fail at going off on my own because I was worried about what other people would think.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Kyle Vamvouris, CEO of Vouris, as he shares his journey from a stand-up comedian and gym membership salesperson to becoming a sales consultant for early-stage tech startups, e…
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I sit down with the Founder and CEO of Keystone Group International, Jaime Taets, to dive into the leadership role a business owner plays in building culture and how a strong culture is the foundation for scaling. What You’ll Discover In This Episode: ✔ Why Strong Cultures Help Businesses Grow ✔ How To Get Out From Under The Founder’s Dilemma ✔ Way…
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Account Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and s…
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Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…
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If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of …
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”Transactionally they're actually more, a higher percentage of younger people volunteering than ever before. They just volunteer less time.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Mark Hopwood, President and Co-founder of VolunteerMatters, as they delve into the journey of a SaaS business dedicated to helping organizat…
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I dive into the topic of time blindness so you can learn how it might be affecting you and your business, then take action to minimize its unintentional costs. What You’ll Discover In This Episode: ✔ What Time Blindness Is ✔ Who It Affects & Why ✔ Common Symptoms & Costs of Unintentional Time Blindness ✔ Ways To Tell If You Struggle With It ✔ How T…
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Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a…
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On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winn…
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“It's a lot of how we go faster, but again, it's like counting the costs before you, you go into that channel.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about how and when to hire an agency, and the benefits and pitfalls of doing so. They share personal experiences of working with over 40 agencies in the past decade and how to ex…
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In this episode of the Small Business Straight Talk Podcast, I sit down with personal coach James Brackin to discuss how intentional action can fuel your growth and lead to exceptional results. What You’ll Discover In This Episode: ✔ James’ Background That Significantly Influenced The Way He Lives ✔ What Specific Event Led Him To Bet On Himself ✔ H…
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On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired e…
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Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…
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You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is …
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“The effect that doing content can have on recruitment is bonkers!” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of content production for every SaaS company founder. They delve into the reasons why every SaaS founder should be the expert in their field, helping others with in-depth knowledge and insight. They also …
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I dive into the different kinds of perfectionism and how you can use guardrails to curb your perfectionism tendencies so you can stop sabotaging yourself and your business! What You’ll Discover In This Episode: ✔ How Perfectionism Shows Up In Your Business ✔ What Excellence Seeking Perfectionism Is ✔ What Failure Avoiding Perfectionism Is ✔ How Per…
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You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agen…
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On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and secur…
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“You gotta show them what winning looks like.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss key questions from their coaching communities and Facebook groups, offering insightful answers and practical tips on boosting sales rep performance, creating impactful case studies, calculating LTV, and implementing effective onboarding str…
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I sit down with retail shop owner and marketing coach, Lauren Tilden, to dive into strategies to cut the noise, devise an effective marketing plan, and be consistent with it so you get the results you want! What You’ll Discover In This Episode: ✔ 3 Reasons Why It Proves Difficult To Show Up Consistently ✔ How To Keep Showing Up When You’re Not Seei…
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On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free fr…
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Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…
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On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to wor…
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🚀 Order a copy of “Conquer the Chaos”: https://conquerthechaosbook.com/ “An undying belief that we will succeed coupled with confronting the brutal facts… that is entrepreneurship.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by special guest Clate Mask, CEO and Co-founder of Keap, shares insights on scaling a SaaS business an…
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I dive into discovering the root cause of why you aren’t more productive so you can take action to eliminate the biggest threat that is holding you back. What You’ll Discover In This Episode: ✔ What True Productivity Is ✔ The Underlying Reason You’re Not Productive ✔ How You Might Be Sabotaging Your Success ✔ What To Do To Break The Shackles Of Sel…
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On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —t…
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On this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies. Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash. He spent a year working in corporate America and two with a digital marketing agency b…
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“We got to make sure we're solving the root, not the fruit.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) deep-dive into strategies for solving churn in B2B SaaS companies. They detail the importance of refining the acquisition of customers, improving customer success, and enhancing the product to reduce churn. Particular focus is placed …
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In this episode of the Small Business Straight Talk Podcast, I sit down with Marcel Petitpas, the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. We dive into how you can interpret your important operational metrics to help you tak…
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On this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies." Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion. Kevin McCann is…
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