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Proof is what GTM leaders need to make fast and furious decisions that keep their businesses alive and thriving. The Proof Point hosts conversations anchored in the reality of day-to-day life as a revenue leader. No algorithm-hacking, talk-track headlining buzz statements around here. We’re hosting conversations between GTM leaders so we can gather the facts and provide you with the tactics and tools you need to bulletproof your strategy. Join host Mark Huber every other week as he invites t ...
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Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potent ...
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Real ABM is a podcast series for B2B marketing professionals who are looking to use ABM strategies to drive revenue. In each episode, we cover specific ABM plays and remove the b.s., fluff, and vendor subliminal messages. By tuning into the ABM Series, you’ll learn how to develop a custom ABM strategy, implement specific ABM tactics and stand out as a marketer by generating revenue for your company.
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Written in Stone tells the (mostly) true stories of the most groundbreaking ascents in rock climbing history. Hosted by Kris Hampton, you’ll hear the narrated, sound designed stories about what led to new levels in climbing, alternated with conversations with today’s top climbers about what inspired them about what went down way back then. Season One is focused on the 1990s, and will tell the stories of how sport climbing came to dominate, how women climbers made their mark, and explore the ...
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Join host Victor Lucas from The Electric Playground in Vic’s underground man cave as he and his awesome guests discuss the videogames they’re playing, the movies they’re watching, the comics they’re reading, the toys they’re playing with, and all the happenings in the entertainment industry! You know, the cool stuff that lets us all Play Forever!
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Find Your Strong Podcast

Christine Chessman & Ela Law

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Encouraging women to find what FEELS good in terms of food, movement and their bodies. Let's stick two fingers up to diet culture, take up space and change the conversation in this industry. In each episode, Christine and Ela discuss their thoughts on diet and fitness fads, speak with fabulous guests about their experiences with finding peace with food and movement, and interview experts so that they can share their insights and knowledge with you. The hope is that together we can change the ...
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The Narrator Roundtable

The Narrator Roundtable

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The audiobook industry is full of voices, and we're bringing them to the table. Hosted by a core coterie of narrators and featuring a variety of trade professionals, The Narrator Roundtable shares the intricate stories, challenges, and ideas that make up the audiobook industry. From craft to business and beyond, the roundtable turns "chatting with a friend over coffee" from an acting technique into an opportunity for gathering and growth. Join narrators Deanna Anthony, Lindsey Dorcus, Kirt G ...
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Hey B2B marketers, struggling to execute on the data you collect? Peep Laja (Wynter), Victoria Sakal (Wonder), and Ryan Sorley (Klue) join the show to talk about how to transform customer insights into strategic actions. The TL;DR What’s working in B2B marketing: OWNERSHIP & QUICK DECISION-MAKING Ditch the committee approach. Crown a leader who can…
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Send us a Text Message. This episode was inspired by an instagram post, which spoke about the messy middle between diet culture and aesthetic goals and whether you could pursue fat loss specifically, and NOT promote diet culture at the same time. This is certainly a nuanced issue. We live in a dieting culture which worships thinness above all else …
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Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff. She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social medi…
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On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade. In this episode, you'll learn: How social has changed from 2014 to 2024 How brands should think about narrative and series content The only 2 social media best practices that actually exist And much more.…
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Send us a Text Message. Welcome to episode #2 of our 'YOUR Bodies' series, where we invite members of our community. Today we have Liana Stevens, or @mysugarcoatedlife Liana is a 45 year old mum of 2 from Nottingham, who started her journey towards neutrality and recovery from Binge Eating Disorder during the pandemic in 2020. She realised that the…
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The TL;DR Feeling buried under LinkedIn fluff and competitive banter? Andy McCotter-Bicknell (Apollo), Clara Smyth (Klue), and Alex Eaton (UserEvidence)— trailblazers in the world of competitive intelligence—share their wealth of experience on gathering actionable insights, understanding your competitors' strategies, and effectively positioning you…
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On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI. McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times. You'll learn: The challenges and fun of marketing a marketplace How McKenna uses AI in her workflow Cutting edg…
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Send us a Text Message. Wow this one was juicy. I have to say, Ela and I were both ON it for this episode😘 Ela had been finding in sessions that many of her clients were scared, not just of weight gain but of what digging deeper into their dieting history would involve. Leaving the perceived 'safety' and 'control' around dieting or 'watching our we…
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Victor Lucas welcomes SEGA video game veteran, Erik Wahlberg to the Basement to discuss his long and winding career in games. From his earliest days testing SEGA Genesis games, to joining the production teams of games like Garfield Caught In The Act and Eternal Champions, to launching the SEGA Saturn, to pivoting to EA and the Knockout Kings franch…
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2x CMO. 2 acquisitions. 3 books. 1 llama merch line. Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn follo…
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Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy. He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus) You'll learn: How Maximus is thinking about Meta Ads How to use competitive insights in ads Hot takes on AI in marketi…
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Victor Lucas reviews Inside Out 2 and speaks with Pixar’s John Hoffman and Rebecca McVeigh about making the new Disney movie. Watch EPN: YouTube.com/EPNtv The Electric Playground on Facebook (for contests): Facebook.com/ElectricPlayground EPN Live: Twitch.tv/EPN EPN Shorts: tiktok.com/@theelectricplayground Official EPN Merch: EPN.tv/Merch Thanks f…
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Send us a Text Message. This series is about YOU. YOUR body stories. YOUR relationship to food and movement, YOUR dieting and un-dieting history and how you feel in the body you're in. Ela and I wanted to understand more about the issues you are dealing with when it comes to body acceptance, intuitive eating and listening to your body. How can we n…
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Are you tired of battling churn and struggling to retain customers? Today, Sy Pendergast (Goldcast), Lauren Alt Kishpaugh (Pendo), and Myles Bradwell (UserEvidence) get real about what actually causes customers to churn and break the myth that churn is just a Customer Success problem. What’s working in B2B marketing: COLLABORATIVE CUSTOMER SUCCESS …
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On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles. You'll learn: The pros and cons of being a marketing generalist Why some companies get stuck on strategy How to start collecting c…
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Victor Lucas is joined by Brittney Brombacher, Jake Baldino and Kevin Kenson to discuss the hits and misses of Summer Game Fest. Ubisoft Forward and the Xbox Showcase! Follow: @KevinKenson @JakeBaldino @WhatsGoodGames Watch EPN: YouTube.com/EPNtv The Electric Playground on Facebook (for contests): Facebook.com/ElectricPlayground EPN Live: Twitch.tv…
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Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups. Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and…
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In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time. In this episode you'll learn: What brand actually means The in-depth process of building a brand from scratch What a …
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Victor Lucas is joined by his pals at @EasyAllies, Daniel Bloodworth and Michael Huber, and the trio breaks through the hype and noise to get into what to expect from PlayStation, Xbox, Nintendo and their partners at Summer Game Fest 2024! Will we be seeing and playing new Batman, Metroid, Wolverine, Death Stranding, Resident Evil and Dragon Age ga…
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Send us a Text Message. Ela and I are beyond excited to bring you this week's guest, the OG of Intuitive Eating herself, Evelyn. If you are new here or have never heard of Intuitive Eating and don't know what the fuss is all about, this is the episode for you. I had the joy of interviewing Elyse Resch, the co-creator of Intuitive Eating a few month…
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The TL;DR Is your homepage sending the right message? Robert Kaminski (Fletch) didn’t think so about Calendly and respectfully called them out on LinkedIn. Jeff Hardison, Calendly’s Head of Product Marketing, defended himself in the comment section. We invited them onto the show to continue the debate. What’s working in B2B marketing: MATCHING YOUR…
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Sometimes you need time away to realize what you were in the midst of. In this episode Kris reflects on the season, where the true cultural shifts in climbing came, and the lessons that climbers can take away from examining climbing history this way. Join the Secret Stoners Club for FREE. ---------------------------------- Thank you to our partner,…
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Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing. Here’s what you’ll learn: Maximizing ROI through digital audits Essential area…
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Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind t…
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Send us a Text Message. Have you heard the term 'Hot Girl Summer'? Yes, thank you diet culture for once again making a season all about women's bodies, and making us feel that we are somehow wrong and need to change!* In response to the surge in popularity of "weight loss" drugs such as Ozempic, some influencers have taken it upon themselves to let…
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On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns. Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce. In this episode, you’ll learn: The current state of influencer marketing for brands How to make live stream shopping work What balance you shou…
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Send us a Text Message. This week I am bringing you a podcast that I was a guest on, as it's topical, hard hitting and I think you'll get a lot out of it, especially if you're struggling with body acceptance as the weather gets warmer and diet culture gets noisier. I'll let Kim take it away: "In the first episode of the "Not a Before Body" podcast,…
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Victor Lucas interviews Naughty Dog co-founder, Andy Gavin about his years building a game studio that has become recognized as one of the world’s best. From the early days working with Jason Rubin, to launching the Crash Bandicoot and Jack & Dexter franchises, to watching his game dev baby grow up with Uncharted and The Last of Us, this is an illu…
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The TL;DR Are you sick of spinning average products into marketing magic? Do you feel like a “poo polisher” as April calls it? Today, April Dunford (Ambient Strategy), Kyle Lacy (Jellyfish), and Marcus Andrews (Pendo.io) dive into storytelling and how to write stories your sales team will actually use. What’s working in B2B marketing: TAILOR-MADE, …
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Victor Lucas welcomes Naomi Kyle from This Week In Gaming to chat about her path into the game industry and the many twists and turns her career has taken her. From modelling in Montreal, to hosting early online gaming shows, to her long run at IGN, to going out on her own and becoming a prolific producer, Naomi has a very unique voice in the media…
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RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper. Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders crea…
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On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging. In this episode, we talked about: The power of storytelling for "boring" brands The elements that make up a great company story How Jason applies storytelling principles as…
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Victor Lucas is joined by Danny Peña and Paris Lilly to discuss the recent studio closure Xbox has made, what it means for the Xbox brand, the state of the AAA gaming industry and how Xbox and its competition will operate and pivot in the face of these dramatic changes. These three veterans of game coverage have a lot to discuss. Enjoy! Watch: YouT…
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The Narrator Roundtable hosts & special guest Mark Sanderlin gather to look back on the first ten episodes. Filmed live on April 24, 2024. Find The Narrator Roundtable Website | BlueSky | X (Twitter) | Instagram | TikTok Find Mark Sanderlin Website | X (Twitter) | Instagram | TikTok Find André Santana Website | Facebook Profile | X (Twitter) | Inst…
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The TL;DR Features, benefits, or outcomes - where should your marketing strategy zoom in? With a sea of opinions out there, here's the lowdown from some folks who really know their stuff. Anthony Pierri (FletchPMM), Emma Stratton (Punchy), and Chris Orlob (pclub.io) tell us where to shift our focus in messaging to B2B companies to be successful. Wh…
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Victor Lucas connects with Alan Belardinelli, a recurring presence in The Electric Playground’s early years , representing Nintendo for many of the latest games of 1997-1998, like Goldeneye 007, Pokémon, 1080º Snowboarding, The Legend of Zelda: Ocarina of Time, Pilot Wings 64 and many more! Alan was part of some of the biggest moments in Nintendo h…
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Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi. In this episode, we talked about: The evolution of marketing the past 15 year How content marketing should feed into product marketing always How to have a successful marketing career And more.By MarketerHire
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Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing. She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding Demand…
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Victor Lucas is joined by game industry legend, David Doak to chat about his years with Rare working on Donkey Kong Country 3, Goldeneye 007 and starting and leaving Perfect Dark; then his years at Free Radical and inventing the incredible, TimeSplitters franchise; and we also hear about his time spent working on Star Wars: Battlefront 3, Haze and …
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The TL;DR Today, we're all about research—audiences, customers, markets, you name it. No fluff, just the raw truth. Amanda Natividad (SparkToro), MJ Smith (CoLab), and Evan Huck (UserEvidence) talk about research (or lack thereof) for many B2B companies. What’s working in B2B marketing: CREATIVITY + CUSTOMER INSIGHT Research needs to validate creat…
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On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.…
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Eddie Shleyner is a prolific writer and marketer. As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a…
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ProbablyMonsters’ Mark Subotnick joins Victor Lucas in Vic’s Basement to discuss his long career in video games. Fresh from Mark’s appearance in S1E3 of #EPClassic, Mark details his years at SEGA working on Genesis, SEGA CD, Saturn and Dreamcast projects, then his transition to Xbox and launching the original platform and Xbox 360. Afterwards Mark …
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Send us a Text Message. This episode is our first one as a duo and I'm SO excited to have Ela on board. Ela (@elalawnutrition) has been on the podcast several times and she and I have worked together on numerous projects in the past. As a non-diet nutritionist, and fellow IE counsellor, she brings a unique perspective to the podcast and one that is…
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  On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it an…
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Eva Lopez is one of the top Spanish climbers in history. While she is largely known as one of the world’s foremost researchers on training for climbing, she’s also a crusher. She was the 5th woman to to climb 8c and in 2013, at 42 years old, climbed her first 8c+, a route she bolted called Potemkin. In this episode, Eva and Kris discuss the state o…
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How’s your calendar looking? Are you cycling through feeling scattered and underworked, then feeling overbooked and overwhelmed? Our hosts dive into schedule and portfolio management with superstar Helen Laser on this episode of The Narrator Roundtable. Find The Narrator Roundtable Website | BlueSky | X (Twitter) | Instagram | TikTok Find Helen Las…
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What's the secret sauce for a killer revenue game plan? Join Mark and the squad—Emily Kramer (MKT1), Adam Goyette (Growth Union), and Jeff Ignacio (Regrow Ag)—as they spill the tea on crafting killer strategic revenue blueprints. They're not just talking shop; they're revolutionizing how we think about growth. What’s working in revenue models: ALIG…
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