Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
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We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
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The Growing Your Team Podcast with Jamie Van Cuyk empowers women business owners to expand their unique businesses by teaching them to master the hiring and team management process. As a business owner, you want to confidently build a team that loves your business as much as you do. But the reality is that you’re unsure how to hire and lead a team, and you feel overwhelmed by the pressure of choosing the right hires to help support your growing business. Even worse, you might be tolerating a ...
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Small Business Straight Talk | Productivity, Time Management, Business Systems, & Mindset
Amber De La Garza, The Productivity Specialist For Small Business Owners
If you’re a small business owner who wants to learn effective business strategies, improve time management, and elevate productivity to maximize profits, reduce stress, and make time for what matters most, this podcast is for you! Amber is a sought-after coach, trainer, speaker, writer and the creator of Leverage Lab®. Amber gives small business owners the straight talk on what it takes to reduce stress, be productive, and grow your business. Tune in and subscribe to get the straight talk on ...
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Everything you need to grow your solo venture. Interviews with smart people, live coaching sessions so you can learn how to solve challenges and more.
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They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mand ...
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Equipping Digital Agencies to build businesses on recurring revenue.
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The Art of Profitability in SaaS and Service Businesses (with Marcel Petitpas) | Ep 22
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“We understood the problem very well, and it was a very real problem in the market.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Marcel Petitpas, co-founder and CEO of Parakeeto as well as head strategic coach at SaaS Academy, as they explore Marcel's journey from a service business owner to a SaaS entrepreneur, emphasizing…
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E447 - How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto)
33:21
33:21
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Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder o…
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E450 - Marketing Agility is the #1 Factor in Success (Brooke MacLean, Marketwake)
25:55
25:55
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Habits and routines are great, right? That is, until they stop serving you. Many times you don't even notice that your habits are no longer serving you. You're only hurting yourself by not evaluating this regularly! On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services t…
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E449 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging)
23:18
23:18
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Is your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs …
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227 - Five Benefits of Working With a Recruiter as a Micro Small Business
15:05
15:05
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Listen and learn as we analyze why bringing on a recruiter could be exactly what your small business needs in order to continue to grow.By Jamie Van Cuyk
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323 | Leveling Up Your Email Management With Yaro Starak
50:01
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I sit down with the co-founder of email management company InboxDone.com, Yaro Starak, to dive into an effective email management solution that could reduce chaos, keep you from drowning in emails, and get you to inbox zero every single day. What You’ll Discover In This Episode: ✔ What Is Making It Hard For You To Grow ✔ Why Yaro Hired His First Em…
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E448 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media)
25:19
25:19
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Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.…
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How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
35:27
35:27
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Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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The Founder's Dilemma: To Create or Not to Create Content? | Ep 21
31:59
31:59
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“Your point of view will evolve and improve the more you socialize it to other people.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their insights on the importance of content creation for founders. They discuss how initially, they believed branding and market positioning were crucial, but realized that customers care more about th…
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226 - How to Retain High-Performing Employees with Shelli Warren
45:01
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Shelli Warren educates listeners on ways to retain their current top-level talent without needing to break the bank.By Jamie Van Cuyk
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322 | How To Stop Micromanaging Your Team
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20:20
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I dive into the root causes of why you’re micromanaging your team so you can stop doing so and instead, empower your team to grow in their roles and invest more of your time in your own high-value activities. What You’ll Discover In This Episode: ✔ What Micromanagement Is ✔ How It Might Be Showing Up In Your Business ✔ Why You Might Have The Tenden…
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E446 - How To Do SEO The Right Way (Ryan Whitfield, SparkLaunch Media)
24:42
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You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For th…
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E445 - The Key Laws to Agency Growth (Michael Wark, Trimline)
26:48
26:48
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Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this epis…
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Scaling a Repeatable SaaS Sales Machine (with Kyle Vamvouris) | Ep 20
58:40
58:40
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”I didn't want to fail at going off on my own because I was worried about what other people would think.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Kyle Vamvouris, CEO of Vouris, as he shares his journey from a stand-up comedian and gym membership salesperson to becoming a sales consultant for early-stage tech startups, e…
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225 - Are Your Most Dedicated Employees Being Overlooked?
13:28
13:28
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Listen in this episode as we explain why placing value on your dedicated employees is incredibly vital, especially so when their roles may be more overlooked than others.By Jamie Van Cuyk
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321 | Lessons In Leadership & Building A Strong Culture With Jaime Taets
51:06
51:06
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I sit down with the Founder and CEO of Keystone Group International, Jaime Taets, to dive into the leadership role a business owner plays in building culture and how a strong culture is the foundation for scaling. What You’ll Discover In This Episode: ✔ Why Strong Cultures Help Businesses Grow ✔ How To Get Out From Under The Founder’s Dilemma ✔ Way…
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E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)
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Account Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and s…
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Unlocking Profits with Recurring Services, With Pete Everitt
34:38
34:38
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Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…
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E443 - How to Navigate Relationships with Enterprise Clients (David Veldt, Interactually)
21:47
21:47
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If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of …
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Building a Legacy with Volunteer-Focused Technology (with Mark Hopwood) | Ep 19
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”Transactionally they're actually more, a higher percentage of younger people volunteering than ever before. They just volunteer less time.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Mark Hopwood, President and Co-founder of VolunteerMatters, as they delve into the journey of a SaaS business dedicated to helping organizat…
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224 - How to Know if You Can Afford to Hire with Abby Gallo
44:39
44:39
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Abby Gallo invites business owners to know their numbers so they can feel confident about hiring team members.By Jamie Van Cuyk
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320 | 6 Tips To Manage Your Time Blindness
42:28
42:28
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I dive into the topic of time blindness so you can learn how it might be affecting you and your business, then take action to minimize its unintentional costs. What You’ll Discover In This Episode: ✔ What Time Blindness Is ✔ Who It Affects & Why ✔ Common Symptoms & Costs of Unintentional Time Blindness ✔ Ways To Tell If You Struggle With It ✔ How T…
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E442 - AI and Marketing in 2024 (Matthew Silverman, Silverman Consulting)
27:17
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Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a…
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E441 - The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble)
27:54
27:54
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On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winn…
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“It's a lot of how we go faster, but again, it's like counting the costs before you, you go into that channel.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about how and when to hire an agency, and the benefits and pitfalls of doing so. They share personal experiences of working with over 40 agencies in the past decade and how to ex…
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223 - How You’re Letting Your Limitations Stand in the Way of Finding Your Perfect Hire
31:27
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Listen as we identify the necessary tools to use when trying to find your perfect hire. Learn how to get out of your own way to pave the way for success in your business.By Jamie Van Cuyk
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319 | How Intentional Action Leads To Exceptional Results With James Brackin
38:25
38:25
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38:25
In this episode of the Small Business Straight Talk Podcast, I sit down with personal coach James Brackin to discuss how intentional action can fuel your growth and lead to exceptional results. What You’ll Discover In This Episode: ✔ James’ Background That Significantly Influenced The Way He Lives ✔ What Specific Event Led Him To Bet On Himself ✔ H…
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E440 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)
23:19
23:19
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On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired e…
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Building Systems that Grow with Your Agency, With David Jenyns
36:57
36:57
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Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…
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E339 - Building Out Your Systems for Success as an Agency (Moustafa Moursy, Push Analytics)
32:04
32:04
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You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is …
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Why Every Founder Should Create Content | Ep 17
26:14
26:14
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“The effect that doing content can have on recruitment is bonkers!” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of content production for every SaaS company founder. They delve into the reasons why every SaaS founder should be the expert in their field, helping others with in-depth knowledge and insight. They also …
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222 - How to Build a High-Performing Team with Mike Michalowicz
50:26
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Mike Michalowicz reviews his methodology and tactics in building that high-performing team that so many business owners strive to have.By Jamie Van Cuyk
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I dive into the different kinds of perfectionism and how you can use guardrails to curb your perfectionism tendencies so you can stop sabotaging yourself and your business! What You’ll Discover In This Episode: ✔ How Perfectionism Shows Up In Your Business ✔ What Excellence Seeking Perfectionism Is ✔ What Failure Avoiding Perfectionism Is ✔ How Per…
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E338 - Transform Your Agency from a Generalist to a Vertical Market Specialist (Corey Quinn, Corey Quinn, Inc.)
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25:55
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You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agen…
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E337 - Strategies to not get Caught in Spam Filters (James Elliman, Elliman Technologies LLC)
26:23
26:23
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26:23
On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and secur…
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The Art of Building a Culture of Winning - The SaaS Mailroom | Ep 16
23:22
23:22
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“You gotta show them what winning looks like.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss key questions from their coaching communities and Facebook groups, offering insightful answers and practical tips on boosting sales rep performance, creating impactful case studies, calculating LTV, and implementing effective onboarding str…
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221 - How to Retain Working Parents in a Small Business
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In this episode we shed light to a small businesses’ role in valuing their team members. Listen as different tools are shared that can allow your company to retain working parents.By Jamie Van Cuyk
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317 | How To Create A Marketing Plan You'll Actually Stick To With Lauren Tilden
46:53
46:53
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I sit down with retail shop owner and marketing coach, Lauren Tilden, to dive into strategies to cut the noise, devise an effective marketing plan, and be consistent with it so you get the results you want! What You’ll Discover In This Episode: ✔ 3 Reasons Why It Proves Difficult To Show Up Consistently ✔ How To Keep Showing Up When You’re Not Seei…
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E336 - Incorporating Automation and AI into Your Business (Alicia Branham, Bran Marketing)
27:23
27:23
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On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free fr…
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How to Build a 5 Million Dollar Agency, With Michael Wark
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39:00
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Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…
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E335 - Bridging the Gap Between Earning Clients NOW and Investing in SEO for the Future (Nick Baird, Nick of Time Search)
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27:26
On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to wor…
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220 - Three Metrics You Must Measure if You Have Employees with Marcel Petitpas
55:43
55:43
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Marcel Petitpas guides business owners through improving their profitability by providing his tactics on data tracking.By Jamie Van Cuyk
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Conquer the Chaos (with Clate Mask) | Ep 15
1:09:52
1:09:52
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🚀 Order a copy of “Conquer the Chaos”: https://conquerthechaosbook.com/ “An undying belief that we will succeed coupled with confronting the brutal facts… that is entrepreneurship.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by special guest Clate Mask, CEO and Co-founder of Keap, shares insights on scaling a SaaS business an…
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316 | Eliminating The Biggest Threat To Your Productivity
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I dive into discovering the root cause of why you aren’t more productive so you can take action to eliminate the biggest threat that is holding you back. What You’ll Discover In This Episode: ✔ What True Productivity Is ✔ The Underlying Reason You’re Not Productive ✔ How You Might Be Sabotaging Your Success ✔ What To Do To Break The Shackles Of Sel…
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E334 - How to Diagnose and Sell Branding Using Brandscience (Staeven Frey, Quantum Branding Agency)
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On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —t…
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E333 - Why Prospective Clients Don't Want to Work With Agencies (Jarod Spiewak, Comet Fuel)
23:58
23:58
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On this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies. Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash. He spent a year working in corporate America and two with a digital marketing agency b…
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“We got to make sure we're solving the root, not the fruit.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) deep-dive into strategies for solving churn in B2B SaaS companies. They detail the importance of refining the acquisition of customers, improving customer success, and enhancing the product to reduce churn. Particular focus is placed …
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219 - Why We Fear Delegating in Our Growing Businesses
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Listen here as we examine the fear of delegating and learn how to overcome this in order to allow your business to flourish.By Jamie Van Cuyk
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315 | Tracking Operational Metrics To Skyrocket Profitability With Marcel Petitpas
58:02
58:02
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In this episode of the Small Business Straight Talk Podcast, I sit down with Marcel Petitpas, the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. We dive into how you can interpret your important operational metrics to help you tak…
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E332 - Mastering the Sales Funnel: Strategies for Tech Companies (Kevin McCann, Lead Launcher)
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On this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies." Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion. Kevin McCann is…
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