Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business
Mike Michalowicz
A show dedicated to accountants and bookkeepers who are looking to grow their practice. We deep dive into both the theory and the exact steps you need to grow your practice in the way you always dreamed. You will learn marketing, sales, hiring, management, pricing... everything it takes to scale a practice. The one thing we don’t talk about are accounting skills. You already have those. What we do is give you business skills.
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Everything you need to grow your solo venture. Interviews with smart people, live coaching sessions so you can learn how to solve challenges and more.
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They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mand ...
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Equipping Digital Agencies to build businesses on recurring revenue.
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Amy Baltimore: How I Implemented Profit First, Pumpkin Plan, and Clockwork
27:38
27:38
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Show Summary In today's episode of the Grow My Accounting Practice podcast, we're thrilled to welcome Amy Baltimore, a seasoned accountant who has revolutionized her financial landscape through disciplined strategies. Amy shares her transformative journey from facing annual losses of tens of thousands of dollars to generating over $300,000 in incom…
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Points of Interest 02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business. 03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices. …
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Christian Brim: Profit First for Creatives
27:25
27:25
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27:25
Show Summary In today’s episode of the Grow My Accounting Practice Podcast, we’re thrilled to welcome Christian Brim, a Profit First Professional and the distinguished author of "Profit First for Creatives." Christian dedicates his career to helping small business owners achieve financial stability and growth through innovative accounting strategie…
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Venus Michael: Profit First for Photographers
35:14
35:14
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35:14
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are thrilled to have Venus Michael as our guest. Venus is the author of "Profit First for Photographers," a groundbreaking book designed to help photographers escape the cycle of entrepreneurial poverty and achieve financial clarity. She shares insights into common finan…
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How to Leverage M&A as a Growth Strategy for Your Agency, With Matt Bodnar
38:28
38:28
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Points of Interest 00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company. 02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures …
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Chad T. Jenkins: Transforming Traditional Businesses into Lucrative Ventures
29:28
29:28
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29:28
Show Summary In today's episode of the Grow My Accounting Practice podcast, we have the pleasure of hosting Chad T. Jenkins, a lifelong entrepreneur and visionary known for reshaping businesses to deliver remarkable returns. Chad introduces his innovative FILM methodology, which stands for Friction, Identification, Leverage, and Market. He coaches …
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Scott Whitaker: Transforming Clients into Members for Business Retention and Growth
41:59
41:59
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41:59
Show Summary In today's episode of the Grow My Accounting Practice podcast, we welcome Scott Whitaker, Founder of Membership Multipliers, to discuss the art of transforming clients into members for enhanced business retention and growth. Scott brings his expertise in helping coaches and membership businesses scale their offerings, generating substa…
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Building a Vibrant Agency Culture, With Nicole Greer
46:17
46:17
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46:17
Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …
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Kristen Ricupero: How Your Mindset Plays a Critical Influence to Your Business Growth
33:03
33:03
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33:03
Show Summary In today's episode of the Grow My Accounting Practice podcast, we are joined by Kristen Ricupero, a seasoned business and personal financial coach. Kristen delves into the critical role mindset plays in business growth. With her extensive experience in helping small business owners and entrepreneurs, Kristen shares how your mind can ei…
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Seth Fineberg: Revolutionizing Accounting: Essential Changes for Progress
36:00
36:00
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36:00
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are excited to welcome Seth Fineberg, an esteemed accounting industry consultant and content strategist, to discuss "Revolutionizing Accounting: Essential Changes for Progress." With over three decades of experience in journalism and content creation, Seth brings a wealt…
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How to Identify the Right Leadership Style, with Audrey Joy Kwan
40:08
40:08
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40:08
Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…
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Kiné Corder: Mastering Money, Emotions, and Mentality for Advisors
32:06
32:06
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32:06
Show Summary In today's episode of the Grow My Accounting Practice podcast, we welcome Kiné Corder, the leading National Certified Counselor specializing in Performance Financial Hypnotherapy. Kiné delves into the reasons why clients often get stuck or lose focus on their financial goals. She explains that emotional factors and deep-seated money be…
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Brandy Derrick: The Journey to an Award-Winning Virtual Bookkeeping Firm
31:06
31:06
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31:06
Show Summary In today’s episode of the Grow My Accounting Practice Podcast, we welcome Brandy Derrick, a Certified Digital Bookkeeper and the owner of Legal Ease Bookkeeping. Brandy shares her insights on the concept of Masterminds, explaining what they are and how they can be a powerful tool for professional growth. A Mastermind is essentially a g…
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How to Design the Perfect Client Experience, with Joey Tackett
45:10
45:10
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Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…
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Marcel Petitpas: How To Measure and Improve Financial Profitability
33:31
33:31
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33:31
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are joined by Marcel Petitpas, CEO & Co-Founder of Parakeeto, and head strategic coach at SaaS Academy by Dan Martell. Marcel brings a wealth of knowledge and expertise in helping agencies measure and improve their profitability through streamlined operations and reporti…
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Geraldine Carter: How CPAs Can Get Down to 40 Hours
30:20
30:20
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30:20
Show Summary In this episode, Geraldine Carter, an expert coach for CPAs, shares six common characteristics of successful clients. Firstly, they prioritize creating value for their services, ensuring profitability and client satisfaction. They also excel at pricing effectively, delivering services efficiently, and maintaining a clear mindset. Addit…
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When, Who, and How to Hire for Success, With Jamie Van Cuyk
40:36
40:36
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40:36
Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…
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Billie Anne Grigg: Insider Access Look on Profit First Professionals
34:28
34:28
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Show Summary In today's episode of the Grow My Accounting Practice Podcast, we were thrilled to welcome Billie Anne Grigg, Lead Technical Guide at Profit First Professionals. Billie Anne's journey with Profit First began as a business owner utilizing Profit First services before joining the team. Her dedication and impact have been instrumental in …
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Inna Korenzvit: Running a Successful Accounting Firm as a Family Business
29:21
29:21
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29:21
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we had the pleasure of hosting Inna Korenzvit, an inspiring entrepreneur who embarked on a remarkable journey of returning to the workforce after 15 years of being a homemaker and raising a family. Inna shared her insightful experiences of founding and running her own busin…
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Revolutionizing Leadership Through Trauma Healing, with Kelly Campbell
38:49
38:49
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38:49
Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…
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Tim Thompson: Tax Transformation: Turning Junk into Treasure
34:44
34:44
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34:44
Show Summary In today's episode of the Grow My Accounting Practice Podcast, Tim Thompson delves into common misconceptions about taxes within Profit First Circles. He addresses the skepticism often heard from prospects, such as disbelief in their reported income or reluctance to accept their tax obligations. Tim offers insights on navigating these …
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Lori Hardtke: Knowing What You Don't Want
38:05
38:05
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38:05
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we welcome Lori Hardtke, the owner and president of ByteWize, Inc. Lori shares her journey of building a successful MSP business while staying true to her vision and values. She reveals that her motivation stemmed from a clear understanding of what she didn't want in her bu…
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How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
35:27
35:27
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35:27
Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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Harley Liechty: Distinguishing Yourself in the Business
35:06
35:06
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35:06
Show Summary In today's episode of the Grow My Accounting Practice podcast, we had the pleasure of hosting Harley Liechty, the CEO and Founder of Get Better Bookkeeping. Harley shared valuable insights into the journey of his firm's growth and the key factors that have contributed to its success. He discussed the challenges faced during the initial…
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Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Kathy Dise, the founder of BudgetEase, to share her insights on financial management strategies. Kathy emphasizes the critical importance of conducting monthly meetings with clients to ensure ongoing success. These regular check-ins provide an oppo…
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Unlocking Profits with Recurring Services, With Pete Everitt
34:38
34:38
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Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…
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10 Years of Profit First: A Special GMAP Anniversary Episode
37:45
37:45
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37:45
Show Summary In today's episode of the Grow My Accounting Practice podcast, we have a special treat for our listeners. The hosts themselves, Mike Michalowicz, author of the renowned book Profit First and Co-Founder of Profit First Professionals, and Ron Saharyan, Managing Director and Co-Founder of Profit First Professionals, alongside our wonderfu…
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Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Maddie Craig, the founder of Blue Cypher Bookkeeping, as our special guest. Maddie shares invaluable insights on being the ultimate brand ambassador for your business, emphasizing the importance of exuding confidence and pride in what you do. She h…
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Building Systems that Grow with Your Agency, With David Jenyns
36:57
36:57
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36:57
Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…
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Jonathan Bello: How to Build Strong Accounting and Bookkeeping Teams
33:10
33:10
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33:10
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are joined by Jonathan Bello, the Founder/CEO and Principal Accountant of One 8 Solutions. Jonathan shares invaluable insights into building a successful team through effective hiring and onboarding strategies. Firstly, Jonathan delves into the hiring talent roadmap, emp…
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April Stroink: A Coaching Journey of Resilience and Success
37:14
37:14
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37:14
Show Summary In today's episode of the Grow My Accounting Practice podcast, we have the privilege of hosting April Stroink, whose journey from what she describes as her worst year to possibly her best year in coaching is nothing short of inspiring. April's resilience and determination have shaped a compelling narrative that we believe holds valuabl…
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How to Build a 5 Million Dollar Agency, With Michael Wark
39:00
39:00
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39:00
Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…
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Sarah Webb: Working with Licensed Professionals
33:55
33:55
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33:55
Show Summary In today's insightful episode of the "Grow My Accounting Practice Podcast," we welcome Sarah Webb, who sheds light on strategic approaches to targeting licensed professionals. Sarah delves into her experience and expertise, addressing key questions like, "How did she successfully target licensed professionals?" Listeners can expect to …
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Andrew Berg: Journey to Modern Accounting Firm
38:12
38:12
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Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have the privilege of hosting Andrew Berg, CPA, the managing member of Berg Advisors and Lightyear Business Advisors. A trailblazer in the industry, Andrew shares valuable insights into the transformative decisions his firm made, notably abandoning the time-tracking mode…
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How to Increase Tax Efficiency in Your Agency, With Craig Cody
23:56
23:56
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Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - Th…
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Elaine Pofeldt: Building a Million-Dollar, One-Person Business
36:37
36:37
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36:37
Show Summary Elaine Pofeldt takes center stage on the Grow My Accounting Practice Podcast, shedding light on the intriguing trend of individuals crafting million-dollar, one-person businesses. Throughout the episode, Pofeldt explores the diverse industries where these businesses thrive, offering insights into the unique challenges and opportunities…
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Deanna Zubrickas: Relay's New Partner Program
30:31
30:31
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30:31
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have a special guest, Deanna Zubrickas, from Relay, a dynamic platform dedicated to fostering effective relationships between small business owners and their advisors. Initially launched as a banking platform exclusively for accountants and bookkeepers, Relay has evolved…
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How to Create Process Without Killing Creativity, With Rob Sayles
40:57
40:57
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00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major websi…
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Sue Fulmer: How My Experience at PFP Sets It Apart from My Previous Workplace
38:52
38:52
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38:52
Show Summary In this episode of the Grow My Accounting Practice Podcast, we have a special guest, Sue Fulmer, who currently serves as Ron Saharyan's assistant at the Profit First Professionals Homebase team. Sue delves into her professional background, sharing insights into her significant role during her 17-year tenure at Mars, Inc. As she reflect…
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Hope Blankenship: Small Business Growth and Entrepreneurial Story
36:03
36:03
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36:03
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have the pleasure of hosting Hope Blankenship, the founder of To the Rescue Bookkeeping. Hope shares her insights on the age-old question for entrepreneurs – does work-life balance truly exist for bookkeepers? As a seasoned professional in the field, Hope dives into the …
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Mastering Utilization and Capacity Planning for Agency Profits
40:26
40:26
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0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations …
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Show Summary In today's episode of the Grow My Accounting Practice podcast, we dive deep into the transformative journey of Stacey Seguin, a Mastery Certified Profit First Professional. Stacey shares her profound insights on discovering life's purpose and the pivotal role it plays in shaping a successful accounting practice. Through engaging anecdo…
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Show Summary In today's insightful episode of the Grow My Accounting Practice podcast, we are thrilled to have Dan Richards, the Commercial Director of MyFirmsApp, sharing his insights. Dan emphasizes the crucial need for everyone in the accounting profession to be on the education and nurturing journey, fostering a rising tide effect in the indust…
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How to Level Up Your Leadership as an Agency Owner, With Karl Sakas
49:59
49:59
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Points of Interest 0:00-0:22 - Intro & background of guests and their expertise 0:21-1:22 - Four stages of day-to-day involvement in an agency 1:23-1:18 - Six agency roles to consider delegating 2:20-5:05 - Clarifying swim lanes to define roles and responsibilities 5:08-10:10 - Values, goals, and resources for decision-making 10:11-11:00 - Developi…
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Stacy Herman Lang: Acquiring a Book of Business
29:30
29:30
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29:30
Show Summary In this episode of the Grow My Accounting Practice podcast, we're joined by Stacy Lang, a highly experienced Certified Public Accountant and Mastery Level Certified Profit First Professional based in Phoenix. With over two decades in the field, Stacy unveils the origins of her business, sharing key moments that laid the groundwork for …
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Val Duvick: Bringing Profit to the Creative Space
31:58
31:58
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31:58
Show Summary In today's episode of the Grow My Accounting Practice podcast, we are excited to welcome Val Duvick, a seasoned wedding photographer turned business coach and certified Profit First Professional specializing in female creatives. With a unique perspective and unconventional, life-centered business strategies, Val challenges the notion t…
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How to Find Agency Success with 3rd Party Partnerships, With Tim Burke
31:20
31:20
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Points of Interest 00:00 - 00:15: Introduction 00:43 - 01:17: Significance of shared values and building relationships beyond transactions. 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships. 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales re…
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Melissa Lynn Miranda, CPA: 2023 Top 50 Woodard Accounting Firm
23:16
23:16
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23:16
Show Summary In this episode of the Grow My Accounting Practice Podcast, we welcome Melissa Lynn Miranda, CPA, founder of Step By Step Accounting—a fully virtual and teaching-oriented accounting and advisory firm recently recognized as a Top 50 Woodard Accounting Firm. Melissa shares invaluable insights on building a systematized business that does…
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Nicole Bendig-Lamb: Baking Your Way To The Top: How to Start & Grow Your Own Home-Based Baking Business
36:07
36:07
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36:07
Show Summary In this riveting episode of the "Grow My Accounting Practice Podcast," we are joined by Nicole Bendig-Lamb, the innovative force behind Snarky Sweet Cake Chick, LLC. Nicole takes us through her entrepreneurial odyssey, underscoring the transformative impact of Profit First and the Pumpkin Plan on her flourishing home-based business. He…
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The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris
26:50
26:50
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Points of Interest 0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background. 2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success. 4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face. 8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue o…
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